- 17 Jul
How to Craft ‘Compelling Reason to Buy’ Messaging
A compelling reason to buy is not an elevator pitch. That’s even though it probably should be. Sales thinks of an elevator pitch as explaining what the product does. However, a compelling reason to buy explains the benefit that the target audience will realize with your product. And, as the name implies, it is a more compelling way to capture interest.
So, Why Do You Need a Compelling Reason to Buy?
Without a compelling reason to buy, a potential buyer is left having to try to make sense of what your product does. And exactly how it can help solve their problems. In our busy world the prospect doesn’t have the time or the right information to connect all the dots. It simply takes too much work for them and will often result in missed opportunities.
That means that you need to do the work for them. You need to make it crystal clear how your solution can make a positive impact on their day-to-day life. And, to learn How to Create a Compelling Reason to Buy, read the full article at MarketingProfs.com