- 07 Aug
Master Online Lead Generation by Reducing Friction
For a lot of us generating leads is a top priority. But, you also know it’s no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms.
So, How Can it be Made Easier?
There is really only one way to overcome these obstacles. And that is to create a lead generation process that’s as frictionless as possible. But, to achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.
If you want to ensure you’re creating as frictionless a conversion process as possible, then follow these 10 tips from HubSpot.com
- 01 Aug
How To Use Chatbots To Boost Your Prospects Engagement and Collect More Leads
Today, conversational marketing is one of the latest trends. It is the way big brands and smart small to medium businesses are reaching wider audiences. And it is used to engaging more and better with their prospects. Plus, it can mean closing more deals, and offering better support to their customers.
Exactly How do They do That?
One clue – messaging apps have surpassed “traditional” social networks. And those apps now have a larger number of monthly active users than social media channels.
Chatbots and Automated Virtual Assistants Play a Big Part in Their Strategies
But, what are chatbots. And how they are created and managed. And, above all, how they can be a powerful tool in your hands to boost prospects engagement and collect more leads? So, to find out, read the full article on Jeffbullas’s Blog.
- 28 Jul
10 Tips to Find Your Best B2B Prospects
by Ruth Stevens
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads — with an emphasis on quality leads — are their primary goal. And, as a top priority, it also consumes most of their time, energy and resources.
And with this comes the struggle to find good prospects that can become quality leads. Where to look? How to search for them? And, what are the top tools and techniques that are working to find B2B prospects today?
To help you out, here are 10 Tips to Find Your Best B2B Prospects, on the Biznology.com blog.
- 24 Jul
Email Benchmarks: 1Q18 Engagement and Subscriber Trends
by Ayaz Nanji
As marketers, we rely upon a range of ‘tools’ to do our jobs. And, chief among those tools for most of us in email. So, it is extremely important that we keep up on what is working and the performance trends for email marketing.
“Yes Virginia, There is a Santa Claus”
But, fortunately for us, Yes Lifecycle Marketing runs a quarterly report [download available] that does just that. And their report is no small effort. The report is based upon data gleaned from 7 billion emails sent through their platform. And what they discovered is that while email marketing volume declined, consumer engagement increased in Q1 2018.
So to see all the numbers and trends, read the full article at MarketingProfs.com
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- 21 Jul
Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
by Disha Dinesh
By now, everyone in marketing should know the power and value of content marketing. But to really make it work for you it takes hard work, time, commitment and money, right? After all, you have to come up with a good idea. Then you need to invest in some research to back up you topic. Then you need to craft the article or hire a writer.
No Time. No Money. No Way?
But not every small business can devote that level of commitment and expense. However, there is a way to have a robust content marketing program, save time and money and build your brand reputation. It’s called content curation. But it has it’s pitfalls and even a small misstep can be counter productive.
But when it works, it can save time, and drive your social media marketing goals. So, to learn some of the ways you can make content curation work for your social media marketing, read the full article at DrumUp
- 19 Jul
4 Email Marketing Hacks That Will Help You Stand Out From Your Competition
So you’re a digital marketer. Now I’m willing to bet that you (or your company) already use email marketing. In fact, you probably rely upon it as a key tool in your marketing toolbox.
Well, you’re in good company then.
Email remains, even to this day, the best marketing tool available. It still ranks #1 in the list of methods or tactics used by businesses. And this reliance on email is not without good reason. Not only is email marketing an extremely low-cost marketing tool, it’s also the one that offers the best bang for your marketing buck. According to a study by The Relevancy Group, Q2 of 2017 saw 21% of revenues for businesses come from email marketing alone.
That double digit figure however, doesn’t come with bland ol’ emails that look exactly like the previous one. So, here are a few things you must look out for if you want each one of your emails to create an impact and bring in conversions in this article at Jeffbullas’s Blog.
- 07 Jul
The Case Against SKAGs
As summer is heating up, let’s talk about another HOT and controversial paid search strategy. Let’s dive into SKAGs!
Single Keyword Ad Groups [SKAG] have been a hot topic among the PPC community for a while. Some argue that this form of account organization allows you to create extremely targeted AdWords campaigns. And who wouldn’t want to keep everything tightly wound together. After all, then your money is only spent on those searching for the EXACT keyword that speaks directly to your products or services?
