- 15 May
Social Media Use in 2019: Platform, Visit, and Age Trends
by Ayaz Nanji
The steady growth in the percentage of US adults who use social media appears to have plateaued. This is according to recent research [see the original report] from the Pew Research Center.
Is This a Trend or Just a Blip?
Surprisingly, the study revealed that roughly the same proportion of US adults currently use the four main platforms as in 2016. In the period user counts were flat for Facebook, Pinterest, LinkedIn, and Twitter. But, Instagram did show a significant uptick in that period.
To see more of the conclusions from this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 19 Mar
The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.
So, what are the best hours to post on each social media channel?
Unfortunately, there’s no perfect answer to when is the best time to post. However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic. The looked at data from the likes of Buffer and Quintly, just to name a couple. And then they created a helpful list of ideal posting times based on industry trends across today’s most popular social networks.
To learn them all, read the full article at HubSpot.com
- 16 Aug
Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social
- Aug 16, 2018
- Dan Hoff
- B2B Marketing, Instagram, Pinterest
LinkedIn may be the social channel many B2B marketers feel most comfortable with. But don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
Even Major Brands are Leveraging This
Microsoft, Cisco, Intel, GE and other leading B2B marketers have created highly visual social presences for tech products that on the surface might not seem all that pretty. And it may take less effort and time than you think to start. You might already have the content in hand to populate these channels. For example, Infographics and other eye catching pieces can be repurposed on Pinterest to drive traffic.
For more insights and ideas, read the full article on ChiefMarketer.com
- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.
Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
- 10 Mar
The Right and Wrong Times to Post on Social Media
Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing activity that businesses just cannot seem to do without it.
Great. So Post it and They Will Come Then?
The success of social media marketing depends on a bunch of factors. Among those are content quality and relevance and time of posting. Yes, even the time of day you post will impact your social media success. The time you choose to post content on social media can well decide how many of your followers see the content. And even hot they engage with it and even if they convert.
To learn when the best times are to post and on Facebook, Twitter, LinkedIn, Pinterest and Instagram, read the full article at DrumUp
- 21 Nov
How to Learn Social Media Marketing: 30 Resources for Beginners
- Nov 21, 2017
- Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Social Media, Social Media Marketing, Twitter, YouTube
by Ryan Scott
Social media is no longer an optional marketing channel. It has become a necessary one for any size business.
Build It and He [They] Will Come . . .
But that doesn’t mean results are a given. Simply “being there” is not enough. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results. And that depends on the level of effort you put into it.
Social marketing is a lot of work. And it takes time listening and responding. After all, it’s social, and anything social takes an investment of effort and skill. But you may be a bit overwhelmed with it all. So, to help you out, here are some resources to help you learn all you need to know about social media marketing, at HubSpot.com
- 04 Oct
The Latest Social Media Image Size Cheat Sheet
- Oct 04, 2017
- Dan Hoff
- Facebook, Facebook Marketing, Google, Linked In, Pinterest, Social Media Marketing, Twitter, YouTube
by Dan Hoff
If you are a social media marketer, a graphic designer, or simply a business owner who is ‘in charge’ of your social media presence image, you really need this.
Just as you’re ready to publish your latest post to Facebook, you looked at the image. And, it is real bad. Why? What size do you need? Is it cut off at the top? Well, you’re not alone.
In the ever evolving world of social media platform there is only one constant – change.
It seems that the images sizes for social media platforms have been in constant motion. To help you out a bit, product review site WeAreTop10 compiled all the information you need. They brought together all of the image-posting rules, guidelines and size formats from the major social media platforms. This includes Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. They are all right here, in one easy-to-reference infographic.
To see the guidelines, just check out the infographic [Click to See the Full Infographic]
- 09 Sep
The Ultimate Guide to Social Media Marketing
- Sep 09, 2017
- Dan Hoff
- Facebook, LinkedIn, Pinterest, Social Media, Social Media Marketing, Social Selling, Twitter, YouTube
by Jeff Bullas
Not too long ago, businesses considered social media as just a passing trend. It was considered a distraction for kids with nothing better to do with their time than to scroll through endless news feeds. Nowadays it is a critical business tool. It’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.
So, Start With The Basics – What is Social Media Marketing?
What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Should you outsource social media marketing or keep it in-house?
To help you out, here is a comprehensive guide. It will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Read the full guide at JeffBullas.com
- 01 Apr
Tips to Act on Social Listening – The Good, the Bad and the Ugly
- Apr 01, 2017
- Dan Hoff
- Facebook Advertising, LinkedIn, Pinterest, Social Media, Twitter, YouTube
90% of marketers report that social media is important to their businesses. So that means keeping a watchful eye on what the customers are saying on social is crucial.
If a negative comment goes unnoticed, it can quickly turn into an ugly mess for the brand. It can spread virally with the potential for others to jump onboard with their own negative comments. Positive comments are just as important as they are the eyes and ears to the customer. Those can tell you what they’re thinking, what they like, what they don’t like and what they want. Consumer comments have a wide variety of uses, but the key is to pay attention to every word.
This article from Entrepreneur.com shares three ways comments on your social channels can help improve business, as well as how to respond to comments, both positive and negative. Read the full article
- 11 Apr
Attention, Interest, Desire, Action: Using AIDA for Social Media
by Sarah Green
Most brands today have learned that a social media presence is a key asset of a successful inbound marketing strategy and that targeted cross-channel content distribution brings a better online visibility.
We see, however, that posting more content doesn’t necessarily lead to more engagement. Some 60% of small businesses don’t see any return on investment from their engagement online. So, here is how to attract attention, interest, desire and action by using AIDA for Social Media.