- 18 Apr
2018 Metrics Show Some Email Deliverability Improvement
from Marketing Charts
According to an analysis released last year by Return Path, some 15% of US marketing emails fail to reach the inbox, Now that may seem to be bad news. But, in fact, this figure is an improvement from 2017’s rate of 23%.
Not Time to Relax Quite Yet
But that doesn’t mean that marketers can’t afford to rest on their laurels. After all, there are still some verticals that are still experiencing poorer performance. So, to address this, Return Path has once again benchmarked its data [download page].
This recent study provides a host of updated yardsticks across several metrics that can act as indicators for sender reputation. And to see some highlights across these indicators, read the full article at MarketingCharts.com
- 16 Apr
8 Email List Building Tactics for Small Businesses Marketing Success
by Rukham Khan
The current competitive landscape dictates that to survive, you must keep growing. And, with that in mind, businesses of all types and sizes employ all sorts of strategies and tactics to sustain and even accelerate their growth.
Email: Still the Go-To Business Building Tool
Even after all these years, one of the most successful and proven methods for growing small businesses has been through email. But that means you need to do list building. We all know that having a quality email list offers lots of advantages. An good and receptive email list gives you direct access to the people who actually want to hear from your business.
But, that’s where the hard part comes in. Contrary to what you may think, building email lists for small businesses can be an inexpensive but effective strategy to grow your business. So, to help you get started, here are eight ways that you can build email lists to grow your small business at WordStream.com
- 13 Apr
Five Website Conversion Principles That Will Increase Your Lead Volume
One of the most critical elements of your landing pages and conversion paths is your form. Yep, you read that right. Your lead gen form acts as the main gateway between a user and you. And it can either keep the visitor a stranger to your company or help turn that visitor into a lead for your company.
A Bad Form Kills the Experience Your Landing Page Provides
And, as a result of a form that seems a chore to complete, it can kill conversions. After all, we know that buyers are becoming increasingly fussy.
Without a delightful and error-free experience with your brand or website, it’s likely you’re losing out on conversions, leads, and clients. In this article, Marcus Taylor gives us five conversion rate optimization (CRO) principles that will increase lead volume and help you surpass your lead-generation targets. So read the full article at MarketingProfs to learn them all.
- 06 Apr
How to Measure Event Marketing Performance and ROI
by David Becker
Event marketing has consistently grown in popularity over the past few years. Why is that? Well, it’s becuase they work well for attendees, sponsors and vendors. But, for most companies, they are often one of the biggest marketing expenses they have.
Why do so Few of us Actually Measure the Real Impact of Event Initiatives?
As is the case with accurately measuring any marketing program, it all begins with assigning the right metrics to your goals. But, before looking at the metrics and tools needed to measure success, you must have a clear vision on the outcome you want to achieve from your events.
In this article, David Becker from Marketo shares an ROI attribution model that will help you to more accurately measure the results from your events. So, to learn how it all works, read the full article on the Marketo Marketing Blog.
- 28 Mar
7 Creative Hyperlocal Marketing Strategies for Growth
by Irina Weber
The world is becoming more and more mobile. In fact, according to Google, searches on mobile devices have grown. Currently they are up by 150 percent. So, with that, it makes sense for businesses to tap into this trend. It may be time for you to begin hyperlocal marketing.
Great! What the Heck is Hyperlocal Marketing?
Hyperlocal marketing is an entirely new marketing approach. Designed for small, local business, it focuses on a smaller number of shoppers. And in a very defined and smaller area. So, it specifically targets people in highly localized and address-specific regions. Plus, it emphasizes people with a tendency to purchase locally.
And that means that hyperlocal marketing is a super targeted form of niche marketing. And you don’t need to spend money to generate inbound traffic to your local business. So, to get started, read the full article at Jeff Bullas’s Blog.
- 27 Mar
The Ultimate List of Email Marketing Stats for 2019
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.
You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be.
Email marketing stats
- 93% of B2B marketers use email to distribute content.
- Active email accounts are expected to hit 5.6 billion by 2019.
- 83 percent of B2B companies use e-newsletters as part of their content marketing program.
- 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
- It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.
- Mobile opens accounted for 46 percent of all email opens.
- 35% of business professionals check email on a mobile device.
- Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent.
- 73 percent of millennials prefer communications from businesses to come via email.
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
- 99% of consumers check their email every day.
- 80% of business professionals believe that email marketing increases customer retention.
- 59% of respondents say marketing emails influence their purchase decisions.
- The most opened emails relate to hobbies, with an open rate of 27.35 percent.
- >59% of marketers say email is their biggest source of ROI.
- 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.
- Marketers who use segmented campaigns note as much as a 760% increase in revenue.
