- 11 Mar
Local Email Marketing: A Crash Course
- Mar 11, 2020
- Dan Hoff
- Digital Marketing, Email Marketing, Localization
You’ve probably seen the stats before. Email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
Add to that the fact that there are almost four billion email users worldwide. That is huge. That is crazy, right?
Email marketing works for companies with customers all over the globe. But what do you do when you’re working for a local company? One that runs on a much smaller scale? Customers are right in your area, and to make sales, you have to focus on locality.
Enter your solution: local email marketing. All in all, there’s not that much of a difference. This approach takes all of the elements of email marketing and puts a local business spin on it. And to see how you can make it work for you, read the full article on the HubSpot Blog.
- 30 Jan
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
- Jan 30, 2018
- Dan Hoff
- Demand Generation, Hyper-Local Marketing, Lead Generation, Localization, Marketing Strategies
by Dan Shewan
Many businesses advertise on a city- and area-wide basis. But for some advertisers, this just isn’t nearly local enough.
This Is Where Hyper-Local Marketing Comes In
Some marketers hone in on areas of just a few blocks. Or they even go so far as to focus on a few streets. All to find new customers. However, these “hyperlocal” advertisers aren’t unwittingly sabotaging themselves. They are simply focusing too narrowly. They’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
But, really, what is hyper-local marketing? And, is it something you need to do? To learn what hyper-local marketing is, why it can be so effective, and most importantly, how you can do it across your paid search and paid social campaigns, read the full article at WordStream.com
- 24 Jan
How to Crush Local Search in 2018 with Google My Business Page Optimization
- Jan 24, 2018
- Dan Hoff
- Google, Lead Generation, Localization, Marketing for Small Business, SEO
Are you having trouble cracking into the local google map pack? Those are the coveted three prominent positions in local search. And if you are a small, local business, you already know that competition is growing increasingly difficult. However, one way to break through is with your Google My Business (GMB) profile. It is one way that can make or break the success of your local SEO campaign.
But Really, How Affective is Local Focus of GMB?
Even Google themselves are reporting that 76% of local searches result in a same-day visit to a store. So, it’s easy to see how a strong search presence in your area is more critical than ever before. And by using tactics to optimize our GMB profile, you can see increases in new local leads to your own business and higher visibility.
To learn how to crush the local search in 2018 with Google My Business Page optimization, read the full article at BlogNotions.com