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- 23 May
Your Organization’s Mark On The World
The importance of your organization’s unique trade mark can never be overemphasized. Your trade mark needs to be protected both legally and by using it wisely.Your Trade Mark – One of the Most Valuable and Important Assets Your Company Has
In marketing terms, your trade name, and trade market are important. But the mark that can mean the most to your business may be the one that your organization is leaving on your community. So, whether you are a solopreneur, have fewer than 20 employees or maybe have a few hundred people who work in your organization – you can leave your mark. And being an organization that changes the course of your community is good for business.
Here are some of the ways it translates to your bottom line at McLellanMarketing.com
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- 21 Apr
A Bird in the Hand can be Your Golden Goose
It’s only natural. When it comes to sales and hitting your sales goals you focus on the people who have already demonstrated that they’re willing to give you money. But, it turns out they’re the most likely ones to give you even more.Consider these facts from both a Forrester Research study and a Harvard Business Review research project:
- Acquiring a new customer can cost five times more than satisfying and retaining current customers
- A 2 percent increase in customer retention has the same effect as cutting costs by 10 percent
- A 5 percent reduction in client defection can increase profits by 25-125 percent (industry specific but seriously – 25% is the low end!)
- On average, loyal customers are worth up to 10 times as much as their initial purchase
- The cost of bringing a new customer to the same level of profitability as a lost one is up to 16 times more
With that, why not put more of your focus on your existing customers? Why not make those customers and clients feel valued? To find out, read the full article at the McLellan Marketing Group Blog.
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- 12 Apr
Get Web Traffic Without Relying on Google – or Spending a Dime
by Neil Patel
As of this month, Google had almost 75% of the search engine market share. And that means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right?
That May Not be the Best Way
There’s no doubt that Google is a big player when it comes to generating web traffic and that AdWords can help you get where you want to go – fast. But not everyone who is just starting out can afford to go all in on AdWords.
So, how do you get website traffic without relying on Google? Believe it or not, it’s possible. And you can even do it for free. And to learn how, read the full article at KISSmetrics.com
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- 02 Apr
14 Ways to Get Free Advertising for Your Business
When you work at a small business with a limited budget, there probably isn’t a huge advertising budget. It’s not really possible to shell out $340,000 for a 30-second TV commercial. Or to spend $10,000 for an email marketing campaign.When Your Budget Dictates How Many People Your Business Can Reach
Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget.
To help you spread the word about your business without breaking the bank, here are 14 ways to get advertising for free. To see them all, read the full article on Ways to Get Free Advertising at HubSpot.com
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- 21 Mar
Facebook Management Tips for Small Businesses: Everything You Need to Know
rom DrumUp
Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands.“Hello! Earth to Major Thom . . .”
Now, that’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management agencies tend to discredit. And, it’s no wonder that such agencies and small businesses, who simply rely on posting “creative content” on Facebook, never see an ROI.
To reach and influence target groups, you need the right Facebook marketing strategy. And, additionally, you will need a good social media management tool that can help you execute it. So, to give you a little help, here are 21 Facebook management tips for small businesses and social media agencies on the DrumUp Blog
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- 17 Feb
The 5 Commandments For a High Impact Social Media Presence
by Faye Ferris
Each second, there are over 61,000 searches made on Google. And there are 7,698 tweets, along with 794 Instagram posts. So how can you make sure you stand out in such a concentrated arena? It’s every person for themselves out there.And if you don’t stay on top of it, you will get lost in the crowd.
Long gone are the days where posts showed up in chronological order. Now each social media platform has their own algorithms. And, for the most part, they largely remain a mystery to most of the people using their platforms.
The good news is that there are simple things you can do to make sure your posts stay at the top of the feed for as long as possible, so you get plenty of bang for your buck. To learn how with The 5 Commandments For a High Impact Social Media Presence, read the full article on Jeffbullas’s Blog.
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- 16 Feb
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
How your brand is perceived has a huge impact on its success. Strong brands instill confidence in investors, consumers, media outlets, employees, and even free-agent talent. All that confidence translates into steady growth and rising profits. And, on the other hand, brands perceived as weak, vulnerable, or broken will face problems.Your Brand Matters
That means that your brand matters, independent of how much money is put into outreach and marketing campaigns. And you won’t get far without first knowing your brand’s current standing in the market.