B2B Email Marketing Statistics
1. 93% of B2B marketers use email to distribute content. (Content Marketing Institute, 2017)
2. Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)
3. 83 percent of B2B companies use enewsletters as part of their content marketing program. (Imaginepub.com, 2017)
4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute, 2017)
5. It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)
Mobile Email Marketing Statistics
6. Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
7. 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
8. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)
Demographic Email Marketing Statistics
9. 73 percent of millennials prefer communications from businesses to come via email. (Adestra, 2016)
10. More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands (Campaign Monitor, 2017).
11. 99% of consumers check their email every day. (DMA Insights, 2017)
B2C Email Marketing Statistics
12. 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
13. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
14. The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
15. 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
Email Marketing Best Practices Statistics
16. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
17. Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
- 21 Mar
How to Keep Your Email Marketing Strategy Relevant to Millennials
It is important to reach your customers through more than one channel. That is an undisputed fact. But, if you market to Millennials, you probably think they are more likely to engage with an Instagram post or a Facebook ad than email.
If That’s What You Think, You’re Missing Out
Don’t be fooled. Email marketing, when it’s done correctly, still holds sway for brands. And of you want to maintain customer relationships, engage audiences, or make sales, email works. This holds even in an era of the rise of social media and search engine marketing. Email is still a highly effective and popular marketing tool, even with Millennials.
In fact, according to studies, 61% of consumers overall enjoy receiving promotional emails weekly. But how can businesses use emails effectively to market to the most tech-savvy group out there. How can it reach Millennials? To find out, read the full article at MarketingProfs.com
- 15 Mar
New Report: Impact of Original B2B Content – Builds Brand Trust
A newly released report from Vennli, which surveyed 100 senior-level B2B marketers on the role content strategy plays in building brand trust. And they found that, while third-party data from respected research firms have name recognition, it didn’t do much more. In fact, they found that it doesn’t do as much to create trust as first-party, original research.
This is likely because so many companies have access to the same material. And so it doesn’t carry the same weight as original research. In fact, original research, quotes from customers and comments from industry experts are top performers. They found that those are the top three elements in content that help build B2B brand trust.
It seems that a whopping fifty-seven percent of respondents named branded content as the best tool to build B2B brand trust. But there’s more to the report and to see some additional data and insights, read the full article at Chief Marketer.
- 12 Mar
Is Video Working? Video Ad Engagement Benchmarks in 2018
from Marketing Charts
We have ample evidence of the growing popularity and increasing use of video in marketing. In fact, video has found popularity and application at more than one point in the sales funnel. But, just because we create all of this video content, how do users respond? Is it really effective for them?
The Dials Keeps On Moving for Video in Marketing
In order to find out how effective video ads are, Extreme Research looking at a number of metrics to gauge the effectiveness and to spot some emerging trends. Their report [see the original report] looked at video ad completion, click-through and viewability rates to compile a picture of how viewers are responding. One shift they did note was the increasing impact of connected TVs on the marketing video landscape.
To see the data, access the original report and gain additional insights, read the full article at MarketingCharts.com
- 06 Mar
An Introduction to Persuasive Advertising vs. Informative Advertising
by Clifford Chi
As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? Well, for one, we can use persuasive techniques that emphasise value. Or we can inform and educate them.
But What is a Persuasive Ad? And How Do They Differ From Informative Ads?
Well, recently Clifford Chi, over at HubSpot, took a look at this dicotomy of advertising approaches. He examined six persuasive advertising techniques that you can use right now. Plus, he then looked at three informative advertisement examples. And each of those is surprisingly as compelling as the persuasive advertising examples.
So to learn all about Persuasive Advertising vs. Informative Advertsing, read the full article at HubSpot.com
- 27 Feb
How to Get More Email Subscribers from your Social pages
by Sian Jaylo
Let’s start with a couple of assumptions. The first, email is not dead. And then secondly, email is a very important marketing tool for your business.
And when you consider that, according to MarketingSherpa, 75% of social media users claim that email is still the best way for companies to communicate with them, the value of email becomes even more obvious. Furthermore, studies from WordStream show that consumers who purchase products through email spend 138% more than those that don’t. And email subscribers are 3x more likely to share a business’s content on social media when compared to leads from other platforms, says QuickSprout.
So, why not leverage your business’s social media reach to realize the amazing potential of email marketing? That’s not to say it’s a simple task. Instead, using your social media to build email subscriptions requires a well thought out strategy and great execution. To learn more, read the full article at DrumUp.
- 25 Feb
Three Essential Ingredients to Create the Perfect Lead Magnet Program
Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You’ll need the right mix to do it, including these 3 essential ingredients. Read the full article at MarketingProfs
- 05 Feb
Should your brand be on Instagram? Or Not?
According to the Instagram Marketing 2019 Trends and Benchmarks report, there are over 1 billion users on Instagram. And about 80% of those accounts are personal accounts. 51% of Instagram users access the platform at least once a day and the average user has over 600 followers and follows over 350 accounts.
