- 09 Sep
How to Create an Email Newsletter People Actually Read
by Ginny Mineo
Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. And to get them right, you need to be aware of a number of potential problems and pitfalls.
First Things First . . .
First, and most importantly, you need to ask yourself one simple question. “Do we really need a newsletter?” Now, while that may seem to be a rather odd question to come up with, it is one of the most important issues to review at the outset of you considerations. But, surprisingly, it is one of the questions very few seem to ask themselves.
So, do you want to ace your new email newsletter project, or rejuvenate an old one? Or, if you’re looking for some inspiration, here are some awesome email newsletter examples you can check out at HubSpot’s Blog
- 06 Nov
B2B Email Newsletters: Format, Length, and Frequency Trends
by Ayaz Nanji
Thinking of developing a newsletter? Then you may need answers to some key questions.
Questions. Questions. So Many Questions.
First, what is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?
To find out, Find A Way Media examined 78 marketing email newsletters [download available] sent by B2B companies that operate in a range of different verticals. The researchers analyzed messages sent by the firms over a three-month period to determine format, length, sender, and frequency trends.
The researchers identified four common B2B newsletter formats and to see what they are and how they work, read the full article at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. Free Registration is not required to read this article.
- 10 Oct
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
by Erik Devaney
We’ve all heard it before. How important it is for you to make a good first impression. And, as it turns out, the “make a good first impression” principle holds true not only in face-to-face encounters. But it holds in email interactions as well.
Your Second Chance for a Good First Impression
A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. So, to help ensure you’re making the best first impression possible, the people at HubSpot rounded up some examples of standout welcome emails from brands big and small at HubSpot.com