- 13 Mar
Gen Z is Entering The Workforce: 30 Stats You Need to Know
by Pamela Bump
It’s hard to believe Gen Z is already old enough to start working. And that means that it’s probably time to begin to take this emerging workforce more seriously.
Where’s a Myth Buster When You Need One?
But to do that may be more difficult than you may imagine. There has been a lot has been written about this generation. But, quite a bit of that digital ink has been more myth than fact. For example, we still hear myths saying that this age groups is “entitled and less motivated to earn money.’ And just as the myths surrounding the emergence of millennials, internet chatter argues that Gen-Z are “spoiled,” “dependent on their parents,” and “terrible with money.”
But, as a future Gen Z manager or colleague, it’s important for you to separate myth from reality. And to help you get an idea of how Gen Z talent could benefit your workplace in the future, here are 30 stats that you can keep in mind as they work their way into the labor force on the HubSpot Blog.
- 10 Feb
52 Gen Z Stats Marketers Need to Know in 2020
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster. And in many respects, it may be just that.
The First Digital Natives
By now, you probably know that Gen Z is the most hyper-connected generation. And this means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.
An as a marketer, business owner or manager, you need to be aware of what those differences are, what challenges they present and the opportunities they may open for you. So, to learn all 52 Gen Z stats that you really need to know, read the full article at the HubSpot Blog.
- 21 Jan
How to Win at Content Marketing to Generation Z
For what seems like “forever”, marketers have invested heavily in developing strategies and content to capture the attention of Millennials. We have studied and worked tirelessly to define the ideals, desires, and buying habits that this segment possess.
Now That We Have That Nailed . . . A New Challenge is on The Horizon
The new challenge? The rise of Generation Z as a force to be reckoned with in the market. Its members are part of the youngest generation on the planet, the oldest among them barely scraping past age 20. But they hold an estimated $143 billion in spending power. And it is the first generation that does not know a world without interconnected devices.
And these two points have significance for the future of our marketing. Brands have been attempting to reach Gen Z in a multitude of ways. But a connection is almost impossible without incredible content. It is not an easy task, I know, but here are some tips to make engagement more likely, at MarketingProfs.com
- 25 Jul
Who Are “Cuspers” and How Are They Spending Their Money?
- Jul 25, 2019
- Dan Hoff
- Cuspers, Generational Marketing, Marketing to Gen Z, Marketing to Millennials
from Marketing Charts
A lot has been written about Millennials and Gen-Zers. But what about those young adults who fall in between these two groups? This goup has been dubed Cuspers. They are 19-25-year-olds adnd are just starting out in adulthood. But, they have, already mastered being consumers.
Shyness is Not A Defining Behavior With Cuspers
In fact, recent research [see original research] by Fullscreen reveals that while Cuspers haven’t quite hit the financial standing of Millennials, they aren’t shy about spending their money. It seems that Millennials do have significantly higher average household incomes than Cuspers. But even with that, this younger segment isn’t that far behind when it comes to their spending.
To learn more and to see insights that may impact how you market to this emerging segment, read the full articl at MarketingCharts.com
- 20 Jul
Three Proven Strategies for Engaging Millennial and Gen Z Customers
By current estimates Millenneials and Gen Z constitute a $350 billion combined spending power. And that fact has gotten the attention of almost every major brand. So, that means that brands are making those demograhics a priority. And today they are focused on how to reach them, motivate them, and inspire loyalty among them.
Now Here are the Real Questions
But what’s truly motivating these younger audiences? And how do they differ? And what strategies and tactics can today’s marketers use? Plus, what inspires the enduring loyalty of Millennials and Gen Z consumers?
To find out, Alison McGlone looked into it. She recently hosted a panel at Nerd 100 with prominent marketers and researchers. She assembled a panel of people who excel at understanding, engaging, and bridging these two generations of customers. So, to see what some of the things experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research had to say, read the full article at MarketingProfs.com
- 06 Jun
Marketing Beyond Millennials: Connecting With Generation Z
For much of the last decade, marketers have poured most of their energy, time and money into trying to decode the most enigmatic generation of our time: Millennials. And why not? Studies show that Millennials are powering the US economy. They account for $600 billion in current annual spending and a projected $1.4 trillion a year by 2020. And with that much economic clout, Millennial preferences have disrupted entire industries.
But somewhere along the way, as we marketers were trying to figure out this generation, we missed something important about Millennials: They grew up. They moved on and now there is a new gen to set our sights on. Now we need to begin engaging with the up-and-coming Generation Z (Gen Z).
But, as the question always is, how? What is Gen Z? What are their preferences? And how can we, as marketers, really engage with them? Here are three ways we can break through to this rising generation at MarketingProfs.com
- 20 Apr
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
Everyone does it. We all filter out things when we are online. And Gen Z, the up-and-coming generation filters everything in the world around them, simply because they have to. And that includes your marketing messages.
There Are Good Assumptions. And There Are Bad Assumptions
For marketing, there are a number of assumptions about Gen Z. And a lot of those assumption are just plain wrong. The world is different now. And if you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies.
Read the full article to explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience at HubSpot.com
- 31 Mar
Getting to Know Gen Z: Their Beliefs, Preferences, and Behaviors
by Ayaz Nanji
There is significant value for marketers to be able to gain insights into their markets. That goes without saying. But, when you can segment your market into behavioral groupings, you can gain even deeper and actual actionable insights into your target customers.
Yes, There is Such a Thing as Generation Gap
It seems that when we break our markets into generational groupings by age, we begin to notice variances in behaviors, attitudes and preferences. That is one reason that there is so much attention paid to generational marketing. It is also why we break down the different generations into groupings.
As You Probably Already Know
Market researchers have broken them down into four major groups. First are the Baby Boomers, presently aged 52-70. Then there is Gen X, age 36-51 and Millennials, age 20-35. And, Gen Z, age 15-19. Each of these groupings have their own ‘identity’, behaviors and preferences.
As an example, Americans age 15-19, Gen Z, are more likely than older consumers to believe success comes from hard work. They are apt to care about identity-based issues. And they tend to value ads that showcase real people, and to use visual-first social networks. This is according to recent research from Barkley and FutureCast.
To see some of the insights into Gen Z, and to access the original report, read the full article at MarketingProfs.com
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