In a Bifurcated World, Even AdWord Strategies are Controversial
While some PPC people love SKAGs, they’re not right for everybody. And after some careful review, it is clear that there’s a case to be made against using SKAGs in your paid search accounts. So, to learn more about how SKAGs work, and why you might want to consider other keyword grouping strategies, read the full article at WordStream.com
- 02 Jul
The Easy Guide to Optimizing Your Google My Business Listing
It’s always been a challenge to see any real success of local SEO. From link building to on-page and technical SEO, you still have to get the fundamentals of SEO absolutely right.
Google My Business – The Linchpin of Local SEO Success
One area to pay extra-close attention to is Google My Business. Without a well-optimized GMB listing you won’t get noticed. In fact, your chances of appearing in Google features like the Local Pack and Maps are going to be slim. With 97% of consumers looking online for local businesses in 2017, you need to do everything you can to be as visible as possible in front of this local audience.
Google My Business Now Offers a Whole New Slate of Features
With a whole host of new features for you to take advantage of, there’s plenty you can do to ensure this linchpin of local SEO is fully optimized. Not only that, it’ll encourage users to get in touch with you and convert, right from the listing itself. So, let’s take a look at some of the most useful features, and how you can use them to boost your local SEO on WordStream.com
- 30 Jun
The 5 Critical Components of Fantastic Lead-Capture Forms
The lead-capture form is, and should be, the main focus of a lead-capture page. Perhaps better known as a landing page, it is an essential part of your business success. And, the ultimate goal of this page is to get your visitors to fill it out with contact information. And in exchange they will receive something of value, like a piece of content that has value to them.
It’s Impossible to Generate Leads Without a Fantastic Lead-Capture Form – Duh!
But, if you don’t have a form, or that form simply works against your goals, then your efforts and content will be wasted. And because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it’s absolutely critical that you approach them wisely.
There are really only five main components that you need to master in order to have success. So, to learn all of The Five Components of a Lead-Capture Form, read the full article at HubSpot.com
- 22 Jun
Sender Reputations Have A Strong Impact on Email Performance and Here’s How
from Marketing Charts
Email providers are increasingly making life more difficult for spammers. But still not impossible. It seems that just one-quarter of emails in 2017 came from the least reputable senders. And that’s down from 60% of messages in 2012.
Send Score, Scores Again . . .
This according to Return Path, which has released its latest benchmark report on the state of email reputation. Each year, they run an evaluation based upon their Send Score system. Sender Score is Return Path’s free reputation calculation service. Send Score ranks senders reputation on a scale of 0-100 rating.
To arrive at its conclusions, Return Path analyzed more than 6 trillion emails. The study focused on those sent last year from IP addresses whose Sender Score was calculated, and whose subscriber engagement and inbox placement data were available for analysis. To see more of the data and access the original benchmark report, read the full article at MarketingCharts.com
- 19 Jun
Content: Gate or Not? That is the Question
Whether you recognize the term or not – you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want. And then, asking them for information in exchange for that information.
That’s The Locked Gate and They Have the Key
The challenge with gated content is that you need to offer something that has great value if you want people to actually trade you information about them in exchange. The question is how many fields should you require. Studies show that the more information fields required, the fewer people you will get to actually complete the transaction. The best practice rule of thumb is no more than three fields if you want a higher conversation rate.
Read the full article on McLellan Marketing Group.
- 12 Jun
Why Businesses Can’t Ignore Google AMP Stories
by Neil Patel
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016. It had the stated goal of putting mobile performance above everything else on the web.
And Google definitely met their goal.
Today, AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. And if you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.
But, if you don’t take the time to understand or use AMP stories, you’re missing out. And, here’s why businesses can’t afford to ignore them at KISSmetrics.com
- 06 Jun
How to Create and Execute a Successful Lead Gen Strategy
by Ryan Lynch
Your audience no longer wants their attention bought. They want it earned. And, this means lead generation strategies need to be revamped across the industry. Plus, those strategies now need to better meet the needs of target markets.
Nobody Said It Would Be Easy
But where to start? Well, the first step in this evolution is to create compelling content. And the second is to use that content to convert visitors into leads. But, of course, this is easier said than done.
The importance of a powerful lead generation strategy cannot be understated. A solid lead gen strategy can mean the difference between success and failure. So it is incredibly important to get it right. And to help you do that, read How to Create and Execute a Successful Lead Gen Strategy at HubSpot.com
- 21 May
Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
by Tim Carr
Every company struggles to target the right audience. And, just as importantly, they struggle to grab the audience’s attention long enough to drive real action. After all, consumer attention spans have now waned to a mere eight seconds. That’s down from a whopping 12 seconds not even two decades ago.
