- 12 Jun
Why Podcasts? How to Leverage the Power of Podcasts for Your Brand
by Brian Byer
For businesses large and small, podcasts are potentially a huge opportunity. Currently, it constitutes a largely underserved podcast market. And it’s a market that is hungry for fresh content, especially in niche areas of interest.
Overlooked, Ignored and Grossly Underserved?
According to studies, nearly 30% of Americans now listen to at least one podcast on a regular basis. And more than 70 million people actively look for engaging podcast content. So, now is the perfect time for marketers to leverage this large listener demand. But, you may still be wary of the time and resources podcast production requires.
The podcast market is primed for growth. And the popularity of podcasts among consumers should not be ignored. But is podcasting right for you and your business? And how can you start to build a good podcast? To find out, read the full article at MarketingProfs.com
- 01 Sep
Jumping on the Podcasting Bandwagon
As we begin to think of our upcoming marketing efforts we need to put in place, there are a lot of arrows we know we need in our quiver. Social media is and obvious one. As is email marketing, and search marketing. We all want, and need to grow market. And we need to gain access to more and more audience. So, that means we need to consider any and all options.
But what about podcasting? No? Consider this then . . .
Podcasting is on the cusp of being very mainstream. Don’t believe me? Well, it seems that 44% of Americans have listened to at least one podcast. And 26% have listened to at least one podcast a month. And, podcast listeners are an affluent, educated consumer. According to recent data from Edison Research, over 51% of monthly podcast consumers earning $75,000 a year or better. [download available]
It is a growing option. And, one of the reasons podcast adoption is growing is that people can listen while doing something else. But is it right for you? And, what is the full value you can gain? To find out, read the full article at McLellan Marketing’s Blog