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- 23 May
Six Naming Trends to Help Your Brand or Product Stand Out
It is a simple reality of the business world. Every new business wants to stand out to attract more attention. And, of course, they want to connect with, appeal to and engage an audience of potential customers.A Rose by Any Other Name is, . . . .
One way to do that is with a memorable business name. And that’s because one of the first things a potential customer learns about your business is its name. So, it’s vital that the name make an impact.
But hitting on that exactly perfect combination of word-smith imagery to define your brand in one name is hard. But, when someone comes up with an intriguing or interesting naming technique and convention, others follow suit, creating a name trend. Here are 6 trends that may be able to help your brand stand out, so read the full article at MarketingProfs.com
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- 23 Jan
Emotions Matter: Why Your B2B Marketing Must Connect Before It Can Convert
Do Emotions really matter in a B2B purchase decision? Or is it always simply a matter of logic and not emotions?“Just the facts ma’am. Nothing but the facts . . .”
For B2B marketing, the trick is in making an emotional connection without making your case emotionally. We can’t “chew the scenery,” so to speak. We simply don’t have an audience that is as passionate about our services as consumers are about trucks or chocolate or puppies and kittens in need of forever homes … But we do need to make sure we’re connecting with our audience on a level other than “just the facts, ma’am.”
Even with the necessity of a more restrained approach, we do need to create opportunities for our prospects to feel their decision rather than just think it. How do we do this? To find out read the full article at TargetMarketingMag.com
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- 08 Jan
Six Neuroscience Principles to Supercharge Your Marketing Campaigns
by John Pucci
People today are being bombarded by messaging. But, as a marketer, trying to navigating this digital world can feel a little like living in Times Square. And this sensory overload poses a challenge to all brands.
So, the questions remain. How can you find ways to get your messages across? And, how can you break through all the noise?
Neuroscience may be a field that has a lot to offer marketing
But marketers and brands can benefit from a deeper understanding into how the brain drives human behavior that neuroscience can offer. And you can do this by integrating neuroscience principals into marketing. It can help you can achieve the messaging stickiness you need, even in a world of deafening digital noise.
Here are six neuroscience principles that brands can use to supercharge their campaigns at MarketingProfs.com
NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.
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- 13 Dec
What Is an SRT File, & Why Is It So Important for Video?
Nowadays, subtitles are becoming increasingly common. That’s particularly true as businesses expand their marketing efforts. And when they aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.Fortunately, there’s an easy solution to adding subtitles to video — an SRT file. And to ensure your videos are inclusive and easily digestible for any audience, it’s critical you include an option to watch with subtitles.
So how can you do that? Here, we’ll explain what an SRT file is, and how to create and edit one for your marketing videos moving forward at HubSpot.com
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- 26 Oct
6 Tips for Writing Compelling Bullet Points
by Clifford Chi
Bullet points are arguably the most versatile tool in a writer’s arsenal. They break up your writing, making it easier to digest. And by drawing more attention to your ideas, they can also inspire action.Whether you’re writing landing page copy that aims to convert visitors into contacts, or a work report that aims to persuade your team lead to pursue your proposed strategy, crafting compelling bullet points is crucial for making your ideas easier to understand and encouraging your desired action.
Here are six ways you can do that at HubSpot.com
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- 20 Sep
10 Communication Hacks to Deal with Negative Customers on Social Media
Social media can be a great way to communicate with your customers and fans. But it can also be an uncontrolled channel where angry customers can write negative things about your business.Bad Comment? No Need to Panic . . .
So what can you do if a customer posts negative comments about your company? While it may never be possible to prevent disgruntled customers from being vocal on social media, it is possible to deal with negative consumers and maintain a positive brand image.
Here are 10 communication hacks that you can use to deal with negative customers on social media at Jeff Bullas’s Blog.
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- 11 Jun
The Most and Least Important PR and Corporate Communications Tactics and Trends
by Ayaz Nanji
The big question is, when it comes to PR, what works now? There are a lot of tactics and techniques out there. But, there are some things that are rising to the top of the heap.Why Not Ask the People Who Do PR to Find Out?
