- 16 Oct
Work Email Behavior: Time, Inbox, and Usefulness Trends
by Ayaz Nanji
Whether at work or at home, email has become the everpresent spectre of life. And it seems that we all have a persistent, almos compulsive, habbit of constantly checking for new email messges.
Times, They are a Changing . . .
However, that seems to be changing in today’s work world. It seems that workers are spending less time checking business as well as personal email. That is even though most still spend several hours each day sorting through their inboxes. This is according to recent research from CMO by Adobe.
Now this may simply seem to be an interesting factoid to see and forget. However, this fact is far more important that that, especially if email is the linchpin of your lead gen and marketing programs.
Survey respondents reported that they spend 209 minutes each day checking work email, on average. That is down from 256 minutes spent checking work email, in 2016. And this can have some serious implications in the world of email marketing.
To learn more about this trend, to see more of the data and to access the original report, read the full article at MarketingProfs.com
- 15 Oct
Build a Cross-Channel Lead Generation Strategy in 4 Steps
by Brett McHale
Cross-channel marketing is an important element of your lead generation strategy. But figuring out the details isn’t always easy. It’s tricky to determine how to approach the relationship between each channel.
Questions. Questions. And More Questions.
And it doesn’t get any easier, especially if you’re considering all the relevant questions, such as, how much budget do I allocate to each channel? Or, how do I get the most out of each channel? and even, how can I better connect what we’re doing on Google to what we’re doing on Facebook?
Once you begin marketing on multiple platforms, it becomes apparent that certain strategies work for more than one channel. While others may only apply to one of them. So to help, Brett McHale brings us an easy to understand guide. With this guide, he walks us through four steps to create a strong cross-channel strategy so that you can get more out of each of your advertising channels.
- 08 Oct
The Top 5 Content Distribution Strategies to Extend Your Reach
Arguably, in almost every B2B segment content is essential. Google loves quality content. Your visitors love content. But it is a total waste of time and resources to simply write content for the sake of writing. So, not only do you have to produce quality content but you also need to adopt methods to distribute it.
Producing Content is One Side – Marketing it is Another
It is a lot of work to produce the type of high-quality content your visitors want and need. It takes a lot to create what gains their attention and engages them. But creating the content is only part of the equation for content marketing success.
And if you are currently creating and producing content and not getting what you need, it may be because you of one missing ingredient – a distribution strategy. In this article from Jeff Bullas’ Blog, Vartika Kashyap brings us a few tips about how to build a successful content distribution strategy.
- 01 Oct
Traditional Marketing vs. Digital Marketing: Why Not Both?
We all know that the rise in the importance of digital in our world has changed marketing. And that has resulted in an argument between traditional and digital marketing has evolved. But is it really an “either – or” decision?
First let’s take a look at what differentiates the two
Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences. It is a form of “broadcast marketing” targeting a broad audience.
Inversely, digital marketing is … well … digital. Digital marketing is any marketing a company conducts online. This can be anything, such as paid social media ads, email marketing, and PPC advertising. And digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us. And as the world becomes more digital, the way we market has evolved.
So, when trying to choose between traditional and digital marketing, why not look at both? The question shouldn’t be “To traditional market or to digital market?” Instead, try “How do we use both tactics to market effectively?” To learn how, read the full article at HubSpot.com
- 18 Sep
How B2B Marketers Are Using Webinars and What’s Working Best
Marketers have found that webinars, as a form of event marketing, are one of the most successful top of the funnel demand generation tactics. And consequently, more than three-quarters of B2B marketers are using webinars as part of their marketing mix. This, according to new research [download page] from Demand Gen Report and GoToWebinar.
So, Webinars Are Still A Top Performer at Top-of-Funnel
The survey of B2B marketing practitioners reveals some significant trends. As example, they found that close to 4 in 10 of B2B marketers say that the quality of leads from webinars are higher than from other channels. And nearly half say that webinars provide better quality leads based on engagement.
The benefits do not stop with lead generation. Marketers also say that webinars provide them with the ability to obtain customer insights. And even more importantly, a large percentage of respondents also indicated that they’ve experienced a better conversion of leads to opportunities from webinars.
To see more of the data and insights, and to download the original study, read the full article at MarketingCharts.com
- 13 Sep
Qualities of a Powerful Word-of-Mouth Marketing Strategy
You probably noticed it happen. It seems to have been an overnight sensation. One day, a product jumps into your consciousness and BOOM. They are huge! And it seems to have been instant success with absolutely no marketing effort. Right?
Watch Your Mouth There Young Fella . . .
Well, the cold, hard reality is far different than that. Any company that seems to have achieved remarkable growth may appear to done it with no marketing effort. And that is probably because their fame and fortune was won through word-of-mouth marketing. The fact is that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune.
