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- 11 Dec
5 Steps to Grow Your Small Business with Cold Email
by Sujan Patel
Cold email shouldn’t be confused with spam emails. Spam emails are sent to countless addresses at once, without researching the relevancy of the recipient or confirming that the email address itself even exists.In contrast, a cold email is generally sent to a qualified prospect. And that means that at least some research has been done on whether the recipient is a fit. And that email address has been confirmed.
But does cold email work? And is it worth it? In short: Yes.
89% of marketers say that email is their primary channel for lead generation, and for good reason. Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. So, here’s how small businesses can start leveraging cold email to grow their business in five simple steps at WordStream.com
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- 08 Dec
What Sender Reputation Means for Your Email Marketing
In email marketing, breaking through the noise has never been more challenging. More than 280 billion emails are sent each day. And that number is projected to skyrocket to 333 billion by 2022. So, even if you spend hours crafting the perfect email, all that effort may go unnoticed. That’s because roughly 20% of all emails never actually make it to the intended recipient.
It Takes More Than Just Another “Pretty Design”
Though much is made of the content of an email or its design, sender reputation holds plenty of power over where an email ends up. The stronger your reputation, the better the chance your email will reach its expected destination.
So if you are wondering what’s the best way to avoid falling victim to the dreaded spam folder? Try zeroing in on your reputation. And to get you started, here are a few steps you can take to enhance your brand’s reputation—and, ultimately, improve email deliverability at MarketingProfs.com
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- 07 Dec
8 Best Practices for Facebook Advertising Success
by Brian Bowman
Facebook advertising is a good place to spend your budget quickly. But if you aren’t following the most recent app advertising best practices, you can easily burn through hundreds — even thousands — of dollars in just a few minutes.
At first, the ads might even look like they’re performing well. You’re getting a lot of clicks. You might even be getting some business. But the final outcome ends up not being worth the cost. You’ve wasted most of your ad spend reaching the wrong people. Or you’ve spent $20 to get a customer who won’t ever spend more than 99 cents.
There are ways to fix that and here’s eight ways on Chief Marketer
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- 03 Dec
A Surprising Cold Email Practice That Works
Increasingly, clients are opening emails based on curiosity about what’s inside the email — not anticipation of value they’ll receive. Likewise, prospects are replying to cold messages based on curiosity, not value received in the message. Nor, for that matter, in anticipation of the value in a meeting.Great. But How Does This Work?
Instead of asking for a meeting, help prospects ask you for a discussion by piquing their interest in one. Not by offering value. But, rather, by being vague. Simply pique their interest in a discussion.
This helps your message stand out from the pack. It’s unusual in how it breaks the typical cold email best practice (pushing value) pattern. And to see how to put it to work for you, read the full article at TargetMarketing.com
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- 30 Nov
The Secret to How Small Businesses Can Impact Their Brand with Social Media
by Sian Jaylo
Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through a strong social media marketing campaign.But, as a small business, you probably don’t have the ready resources to simply dedicate to social media. And that’s why it’s vital for a small business owner to be smart about social media.
So, what can a small business do to make their social media marketing campaign stronger? To learn the secret to how small businesses can impact their brand with Social Media, read the full article at DrumUp
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- 26 Nov
8 Essential Tips for Real Estate Video Marketing
It doesn’t matter whether you’re a buyer, seller. Or, just a plain old real estate marketer. You know the importance of maintaining a strong, reputable, and attractive presence for your target audience. And, in such a competitive industry that hits so close to home, it is critical to market your business effectively and find ways to one-up your competitors.So, here’s the real news. Real estate listings that utilize video marketing receive 403% more inquiries than those without video!
And, if you have not hopped on the video bandwagon, then it is time to buck up and take the leap. Video has increased in popularity among marketers and their customers. And for good reason. To learn how to make it work for you, here are 8 Essential Tips for Real Estate Video Marketing at WordStream.com
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- 24 Nov
Explainer Videos: The Best Way to Tempt Prospects
How would you like to have the opportunity to spend two minutes with all potential customers? Just showing them exactly why they should choose your brand instead of your competitors? Imagine how powerful your own passion for your product could be for interested consumers.
This is the power of an explainer video
Demonstrating this kind of contagious enthusiasm is often what ultimately wins your audience over. It is simply turning viewers into customers. And it works. Social performance management platform Work.com added an explainer video to its homepage. And their conversions increased by 20%. What’s more, according to Wyzowl’s Survey: The State of Video Marketing 2016, of the 45% of businesses that have explainer videos on their homepage, 86% say they are effective.