To learn more about what to do Before Building Brand Awareness, and how to Assess Brand Value, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 08 Feb
The Simple 6 Step Checklist for Analyzing Your Competition on the Web
Let’s face it, competition is more intense than ever. And with so many successful players in internet marketing now, there is a growing importance of competitive marketing analysis. Competitive information has become more crucial than ever.The cool thing is that calculating your competitors weaknesses is easier than ever on the web.
Healthy competition and rivalry has fast grown into an essential part of the fabric of success in the quickly-changing technology and marketing led businesses. After all, it is through this intense competition that the contemporary internet marketing practices changed. However, the competitive analysis strategies employed traditionally aren’t necessarily as effective today as they were before.
To learn how to adapt to this new paradigm, here is a Simple 6 Step Checklist for Analyzing Your Competition on the Web on Jeffbullas’s Blog.
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- 25 Jan
Google’s Algorithm Updates Dive Bomb Local Businesses
by Chad Crowe
Businesses hoping to gain or retain a spot in the coveted “map pack”. The “map pack” are the three highly visible local listing spots by the map and above the organic search results. And after two recent algorithm updates by Google there have been significant effects on local businesses.Google’s Updates – What They Mean to You
The first of these game-changing updates for local search occurred in September 2016. This update was intended to diversify the results that appear in the map pack. Named “Possum” by the SEO community, this update filtered out businesses with similar data points.
These updates focused on businesses that had the same address or ownership as other businesses with similar services. Yep. You guessed it. The very tactic that a lot of small SEO companies would sell as traffic builders is now – well, not so much. Before, your update would have only been filtered out if you had the same domain or phone number as another listing.
So, to learn what the effect on your local businesses can be and what you can do about it, read the full article at ChiefMarketer.com
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- 24 Jan
How to Crush Local Search in 2018 with Google My Business Page Optimization
Are you having trouble cracking into the local google map pack? Those are the coveted three prominent positions in local search. And if you are a small, local business, you already know that competition is growing increasingly difficult. However, one way to break through is with your Google My Business (GMB) profile. It is one way that can make or break the success of your local SEO campaign.But Really, How Affective is Local Focus of GMB?
Even Google themselves are reporting that 76% of local searches result in a same-day visit to a store. So, it’s easy to see how a strong search presence in your area is more critical than ever before. And by using tactics to optimize our GMB profile, you can see increases in new local leads to your own business and higher visibility.
To learn how to crush the local search in 2018 with Google My Business Page optimization, read the full article at BlogNotions.com
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- 18 Jan
What Consumers Pay Attention to in Local Business Reviews
What is it that consumers really value when they look at local business reviews? It seems that the average star rating is what they want to see the most. This is especially true when evaluating a local business with which they are not familiar. And their focus is primarily on its online reviews.It’s All Written in the Stars . . .
This is according to recent research from BrightLocal. The report was based on data from a survey conducted in October 2017. It included 1,031 consumers in the United States. And what they found was extremely revealing. They found that more than half (54%) of respondents say they pay attention to the average star rating. And they indicated that this was the most important part when looking at the online reviews of a local business.
To see more of the data and lean more insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 12 Jan
2018 B2C Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
B2C marketers are becoming more successful with content marketing. But many report their organizations don’t have realistic expectations about what content marketing can achieve.That’s good news. But now for the not-so-good news
While B2C marketers are becoming more successful with content marketing there is some less than good news. The not-so-good news is that many B2C marketers say their organizations don’t have realistic expectations. They indicate that they are unrealistic about what their content marketing can achieve.
Those are only some of key findings from the recently published B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report. The guide comes from research by MarketingProfs and the Content Marketing Institute. To see some of its key findings and to find out how B2C content marketing is winning the day, read the full article at MarketingProfs.com
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- 02 Jan
How To Use Facebook Messenger Bots To Grow Your Email List
by Steve Mayall
By this time, you may have heard of Messenger bots. You may have even looked into using them. Or, more than likely, you probably simply dismissed the whole idea as nothing more than another ‘marketing fad’.But, Really, What’s Stopped You From Trying Them?
Let me guess . . . you’re unsure how to get started, how to use them to grow your business, or you just don’t want to get distracted by another ‘new’ strategy. But, here’s the thing, Facebook bots don’t have to be complicated. In fact, you could set up your first bot in minutes to start increasing subscribers and building your audience.
To show you how, here are three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list. So read the full article on Jeffbullas’s Blog.
