- 06 Jul
5 Inbound Lead Generation Strategies & How to Make Them Work!
by Brad Smith
Outbound marketing is a good way to get leads quickly. But it is not a simple process. And that’s for the reason that to do that, you need to be seen by a lot of eyes first. That gets very expensive. Add to that the fact that those eyeballs my not be aware that they want or need your product. And they may have never heard of you before and as is the nature of the market now, suspicious of your claims.
But what if, instead of pushing your offer onto people when they haven’t asked for it, you could use valuable content to draw them in, when they want to come to you? You can. It’s called inbound marketing. And it works very well.
Inbound marketing: What you need to know
Successful inbound marketing relies heavily upon quality content. That can be in the form of articles, emails, videos, podcasts, infographics, or e-books. However, the content landscape is getting more and more competitive, mainly due to its own success. Now, to see what can be done to overcome this and to learn how this will impact the future or your content marketing program, read the full article at WordStream.com
- 30 Jun
A Beginner’s Guide to Retargeting Ads
by Dan Hecht
We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, fills out a form to download an e-book, then becomes interested in talking with a sales rep, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company.
The Reality: A Buyer’s Journey is Probably Not So Linear
People pop over to your website, then leave. Then, a few days after that, they decide to check out another blog post. Maybe a week later they decide to get in touch with Sales. The same end result, but the process is a little more convoluted. So marketers need to be prepared to help their buyers through that convoluted process.
One Great Way to do That is With Retargeting Ads
If you’ve never used retargeting before, don’t worry . In this article, Dan Hecht from HubSpot will guide you through the basics of how retargeting works. Then he explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign. So read the full article at the HubSpot Blog.
- 29 May
7 Amazingly Effective Lead Nurturing Tactics
An increasing number of companies are adopting some form of inbound marketing as a way to generate more leads. And with that trend, the importance of having an effective lead nurturing strategy becomes even more important.
However, with inbound programs, we know that only a relatively small percentage of inbound leads are ready to purchase now. And statistics tell us that can leave upwards of 90% of your inbound leads on the table.
How to Nurture Leads?
Despite the clear benefits of lead nurturing, you can still struggle to build the right strategy around it. There’s a huge opportunity to implement effective lead nurturing strategies and gain an advantage over your competition. But, you are probably wondering, which lead nurturing tactics work best? And, how do I get started with lead nurturing? To find out, read the full article at the HubSpot Blog.
- 08 May
5 Steps to Build a Webinar Landing Page That Guarantees Attendees
by Brad Smith
Marketing in a world of “social distancing” has become a lot more complicated and far more difficult. And in this new “shelter in place” era a webinar can be one of the most powerful tools in your arsenal.
There’s a Simple Reason for That
Webinars allow you to connect directly with your audience. They can readily establishing your credibility in a domain. And, they can easily associating your business with that topic in the minds of your prospective customers. All of these factors build trust as you present your product in a transparent manner.
While this sounds all great, what if nobody shows up?
After all, without an audience, there’s really no point. The good news: You can skyrocket your attendees by using a customized webinar landing page that is specifically designed to encourage visitors to register. Five key steps go into creating a high-converting webinar landing page, and we’ll be covering all of them. To learn how, read the full article at the WordStream Blog.
- 05 May
B2B Buyers Rely on Vendor Websites for Content
from Marketing Charts
The Top Content Source May Come as a Surprise
So, where are buyers finding the content they need? For most B2B buyers, vendor websites have proven to be an important source of content throughout each stage of their journey. This conclusion comes to us thanks to recent research from FocusVision.
Of the average 13 pieces of content buyers reported consuming, an average of 8 came directly from the vendor, with the remaining 5 being from third-party sources. More importantly, the study revealed that 7 in 10 buyers surveyed said the content they relied upon most came directly through vendor websites. To learn even more, read the full article at MarketingCharts.com.
- 01 May
How to Increase B2B Sales With Email Marketing
by Angela White
If your organization focuses on B2B sales and you haven’t yet used email as a tool for marketing, you’re probably missing out on a lot. Regardless of technological advancements, emails still rule the roost. Email is ubiquitous. It is easy to work with. And it can readily contribute significantly to your firm’s revenue.
Even Now, The Numbers are Impressive
Statistics show that the average ROI of emails stands at $38 for every $1 spent. This proves why email is still the preferred choice of most businesses. In fact, email marketing is one of the best B2B sales strategies that can help you reach out to your potential customers, build a better bond with them and convince them to choose your brand over others.
With endless strategies out there to help you with lead generation and sales, why would you opt for emails? To find the answer to this question and even more, read the full article on Jeff Bullas’s Blog.
- 28 Apr
Despite Challenges Email Continues to Drive Purchases
from Marketing Charts
Despite being overshadowed by other channels like social media, email is still one of the most important channels available. And with good reason. A recent report [download page] from Cheetah Digital and Econsultancy illustrates the extent that email remains a strong sales driver.
