- 07 Mar
The Local Search Factors That Matter Most
by Ayaz Nanji
Think Local . . . Easy to Say. Hard to Do
How to use a tool that has a global presence and is built to span the globe, for a local business, has challenged marketers since the inception of the Worldwide Web. So Moz took a deeper look into this issue. They wanted to understand how some marketers are addressing this dilemma. They went about this through a survey of more than 1,400 local marketers. And these were people who work either in-house for businesses or for agencies specific to localization.
Some of their findings may come as a surprise. But, for the most part, they found that for some, proximity to the searcher is the top factor determining ranking in Google’s Local Pack. To see more of the data and insights as well as a chance to download the original report, read the full article at MarketingProfs
- 05 May
A Comprehensive Guide to Local SEO in 2018
by Kelsey Smith
Local search is powerful for small businesses. Why? Because today, four out of five consumers use search to find local information. And that means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers.
In Short, Local SEO is Critical if You Want Your Business to Stay Relevant
Local SEO helps businesses promote their products and services to local prospects and customers. And to thrive in local search, you need to do three things: optimize your Google My Business account, improve your on-page SEO by updating your website, and excel on the Wild Wild Web.
While it might sound overwhelming, it’s entirely feasible to succeed in all three with some patience and perseverance. So read the full article at HubSpot.com and we’ll explore each one in-depth.