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- 20 Apr
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
Everyone does it. We all filter out things when we are online. And Gen Z, the up-and-coming generation filters everything in the world around them, simply because they have to. And that includes your marketing messages.There Are Good Assumptions. And There Are Bad Assumptions
For marketing, there are a number of assumptions about Gen Z. And a lot of those assumption are just plain wrong. The world is different now. And if you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies.
Read the full article to explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience at HubSpot.com
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- 10 Nov
Are Younger Consumers Over Email?
As the generations come of age, tastes and habits in the market change. And since email has become one of the core pillars of the modern marketing mix, it is good to know if younger consumers are still ‘in to’ email.There’s Good News and There’s Bad News . . . Nope. Only Good News
It seems that for most younger consumers in the United States, their use of email has increased over the past few years. And most expect it to increase even more in the next five years. This was according to recent research from SendGrid and Egg Strategy.
To see a summary of the data and insights, see the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 03 Oct
Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations
from MarketingCharts.com
YouTube certainly is a favorite for teens. But ad campaigns on YouTube may get a significantly different response from Baby Boomers. This, according to a report from Strike Social [download available].Based upon YouTube campaigns managed by Strike Social during 2016
Surprisingly, the analysis found that view rates were higher among Baby Boomers than among younger generations. Even more, this was the case regardless of the device in question.
The traditional wisdom says that advertisers are most likely to target Millennials. However, Strike Social report argues that they might be ignoring the most lucrative audience. They may be inadvertantly missing out on Baby Boomers. (They, after all, are the ones with the money to spend)
Still need more? Like to know which industries perform best? Then, read the full article on MarketingCharts.com
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- 11 Sep
Understanding Teens and Their Smartphone Habits
from eMarketer.com
Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables, or imposes, is a central fact of life for them.Teens Slowly Catching Up With Adults
Though teens still lag behind young adults, a large majority now have smartphones. And for those who have one, it drives their daily digital activity. This is fully explored in eMarketer’s latest report, “US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More.”
To see a summary of the study with more insights, read the full article at eMarketer.com
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- 02 Sep
Millennials Move Over – 10 Killer Tips to Reach Gen Z
by Patty Odell
One of the truly great things about the discipline of marketing is a pursuit that it is in constant flux. Market trends move. And the constantly shifting winds of markets mean you need to constantly stay in tune with your key demographic. Yesterday it was Gen X, then Gen Y, then Millennials.But now, Gen Z seems to be elbowing Millennials aside as the demographic most sought after by marketers. That may still be up for debate. However, Gen Z and its massive size — 2.6 billion by 2020 — and annual buying power — $44 billion — are clearly attractive to marketers.
96% of Gen Z owns a smartphone and 86% use social media to learn about new products.—mediakix
Perhaps no one understands this group as well as Connor Blakley. He is the 17 year-old entrepreneur who founded youth marketing agency YouthLogic to help brands market to young people. To give us some insights into the market, Blakley provided 10 great tips to help you capture the attention of Gen Z.
To see them all, read the full article at ChiefMarketer.com
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- 21 Mar
What Are Teens’ Primary News Sources?
from MarketingCharts.com
More US teens say they get their news from social networking sites and family than from any other source. This according to a study from Common Sense Media, which interviewed almost 600 teens aged 13-18. Teens rely on teachers or other adults, friends, and websites or apps to a lesser degree. With around one-third having used those as sources for news the day prior to the survey.What Are Teens’ Primary News Sources? Really?
Teens shared that they also prefer getting their news from social networking sites (34%). Family, as a source of news, was only preferred by one-fifth of respondents, followed by TV (17%). Respondents Thy least preferred turning to teachers or other adults (4%), radio (3%) and newspapers (1%) to find out what’s going on in the world.
To see more of the data and insights, read the full article at MarketingCharts.com
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