- 06 Jun
Marketing Beyond Millennials: Connecting With Generation Z
For much of the last decade, marketers have poured most of their energy, time and money into trying to decode the most enigmatic generation of our time: Millennials. And why not? Studies show that Millennials are powering the US economy. They account for $600 billion in current annual spending and a projected $1.4 trillion a year by 2020. And with that much economic clout, Millennial preferences have disrupted entire industries.
But somewhere along the way, as we marketers were trying to figure out this generation, we missed something important about Millennials: They grew up. They moved on and now there is a new gen to set our sights on. Now we need to begin engaging with the up-and-coming Generation Z (Gen Z).
But, as the question always is, how? What is Gen Z? What are their preferences? And how can we, as marketers, really engage with them? Here are three ways we can break through to this rising generation at MarketingProfs.com
- 20 Apr
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
Everyone does it. We all filter out things when we are online. And Gen Z, the up-and-coming generation filters everything in the world around them, simply because they have to. And that includes your marketing messages.
There Are Good Assumptions. And There Are Bad Assumptions
For marketing, there are a number of assumptions about Gen Z. And a lot of those assumption are just plain wrong. The world is different now. And if you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies.
Read the full article to explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience at HubSpot.com
- 31 Mar
Getting to Know Gen Z: Their Beliefs, Preferences, and Behaviors
by Ayaz Nanji
There is significant value for marketers to be able to gain insights into their markets. That goes without saying. But, when you can segment your market into behavioral groupings, you can gain even deeper and actual actionable insights into your target customers.
Yes, There is Such a Thing as Generation Gap
It seems that when we break our markets into generational groupings by age, we begin to notice variances in behaviors, attitudes and preferences. That is one reason that there is so much attention paid to generational marketing. It is also why we break down the different generations into groupings.
As You Probably Already Know
Market researchers have broken them down into four major groups. First are the Baby Boomers, presently aged 52-70. Then there is Gen X, age 36-51 and Millennials, age 20-35. And, Gen Z, age 15-19. Each of these groupings have their own ‘identity’, behaviors and preferences.
As an example, Americans age 15-19, Gen Z, are more likely than older consumers to believe success comes from hard work. They are apt to care about identity-based issues. And they tend to value ads that showcase real people, and to use visual-first social networks. This is according to recent research from Barkley and FutureCast.
To see some of the insights into Gen Z, and to access the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.