It seems fairly simple, if you want to know something, ask the people who do it for a living. And that is exactly what Sword and the Script Media and Ned Lundquist’s Job of the Week did. In February of this year, they polled 155 corporate communications and PR professionals.
They asked them what it is that they intend to use more and the directions they are moving towards. And they found some trends worth watching [view original report].
As an example, respondents ranked storytelling as the trend/tactic that will matter most over the next 12 months. Surprisingly, content marketing ranked second. And, this was followed by thought leadership, aligning with Marketing, and influencer marketing. But, to see more of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 31 May
GDPR Is Here: A Simple Marketing Guide for Compliance
by Kay Kienast
The General Data Protection Regulation (GDPR) initiative has caused quite a bit of confusion, and turmoil. And, it has posed more questions than answers for US based companies.Just Another Bureaucratic Stumbling Block or a Timely Tool?
Designed to put customers back in the driver’s seat of their preferences and personal data, the legislation has drawn broad criticism. However, customers and prospects will now own their personal data and have control over the communications they receive.
And as marketers, we are supposed to represent the voice of the customer. And in a manner, the EU’s GDPR can help us do that by focusing on the “customer first.” So, here’s how to make sure you not only comply with GDPR’s regulatory requirements and provide customers what they need at MarketingProfs.com
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- 09 May
Get Readers to Instantly Trust You Even if They Have No Clue Who You Are
You want to get readers to trust you. You don’t want them to discredit your advice. And you definitely don’t want them to ignore what you have to say. Without your audience’s trust, your blog, your website, your collateral and even your email messages are worthless.But why should they listen to anything you have to say?
After all, you’re just an up-and-comer. Nobody knows who you are. Why should they listen to some stranger on the internet? And, we all know that first impressions matter. And that is not just the case in face-to-face interactions. It is crucial in your digital interactions.
In fact, numerous usability studies have discovered that a new visitor to your website will decide whether to leave or stay within 7 seconds. But, you’ll go a long way by using the following seven tactics on Jeffbullas’s Blog.
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- 28 Apr
Five Ways to Make Your Marketing Copy a Whole Lot More Engaging
by Nick Usborne
Before the Web—a zillion years ago now—marketing copy was a one-way, broadcast affair. Companies simply pushed their promotional messages out through mass media.That’s Called Engagement Isn’t It?
And their audiences had no way to push back. But the Web changed all that, Now it’s a two-way—or multi-way—medium. And, it’s the perfect medium for marketers to truly engage with their readers and viewers. But it takes engaging content to do that. Writing better copy to do that isn’t really difficult. And it does take a reset of how you think about marketing copy.
Here are five steps to find your brand’s authentic voice and connect with customers at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 24 Apr
10 Pro Tips for Running an Effective PR Campaign
A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned.An effective PR campaign is more than just a press release
To create a remarkably effective PR campaign, you need to take some big extra steps. When done right, your PR campaign can attract national (and positive) media attention. It can boost sales drastically. And it can create a positive relationship between your company and the public for years to come.
But what is an effective PR campaign? And, how to build one? To help you better understand and how to create success with your next PR campaign, we’ve compiled ten effective tips at HubSpot.com
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- 05 Mar
How to Do A/B Testing: A Checklist You’ll Want to Bookmark
When creating landing pages, write email copy, or designing call-to-action buttons, it can be tempting to use intuition. Sometimes it’s just a “feeling” that is used to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results.The Magic 8-Ball: “My Sources Say Yes”
Rather than relying on guesses or assumptions to make these decisions, you’re much better off running conversion rate optimization (CRO) tests — sometimes called A/B tests. CRO testing can be very valuable. That’s because different audiences behave, well, differently. Something that works for one company may not necessarily work for another.
