- 12 Oct
Here’s How Listeners Discover New Podcasts
from Marketing Charts
The podcast audience is growing, and people are becoming heavier listeners over time. A new study from Westwood One [download page] breaks down the primary ways by which weekly listeners discover new podcasts, revealing that social media is the top source overall.
Indeed, it seems that 6 in 10 weekly listeners reported learning about new podcasts through social media. This even edges word-of-mouth as the top method of podcast discovery among weekly listeners.
To see more of the data and insights, read the full article at MarketingCharts.com