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- 08 Jan
Six Neuroscience Principles to Supercharge Your Marketing Campaigns
by John Pucci
People today are being bombarded by messaging. But, as a marketer, trying to navigating this digital world can feel a little like living in Times Square. And this sensory overload poses a challenge to all brands.
So, the questions remain. How can you find ways to get your messages across? And, how can you break through all the noise?
Neuroscience may be a field that has a lot to offer marketing
But marketers and brands can benefit from a deeper understanding into how the brain drives human behavior that neuroscience can offer. And you can do this by integrating neuroscience principals into marketing. It can help you can achieve the messaging stickiness you need, even in a world of deafening digital noise.
Here are six neuroscience principles that brands can use to supercharge their campaigns at MarketingProfs.com
NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.
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- 04 Sep
5 Psychological Principles You Can Use To Convert More Website Visitors Into Customers
from Jeff Bulla’s Blog
Occasionally we all make a purchase, only to wonder after why we bought that. In most cases that’s what is called an impulse purchase. And it is something that doesn’t just happen by accident. A lot of research and science has gone into the human psychology of purchasing. And if you have ever stood in a check-out line at your local grocer you get a front row seat on how it works.The answer is rather simple
Those types are purchases are made because there has been some type of psychological influence to do so. In fact, that influence was so powerful that they did so when they didn’t even want to. Now, there’s a greater implication here. After all, if it’s possible to convince uninterested people to buy a product, then it’s definitely possible to convince interested people at a much higher rate.
The trick lies in understanding the hurdles that your target market needs to jump before buying and then helping them make those leaps. To get you started, here are five psychological principles that will do just that on Jeffbullas’s Blog.
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- 22 Dec
How To Use Cognitive Biases For More Effective Marketing
by Peter Yang
As consumers, we desperately want to believe that we have freedom of choice and the ability to make informed decisions. However, this is rarely, if ever, the case. Yes, the human brain can do amazing things. But, it does have bugs and glitches. Some that can even prevent it from behaving rationally. Psychologists like to call these flaws ‘cognitive biases’.Cognitive biases are defined by Wikipedia as
‘the systematic pattern of deviation from norm or rationality in judgement, whereby inferences about other people and situations may be drawn in an illogical fashion’.
These biases open the gateway to a plethora of modern-day techniques that marketers can use. So, here are a few cognitive bias techniques that you should consider applying in your own business. So, read the full article on Jeffbullas’s Blog to see them all.
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