Email Works, But Still Has Challenges
A survey by Ascend2 found that engagement is still a challenge for email marketing. This study found that only a little more than one-third of US respondents said they are likely to engage with a message that is related to a recent purchase. And only 30% said they were more likely to engage with offers or content in messages that were personalized. And currently only 40% of US respondents choose email as their preferred channel.
So, what does this mean for email marketing? To find out, read the full article at MarketingCharts.com
- 23 Apr
16 Creative Lead Generation Ideas to Try
by Allie Decker
Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult. And, let’s face it, its because people don’t want to take the time out of their schedules to talk.
A Lead Gen Nirvana? Impossible You Say?
What if you could reach your lead generation goals using methods that actually add value for your prospects? That is a possibility. And can be your new reality.
To walk you through how to achieve this for your business, Allie Decker over at HubSpot has detailed several creative methods you can add to your lead generation strategy. These ideas provide valuable information that helps prospects rather than simply pushing them to make a purchase. Read More >>
- 31 Mar
Work Email Behavior: Time, Inbox, and Usefulness Trends
by Ayaz Nanji
Whether at work or at home, email has become the everpresent spectre of life. And it seems that we all have a persistent, almos compulsive, habbit of constantly checking for new email messges.
Times, They are a Changing . . .
However, that seems to be changing in today’s work world. It seems that workers are spending less time checking business as well as personal email. That is even though most still spend several hours each day sorting through their inboxes. This is according to recent research from CMO by Adobe.
Now this may simply seem to be an interesting factoid to see and forget. However, this fact is far more important that that, especially if email is the linchpin of your lead gen and marketing programs.
Survey respondents reported that they spend 209 minutes each day checking work email, on average. That is down from 256 minutes spent checking work email, in 2016. And this can have some serious implications in the world of email marketing.
To learn more about this trend, to see more of the data and to access the original report, read the full article at MarketingProfs.com
- 25 Mar
A Crash Course on Making Hyperlocal Marketing Work for You
Your local business may be struggling. And you may be looking for a way to boost foot traffic. But, the solution for you may be hyperlocal marketing.
What is Hyperlocal Marketing?
Hyperlocal marketing focuses on a targeted audience within a small, local area. And it zeroes in on a small number of consumers. And with a priority placed on those wanting to buy from businesses physically near them.
In this article we learn all about hyperlocal marketing. Plus, we look at how you can implement hyperlocal marketing at your own company. And to learn some great strategies that really work, read the full article at the HubSpot Blog
- 07 Feb
B2B Video Content: Top Goals, Formats, Channels, and Challenges
by Ayaz Nanji
There are a lot of people and companies using video in their marketing now. For some it is because their competition is using it. Not wanting to be outdone, they use video in their marketing. However, the majority do so simply becasue it works.
But What is Working? What Are the Goals for Video Marketing?
According to recent research from Vidyard, in partnership with Heinz Marketing they asked these very questions. It seems that B2B marketers and salespeople are using video content primarily to build brand awareness. But, they are leveraging it more than ever to drive lead generation and to educate customers.
But, exactly what types of videos work best? What format? And what are the best channels to get your video noticed and seen? For the answers, and to learn the top goals, formats, channels and challenges of B2B video content, read the full article at MarketingProfs Blog.
NOTE: A Free Registration pop-up opens on this site. Registration may be required to read the article.
- 24 Jan
3 Points About Email Marketing Effectiveness Trends
from Marketing Charts
The Times, They are a Changing
But times – and audiences – change and to stay relevant, email marketing strategies need to mold, evolve and adjust to match the market and continue to work. And the strategies and goals are shifting.
And according to a recent study from Ascend2, [download page] when it comes to goals for email marketing strategies in 2020, there is a shift in priorities taking place. And to see what these shifting priorities are and what they mean, see the full article at MarketingCharts.com
- 10 Jan
The Email Tactics Used by Senders With High Open Rates
by Ayaz Nanji
Even after all these years, email remains the top performing marketing tool. For small, medium and even enterprise level organizations, email still out-performs all other marketing tools.
But Email is Not a Static State
Rather, email is a dynamic, organic creature that moves, molds, evolves and changes. Since it involves a heavy dependence upon the human factor of the recipient, it is subject to the tides of change.
And the best way to keep up with those changes is to see what tactics work, what fails and the trends between those two points. Then, you can compare your performance against peer benchmarks.
And Who Better to Ask Than Those Who are Finding the Greatest Success
It seems that email senders with higher-than-average open rates are especially likely to rely on three primary techniques. They tend to use delivery optimization, A/B-testing, and reactivation campaigns. That, according to recent research from Validity and Demand Metric.
