- 24 Jan
3 Points About Email Marketing Effectiveness Trends
- Jan 24, 2020
- Dan Hoff
- Email Marketing, Lead Generation, Lead Nurture Strategies
from Marketing Charts
Marketers at companies large and small continue to rely upon email as the critical tool in their marketing arsenal. And they continue to do so because, even after all these years, it still works.
The Times, They are a Changing
But times – and audiences – change and to stay relevant, email marketing strategies need to mold, evolve and adjust to match the market and continue to work. And the strategies and goals are shifting.
And according to a recent study from Ascend2, [download page] when it comes to goals for email marketing strategies in 2020, there is a shift in priorities taking place. And to see what these shifting priorities are and what they mean, see the full article at MarketingCharts.com
- 06 Nov
Five Mistakes That Are Costing You Precious B2B Leads
- Nov 06, 2017
- Dan Hoff
- B2B Marketing, Conversion Strategies, Lead Generation, Lead Nurture Strategies, Sales Enablement
by Rohan Ayyar
Generating qualified B2B leads is a challenge, to say the least. It can be much more difficult than capturing B2C leads. Some niches are notoriously tough to penetrate. Some prospects are tough taskmasters. And some buying cycles are painfully long.
It Takes A Village . . . and Not Just Ads
And it takes significantly more than just running a few ads to reel in and validate your B2B leads. It takes a rigorous process. And it involves carefully thought-out components, all working in unison. B2B leads also typically require more nurturing in the middle of the sales funnel.
This is much easier said than done. And it’s easy to make mistakes along the way. Here are five inexcusable ones that you can, and should, avoid at MarketingProfs.com
NOTE: A “Free Registration” pop-up opens on this site. Registration is not required to read the article.
- 13 Oct
What’s the Most Annoying Thing About Email Marketing?
- Oct 13, 2017
- Dan Hoff
- B2B Marketing, Conversion Strategies, Email Marketing, Lead Nurture Strategies
By now, anyone who uses email marketing should know that email marketing campaigns must be personalized. And to be truly affective, the message itself needs to be relevant to resonate with recipients.
But personalization is only as effective as the data that powers it. And when that data is wrong, recipients find the missives downright irritating.
When Good Data Goes Bad
To look at the issue of B2B email marketing fail, Advanis conducted in July of this year. And what they found confirms what we have all suspected.
To see the data and some helpful insights, read the full article at eMarketer.com