When business people tend to talk about social media, they immediately default to one of the “big 4”. Most think about networks like Facebook, Twitter, Pinterest and Instagram. But the true powerhouse network for business, LinkedIn, is rarely mentioned.
Don’t Miss The Obvious Low Hanging Digital Fruit
If you live in the B2B world and you’re not spending time on LinkedIn every week – you’re missing out on an incredible opportunity. For most LinkedIn users, it’s nothing more than a digital Rolodex. But that misses it’s actual power as an incredible brand building, SEO increasing and prospecting/business development tool. But only when used well.
In our feature article today, Drew McLellan brings us some great best practices and tips for really leveraging LinkedIn to your full advantage. Fair warning though. This is going to require an investment of time on your part. But the rewards will far outweigh the costs, so read the full article on the McLellan Marketing Group blog.
Brenna, as a Senior Marketing Consultant at Heinz Marketing, has worked on numerous LinkedIn campaigns. And that work has ranged from developing strategy and reviewing existing campaigns to improve performance. In fact, you could say she’s done it all. So with all of that, she thought that she might as well write a blog piece covering some of the ideas she has arrived at.
Just in Case You’re Playing Along at Home . . .
First, she willingly admits that she is, “by no means, an expert in digital marketing or LinkedIn campaigns.” But, rather, what she has to say is based on her solid experience and some rather impressive results and performance she’s seen.
In this article, she points out a few things to keep in mind when creating a campaign. And then brings up some solid best practices and tips she’s used along the way. So to learn more, read the full article, Creating LinkedIn Campaigns Efficiently and Effectively, at Heinze Marketing’s Blog.
By most standards, LinkedIn is considered to be the best platform for B2B networking. But it is increasingly becoming a great platform for targeting in the PPC space.
The Right Kind of Social Sharing for Business
In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than a pure “social,” social platform, LinkedIn permits you to see what your contacts and potential business relationships are up to. Plus, it helps you to gain insights into the topics that are trending in your industry.
But more importantly, for advertisers, the targeting options now allow you to zone in on just about any part of your audience’s profile. Since the platform also has many benefits for their users, it’s in their best interest to keep their profiles up to date. And that’s why LinkedIn is the place to be if you want to generate higher quality B2B leads. But, if that’s your goal, you need to know that not all strategies are created equal.
In this article, from WordStream’s blog, Michelle Morgan discusses LinkedIn Lead Generation Ads and some best practices and innovative strategies for you to leverage in your account. Read on to learn some tips to make your campaigns more efficient for you and more impactful for your customers and both sides will win. Read the Full Article Now
Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits of native video. There are even some great examples of how native video can greatly influence one’s social media following and beyond.
This is Not a One-Size-Fits-All Option
One thing that you need to bear in mind is that native video works differently on each of the four main social networks. There are some significant differences in how Facebook, LinkedIn, Twitter, and Instagram treat native video. And that means that for each social network, there are different ways to best leverage native video.
To learn the differences and how to do it yourself, DrumUp has put together a useful guide. It is full of great examples of how businesses and brands are using native video to get more followers and engagement on these social platforms. Read the full article.
Surprisingly, the study revealed that roughly the same proportion of US adults currently use the four main platforms as in 2016. In the period user counts were flat for Facebook, Pinterest, LinkedIn, and Twitter. But, Instagram did show a significant uptick in that period.
To see more of the conclusions from this study, read the full article at MarketingProfs.com
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Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.
So, what are the best hours to post on each social media channel?
Unfortunately, there’s no perfect answer to when is the best time to post. However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic. The looked at data from the likes of Buffer and Quintly, just to name a couple. And then they created a helpful list of ideal posting times based on industry trends across today’s most popular social networks.
To learn them all, read the full article at HubSpot.com
Just like on every other social media network, attracting an engaged audience on LinkedIn requires you to craft compelling content. But what happens if you don’t post your content at the right time? Well, for one, most of your followers will never see your updates.
So how do you figure out the optimal post time for your specific audience?
When it comes to marketing your business, we can assume that LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. And there are tons of B2B marketers out there leveraging the platform right now.
