- 24 Jul
Facebook Explores a News Subscription Product
It’s no secrete that many people look to social media for their news consumption. And that has lead to some interesting conversations and rumors. It seems that Facebook is in early talks with several news publishers to begin testing a paywall for subscription news stories in October.
It It’s on the Web, It Must Be True . . . and Free
Campbell Brown, Facebook’s head of news partnerships, spoke about the social media giant’s plans earlier this week. “One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘we want a subscription product. We want to be able to see a paywall in Facebook.’ And that is something we’re doing now.”
The initiative comes in response to publisher concerns about consumer consumption of news on social networks. For them, it is a matter of how that can be tapped as a revenue source. They are all looking for new channels for them to build upon to replace the loss of subscriber base in this digital age.
Read the full article at eMarketer.com
- 22 Jul
Boost Your Email ROI by Improving Your Copy’s Readability
As an email marketer, you test subject lines and calls to action for optimal performance. But are you submitting your copy to the ultimate test? If you’re not testing your copy for readability, you may be missing out on clicks, conversions, and revenue.
Why Does Readability Matter?
When, on average, office workers receive 121 emails per day, fighting for your reader’s attention is a brutal free-for-all. And that fight isn’t getting any easier either. The average attention span is now just eight seconds.
So that means that more than ever, it’s important to make your emails stand out in a sea of content and grab your reader’s attention quickly. Optimizing emails for readability is your ticket to beating the ticking attention clock. And to find out how to do that, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration not is required to read the article.
- 22 Jul
Instagram for Business: 27 Expert Tips to Market Your Business with Social Photos & Videos
- Jul 22, 2017
- Dan Hoff
- Instagram, Lead Generation, Marketing for Small Business, Marketing Strategies, Social Media
If a picture is worth a thousand words, Instagram might be worth 1,000 new customers for your small business. The social media platform lets you easily share photos and videos with your followers and interact with their photos of your business. With an Instagram for Business account, you can also advertise and promote posts on the platform. Then you even get detailed metrics on how you’re engaging with customers.
With 500 million monthly active users—and growing—there are a lot of potential customers on Instagram. Yet most small business owners are missing out. According to a Manta poll, only 24% of small business owners include Instagram in their social media marketing, and of those who do use the platform, only 20% pay to promote posts or place ads. Unfortunately, the biggest hurdle is that 39% of business owners say they simply don’t know how to use Instagram.
How can Instagram help your business get more customers?
As with any social media effort, a smart marketing plan is essential. So to help you out, here is some great advice from social media and marketing experts. To read what 27 Expert Tips to Market Your Business with Social Photos & Videos have to say, see the full article at Manta.com. It may help you use Instagram for Business to connect with customers and grow sales for your small business.
- 20 Jul
How B2Bs Are Harnessing the Event Stack for #MarketingSuccess
- Jul 20, 2017
- Dan Hoff
- Digital Marketing, Lead Generation, Marketing Strategies, Tradeshow ane Event Marketing
Face-to-face events have always been a great way for B2Bs to reach clients and prospects. Even today, they remain an extremely valuable marketing touch-point used by B2B marketers. This is mainly because, they still constitute a great means to move prospects down the purchase funnel.
Events Need to Now Join the Era of Digital
Today, digital marketing tactics have become more measureable and data-driven by means of marketing technology. And that means that in-person events must follow suit to justify the spend for competing dollars. “Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership,” said eMarketer analyst Jillian Ryan.
To see more of the insights, read the full post at eMarketer.com
- 15 Jul
The 4 P’s of High-Tech Marketing for #MarketingSuccess
It’s difficult to find a company mission statement that doesn’t at least allude to digital transformation. Or refer to the application of technology in all aspects of business. The right technology can be a differentiator for any size company. Even small businesses are demanding solutions typically associated with enterprise customers and high-tech firms.
Business intelligence and advanced metrics for a donut shop?
Why not? Cloud integration for a pet store? Sure. Big data for an online delivery service. Definitely. Advanced security for a law office? Of course! But what does this mean for business-to-business (B2B) technology? First, it’s a huge opportunity. Second, marketers need to figure out how to get customers who aren’t necessarily high level CIOs or IT professionals to connect with highly technical products.
So, how do you engage customers before their eyes have a chance to glaze over? Try the “four P strategy.” And to learn what they are and how to use them, read the full article The 4 P’s of High-Tech Marketing at Target Marketing.
- 12 Jul
Seven Content Types That Will Increase Leads and Conversions
- Jul 12, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Lead Generation, Marketing for Small Business
So, you are deep into your content marketing. But, it doesn’t seem to be working as you had planned. Could it be that your customers and potential customers think of your content more as annoying advertisement? Are they seeing it less as valuable, useful, or enjoyable marketing, a change may be needed? You may need to rethink your content strategy.
Different Strokes for Different Folks
It is important to know that various content methods generate leads. Visual and interactive content, in particular, can increase not only click-through rates (CTR) but also conversion rates for many marketing campaigns. That is true whether you’re trying to get email signups, clicks on links, or sales of your product.