But, there are nine simple, but critically important elements, are needed to effectively (and perpetually) deliver your brand’s messaging to your target audience. And to learn them all, read the full article on ChiefMarketer.com
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- 19 Nov
What’s Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign
by Kelsey Stage
Few marketers would argue against the benefits of exhibiting at a tradeshow. In fact, businesses of any size can easily gain exposure to lots of high-quality leads in a single space. But many marketers focus too much on lead capture. And they forget a critical component to their tradeshow strategy: the follow-up plan.Following up with leads while they’re still interested in your company is the key to getting the best return on investment from tradeshows. With the right follow-up campaign, you can ensure that the time, money, and effort you’ve invested into a tradeshow don’t go to waste.
Here are six tips that will help you nurture new leads into valuable customers at MarketingProfs
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- 13 Nov
Which Google Ads Network Is Right for Me? A Pocket Guide
Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns. But you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question remains. Which network should your ads live? Or better yet, how do you allocate funds across these networks to maximize ROI? Is PPC just a giant game of Bingo?Short answer: kind of. But it doesn’t have to be frustrating.
Especially if you’re on a budget—which, on some level, everyone is—choosing the right Google Ads network for you can feel a little like buying a car. You want to leave the lot with a vehicle that, over time, offers the most valuable return. Leave with the wrong vehicle—or, in the case of the advertiser, spend your budget in a network that doesn’t allow you to meet or exceed your campaign objectives—and you’re stuck with an asset you’ll want to lose as soon as possible. In either case, it can feel like there’s little room for error.
So, to give you a big of guidance, WordStream came up with a complete pocket guide to choosing the Google Ads network that works best for you. And to get a quick look at how they shake out, read the full article at WordStream.com
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- 02 Nov
Five Email Deliverability Myths Debunked
by Tim Moore
Increasing email engagement is marketers’ top priority. Plus, it remains their top challenge. And what complicates this is that it may be email deliverability issues that are undermining their efforts.
And for years we have been told that the path to better email engagement is paved with witty subject lines and colorful design. However, this is not so. In fact, no amount of clever wordsmithing or quick fixes to appearance will mend that fundamental block to engagement. The issue is poor deliverability.
And when that happens, it’s not a pretty sight…
So here’s a list of five of the most dubious myths marketers need to unsubscribe from. To learn how to increase email deliverability and obtain better email results, read the full article at MarketingProfs.com
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- 01 Nov
Better B2B Email—10 Quick Tips
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.
Hart—a senior writer, content marketing at life sciences supply chain solution TraceLink—noted that above all, marketers must test and keep the metrics in mind. This is especially important if they want to achieve email nirvana. “Track everything,” she says. “Know what people clicked and when they clicked. Track it all.”
So, what else did she say? Read the full article on ChiefMarketer.com to find out and to learn her 10 quick tips on how to achieve Better B2B Email.
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- 27 Oct
6 Simple Tweaks to Boost Lead Capture Form Conversions
You wouldn’t be the only business to experience contact forms going stale. It seems that just 22% of businesses are happy with their conversion rates. Ant that means the majority of us have plenty of room for improvement.
So why isn’t the traffic we’re driving to our website actually converting?
Good question. Why doesn’t it convert into high-quality lead form submissions? Now, the answer isn’t necessarily a problem with products, services, or offerings. In fact, there are several factors on the form itself that could influence the volume of conversions you’re getting—ranging from your page layout to a form that’s too complex.
Here are six simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert at WordStream.com
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- 25 Oct
Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms
In 2017, there were 3.7 billion email users across the globe. And that number is expected to reach 4.3 billion by 2022. So with half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.But it all Comes Down to Your Email Sign Up Form
But if you don’t know who they are then how can you reach them? And that means that your email sign up forms are the first step you want your prospects to take. They are a simple, efficient and effective way to obtain leads, create more conversions, and increase your overall sales.