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- 07 Dec
Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
Marketers are in the throes of making the final act of the holiday shopping season a fruitful one. Black Friday and Cyber Monday are understandably a prime focus for holiday marketing campaigns. But the holiday spirit, and the holiday shopper enjoys spending moods well beyond Thanksgiving. And for some, it can even be sustained into the New Year.The home stretch of the holiday season is a unique opportunity to retool digital strategies
This is a period in which you can set the stage and strategies that will carry you well into January. Armed with the data from the first half of holiday marketing campaigns, paired with the crunch time leading to Christmas, can and should re-energize your marketing. This is the keys to how you can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.
So, to help you out, here are five key considerations for this unique (and hectic) time at MarketingProfs.com
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- 06 Dec
An Eight-Step Guide to Building Your Marketing Budget
by Sam Melnick
It’s that time of year when marketers decide how to allocate their resources. Companies, large and small, begin their processes that will guide their marketing spend throughout the next year. But, how you start your process can have a huge impact on your finished product.How and Where to Start: Top-Down or Bottom-Up Budgeting Approach?
Generally, there are two types of approaches. Those are top-down and bottom up budgeting. Top-down budgeting is done according to marketing investment and sales targets. However, bottom-up marketing budgeting occurs when individual marketers start the process.
Now, to see how this all works, and for some tips and pointers on the process, read the full article at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
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- 22 Nov
How to Get More Facebook Fans Organically: A Guide for Small Business Owners
by Disha Dinesh
According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they find Facebook marketing affordable, or effective, or a combination of both. This could also be because creating a Facebook Business page is among the easiest things small business owners could do to kick-start their marketing efforts.While it’s easy to create a Business page, it’s anything but easy to run marketing successfully on the platform. And the efforts you have put into it may not seem to be working.
There are ways for you to make it work for you and your business. And to help you out, here is a guide for small business owners on How to Get Facebook Fans Organically at DrumUp
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- 13 Nov
Complete Beginner’s Guide to Account-Based Marketing (ABM)
Account-based marketing is a “trending” topic in the digital marketing world. And according to a study done by Sirius Decisions in 2016, it is growing fast.Is This Just Another Marketing Fad or is it Really Working?
They found that more than 70% of B2B marketers are ramping up ABM specific programs. That compares to 2015, when only 20% of companies had AMB programs in place. And according to ITSMA, about 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach!
With all of this growing popularity, there are some critical questions that come up if you are a business leader. What exactly is account-based marketing? Should you implement account-based marketing? And, what is the best way to get started?
To find the answers to these questions, read the full article at WordStream.com
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- 31 Oct
Holiday Email Marketing Trends and Tips for 2017 From the Experts
There’s still plenty of autumn left. But you can already feel the holiday season approaching. And while you might think that you still have plenty of time to launch your holiday email marketing campaign, the truth is that the time to prepare is now—at least if you want to get the most of this holiday season.But Don’t Forget 2016 Just Yet
Many businesses are afraid of seasonal promotions because they find it hard to come up with new strategies year after year. But the truth is that almost all of them already have the most important resource they need: data.
So, to help you out, here are some of the best holiday email marketing tips from the experts that will help you make this year’s holiday the best yet at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 21 Oct
Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event
One of the oldest yet most powerful means of reaching out to your target audience is tradeshow and event marketing. But, unlike digital marketing, events require a lot more preparation. Plus they can incur far greater costs to execute. And in addition, without advanced planning and goals, you may have no ready metrics to determine whether the ROI of the event was positive.But, Tradeshows and Events Work
The rationale behind what makes an event a trusted medium despite all the overhead is simple. Unlike most any other medium, events provide a near assurance that you have your potential customer’s attention, in person, one on one. But there are a huge number of events happening around the world every single day.
And with the high cost of doing events the key questions that arises are: Which event is the right event? And is the event worth spending those valuable dollars on event X or event Y? So, to help you find the answer, here is the Event Evaluation Matrix. This is a tool that can help you gauge which is the right event for your marketing efforts. So read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 19 Oct
How to Create the Ultimate Facebook Business Page
by Allen Finn
Facebook can be a great place for a small business to build business. Yep. You read that right. Facebook business pages are a place where you can develop the relationship between your brand and the world at large.So, How Can That Work for Me?
Whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply informing users what time your widget shop closes on Tuesday evenings, Pages are one of the most important online properties that you can plant your flag on. They’re a necessary tool for businesses operating in the 21st century. And they are critical for small, local businesses.
But, they have a boatload of moving parts
And that is a nice way of saying that creating a business page can be a major challenge. So to help you get started tackling the challenge of making a great Facebook page for your small business read the full article at WordStream.com
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