To help you better understand how this can work, here are seven proven methods to help you increase your leads and optimize conversion rates at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Free MarketingProfs Registration is required to read the article.
- 10 Jul
Behavioral Marketing: A Closer Look at What Gets Consumers Clicking
- Jul 10, 2017
- Dan Hoff
- Behavioral Marketing, Conversion Strategies, Lead Generation, Website Conversion Strategies
In the past, marketing to consumers was fairly simple. It was based on things like how many pages they visited on a site. But were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in. But they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.
What is Behavioral Marketing?
Behavioral marketing has changed all of that. Rather than throwing a bunch of ads at consumers and hope some of the marketing message sticks, behavioral marketing takes all the available information. It takes browsing and search history, IPs and cookies and uses it to build a more definitive profile of the user. And then it permits you to tailor marketing messages accordingly.
But what should you know about it, and how do you get started? To find out, read the full article at KISSmetrics.com
- 07 Jul
The Power of Email + The Psychology of Social Proof = The Social Email
by Daniel Kohn
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social media, and proof marketing.
So that must mean that email – once again – is dead. And social media is the way to go. Right?
But the thing is, no one told email that it’s past its prime. In fact, it continues to run circles around all other marketing tactics. Email marketing alone drives as much revenue as all other digital channels combined according to a survey of US marketing execs.
Email is far from obsolete. It’s far-reaching. It’s effective. And it’s still growing. But here’s the kicker: you can make your email marketing – a wonderful tactic all by itself – even better. In the email vs social debate, it’s not an either/or choice.
Use both. Together. That is what is now the new social email. And to see how The Power of Email + The Psychology of Social Proof = The Social Email, read on at KISSmetrics.com
- 06 Jul
How to Generate Online B2B Sales Leads That Convert
- Jul 06, 2017
- Dan Hoff
- Lead Generation, Marketing for Small Business, Marketing Strategies, Sales Enablement
by Bob Bly
The problem with online B2B lead generation today is that many marketers who do it are not, in fact, generating sales leads — they are just generating inquiries and giving away free whitepapers and other content to everyone who asks for it.
What’s the difference?
An inquiry is a request for free information from virtually anyone on the planet. A sales lead, by comparison, is an inquiry from a qualified prospect — someone who has the money, authority and desire to buy your product. Now, anyone can generate an inquiry or response by giving away free stuff. After all, people love free stuff and they don’t have to make any type of commitment.
So to learn How to Generate Online B2B Sales Leads That Convert, read the full article at Target Marketing.com
- 05 Jul
How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist
- Jul 05, 2017
- Content Marketing, Conversion Strategies, Lead Generation, Social Media Marketing
It’s one thing to write great content. But it’s another thing to get it read and ranked. And that is where nailing the title comes in.
A Foolproof Method for How to Write Catchy Headlines and Title
Titles are what sell the content. They represent it in search engines, in email, and on social media. But how long should a headline be? What words should you use? What words should you avoid? Should you optimize it for search, or for social? Or both?
Luckily, there is a simple formula for writing catchy headlines and blog titles that you can reference from here on out. To see what that formula is, read How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist at HubSpot.com
- 30 Jun
How to Use Facebook Live: A Step-by-Step Guide
In April 2016, Facebook launched Facebook Live. As a live video streaming service, it lets anyone broadcast from their mobile devices straight to their Facebook News Feed.
Fun, Easy to Use, But Hard to Master
Since its launch, live streaming has grown in popularity with individuals and brands alike. This has mainly been because it’s fun and simple. However, for such a simple concept, Facebook Live has a lot of little nuances that you need to learn if you want to get the most out of the platform.
So, here is a quick walk through on how to broadcast on Facebook Live, how to analyze your live video’s performance, and several tips and tricks for getting the most out of the platform. So read on at HubSpot.com
- 24 Jun
7 Surprising Facebook Marketing Tips for Small Businesses That Actually Work
by Disha Dinesh
Here is the dirty little secrete of social media marketing. In reality, it’s a very small number of people who will actually seek out your page to interact with it on Facebook. Most of those who do, probably come from your current customer base or from the Facebook plug-in on your website.
If You Want to be Seen, Go Where People Will See You
So most of your activity that people see is actually what ends up on their news feeds. And, if you focus on optimizing that presence and that category of opportunities for visibility, you’ll get the most of Facebook. And as a small business your budget for marketing may not be capable of competing with that of larger companies. But the good news is that there are effective and budget-friendly strategies that you can use.
Here are 7 tips to help you up your Facebook marketing game at DrumUp
- 23 Jun
SEO Trends for 2017: How 12 Factors Impact Google Rankings
by Ayaz Nanji
This may seem to be one of those DUH! moments. However, it seems that it has been discovered that the popularity of a website is the most important factor Google’s search engine takes into account when ranking a page. This was according to recent research from SEMrush.
No Small Effort
The number of monthly visits to a website is the top factor that influences where a page ranks on Google SERPs. At least, that was what the analysis found. Additionally, user behavior signals such as time spent on site, pages per session, and bounce rate significantly influence a page’s rankings as well.
To see more insights and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. A Free Registration to MarketingProfs is required to read the article.
