- 08 Jun
Bing PPC Ads: How They Work and How It Compares to Google Ads
For most of us in marketing, when we talk about Pay-Per-Click, we usuall think of Google. Alternatives to the search giant are either not considered or relegated to a minor role. But, Bing, the search engine is powered by Microsoft, strives to outdo Google at every turn. And it has some value that we may not have considered before.
Bing, Working to be The Giant Killer
It’s an ambitious goal. But, there is one place where Bing differentiates itself is through its Pay Per Click ads or PPC. While Google Ads offers a popular PPC feature, Bing’s has unique advantages that distinguish itself from the search engine giant. And, if you’re the cost-conscious owner of a small- to medium-sized business, you may be more interested in Bing’s PPC benefits than Google’s.
To find out why and to see a break down how Bing PPC ads work, as well as how they compare to Google Ads, read the full article at HubSpot.com
- 13 Oct
5 Ways to Increase Your Mobile Conversion Rate
by Brad Smith
Even though mobile traffic surpassed desktop traffic way back in 2016, many advertisers are still treating their campaigns with a desktop approach. They optimize their campaigns, ad groups, and landing pages for desktop first. Thinking that then they can start to bring in mobile traffic on the side.
But, that simply doesn’t work anymore
Now, it seems that mobile users have vastly different behavior than desktop searchers. Using the same strategy across devices isn’t viable. And in support of this idea, recently WordStream released some new data on average mobile ad conversion rates. And the data revealed that the conversion rates vary widely based on what kind of ad we’re looking at. So, that means that you can’t even generalize across all mobile ads; the type of ad you’re using makes a big difference too.
Today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today on WordStream.com
- 14 Nov
Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?
- Nov 14, 2017
- Dan Hoff
- Google, Lead Generation, Mobile Marketing, Paid Search, Pay-Per-Click, Search Engine Marketing
by Ayaz Nanji
By now it should be patently obvious to every business owner, founder and manager. Mobile matters to your marketing. And if you haven’t made adjustments, you stand to loose a huge chuck of your market.
Why is That? You Ask . . .
It seems that your paid search has a far better chance on mobile than ever before. In fact, the number of clicks on Google paid-search ads originating from smartphones increased significantly. Not only did it grow between the third quarter of 2016, the trend continued the third quarter of 2017. This, according to recent research from iProspect.
The report was based on 3Q17 data from 2,500 Google AdWords and Bing Ads accounts representing more than 220,000 active campaigns in both search- and shopping-ad formats. To see some of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 08 Aug
The Top 10 Pay-Per-Click Advertising Mistakes To Avoid
- Aug 08, 2017
- Dan Hoff
- Lead Generation, Marketing for Small Business, Pay-Per-Click, Search Engine Marketing
by Paul Granger
It’s no secret that pay-per-click advertising can offer marketers a powerful way to reach out to their target audience. One reason for this is that PPC ads aren’t just shown on the side of search engine results pages (or SERPs). They are also displayed on blogs and other websites that publish relevant ad content to their viewers. And importantly, they are also displayed in free mobile apps that make revenue by displaying relevant content.
However, there are some downsides to PPC advertising
However, when you start setting up ads, you will soon hit a wall of confusion. You will notice that there are a plethora of options that you must use or disable before you can get going. The platforms used for PPC campaigns are intentionally in-depth, detailed and can get very, very target-specific.
And with such a dizzying array of features and functionality mistakes can be made. It can take a long time to navigate your way through them all to determine which ones apply to your campaign requirements. So to help you avoid failure, here are the Top 10 Pay-Per-Click Advertising Mistakes to Avoid at JeffBullas.com