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- 10 Feb
52 Gen Z Stats Marketers Need to Know in 2020
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster. And in many respects, it may be just that.The First Digital Natives
By now, you probably know that Gen Z is the most hyper-connected generation. And this means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.
An as a marketer, business owner or manager, you need to be aware of what those differences are, what challenges they present and the opportunities they may open for you. So, to learn all 52 Gen Z stats that you really need to know, read the full article at the HubSpot Blog.
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- 21 Sep
Millennials and Gen Z Are Using Social Media Less: How to Earn Their Attention and Loyalty Now
by Julia McCoy
Social media has been a key communication channel for as long as digital marketing has been around. But it seems that social media use is declining. No one thought that this would ever happen. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest.
But That Day Has Come
Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly report from Edison Research and Triton Digital. The bottom line is that social media usage is falling among Gen Z and Millennials.
And for marketers, that brings up tricky questions. How do we keep the attention of this major group of consumers without the crutch of social media? To learn some answers, read the full article at MarketingProfs.com
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- 25 Jul
Who Are “Cuspers” and How Are They Spending Their Money?
from Marketing Charts
A lot has been written about Millennials and Gen-Zers. But what about those young adults who fall in between these two groups? This goup has been dubed Cuspers. They are 19-25-year-olds adnd are just starting out in adulthood. But, they have, already mastered being consumers.Shyness is Not A Defining Behavior With Cuspers
In fact, recent research [see original research] by Fullscreen reveals that while Cuspers haven’t quite hit the financial standing of Millennials, they aren’t shy about spending their money. It seems that Millennials do have significantly higher average household incomes than Cuspers. But even with that, this younger segment isn’t that far behind when it comes to their spending.
To learn more and to see insights that may impact how you market to this emerging segment, read the full articl at MarketingCharts.com
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- 20 Jul
Three Proven Strategies for Engaging Millennial and Gen Z Customers
By current estimates Millenneials and Gen Z constitute a $350 billion combined spending power. And that fact has gotten the attention of almost every major brand. So, that means that brands are making those demograhics a priority. And today they are focused on how to reach them, motivate them, and inspire loyalty among them.
Now Here are the Real Questions
But what’s truly motivating these younger audiences? And how do they differ? And what strategies and tactics can today’s marketers use? Plus, what inspires the enduring loyalty of Millennials and Gen Z consumers?
To find out, Alison McGlone looked into it. She recently hosted a panel at Nerd 100 with prominent marketers and researchers. She assembled a panel of people who excel at understanding, engaging, and bridging these two generations of customers. So, to see what some of the things experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research had to say, read the full article at MarketingProfs.com
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- 10 Jul
What It Really Takes to Earn Millennial Loyalty
For the past few years, it has seemed as if every conversation around loyalty, circles back to Millennials. And rightfully so. Millennials are now the largest generation living in the U.S. And collectively they possess an annual spending power of $600 billion.
What Millennials Want . . . ?
With this in mind, it’s no surprise that companies across all industries and verticals are catering to the needs of Millennials as a way to earn our loyalty. Thankfully for brands, 80 percent of Millennials already participate in loyalty and rewards programs.
However, above all else, millennials value their time, energy and hard-earned money. And while they enjoy incredible spending power, they prefer experience to ownership. If brands want to capture this demographic, they will have to abandon traditional, shopworn loyalty strategies. So, to learn how, read the full article at
Chief Marketer. -
- 17 Jun
B2B Brands Need to Step It Up to Reach Millennial Buyers
by
Recently UPS released this year’s UPS Industrial Buying Dynamics survey. And what they found should be a wake up call to every B2B marketer. It seems that there is an increasing level of influence by Millennials in the B2B buyer process.Know the Trend: The Rise of a New Generation of B2B Buyer
This year’s study found a 10 percent increase over 2017. And that means that, if you haven’t already begun to adjust your tactics you need to. According to Brooke Yamini, VP of marketing operations at UPS, “the rise of Millennials ushers in a new era that challenges long-standing industry norms.”
This new generation of B2B buyers start their buying process online. And they do their initial research with social media and their peers. So, if we are going to successfully market to this emerging generation of B2B buyers, we need to begin to adjust our tactics. To gain more insights into the findings of this report, read the full article at Chief Marketer.
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- 21 Mar
How to Keep Your Email Marketing Strategy Relevant to Millennials
It is important to reach your customers through more than one channel. That is an undisputed fact. But, if you market to Millennials, you probably think they are more likely to engage with an Instagram post or a Facebook ad than email.If That’s What You Think, You’re Missing Out
Don’t be fooled. Email marketing, when it’s done correctly, still holds sway for brands. And of you want to maintain customer relationships, engage audiences, or make sales, email works. This holds even in an era of the rise of social media and search engine marketing. Email is still a highly effective and popular marketing tool, even with Millennials.