Simply on the basis of these numbers, your first thought is that it would make a great place for your business to be, right? And, there’s a huge opportunity for brands to create business accounts and interact with a highly engaged audience.
It’s an active channel and has deeply engaged users. But what kind of content makes sense for the channel? To find out, read the full article at McLellan Marketing Group Blog.
- 24 Jan
9 Powerful Ways To Combine Social Media and Email Marketing
Social media marketing is great for reaching new people. And email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct
Research indicates that customers need to encounter a brand up to 12 times before making a purchasing decision. And we know that companies that integrate email with social media marketing can benefit. In fact, they can achieve that milestone even sooner. Plus, in the process, they can build stronger customer loyalty, drive deeper engagement and generate higher brand recognition.
Pretty cool, huh?
So how about taking the best of both worlds. It’s fairly simple to make them work in tandem in a cost-effective way. And here are some tips to get you started at Jeffbullas’s Blog.
- 22 Jan
Form UX: How to Design a User-Friendly Form
Think about the websites you visit and ask yourself, what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).
Why does form UX matter?
And that user experience applies to every part of your website, including your web forms, in regards to accessibility, ease of use, and convenience. An online form with great UX is easy for your visitors to work though, simple to understand, and feels professional.
And when your form has all of these factors, you’re likely to see an increase in your number of conversions. That’s why getting your form’s UX right is critical for your business. So, to learn hot to build great UX and ensure positive interactions between your site visitors and forms, read the full article at HubSpot.com
- 21 Jan
Is Gating B2B Content Still Important in 2019?
Even today, the debate rages on. But, despite the debates, in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
For marketing to work in today’s digital environment, we need to bear in mind that today’s audience is far smarter. And they’re on to us as marketers. They know that when there is a form in front of content, their information is going into a database. So, this means we have to be better at what we provide as gated content.
Remember that gated content is a value exchange between you and the visitor. This value is the opt-in and their email is the currency. And this initial content offer is also a promise. It’s a promise of the level of value they can expect to receive from you as members of your database. . .
To learn more, read the full article on Chief Marketer.
- 18 Jan
Are Lead Gen Forms Dead: The State of Email Lead Capture in 2019
by Alex Birkett
Email lead capture is the process marketers use to collect information from their website visitors. And, inspite of the process being fairly straightforward, strategies often vary in how we capture leads.
And The Results Vary Quite a Bit as Well
Unfortunately, the diversity of lead capture strategies, tools, and results can make it difficult to know precisely which process you should follow. So, HubSp0t decided to conduct a survey. And they were able to uncover a number of email marketing trends.
In particular, they wanted to find out more about the tools marketers are currently using for lead capture. And, what strategies they are using to optimize their efforts, and what kind of results and conversion rates people are seeing. So, to learn what they discovered, read the full article at HubSpot.com
- 15 Jan
Direct Response Copywriting: How to Craft Copy That Converts
The No. 1 goal of the direct response copywriter is to write copy that converts. But direct response copywriting isn’t easy. The fundamental job of your copy and content is to drive conversions and sales. And that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks and techniques.
A recent infographic from Koeppel Direct shares some of those direct response copywriting secrets. And you can learn how to craft a killer direct response effort in no time, or at least how your favorite copywriters use their magic fingers to massage your leads into great customers.
- 10 Jan
Navigating the Next Phase of Content Marketing
by Patty Odell
Marketing experts estimate that most Americans are exposed to between 4,000 and 10,000 ads each day. So, it’s no wonder consumers are skimming, skipping and tuning out more than ever before.
Enter The New Era of Content Marketing
In an effort to cut through this constant barrage of clutter, smart content marketers have ushered in a new era of content marketing. This is an era that more effectively customizes and localizes marketing messages. It delivers messages when and where consumers want and need them most. From storytelling to striking the right tone, it’s here now. This next phase of content marketing is smarter, more targeted and more relevant to the audiences it seeks.
In this article, Walgreens, American Express and the YMCA share their candid insights on the new era of content marketing and they reveal what works, what doesn’t and what’s next. So read the full articel at ChiefMarketer.com
- 05 Jan
Why Social Media is Integral to Your Content Marketing Strategy
Face it, if you’re in business, social media is important to your success. In today’s climate, your business can’t afford to be without social media. However, social media isn’t the only answer. It is one tool and shouldn’t be your only avenue of marketing.
You need to have a multi-pronged approach to reach your target market. And that means that you also need content marketing to be part of your overall strategy. But, since social media has such an overwhelming prevalence in today’s society, content marketing is completely ineffective without it.
Content + Social Media = Success
Combining your content with your social media means that you’ll be able to grab the market’s attention with your social media marketing. And then that will drive audience to take a deeper dive into your broader content. To see how this can work for you, read the full article at DrumUp