What did they find? First, most respondents report that their bulk email campaigns have an average open rate of 15% or lower. And the largest share of emailers reported an average open rate of between 11% and 15%. And to see more of the data and for an opportunity to download your copy of the original report, read the full article at MarketingProfs.com.
- 16 Dec
Why Social Media is Integral to Your Content Marketing Strategy
Face it, if you’re in business, social media is important to your success. In today’s climate, your business can’t afford to be without social media. However, social media isn’t the only answer. It is one tool and shouldn’t be your only avenue of marketing.
You need to have a multi-pronged approach to reach your target market. And that means that you also need content marketing to be part of your overall strategy. But, since social media has such an overwhelming prevalence in today’s society, content marketing is completely ineffective without it.
Content + Social Media = Success
Combining your content with your social media means that you’ll be able to grab the market’s attention with your social media marketing. And then that will drive audience to take a deeper dive into your broader content. To see how this can work for you, read the full article at DrumUp
- 26 Nov
The New 4Ps of Marketing and What They Mean to You
Back in college or at some point in your career, you learned about the 4Ps of marketing. As the old mantra goes, they are place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today.
However, the marketing landscape has been undergoing drastic changes. And today, marketers must shift to an even more permission-based data strategy to fuel their personalized marketing strategies. That suggests a new set of the 4Ps of marketing.
Now Privacy, Permission, Personalization, and Performance (ROI) are the way forward for marketers looking to earn consumer trust and loyalty. To learn what these are and how to apply them in your business, read the full article at MarketingProfs.com.
- 07 Nov
Email Marketing Trends Report: Deliverability Remains A Challenge
from Marketing Charts
A new report [download page] from DemandMetric and Return Path, has some surprising state-of-email insights. It seems that an increased number of marketers say their email marketing effectiveness is holding steady. However, fewer are seeing any increase in its effectiveness.
It might be easy to assume that this performance plateau is due to the fact that email is a long-established channel. However, there are some key differences between sectors. Additionally there are some emerging challenges that are worth noting from the report.
Deliverability Become A Greater Issue; Getting Attention Still Tough
One key take-away is that email marketers still struggle at the inbox. They still need to get their emails into the inbox before they can achieve any other goal. And getting emails seen is a basic but pressing challenge considering that consumers say that few brand emails are even interesting enough to open.
For more of the data, insights and to download a copy of the original report, read the full article at MarketingChats.com »
- 05 Nov
7 Ways B2Bs Can Use Social Media to Boost Conversion Rates and Lead Gen
by Tessa Burg
Almost all companies recognize the importance of social media. But recognition isn’t the same as understanding. And there is a huge amount of confusion around its value as a B2B marketing opportunity. A lot of those companies tend to view social’s utility through a narrow and skeptical lens.
Most B2B companies don’t believe any B2C marketing strategies will work for them. And this attitude extends to the notion that B2C social strategies won’t work. Instead, they mistakenly use social platforms as real-time broadcast channels. So, they only post announcements or company updates.
That Strategy Misses One Vital Ingredient: Participation
Social media allows B2B companies an opportunity to show their expertise while participating in and adding value to a community. Done correctly, social can drive B2B lead generation and even conversions. To learn how you can begin to leverage social media, read the full article at MarketingProfs.com
- 30 Oct
7 Things You Can Do Right Now to Boost Your Website Conversion Rate
When you think about it, there are a number of good reasons for creating, updating, and maintaining your business website. On the top of that list should be one important goal. Above all else, it should be able to acquire qualified leads and customers. Otherwise, if your business website fails to generate qualified leads and customers, it certainly is not working on behalf of your success.
Just Becase You Build it, Doesn’t Mean They Will Come . . .
And, not only do you need to build a great website, but you also need to constantly optimize the design, the content and the usability of your website in order to convert more of your visitors. And when you consider that the average website conversion rate is 2.35%, every website could do with a boost to improve results.
So, how can this be improved, you may ask. In this article from Jeff Bullas’ blog, Lilach Bullock shares with us 7 things you can start doing immediately to boost your website conversion rates. To learn how your business can capture more leads and customers through your website, read the full article on Jeff Bullas’s Blog.
- 22 Oct
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Lead generation is an expensive task for any B2B marketer. And understanding the nuances of each lead and how to replicate some level of success is as much art as it is science. Additionally, the pressure to both create and convert isn’t slowing down any time soon.
Which Came First, The Lead or the Conversion . . . ?
Today, balancing the demand for conversion and the importance of building meaningful customer relationships is an ongoing battle. However, the good news is that B2B organizations can implement a lead generation mindset. And they can create a framework that capitalizes on the opportunity to secure leads throughout each stage of the funnel.
To learn three practical tips for how marketers can drive leads, conversion rates, and bottom-line growth, read the full article on Chief Marketer.