In fact, according to studies, 61% of consumers overall enjoy receiving promotional emails weekly. But how can businesses use emails effectively to market to the most tech-savvy group out there. How can it reach Millennials? To find out, read the full article at MarketingProfs.com
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- 14 Feb
How Important Are Online Reviews for Local Businesses?
by Ayaz Nanji
Being in business has become an increasingly complex proposition. Whether you’re a small local shop or a regional manufacturer, because of the internet, your business life has changed. One of the newer and more complex ‘moving parts’ of this complexity are online reviews.And that’s because consumers, especially younger ones, are becoming increasingly reliant on online reviews. According to recent research from BrightLocal, more and more consumers rely upon those reviews to assess local businesses. In fact, some 86% of respondents say they read the online reviews of local businesse
To see all more insights and to download a copy of the original report, read the full article at MarketingProfs.com
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- 15 Nov
85% of Millennials Say They’ve Made A Purchase After Viewing A Marketing Video
from Marketing Charts
For years, Baby Boomers were the market force to be reckoned with. This generation shaped the way we market to our audiences. We developed countless techniques and tactics around their preferences and their buying habits. But, now that is all changing. And we need to change with that market shift.Old Markets Never Die. They Just Fade Away
One key element of this shift is the growing popularity of video marketing. New statistics from a Brightcove study provide some insights into why that’s the case. Plus, when you add to this, the growing influence of Millennial buyers for both B2C and B2B markets, you have a what can be called a marketing sea-change challenge.
And with the rise of this Millennial market influence, social media has become an increasingly important vehicle for this video content. As example, the Brightcove study found that 53% of adults overall – including two-thirds (66%) of Millennials – claim to engage with a brand after watching a video on social media. And they didn’t just view and move on. Most commonly, these respondents followed up by visiting the brand’s website or conducting further research.
To see more of the data, a chance to download the original report and to see more insights, read the full article at MarketingCharts.com
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- 19 Oct
TV Ads and Word-Of-Mouth Sway Purchases for Gen Xers
from MarketingCharts.com
Does your business depends upon marketing and advertisement campaigns? Then you probably would like to know the latest trends and supporting data. Plus, if you sell to a specific demographic, then it would be even better to know what buyers rely upon now to make their purchase decisions.What Better Way to Find Out Than to Ask Them
Recently, Marketing Charts released their US Purchase Influencers Report for 2018 [download available]. They set out to understand what it was that has the greatest influence on purchases by generation. And to do so they looked across the range of potential purchase influencers. This included TV ads, email offers, search engine recommendations and even recommendations from friends.
To see what they found, and for a chance to download the original report, read the full article at MarketingCharts.com Read More »
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- 13 Jun
The Changing Face of B2B Marketing
from think with Google
The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call. And, that’s because over the past two years, there have been some rather interesting shifts. Not just in how B2B buying decisions are happening, but also in who’s responsible for them.So what’s changed?
And to find out, Google partnered with Millward Brown Digital to find out. Approximately 3,000 B2B researchers were surveyed about their research and purchase habits as well as their use of digital (specifically, search, mobile, and video). In addition, Google analyzed 13 months of clickstream data from Millward Brown Digital’s desktop panel. The study, which was fielded in 2014, mirrors research from 2012, enabling us to see the shifts over the past couple of years.
And the results debunk a number of widely held beliefs and have major implications for B2B marketing strategies. So, to see more insights and data, read the entire post at think with Google.
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- 15 Nov
4 Focal Points for Marketing to Millennials
In today’s ever-changing world of technology, it seems almost impossible to define a finite process to target and market to millennials. The challenge is complicated by shrinking attention spans and new apps regularly popping up. Marketers are having a difficult time figuring out exactly how to market to this peculiar demographic.A Target Market In Constant Flux, But Easier To Hit Than Most Think
This should not be “rocket science” after all. In reality, this constantly moving generation is one of the easiest buyer pools to enter. If you can master a few simple principles and understand some basics of what influences this market, you can master it. First, we’ll tackle the top two key influences that are driving buying/consumer behavior.
Read the full article on Forbes.com
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- 10 Nov
Are Younger Consumers Over Email?
As the generations come of age, tastes and habits in the market change. And since email has become one of the core pillars of the modern marketing mix, it is good to know if younger consumers are still ‘in to’ email.There’s Good News and There’s Bad News . . . Nope. Only Good News
It seems that for most younger consumers in the United States, their use of email has increased over the past few years. And most expect it to increase even more in the next five years. This was according to recent research from SendGrid and Egg Strategy.
To see a summary of the data and insights, see the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 03 Oct
Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations
from MarketingCharts.com
YouTube certainly is a favorite for teens. But ad campaigns on YouTube may get a significantly different response from Baby Boomers. This, according to a report from Strike Social [download available].Based upon YouTube campaigns managed by Strike Social during 2016
Surprisingly, the analysis found that view rates were higher among Baby Boomers than among younger generations. Even more, this was the case regardless of the device in question.