- 22 Jun
What You Can Do About Click-less Social Media Posts
by Ashwini Pai
There is no silver bullet for attracting clicks and engagement on your social media pages. However, there are a number of approaches that can help. It is simply a matter of improving you appeal to your audience’s sensibilities, and persuade action from their side.
Questions. . . Are One Key
One idea is to use questions and polls to spark dialogue and participation. Asking your community questions is one way of encouraging clicks. But remember, it is important that the questions should be well-thought out, relevant to your fans and followers.
Your questions do need to be interesting enough for them to care. They can solicit their general opinions, or be about a unique expertise. This is especially true if you’re a B2B or niche brand. Or, they may even be light-hearted and humorous.
Now, to see more alternatives for What You Can Do About Click-less Social Media Posts, read the full article at DrumUp
- 21 Jun
Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy
by Jawad Khan
It seems that some 60% of B2B marketers already use pre-produced video in their online marketing strategy. This was according to the annual B2B content marketing survey by MarketingProfs and CMI. So if your not in that number, you are probably missing out. And, it’s safe to assume livestreaming is going to be a growing part of video use in the future.
Video? B2B? Facebook? Why, That is Silly Talk, . . . Or is it?
Leading B2B brands and marketers have begun using Facebook Live to engage with their audiences and build a deeper connection with their target customers. But what does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
- 20 Jun
Why Live Events Should Be At The Center Of Your Marketing Strategy
by Alon Alroy
Successful marketing strategies of the future will rely less on digital experiences. And now the trend is migrating more towards live events. This trend can already be seen today. According to Forrester Research, the average B2B CMO spends 24% of their budget on events.
It’s Big and Getting Bigger For a Reason
For most today, events already account for a sizable portion of marketing budgets. But that doesn’t mean that they currently play a significant enough role in the marketing strategies of most businesses.
Now, it’s time for modern businesses to make live events a priority. They need to be placed them at the center of all marketing strategies. And to learn how, read the full article, Why Live Events Should Be At The Center Of Your Marketing Strategy at JeffBullas.com
- 17 Jun
5 Customer Activation Emails to Add to Your Funnel
- Jun 17, 2017
- Dan Hoff
- Conversion Strategies, Email Marketing, Lead Generation, Marketing Strategies
by Aaron Agius
As you may be aware, the term marketing funnel describes the path a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each lead’s journey. And you can maximize the chances that they’ll eventually become paying customers.
Increase at the Top End is Easy. At the Bottom, well not so much
In order to execute an effective marketing funnel, you have to do two things. First, you need to increase the number of cold leads entering your funnel. And then, you need to decrease the number of leads who exit your funnel without converting.
One of the best ways to do this is with customer activation emails. So, here are 5 Customer Activation Emails to Add to Your Funnel at KISSmetrics.com
- 13 Jun
Making Content Part of Your Marketing Mix
There’s always been a part of marketing strategy that emphasized content in some form. It can take the form of helpful tools or information that provides prospects something of value to earn their trust and a thought leadership position. However, what is “new” today is that every company has the capacity to be a publisher and information portal via their own website, blog, social networking pages etc.
It used to be difficult and expensive to do and today, it’s neither
In fact, most companies already have the distribution channels (Facebook page, Twitter account, website, e-newsletter, etc.) in place. They just tend to do a lousy job of using the tools at hand. For most businesses, these channels don’t get very much attention and they either languish from lack of relevant content or even worse, they become a brag book for their own accomplishments, awards, clients won, etc. They’re either dormant or so narcissistic that no one pays any attention and really, who can blame them?
To find out How to Make Content Part of Your Marketing Mix, read the full article at Drew’s Marketing Minute.
- 12 Jun
Boost Conversions with These 8 SaaS Funnel Tweaks
- Jun 12, 2017
- Dan Hoff
- Digital Marketing, Inbound Marketing, Lead Generation, Website Conversion Strategies
by Aljaz Fajmut
The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales.
It May Only Take a Few Small Tweaks
Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results. A few simple, yet smart and powerful techniques that require minimal changes on your website can help you achieve conversion boosts.
This is particularly true when it comes to some proven SaaS funnel tweaks that can drive a notable increase in conversions. In this article, there are eight SaaS sales funnel tweaks that will optimize every part of your funnel. Read the full article at KISSmetrics.com
- 10 Jun
How to Retarget the Middle of the Funnel in an Increasingly Form-less World
- Jun 10, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Inbound Marketing, Lead Generation
by Brad Smith
Remember the good old days? Say, way back in the 2005-era SEO? With white keywords on a white background and, BAM!, you were #1 on Google. Collect your paycheck. Call it a day.
Things were so . . . refreshingly easy. Ah, those were the days . . .
Since then, it’s becoming anything but. SEO became exponentially more difficult. And just when you started mastering the whole ‘gated content’ thing – the whole inbound marketing thing – consumer behavior again started to shift. The age-old inbound playbook tells us to lock the best content behind a form and leave the quick, day to day pieces for the everyday visitor.
But that doesn’t work any more. The rules have all changed. And you need to know how can you succeed in a form-less, ungated world? To find out, read the full article at KISSmetrics.com