Like It or Not, It Does Work for a Lot of Brands
We know that they are successfully using it to spread brand awareness and drive lead generation. After all, it is the largest stage for business-minded social interactions. And if you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is probably the platform for you.
But, it all can be a bit confusing. And there is more than one way to promote and advertise on LinkedIn. So, if you are interested in learning what types of ads LinkedIn offers. Or if you need to understand what the remarketing options are and even how to best target you audience on LinkedIn, then read the full article and get the WordStream ‘cheat sheet’ at WordStream.com
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should. LinkedIn is also a highly useful inbound marketing platform.
You Have more power at your disposal with LinkedIn than you might realize
And that’s because LinkedIn has a powerful ads platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky. Now you can add LinkedIn to that list, too.
But if you’re new to LinkedIn ads, fear not. The people over at HubSpot have put together a great step-by-step guide to setting up your first LinkedIn ad campaign. To learn it all, read the full article at HubSpot.com
There is a relatively new feature available to LinkedIn advertisers. Its called LinkedIn Interest Targeting. Now, you may be asking, what the heck is that?
What Is LinkedIn Interest Target Advertising?
The idea may sound familiar. It operates in the same principle as does Facebook interest targeting. Unlike search advertising, it doesn’t targeting ads to shoppers directly. Rather, it serves ads based upon behaviors.
And that means it gives you the power to serve ads to highly relevant audiences. So you can focus your ads on the people whose behavior indicates they’re interested in you’re offering. Now to see how it works and how you can make it work for you, read the full article at WordStream.com
Social media has revolutionized the way people meet and create new networks. And while Facebook, Twitter, and Instagram boast billions of combined users, LinkedIn is special in its kind of demographic and appeal.
According to Hubspot, LinkedIn is the best social media site for generating leads. It boasts a conversion rate of almost 2.74% for visitors-to-leads. That compares to less than 1% for Facebook and Twitter. And with over 500 million global users and 3 million users getting 9 billion weekly impressions, LinkedIn leads. It is one of the best ways to get connections in your industry, or acquire new customers for your business.
So, armed with this information you simply can’t afford to ignore LinkedIn. And if you’re seeking professional mileage, here are 9 great tips to increase your connections, leads, and conversions on LinkedIn on Jeffbullas’s Blog.
For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards. But those with the savvy to turn their LinkedIn profile into a resource for visitors will make meaningful—and profitable—connections.
It’s Simple: Make Your LinkedIn Presence a Useful Resource, And Connect
LinkedIn can be an incredibly valuable resource for B2B marketers. It seems that 74% of respondents to Chief Marketer’s annual B2B Outlook Survey indicated that LinkedIn works. They said LinkedIn was their most effective social channel for B2B marketing. And that outpaced other channels such as Facebook, Twitter, Instagram and even YouTube.
But it all takes work to achieve success on LinkedIn. In this piece, Patrick King, founder/CEO of Manassas, VA-based marketing agency Imagine offers nine tips for improving your LinkedIn presence, both as an individual and a brand. And, to learn what they are and how you can use them to Optimize Your LinkedIn Presence, read the full article on Chief Marketer.
This is no no fluke. Video is becoming more prevalent on LinkedIn. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. And it’s becoming increasingly obvious that LinkedIn is really pushing and rewarding B2B video content on their platform.
What Trends Can We Expect From Savvy B2B Marketers?
For one, throughout this year, video will become more and more common on LinkedIn. Now, creating quality content aligned with your goals has never been easier on LinkedIn. And there are some significant trends that you can expect from this shifting dynamic on the platform.
To see the latest video trends that we can expect from savvy B2B marketers on LinkedIn, read the full article on Jeffbullas’s Blog.
Many of us make the mistake of treating LinkedIn as simply an online Rolodex. Or we may think of it as a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries.
Spoiler Alert! That is a Huge Mistake
The social network is home to over 500 million users. And that means 500 million potential customers. And many of those are regularly searching for products or services your provide.
Although not everyone has the time to spend their days publishing content, commenting on updates, and outbound prospecting to find potential customers, there is a way to make your buyers come to you. And, to find out how to turn your LinkedIn profile into a powerful inbound sales asset, read the full article at MarketingProfs.com
Just in case you missed it, on November 13th, LinkedIn relaunched Company Pages as LinkedIn Pages. With this relaunch, they added new features that customers said they value most.
