There is a relatively new feature available to LinkedIn advertisers. Its called LinkedIn Interest Targeting. Now, you may be asking, what the heck is that?
What Is LinkedIn Interest Target Advertising?
The idea may sound familiar. It operates in the same principle as does Facebook interest targeting. Unlike search advertising, it doesn’t targeting ads to shoppers directly. Rather, it serves ads based upon behaviors.
And that means it gives you the power to serve ads to highly relevant audiences. So you can focus your ads on the people whose behavior indicates they’re interested in you’re offering. Now to see how it works and how you can make it work for you, read the full article at WordStream.com
Social media has revolutionized the way people meet and create new networks. And while Facebook, Twitter, and Instagram boast billions of combined users, LinkedIn is special in its kind of demographic and appeal.
According to Hubspot, LinkedIn is the best social media site for generating leads. It boasts a conversion rate of almost 2.74% for visitors-to-leads. That compares to less than 1% for Facebook and Twitter. And with over 500 million global users and 3 million users getting 9 billion weekly impressions, LinkedIn leads. It is one of the best ways to get connections in your industry, or acquire new customers for your business.
So, armed with this information you simply can’t afford to ignore LinkedIn. And if you’re seeking professional mileage, here are 9 great tips to increase your connections, leads, and conversions on LinkedIn on Jeffbullas’s Blog.
For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards. But those with the savvy to turn their LinkedIn profile into a resource for visitors will make meaningful—and profitable—connections.
It’s Simple: Make Your LinkedIn Presence a Useful Resource, And Connect
LinkedIn can be an incredibly valuable resource for B2B marketers. It seems that 74% of respondents to Chief Marketer’s annual B2B Outlook Survey indicated that LinkedIn works. They said LinkedIn was their most effective social channel for B2B marketing. And that outpaced other channels such as Facebook, Twitter, Instagram and even YouTube.
But it all takes work to achieve success on LinkedIn. In this piece, Patrick King, founder/CEO of Manassas, VA-based marketing agency Imagine offers nine tips for improving your LinkedIn presence, both as an individual and a brand. And, to learn what they are and how you can use them to Optimize Your LinkedIn Presence, read the full article on Chief Marketer.
This is no no fluke. Video is becoming more prevalent on LinkedIn. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. And it’s becoming increasingly obvious that LinkedIn is really pushing and rewarding B2B video content on their platform.
What Trends Can We Expect From Savvy B2B Marketers?
For one, throughout this year, video will become more and more common on LinkedIn. Now, creating quality content aligned with your goals has never been easier on LinkedIn. And there are some significant trends that you can expect from this shifting dynamic on the platform.
To see the latest video trends that we can expect from savvy B2B marketers on LinkedIn, read the full article on Jeffbullas’s Blog.
Many of us make the mistake of treating LinkedIn as simply an online Rolodex. Or we may think of it as a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries.
Spoiler Alert! That is a Huge Mistake
The social network is home to over 500 million users. And that means 500 million potential customers. And many of those are regularly searching for products or services your provide.
Although not everyone has the time to spend their days publishing content, commenting on updates, and outbound prospecting to find potential customers, there is a way to make your buyers come to you. And, to find out how to turn your LinkedIn profile into a powerful inbound sales asset, read the full article at MarketingProfs.com
Just in case you missed it, on November 13th, LinkedIn relaunched Company Pages as LinkedIn Pages. With this relaunch, they added new features that customers said they value most.
Viva La Differences
If you log into LinkedIn today, you’ll notice some obvious differences. The UI is cleaner and easier to navigate. Additionally, look a little deeper and you’ll see there are a number of new features. Most are geared towards helping you leverage LinkedIn to grow your business.
Understanding these new LinkedIn updates will help you take advantage of all that LinkedIn Pages has to offer, and find success on their platform. Here’s what you need to know about the new LinkedIn Pages at HubSpot.com
LinkedIn recently announced that it plans to overhaul its feed ranking system. This move is designed to help more creators get better engagement on the content they share. And, if you are a creator, this will be a welcomed change. That’s because over the past year you have probably noticed your organic reach and engagement dropping by noticeable margins.
Ch . . ch . . ch . . Changes
The changes were spurred when the professional networking site discovered that the top 1% of content creators — also known as “power users,” or perhaps influencers — were receiving the vast majority of engagement with their posts. And, meanwhile, the remaining 98%, the site says, was “receiving less [engagement] than ever.”