So how can you attract people to your email list? And, how can you convince them to fill out your form? There are a few important steps. But it all starts with an email sign up forms first. And to learn how and see some great examples, read the full article at HubSpot.com
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- 24 Oct
How to Craft Irresistible Clickbait Titles That Drive Big Traffic
from Jeffbullas’s Blog
Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. After all, your title has the biggest effect on whether or not someone clicks on your article, whether it be in search engines, social media, an email campaign, or some other channel for content distribution.That’s Why the Title of Your Content so Important
Bear in mind that for every article you create there are likely dozens, if not more, of other articles online that have been created on a similar topic. All of these articles are competing for clicks, search rankings, and the attention of your prospects. And the only way to ensure that your own content stands out and brings in lots of traffic is to write a title that is both engaging, enticing and alluring. That’s a clickbait title.
And if you want to start to make your titles more “clickable” then here are a few tips that will help you craft good clickbait titles for your articles, pages, and blog posts on Jeffbullas’s Blog.
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- 22 Oct
Lead Generation Forms: 22 Examples to Help You Convert More Leads
Have you ever completed a lead generation form and thought to yourself, “Wow, what a great experience. I just had filling out that form!”?Probably Not
But, you might recall a negative experience you had while completing a website form. After all, lead generation forms are crucial to your business. They’re how you attract website visitors and turn them into leads. And you can’t afford to have a form on your website that doesn’t create a positive, painless experience for those visitors.
So to give you a little help, the people at HubSpot have compiles 22 of their favorite lead generation forms and examples. And they even included key takeaways from each to help you create a great user experience and increase your own conversions. To learn more, read the full article at HubSpot.com
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- 18 Oct
Why You Should Create Multi-Step Forms and How They Can Increase Conversions
We all know that a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. And, as a result, many will simply not finish the form. And a lead or new customer is needlessly lost.“A Little Bit of Sugar Makes the Medicine Go Down . . .”
But there is a way to make registration with a multi-step form a positive experience for your website visitors. A well-crafted multi-step form means that more visitors will complete your form with fewer hiccups.
Now, you may be asking yourself how creating more work for your leads by spreading information out across a multi-step form could possibly be a good thing when it comes to user experience — fair question. To see the answer and to learn exactly how you can do this, read the full article at HubSpot.com
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- 08 Oct
How to Create a Sign Up Form That Converts
Honestly. There is a simple and affordable way to increase leads and create more conversions through your website. Sounds intriguing, right? But what is it?It’s All About That Lowly Sign-Up Web Forms
That’s right. In addition to increasing leads and conversions, a well designed sign-up form can also help you grow your mailing lists. And they can help you learn more about the people interested in their company and products.
But most simply are not built to convert. A good form makes the opt-in process simple and increases the number of conversions. But what makes a good sign up form? To see 13 Tips to Create a High Converting Sign-Up Form, read the full article at HubSpot.com
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- 03 Oct
How to Create Personalized Marketing Quizzes To Boost Your Digital Growth Objectives
It’s no longer news: a quiz is a type of content. And not only that, it is a form of content that has proven to work.
Want to Shake Things up a Bit? Try Using a Quiz
But apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content. Consider the fact that a quiz can get as high as a 64% conversion rate. And that quizzes generally have an 81% completion rate.
Quizzes will not fix all your marketing problems. But the good news is, it’s easy to create and wow your audience with quizzes. There are just few things to do right and to learn what they are and how you can create killer quizzes that work for you, read the full article on Jeff Bullas’s Blog.
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- 02 Oct
The Most Effective Lead Nurturing Tactics
by Ayaz Nanji
Now, this may not come as a surprise. But, according to recent research [download available] from Ascend2, marketers say that there are two tactics that work the best.It seems that email and content marketing are still considered the most effective tactics for driving prospects through the sales pipeline. And they are considered the top tools to drive those leads toward conversion/revenue. And that is by a wide margin as well.
The report was based on data from a survey conducted in July 2018 among 229 marketing influencers. And to see the data and to download a copy of the original report, read the full article at MarketingProfs.com
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- 27 Sep
5 Data-Backed Tips for Great Facebook Ad Headlines
The number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads. And that makes it by far the most popular platform for paid social.But, with all that competition, it’s imperative to maximize your use of Facebook. And one of the most effective techniques aimed at making this happen is to learn how to master the science of writing outstanding ad headlines.
Did you know that most people only really read headlines?
It’s true! And when your brand is competing with such a great number of others on Facebook, you have to distinguish yourself and fast. So here is a collection of five tried and tested tips for writing effective Facebook ad headlines to help you increase conversions and engagement at WordStream.com
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