- 07 Mar
Here’s How Marketers Fared in 2017 in the Metrics That Impact Email Deliverability
Close to one-quarter of US marketing emails fail to reach the inbox. This is according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has once again delved into its data [download page].
The Good, The Bad and The Ugly
The report does show both good and bad trends in some industries. Positive indicators include metrics such as read and forwarded messages, along with messages replied to and those marked as “not spam”. Such actions act as indicators of subscriber engagement, with these tracked by several mailbox providers. Negative indicators include messages marked as spam along with messages deleted before reading.
To see the data and insights, and for the opportunity to download the original report, read the full article at MarketingCharts.com
- 05 Mar
How to Do A/B Testing: A Checklist You’ll Want to Bookmark
When creating landing pages, write email copy, or designing call-to-action buttons, it can be tempting to use intuition. Sometimes it’s just a “feeling” that is used to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results.
The Magic 8-Ball: “My Sources Say Yes”
Rather than relying on guesses or assumptions to make these decisions, you’re much better off running conversion rate optimization (CRO) tests — sometimes called A/B tests. CRO testing can be very valuable. That’s because different audiences behave, well, differently. Something that works for one company may not necessarily work for another.
But these tests can also be complex. And if you’re not careful, you could make incorrect assumptions about what people like and what makes them click — decisions that could easily misinform other parts of your strategy. So, to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results, read the full article at HubSpot.com
- 02 Mar
Is it Time to Add Video Marketing to Your Content Marketing?
by Neil Patel
Now, this may seem like another instance of “fake news,” but there will actually be 0ver 3.7 million blog posts written today. In fact, it is easy to say that the market is flooded with blog articles.
And Now for the Bad News
And while blog competition increases, click-through rates on display ads have continued to decrease. In fact, the average click-through rate of display ads is a staggeringly low 0.05%. So how does your content have a chance of standing out? And, where to turn?
Well, it may be video marketing that could be the solution.
By 2021, it is estimated that video will drive 82% of all consumer Internet traffic. But, is it the right time to add video marketing to your content marketing strategy? Not sure? To see a list of three reasons why you need to invest in video marketing and three reasons why video marketing might not be the best fit for you, read the full article at KISSmetrics.com
- 01 Mar
10 Steps to Launch a Successful Social Media Marketing Campaign
Don’t be fooled. Creating viral social media campaigns may look deceptively simple. And it’s a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we’ve all thought at some point, so how hard can it really be?
However, social media marketing is more difficult than the existence of kid YouTube stars would lead us to believe. It’s not enough to let one great post carry your marketing efforts. Instead, you need to be creating and executing entire social media marketing campaigns.
But successful social campaigns require thought and strategy.
Although great campaigns take time to create, there are 10 easy steps anyone can follow to produce and launch successful social media campaigns. To see them all, read the full article at MarketingProfs
- 27 Feb
B2B Exhibitors Devote Large Portions of Their Marketing Budgets to Events
from Marketing Charts
B2B events and exhibitions are important for marketers. They can help to satisfy a broad range of critical marketing goals. Events can help in identifying new customers. They can be used to reach sales leads and even for building awareness.
But Just Exactly How important are Events and Exhibitions to B2B Marketers?
To find understand the importance being placed on events, the Center for Exhibition Industry Research (CEIR) conducted a study. They wanted to determine exactly how influential exhibitions are to participants. And what they found was that the level of importance has increased. In fact, events are now considered the most valued tool in their marketing arsenal.
To see additional insights and to access the original report, read the full article, go to MarketingCharts.com
- 22 Feb
Mapping Content to All Points in the Customer Journey
By all accounts, brands will more than double-down on their commitments to content marketing in 2018. According to recent reports, they will be accelerating the cadence of their content activities. They will be leveraging their blog posts, guides, ebooks, infographics, microsites and videos. All as a means of finding, converting and retaining more customers.
But with this increase in efforts, comes an increase in expectations.
And having the ability to map your content to all the points in your customer’s journey to purchase becomes even more important with rising expectations. Meeting the goals of increasing awareness, improving conversion rates, and accelerating the sales funnel requires data insights. And those insights need to inform. It is those data insights that can be used to align specific content to its influence at each stage of the customer journey, necessary to optimize the ROI and effectiveness of that content.
To see more, read the full article on Chief Marketer.
- 19 Feb
Which Demand Gen Channels and Tactics Are Working for B2B Marketers?
from Marketing Charts
Current data indicates that B2B marketers have greater demand gen budgets this year. But with those larger budgets come rising revenue expectations.
The Age-Old Question: Which Comes First, Conversions or Engagement?