So, to learn how that skew in engagement happened, and how LinkedIn has changed its algorithm to address the problem read the full article at HubSpot.com
It’s no secret. Over the past 10 years, social media has become a serious marketing powerhouse. But one particular aspect of social media marketing has actually been around since the internet became a household name. Now called Groups, the AOL chat room you used to know and love has evolved. It has become so much more – especially if you’re looking to step up your B2B marketing game.
Connect. Engage. Share and Communicate Directly with Your Market
Groups on any platform enable business owners and marketers to connect, engage, and share content on a large scale. These days, two social media platform dominate groups above all others, especially when it comes to B2B marketing – LinkedIn and Facebook.
Both LinkedIn and Facebook offer group options with unique features and benefits. But which is the best to leverage for your business? To learn all about the relative strengths and weaknesses of both, read the full article at SocialMediaToday.com
Two every second: That’s how many people join LinkedIn as new members. Most of whom hope to exploit the platform’s rich resource. After all, it offers a means of engagement for industry contacts, new clients, jobs and partnership opportunities. And it represents the only social media platform specifically dedicated to business relationships.
Build it and They Will Come . . . NOT!
LinkedIn is your opportunity to build your business reputation, expand your professional network and help companies and connections know who you are and what you do. However, what you do with your LinkedIn profile can mean all the difference. It can mean the difference between garnering views or converting those views into you next meaningful business.
But it is no easy task. But, with over 1 billion searches per day for names and companies and with so many people fighting for attention, your first impression can most often be your best or last. So, to help you get noticed and stand out from the crowd, here are the top 9 tips on how to create a more compelling profile on Jeffbullas’s Blog.
Telling a story through your advertisements works. It is an excellent way to foster a connection between consumers and your brand. And, this connection is increasingly crucial for your brand and ad campaigns to succeed.
It’s a Matter of Attract, Intrigue and Engage
People, particularly younger adults, want shopping experiences that resonate with them. They want to feel engaged. And it’s far easier to leave a meaningful impression on a consumer when their interaction with your brand begins with a compelling marketing campaign.
That’s why social video marketing continues its meteoric rise
But what if you don’t want or can’t afford to create sparkling video ads for your LinkedIn advertisement program? Well, they now have the answer for you. They now offer another effective way to attract attention on social media – the carousel ad, familiar from Facebook – has made its merry way to Linkedin.
But, what exactly is a carousel ad? What makes carousel ads special? And, do carousel ads work? To find out, read the full article at WordStream.com
By now, you have probably come to realize that if you want to succeed in business, you need to leverage the power of LinkedIn. After all, LinkedIn could connect you to future customers. And yet you need to ask yourself, how many of your current customers are converted LinkedIn leads?
If your answer is a few or none, you have probably not started to unlock the full potential of your LinkedIn presence.
Everyone Who Matters to Your Business is Already There, So You Should Be Too
In all likelihood, everyone important to you business is available and accessible on LinkedIn. With the right idea for content and the right outreach strategies, you can make invaluable connections on LinkedIn that can help you generate substantial revenue. But how? And, where to start? How about reading the full article from our friends at DrumUp
Congratulation. You have finally decided that you need to market your business on social media. And, it was probably a difficult decision.
But now, which social media platform should you focus on?
After all, there are eight major social media platforms and a gig-a-load of minor ones. So, how to figure out what is probably going to work for you and your business?
One way is to use what I call the Serengeti Theory of audience marketing
That theory says that I need to focus my “hunt” where my target audience prefers to frequent. And that means, if I want to have success in reaching my target audience through social media, I need to know where they prefer to “hang out”.
A good place to start would be with the current numbers on the “who, what and where” of social media. And, fortunately for us, the Pew Research Center has recently released their annual social media usage report. So, that means, if you want to see where your best prospects are socializing, then you need to read this report. To read a summary of the report, read this article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing activity that businesses just cannot seem to do without it.
Great. So Post it and They Will Come Then?
The success of social media marketing depends on a bunch of factors. Among those are content quality and relevance and time of posting. Yes, even the time of day you post will impact your social media success. The time you choose to post content on social media can well decide how many of your followers see the content. And even hot they engage with it and even if they convert.