The traditional wisdom says that advertisers are most likely to target Millennials. However, Strike Social report argues that they might be ignoring the most lucrative audience. They may be inadvertantly missing out on Baby Boomers. (They, after all, are the ones with the money to spend)
Still need more? Like to know which industries perform best? Then, read the full article on MarketingCharts.com
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- 18 Sep
What Are The Preferences of Millennial B2B Buyers
by Ayaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee. This was according to recent research from SnapApp and Heinz Marketing. [See the original report – download available]An Emerging Trend Worth Watching Closely
While seemingly still a small amount, it is an emerging trend. And it is one that all B2B marketers need to pay attention to. The reason? Because as this group becomes a greater influence upon the decision making in organizations, it will begin to shift how we will need to market. It will also require us to begin to evolve the activities and content and buyer-journey tactics in order to maintain success.
One significant aspect that the report revealed is how millennials engage with vendors. It seems that they do so quire differently than baby boomers, our traditional B2B target demographic audience, even in B2B.
And that means we will need to adjust our Marketing
To see how that is, the implications for the future of B2B marketing and to access the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 02 Sep
Millennials Move Over – 10 Killer Tips to Reach Gen Z
by Patty Odell
One of the truly great things about the discipline of marketing is a pursuit that it is in constant flux. Market trends move. And the constantly shifting winds of markets mean you need to constantly stay in tune with your key demographic. Yesterday it was Gen X, then Gen Y, then Millennials.But now, Gen Z seems to be elbowing Millennials aside as the demographic most sought after by marketers. That may still be up for debate. However, Gen Z and its massive size — 2.6 billion by 2020 — and annual buying power — $44 billion — are clearly attractive to marketers.
96% of Gen Z owns a smartphone and 86% use social media to learn about new products.—mediakix
Perhaps no one understands this group as well as Connor Blakley. He is the 17 year-old entrepreneur who founded youth marketing agency YouthLogic to help brands market to young people. To give us some insights into the market, Blakley provided 10 great tips to help you capture the attention of Gen Z.
To see them all, read the full article at ChiefMarketer.com
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- 17 Aug
Four Effective Ways to Market to Millennials
Ah, the elusive and lucrative Millennial market. They are such a tempting conquest. And, yet so frustrating to conquer.However, connecting with this demographic is not easy
As the first digitally native generation, Millennials have been raised on technology. They live and die by social media and their smartphones. And as for engaging with brands, they generally have a sharper eye. Plus, they have higher expectations than generations before them.
So, to help you win over this tough crowd, we surveyed Millennials. We asked them about their marketing preferences, and we have four major insights to share. To read all about them, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 05 Aug
So, What’s the Big Whoop About Millennials?
from ChiefMarketer.com
So, what is the big whoop about Millennials? Well, we’re about to tell you.It’s a Demographic That’s Big, and Getting Bigger
First of all, millennials have now overtaken Baby Boomers. They are now the largest living generation. And, with immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2036 at 81.1 million. By 2050 there will be a projected 79.2 million Millennials. This was according to a recent study by the Pew Research Center.
But there is more to this demographic that simply the sheer size. There is a level of complex nuance that is overlooked by most and to unveil those hidden gems, here are the highlights of exactly what it is that makes Millennials a big Whoop at ChiefMarketer.com
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- 05 Aug
5 Lessons Millennials Taught Marketers
by Patty Odell
It’s no wonder that Millennials are getting so much attention from marketers. But there are plenty of challenges for marketers seeking a share of their purchase power.No Homogony in this Homogenous Group
Millennials are one of the most diverse generations ever. And they comprise everything from single mothers to middle class professionals to growing families. Millennials range in age from 18 to 34 and appear in every social class. And for even more complexity of this demographic, they have lifestyle interest that range from hip-hop to shopping for the healthiest baby foods.
And with all of this diversity, there is no single answer when marketing to Millennials, however. To see how this has impacted the market and the take-aways, here are 5 hot lessons Millennials taught marketers that they are putting to work in their own campaigns at ChiefMarketer.com
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- 14 Jul
How Have Media Habits Changed Among Millennials and Teens?
from eMarketer.com
Millennials say they are spending more time with video and social. But they are not necessarily cutting back their time with other media. This is according to survey data, younger US internet users ages 13 to 17 are shifting away from text-based online content. And moving a bit from TV while spending more time with video and social.Are We Confused Yet? And Where Have all the Millennials Gone?
The data comes from a March 2017 survey by streaming solutions and content provider Fullscreen and market research agency Leflein Associates. For their survey, they polled 1,173 US internet users ages 13 to 34. What they found was that both the younger and older groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies. And similar percentages said they were spending more time with short online video.
So what does this mean for your marketing strategy? And, how can you adjust your ad spend to hit your key demographic? To see all of the data, read the full article at eMarketer.com
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