But these tests can also be complex. And if you’re not careful, you could make incorrect assumptions about what people like and what makes them click — decisions that could easily misinform other parts of your strategy. So, to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results, read the full article at HubSpot.com
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- 09 Nov
4 Ways to Triple Your Digital Marketing Results
What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI?Notice what these metrics have in common
These all require some action on the part of the target. And that is whether it’s a prospect or a customer. So, how do you motivate an action? You use direct response communications. It’s as simple as that. Digital marketing is direct marketing.
Direct response communications are structured specifically to motivate an immediate response. And that is why they are perfect for digital marketing communications. The structure relies on four elements. And, to see what they are and how you can use them, read the full article at TargetMarketing.com
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- 26 Oct
Low Sales? Here’s How to Read Minds to Close More Deals
by Brad Smith
People either do what you want. Or they don’t. And there’s not a whole lot you can do about it.Except react. And follow-up based on a new set of rules.
It doesn’t mean you can’t predict it, though. And it doesn’t mean you can’t manipulate it. Nor, does it mean you can’t choreograph it ahead of time. The good news is that you can do it in advance. You can determine what happens, before it happens, so the message they receive next is always the right one.
Here’s how to get this insight and react in real-time to give people exactly what they want, when they want it at KISSmetrices.com
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- 14 Oct
PR in 7 Easy Steps for Emerging-Technology Startups
You have a great new product. And it is time to think about your launch. Suddenly you realize that it’s time to create a public relations program for your startup. There’s a lot to do. And you don’t have enough time or budget to do it all.Where should you begin?
For startups, creating your PR, content marketing and social media programs can be challenging. It is even more challenging if you’re doing business in “emerging technologies” sectors. Add to that the challenge of the inability to hire expert PR counsel, and it may seem impossible.
However, there are ways you can still get it done, successfully. And to help you out, here are some basic steps at MarketingProfs.com
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- 30 Sep
5 Easy Ways to Write an Irresistible Introduction for Your #MarketingSuccess
by Dan Shewan
We hear a great deal of talk about the importance of headlines. But much less is said about the value of a great introduction. Sure, you need a tempting headline to catch your reader’s eye. However without a strong, compelling introduction, the best headline ever written won’t save you.So, What Does it Take to Make a Write a Great Intro . . . ?
So, lets explore five of the many different ways you can open a blog post, article, interview, white paper. In fact, how to introduce pretty much anything with words. This is by no means a comprehensive or definitive list. There are almost as many ways to introduce your writing as there are ways to write. There are, however, some general techniques that lend themselves well to marketing copy that can be extraordinarily effective.
To learn what they are, read the full article at WordStream.com
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- 07 Aug
How to Write Irresistible Headlines, Subheads And Body Copy
by Lesley Vos
“Copywriting is a mental process… the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it to a sheet of paper for the purpose of selling a product or service.” – Joe Sugarman from Advertising Secrets of the Written WordSo, let’s break that quote down a bit. Copywriting is a “mental process … for the purpose of selling”. Fine, but now let’s make it even shorter. Copywriting is “mental … selling”.
[SPOILER ALERT]
What this all comes down to is that the ultimate copywriting hack is that you have to get inside people’s heads to write powerful copy. You have to use proven mental hacks to engage your readers, motivate them and ultimately compel them to act. To see how this works and how you can apply this notion to your copywriting, read the full post at JeffBullas.com
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- 01 Aug
The Modern Press Release: Two Don’ts and Three Do’s
by Jay Hickman
The potential power of the press release is sometimes misunderstood. This is true for those who aren’t studied PR practitioners. But many self-marketing entrepreneurs or others serving in some marketing function fall victim to common misunderstandings.Build it and They [He] Will Come . . .
They often believe, falsely, that writing and distributing a press release means guaranteed free company publicity and a third-party media endorsement. Others wrongly believe there’s no such thing as “too much of a good thing”. And so they document every move made by the company and send it along to the media.
Acting on those beliefs can be fraught with problems, so I would urge that companies consider a more strategic approach. There are some best-practices regarding press releases as marketing tools. To see what they are and to learn the Two Dont’s and Three Do’s of the Modern Press Release, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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