No Gain to be Made by Blaming the Audience
But blaming consumers for a lack of interest in your digital marketing efforts isn’t going to solve the problem. Nor will all those tools that keep you abreast of every click, like, and share. They serve only to confirm that something isn’t working, but they do nothing to tell you how to actually improve performance.
And even the most subtle of mistakes can keep consumers from doing what you want them to do. So, if your response rate is falling short of expectations, don’t rush to overhaul your marketing strategy or media spend. Instead, check for some of the following less-obvious mistakes in this article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 12 May
Multi-Step Welcome Emails Prove Popular With Email Marketers
from Marketing Charts
Marketers have plenty of room for improvement when it comes to marketing automation. According to a survey of GetResponse customers and Smart Insights members [pdf] just 1 in 5 say they use most or all marketing automation features available to them. But even with that, email automation still remains the most popular type of automation technique used.
Email is Still King Though
And, most commonly, marketers are generating leads through landing pages. Mostly, by including a newsletter signup form and by offering e-books, whitepapers, infographics, and other downloads. And email still remains as marketers’ largest source of traffic to landing pages. Surprisingly, followed by organic social media and organic search.
For more of the data, insights and to download the original report, read the full article at MarketingCharts.com
- 18 Apr
3 Proven Ways Your Startup Can Get Its First 1000 Customers
by Sabih Javed
Starting a business is only the beginning. The real challenge is getting customers. And, of course, generating sales.
Just Being Good, Isn’t Good Enough Any More
Your startup could have one of the best products in the market. And you could have a few thousand followers on Twitter or Facebook. But if you aren’t getting new customers, you wont be in business for long. And you cant really grow your startup overnight by reaching 100K customers, you need to stick to small achievable targets.
But the challenge for your startup, is in how you can get first 1000 customers for your startup? Here are 3 proven techniques to do so on Jeff Bullas’s Blog.
- 05 Apr
8 Most Common B2B Marketing Mistakes
by Bob Bly
B2B marketing mistakes can kill campaigns and response rates. These B2B business busters are usually made by two kinds of marketers.
Let’s start with the “conscious uneducated”
An “uneducated” marketer is one who does not know the fundamentals of direct response marketing. “Conscious” means that, to their credit, they know that they don’t know. And that, at least is a good thing. However, the worst kind of marketer to be is an “unconscious uneducated” marketer. Not only do they know direct marketing basics, they don’t even know what they don’t know.
Both of these groups repeatedly make these eight common B2B marketing mistakes, and here’s how you can avoid them, on TargetMarketing.com
- 03 Apr
A 10-Step Checklist to Launch a SaaS Business With a Bang
Launching a SaaS business takes a lot of hard work and determination. Many entrepreneurs feel that it is only about getting the product out the door. But, unless you’re an experienced entrepreneur, this approach can be quite disappointing. And actually be the first step to fail.
So, You Still Want to launch a SaaS business?
You launch your SaaS product and hope to get a few signups every day. Days turn into weeks, and you don’t find anyone coming. What gives? You need to realize that your product is only part of the puzzle. There are quite a few things to sort out before you take your product to market.
To learn all about the 10 things to take care of before you launch a SaaS business, read the full article at Jeffbullas’s Blog.
- 24 Mar
9 Email Marketing Habits It Pays to Break
by Ellie Burke
Before you break any email marketing habits or best practices, it’s important to first understand why they work. And then, once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy.
You Need to Know What Works, and What Doesn’t
In today’s ultra-competitive email landscape, you need to perform tests. You need to be able to find out what drives your specific recipients to open, read, and click. We all recognize the right content and design are necessary components for email success. But running tests will help you understand how to stand out in your readers’ inboxes. And to understand what to test, it’s helpful to revisit your current strategies and consider which email habits might be appropriate to mix up, or break altogether.
There are a number of commonly overlooked email habits you should start breaking and experimenting with to find the best strategy for your company. To learn what they are, how they work and how to break them, read the full article at HubSpot.com
- 15 Mar
Three Reasons Social Selling is Good for Business and Four Steps to Get You Started
Remember the days when cold calls? And when door-to-door sales were the best way to find clients? Thankfully, those days are long past. Now there is a better tool that. And it has the capacity to do even more with less effort.
Welcome to The Age of Social Selling
Simply put, social selling is the practice of using social media as a means to target prospects, build connections, and establish rapport and trust. That means that today, social media isn’t just for collecting likes and follows. It can actually help you increase sales. Especially when it’s used right.
But, the question remains, is social selling right for your business? And, how exactly does social selling do all of that? To learn the more, read the full article at MarketingProfs.com
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