- 26 Feb
The Optimal Sales Cadence: Frequency and Duration Benchmarks
by Ayaz Nanji
How many times should salespeople contact prospects? And, how long should outreach last? Or, what is the optimal spacing between contact attempts? And, how quickly should sales reps respond to prospects?
Great Questions, So What Are The Answers?
To find the answers to these questions, InsideSales.com conducted a study. They examined data from more than 1,456 sales cadences. As part of the study, they examined full-range sales cycles. Additionally, all were start-to-finish direct attempts by salespeople in various verticals. And, with each being designed to engage sales prospects. And what they came up with are some interesting answers to those questions.
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- 08 Nov
How Often Do Free Trials Convert? And Do Coupon Discounts Work?
- Nov 08, 2017
- Dan Hoff
- #Startup Marketing, B2B Marketing, Conversion Strategies, Lead Generation, Offer Strategies
For B2B technology startups offering subscription based products success can be elusive. One of the first market challenges faced is to gain traction for their product in the market. After all, their product and their company are unknown and not broadly adopted. So, why would someone spend money for their product?
FREE TRIAL OFFER . . . Do They Work?
One of the more popular approaches to break through, especially in the early stages, is to offer a free trial. But, do free trials work? And does the length of the trial period have an impact on conversion rates?
This and several other questions have been answered by Recurly. They recently released some valuable benchmarks from an analysis of 1,200 subscription commerce sites over a 15-month period. To see the results and more of the conclusions of their report, read the full article at MarketingCharts.com
- 14 Oct
How to Start a Competitive Analysis: 57 Questions You Need to Ask
- Oct 14, 2017
- #Startup Marketing, Marketing for Small Business, Marketing Strategies, Offer Strategies
Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to identify gaps in the market, develop new products and services, uncover market trends and even market and sell more effectively.
Know Thy Enemy
So, when was the last time you ran a competitive analysis for your brand? Or was the last “analysis” you ran a quick perusal of a competitor’s website. Or simply a “review” of their social media presence?
If you haven’t done a comprehensive analysis, you’re likely missing out on important intelligence that could help your brand grow. So, to help you get started with competitive analysis the right way, we’re breaking down everything you’ll want to look for at HubSpot.com. You can also download a full competitive analysis kit from HubSpot and Alexa.com.
- 22 May
9 Tips for Writing Great Headlines in 2017
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling.
Extra! Extra! Read All About it!
So what strategies work for creative? What is a clickable headline right now? Let’s take a look at nine powerful, reproducible ways to write a great headline, with plenty of examples. Make sure your content gets the traffic it deserves by reading the full article at WordStream.com
- 08 Apr
How Special Offers in Email Subject Lines Impact Performance
- Apr 08, 2017
- Dan Hoff
- Conversion Strategies, Demand Generation, Offer Strategies, Sales Enablement
by Ayaz Nanji
Have you ever wondered How Special Offers in Email Subject Lines Impact Performance? Well, here is the answer to that question.
Special Offers Work Well, Right?
Surprisingly, it seems that emails from brands with special offers in their subject lines tend to underperform. Yep, you read that right. They were far less affective than those without special offers in their subject lines. This was according to recent research from Yes Lifestyle Marketing.
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