Viva La Differences
If you log into LinkedIn today, you’ll notice some obvious differences. The UI is cleaner and easier to navigate. Additionally, look a little deeper and you’ll see there are a number of new features. Most are geared towards helping you leverage LinkedIn to grow your business.
Understanding these new LinkedIn updates will help you take advantage of all that LinkedIn Pages has to offer, and find success on their platform. Here’s what you need to know about the new LinkedIn Pages at HubSpot.com
LinkedIn recently announced that it plans to overhaul its feed ranking system. This move is designed to help more creators get better engagement on the content they share. And, if you are a creator, this will be a welcomed change. That’s because over the past year you have probably noticed your organic reach and engagement dropping by noticeable margins.
Ch . . ch . . ch . . Changes
The changes were spurred when the professional networking site discovered that the top 1% of content creators — also known as “power users,” or perhaps influencers — were receiving the vast majority of engagement with their posts. And, meanwhile, the remaining 98%, the site says, was “receiving less [engagement] than ever.”
So, to learn how that skew in engagement happened, and how LinkedIn has changed its algorithm to address the problem read the full article at HubSpot.com
It’s no secret. Over the past 10 years, social media has become a serious marketing powerhouse. But one particular aspect of social media marketing has actually been around since the internet became a household name. Now called Groups, the AOL chat room you used to know and love has evolved. It has become so much more – especially if you’re looking to step up your B2B marketing game.
Connect. Engage. Share and Communicate Directly with Your Market
Groups on any platform enable business owners and marketers to connect, engage, and share content on a large scale. These days, two social media platform dominate groups above all others, especially when it comes to B2B marketing – LinkedIn and Facebook.
Both LinkedIn and Facebook offer group options with unique features and benefits. But which is the best to leverage for your business? To learn all about the relative strengths and weaknesses of both, read the full article at SocialMediaToday.com
Two every second: That’s how many people join LinkedIn as new members. Most of whom hope to exploit the platform’s rich resource. After all, it offers a means of engagement for industry contacts, new clients, jobs and partnership opportunities. And it represents the only social media platform specifically dedicated to business relationships.
Build it and They Will Come . . . NOT!
LinkedIn is your opportunity to build your business reputation, expand your professional network and help companies and connections know who you are and what you do. However, what you do with your LinkedIn profile can mean all the difference. It can mean the difference between garnering views or converting those views into you next meaningful business.
But it is no easy task. But, with over 1 billion searches per day for names and companies and with so many people fighting for attention, your first impression can most often be your best or last. So, to help you get noticed and stand out from the crowd, here are the top 9 tips on how to create a more compelling profile on Jeffbullas’s Blog.
Telling a story through your advertisements works. It is an excellent way to foster a connection between consumers and your brand. And, this connection is increasingly crucial for your brand and ad campaigns to succeed.
It’s a Matter of Attract, Intrigue and Engage
People, particularly younger adults, want shopping experiences that resonate with them. They want to feel engaged. And it’s far easier to leave a meaningful impression on a consumer when their interaction with your brand begins with a compelling marketing campaign.
That’s why social video marketing continues its meteoric rise
But what if you don’t want or can’t afford to create sparkling video ads for your LinkedIn advertisement program? Well, they now have the answer for you. They now offer another effective way to attract attention on social media – the carousel ad, familiar from Facebook – has made its merry way to Linkedin.
But, what exactly is a carousel ad? What makes carousel ads special? And, do carousel ads work? To find out, read the full article at WordStream.com
By now, you have probably come to realize that if you want to succeed in business, you need to leverage the power of LinkedIn. After all, LinkedIn could connect you to future customers. And yet you need to ask yourself, how many of your current customers are converted LinkedIn leads?
If your answer is a few or none, you have probably not started to unlock the full potential of your LinkedIn presence.
Everyone Who Matters to Your Business is Already There, So You Should Be Too
In all likelihood, everyone important to you business is available and accessible on LinkedIn. With the right idea for content and the right outreach strategies, you can make invaluable connections on LinkedIn that can help you generate substantial revenue. But how? And, where to start? How about reading the full article from our friends at DrumUp