- 15 Oct
Build a Cross-Channel Lead Generation Strategy in 4 Steps
by Brett McHale
Cross-channel marketing is an important element of your lead generation strategy. But figuring out the details isn’t always easy. It’s tricky to determine how to approach the relationship between each channel.
Questions. Questions. And More Questions.
And it doesn’t get any easier, especially if you’re considering all the relevant questions, such as, how much budget do I allocate to each channel? Or, how do I get the most out of each channel? and even, how can I better connect what we’re doing on Google to what we’re doing on Facebook?
Once you begin marketing on multiple platforms, it becomes apparent that certain strategies work for more than one channel. While others may only apply to one of them. So to help, Brett McHale brings us an easy to understand guide. With this guide, he walks us through four steps to create a strong cross-channel strategy so that you can get more out of each of your advertising channels.
- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
- Aug 29, 2019
- Dan Hoff
- Lead Generation, PPC Strategies, Search Engine Marketing, Social Media Marketing
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
- 10 May
5 Strategies to Improve PPC Lead Quality
Generating leads with PPC campaigns can be challenging. But, generating high-quality leads is even harder.
Lead generation is Not an Easy or Simple Matter
Lead generation, by it’s nature, leaves the door open for anyone to convert on the initial lead conversion stage, regardless of their actual ability to buy the end product. As a result, the quality of those leads can vary widely. And because of this, we need to develop strategies to target higher quality leads and deter unqualified users from filling out our forms.
Yep, you read that right. To shift your lead generaion into high gear, you may need to turn people away from your business. And, you will need to purposefully try to prevent people from filling out your form. Here are 5 strategies to try that we think will help you improve the quality of leads from your PPC campaigns at WordStream.com
- 13 Oct
5 Ways to Increase Your Mobile Conversion Rate
by Brad Smith
Even though mobile traffic surpassed desktop traffic way back in 2016, many advertisers are still treating their campaigns with a desktop approach. They optimize their campaigns, ad groups, and landing pages for desktop first. Thinking that then they can start to bring in mobile traffic on the side.
But, that simply doesn’t work anymore
Now, it seems that mobile users have vastly different behavior than desktop searchers. Using the same strategy across devices isn’t viable. And in support of this idea, recently WordStream released some new data on average mobile ad conversion rates. And the data revealed that the conversion rates vary widely based on what kind of ad we’re looking at. So, that means that you can’t even generalize across all mobile ads; the type of ad you’re using makes a big difference too.
Today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today on WordStream.com
- 15 Sep
15 Ways to Get More Conversions, Starting Today
by Olivia Ross
Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket.
Now imagine the water is leads, and the faucet is PPC.
PPC will turn on that traffic and get those leads flowing down the pipeline. But if your pipeline is broken, you’re losing a lot of valuable leads. And those lost leads could have turned into sales.
So what can we do to patch up those holes? Here are 15 ideas that could provide substantial lift in your conversion rate at WordStream.com
- 25 Oct
9 Quick Tips to Significantly Improve PPC Performance
- Oct 25, 2017
- Dan Hoff
- Conversion Strategies, Google, Google AdWords, PPC Strategies, Website Conversion Strategies
PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis. In other words, when ads are clicked on by a user, the advertiser pays a fee to Google.
Pretty simple, right?
PPC advertising can bring targeted and qualified traffic to your website. And it is consistent and easily scalable. Achieving success using PPC advertising is simply a matter of optimizing your PPC campaigns efficiently and avoiding common PPC mistakes.
So, to learn the 9 Quick Tips to Significantly Improve PPC Performance, read the full article on Jeff Bullas’ Blog.