According to a recent Demand Gen Report study [pdf download available], the current focus for B2B marketing is shifting away from quantity based metrics. Rather, most B2B marketers are now shifting to lead quality and conversions. That means for a majority of B2B marketers surveyed, email, search and websites are their first choices.
So, to see more of the data and to download a copy of the original report, read the full article at MarketingCharts.com
- 09 Feb
New Performance Benchmarks for 10 Popular Email Campaign Types
Triggered email messages have repeatedly been shown to garner response rates higher than non-behavioral emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read. Or to even reach the inbox, for that matter.
Here is a “Trigger Warning”
A new study from Return Path [download page] finds that it’s a different type of message that’s most likely to be read. It seems that it is post-purchase campaigns that lead in many of the metrics tracked by Return Path for its study. But, surprisingly, it is the post-purchase, follow up emails that even exceed the “Welcome” emails.
To arrive at its conclusions, Return Path analyzed more than 600,000 commercial email messages sent. It includede more than 1 million Microsoft, Google, Yahoo and AOL users. And, more than 3,000 commercial senders, between July 22 and November 29, 2017. To see the data, insights and to download the original report, read the full article at MarketingCharts.com
- 30 Jan
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
- Jan 30, 2018
- Dan Hoff
- Demand Generation, Hyper-Local Marketing, Lead Generation, Localization, Marketing Strategies
by Dan Shewan
Many businesses advertise on a city- and area-wide basis. But for some advertisers, this just isn’t nearly local enough.
This Is Where Hyper-Local Marketing Comes In
Some marketers hone in on areas of just a few blocks. Or they even go so far as to focus on a few streets. All to find new customers. However, these “hyperlocal” advertisers aren’t unwittingly sabotaging themselves. They are simply focusing too narrowly. They’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
But, really, what is hyper-local marketing? And, is it something you need to do? To learn what hyper-local marketing is, why it can be so effective, and most importantly, how you can do it across your paid search and paid social campaigns, read the full article at WordStream.com
- 29 Jan
Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them
- Jan 29, 2018
- Dan Hoff
- B2B Marketing, Content Marketing, Lead Generation, Website Conversion Strategies
Generating qualified leads remains a top challenge for B2B marketers. In fact, 77% of B2B marketers said improving lead quality was their top priority in 2017. And, according to a survey by Ascend2, that was more important than increasing the quantity of leads or reducing costs.
There Are 3 Trends To Consider
The DemandGenReport’s 2017 B2B survey highlighted three trends that vendors need to consider to earn the attention and gain the trust of modern B2B buyers. First is to provide relevant content that is valued by the buyer. Second, todays B2B buyers now expect that the content be customized to their needs. And third, buyers have become even more risk-averse than ever before.
Armed with this knowledge, as a B2B marketer, you could harness these trends and turn them into an asset. So, here’s how you can address three key B2B buying trends to earn buyers’ attention and trust. And improve the quality of your lead generation. Read the full article at MarketingProfs.com
- 24 Jan
How to Crush Local Search in 2018 with Google My Business Page Optimization
Are you having trouble cracking into the local google map pack? Those are the coveted three prominent positions in local search. And if you are a small, local business, you already know that competition is growing increasingly difficult. However, one way to break through is with your Google My Business (GMB) profile. It is one way that can make or break the success of your local SEO campaign.
But Really, How Affective is Local Focus of GMB?
Even Google themselves are reporting that 76% of local searches result in a same-day visit to a store. So, it’s easy to see how a strong search presence in your area is more critical than ever before. And by using tactics to optimize our GMB profile, you can see increases in new local leads to your own business and higher visibility.
To learn how to crush the local search in 2018 with Google My Business Page optimization, read the full article at BlogNotions.com
- 23 Jan
2018 Digital Marketing Plans: Budget and Tactic Trends
- Jan 23, 2018
- Dan Hoff
- Digital Marketing, Lead Generation, Marketing Strategies, Website Conversion Strategies
by Ayaz Nanji
Now this may not come as a surprise, but this year, most firms expect to increase their spend on digital marketing. This is according to recent research from Ascend2.
This is No “Fake News” Report – Real Data Here
The report [download available] was based on data from a survey conducted in December 2017. And, as might be expected, most indicated an increase in their digital marketing spend. Some 52% of respondents said they expect their digital marketing budget to increase marginally in the year ahead. And 41% expect their digital marketing budget to increase significantly. While only 7% of respondents expect to decrease their digital marketing spend in 2018.
To see more of the data, additional insights and for an opportunity to see the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 22 Jan
10 Examples of Effective Re-Engagement Emails
by Scott Cohen
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.
So, how can you address this issue?
One way to solve this is by creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails can play a vital role in your email lifecycle. As an example, Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers.