To learn when the best times are to post and on Facebook, Twitter, LinkedIn, Pinterest and Instagram, read the full article at DrumUp
Social media marketing has been around for quite a while. Some have seen success in leveraging social media of their marketing efforts. But, as a whole, social media has been a struggle for marketers.
“Social media platforms as a whole aren’t scoring high on the lead awesomeness scale,” asserts Kissmetrics, “But among the low-scoring social sites, there is one that stands out as a success marker. You guessed it. It is LinkedIn.”
LinkeIn is Built for Business. But it’s Not Easy
Nearly 80% of marketers consider the platform the most effective social media source of lead generation. And, winning on LinkedIn isn’t rocket science. And it shouldn’t be hard. But it does take some effort.
You need to start by asking yourself three questions. To see what those questions are, and how to build a killer LinkedIn profile, read the full article at MarketingProfs
People are becoming extremely skeptical about everything online. And for good reason. There are a number of factors that have contributed to this increasing sense of skepticism. Such as the rise of inflated and fake Facebook followers, fake Twitter accounts being exposed and online frauds have served to drive this trend.
And that is exactly why credibility is so important to your business today.
One social network in particular where you should pay attention to your credibility is LinkedIn. It is the de facto source of business with many using as a significant source of leads. And, if people who check out your profile quickly trust you, they will want to work with you. That means that if you want to use social media to drive engagement, traffic, and sales, you need to take steps to boost your profile’s credibility.
And that means you must have a LinkedIn profile the engenders trust and confidence. But to accomplish that is no easy task. To help you out, here are all the steps you can take boost your Linkedin profile’s credibility on Jeffbullas’s Blog.
I admit it. I have an odd fascination with LinkedIn’s “Who’s Viewed Your Profile” feature.
There’s a natural curiosity about who’s checking it out
Who are they? And why the interest in my profile? Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform. It has become a great way to digitally network, share information, recruit, and advertise on a professional rather than personal basis.
It’s that last part where one of the newest developments have taken place
LinkedIn has provided helpful insights and ad tracking for some time now. They already allow advertisers to view details about the composition of who this promoted content has reached. But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites.
I’d like to introduce you to LinkedIn’s Website Demographics. To see what it is, how it works and more importantly, what it means to your business, read the full article at HubSpot.com
Social media is no longer an optional marketing channel. It has become a necessary one for any size business.
Build It and He [They] Will Come . . .
But that doesn’t mean results are a given. Simply “being there” is not enough. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results. And that depends on the level of effort you put into it.
Social marketing is a lot of work. And it takes time listening and responding. After all, it’s social, and anything social takes an investment of effort and skill. But you may be a bit overwhelmed with it all. So, to help you out, here are some resources to help you learn all you need to know about social media marketing, at HubSpot.com
This may seem counterintuitive, but LinkedIn may be one of the most under-utilized social networks. Yep, you read that right. That is, at least, from a business and marketing perspective.
With over 396 million users it is a huge cash of business potential.
And yet the truth is that most of the users have little idea what to do with their LinkedIn account. With it’s unique nature, it has some stark differences with the other popular social media platforms. And that requires that it be approached from a unique perspective. For most, it is simply used as a means for collecting connections in a random fashion. In reality, it’s actually a very robust business tool that you should be using to grow your brand, your network and your social credibility.
So to help you out, here are the step-by-step instructions on how to easily get both done at Drew’s Marketing Minute.
Through the years, the iterations and transitions, LinkedIn has established itself as the “go to” social media platform for business. In a great part that is doe to the fact that among all social media networks and their posts, LinkedIn and LinkedIn Posts stand unique.
So Why is That? . . . . You Ask
The reason is because, unlike Facebook, Twitter, and Instagram, networking on LinkedIn is on more professional grounds. Your Facebook friend who might be very casual and friendly to you will present themselves differently in front of you as your LinkedIn connection.
So, what sort of posts fall under top trends in LinkedIn posts? Let’s take a look at the 7 top trends in LinkedIn posts at the DumUp Blog
Not too long ago, businesses considered social media as just a passing trend. It was considered a distraction for kids with nothing better to do with their time than to scroll through endless news feeds. Nowadays it is a critical business tool. It’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.
So, Start With The Basics – What is Social Media Marketing?
What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Should you outsource social media marketing or keep it in-house?
To help you out, here is a comprehensive guide. It will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Read the full guide at JeffBullas.com