And to learn how and to see 10 Examples of Effective Re-Engagement Emails, read the full article at HubSpot.com.
- 12 Jan
2018 B2C Content Marketing Benchmarks, Budgets, and Trends
- Jan 12, 2018
- Dan Hoff
- B2C Marketing, Content Marketing, Conversion Strategies, Lead Generation, Marketing for Small Business
by Ann Handley
B2C marketers are becoming more successful with content marketing. But many report their organizations don’t have realistic expectations about what content marketing can achieve.
That’s good news. But now for the not-so-good news
While B2C marketers are becoming more successful with content marketing there is some less than good news. The not-so-good news is that many B2C marketers say their organizations don’t have realistic expectations. They indicate that they are unrealistic about what their content marketing can achieve.
Those are only some of key findings from the recently published B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report. The guide comes from research by MarketingProfs and the Content Marketing Institute. To see some of its key findings and to find out how B2C content marketing is winning the day, read the full article at MarketingProfs.com
- 11 Jan
6 Powerful B2B Marketing Tactics You May Be Missing
- Jan 11, 2018
- Dan Hoff
- Account Based Marketing, B2B Marketing, Content Marketing, Conversion Strategies, Inbound Marketing, Lead Generation, Website Conversion Strategies
B2B marketing has changed over the years. What worked even a year ago will no longer have the impact it once did. There are the changing dynamics of B2B leadership and the shift in demographics in decision makers. New approaches have come about in response to these changes. But, there are so many great new B2B marketing tactics today, it’s hard to keep up.
So, How Can You Keep Up?
There may be a lot of ideas that you may have overlooked in your B2B marketing. As example, IP address identification, a customer driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.
If any of these 6 ideas are new to you, read the full article to learn what they are and how you can use them at TargetMarketing.com
- 08 Jan
How To Turn Your Web Traffic Into Inbound Sales Calls
- Jan 08, 2018
- Dan Hoff
- Conversion Strategies, Digital Marketing, Lead Generation, Marketing Strategies, Website Conversion Strategies
The modern consumer is a complex being. Their needs have become more difficult to meet. Their buying journey is even more unpredictable than before. And their brand loyalty has diminished. Now, their focus has shifted to seeking out the highest quality for the lowest price. So, with the competition getting even more heated and the choices becoming more and more diverse, how can you – and your website – compete?
One Answer May Come From the Latest Buyer Preference Trends
Current buyer preference numbers indicate that that when it comes to inbound contact, phone calls are more valuable than ever. It is that lowly call that is driving up sales. And it seems that customers appreciate having the choice of calling a company, even when they buy online.
So, how can you engage with your online customers to close your sale and leave the client satisfied with the service? If handled correctly, the calls coming from your clients can help you not only convert more leads, but also improve customer satisfaction and brand loyalty.
So, if you want to find out how you can do this, read the full article on Jeffbullas’s Blog.
- 06 Jan
7 Ways to Unleash the Power of Gamification in Your Marketing
- Jan 06, 2018
- Dan Hoff
- Conversion Strategies, Digital Marketing, Lead Generation, Loyalty Marketing, Marketing Strategies
Games have been a part of human life since the beginning of recorded time. They have been used as tools for entertainment, relationship building, and even training. So, what we’ve learned from all this history is that there is strength and versatility in games. Especially as a tool for business. And this strength has forged the development of gamification as a modern marketing strategy as well.
It All Started As Nothing More Than Hype
Originally, gamification was considered to be all ‘hype’. However, today, gamification has developed into a 1.65 billion industry. And now it is estimated to reach 11.1 billion by 2020. And it seems that gamified strategies are now expected to become key practices for businesses of all shapes and sizes.
Need to know to make the most of gamification’s potential and add a fun twist to your marketing strategy? Then read the full article at Jeffbullas’s Blog to learn how.
- 02 Jan
How To Use Facebook Messenger Bots To Grow Your Email List
- Jan 02, 2018
- Dan Hoff
- Demand Generation, Facebook, Facebook Marketing, Lead Generation, Marketing for Small Business, Social Media
by Steve Mayall
By this time, you may have heard of Messenger bots. You may have even looked into using them. Or, more than likely, you probably simply dismissed the whole idea as nothing more than another ‘marketing fad’.
But, Really, What’s Stopped You From Trying Them?
Let me guess . . . you’re unsure how to get started, how to use them to grow your business, or you just don’t want to get distracted by another ‘new’ strategy. But, here’s the thing, Facebook bots don’t have to be complicated. In fact, you could set up your first bot in minutes to start increasing subscribers and building your audience.
To show you how, here are three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list. So read the full article on Jeffbullas’s Blog.