And, this marketing strategy is appealing because it is relatively inexpensive. But successful word-of-mouth marketing takes work and serious marketing savvy. It means leveraging many components of inbound marketing like product marketing, content creation, and social media marketing.
And if you’re trying to achieve success a word-of-mouth approach, and you need inspiration, then read the full article at HubSpot.com to learn what it takes for word-of-mouth marketing success.
- 12 Sep
5 Inbound Lead Generation Strategies & How to Make Them Work!
Outbound marketing is a good way to get leads quickly. And it;s a fairly simple process. Just reach out, grab someone’s attention and BAM, a lead.
Well, it may not be quite that simple. And that’s for the reason that to do that, you need to be seen by a lot of eyes first. That gets very expensive. Add to that the fact that those eyeballs my not be aware that they want or need your product. And they may have never heard of you before and as is the nature of the market now, suspicious of your claims.
But what if, instead of pushing your offer onto people when they haven’t asked for it, you could use valuable content to draw them in, when they want to come to you? You can: It’s called inbound marketing.
Inbound marketing: What you need to know
Successful inbound marketing relies heavily upon quality content. That can be in the form of articles, emails, videos, podcasts, infograpchics, or e-books. However, the content landscape is getting more and more competitive. Why? Well mainly to its own success, it has driven a virtually unlimited amount of quality content out there. So much so that it is quickly becoming an unsustainable strategy. And that has meant that we have entered the age of the so-called content shock.
At least, that’s the opinion of Mark Schaefer, who argued way back in 2014 that content marketing is not a sustainable strategy and that we are actually in the age of what he called content shock. Now, to see what his conclusions are and to learn how this will impact the future or your program, read the full article at WordStream.com
- 05 Sep
The Complicated Relationship Between Social Media and SEO
by Kipp Bodnar
Inbound marketing is in the middle of an interesting evolution. While search has traditionally been a major source of traffic and leads for businesses leveraging online marketing, that is changing. Now, with the growth of social networks, social media marketing is becoming even more important.
But, Which is More Important?
The answer? Both can be key to your strategy. They both can, and should, work together. But the key to understanding how and why they need to work together is to think about the problem both search and social solve. They both offer information discovery. And, leveraging both strategies will give you more chances for audiences to discover your brand.
As a marketer, how can you integrate your efforts across both platforms? To find out and to learn how to apply this to your unique business environment, read the full article at the HubSpot Blog
- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
- Aug 29, 2019
- Dan Hoff
- Lead Generation, PPC Strategies, Search Engine Marketing, Social Media Marketing
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
- 12 Aug
7 Ways B2Bs Can Use Social Media to Boost Conversion Rates and Lead Gen
by Tessa Burg
Almost all companies recognize the importance of social media. But recognition isn’t the same as understanding. And there is a huge amount of confusion around its value as a B2B marketing opportunity. A lot of those companies tend to view social’s utility through a narrow and skeptical lens.
Most B2B companies don’t believe any B2C marketing strategies will work for them. And this attitude extends to the notion that B2C social strategies won’t work. Instead, they mistakenly use social platforms as real-time broadcast channels. So, they only post announcements or company updates.
That Strategy Misses One Vital Ingredient: Participation
Social media allows B2B companies an opportunity to show their expertise while participating in and adding value to a community. Done correctly, social can drive B2B lead generation and even conversions. To learn how you can begin to leverage social media, read the full article at MarketingProfs.com
- 26 Jul
Captioned Video Ads Show A Lift in Brand Linkage
from Marketing Charts
We know that advertisers are increasing their video budgets this year. But are they missing out on one key element that could make a difference to audience engagement? A new survey from Verizon Media has found that and astounding 7 in 10 US consumers watch videos without sound in public spaces. This makes captioning not only important but expected by viewers and crucial for your business.
The vast majority of people who use captions are not hearing impaired. Half of the more than 5,600 US consumers surveyed report that captions are important because they usually watch videos with the sound off. Perhaps, more importantly, the majority of respondents said they are more likely to watch an entire video when captions are available.
What Does This Mean to Advertisers? Read the full article at Marketing Charts to learn more.
- 13 Jul
29 Email Deliverability Tips You Must Know
Your probably spend a lot of time drafting poignant email copy. After all, you design wonderfully branded email templates and craft succinct and enticing email subject lines. All desiged to get open rates and click-through rates skyrocketing.
If An Email Falls in the Forest . . . ?
But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? There are a host of things that can prevent your email from ever reaching someone’s inbox. Today, there are even more stringent laws and increasingly sophisticated spam filters. And that means that it’s to your benefit to know everything that can affect your email’s deliverability.
If steering clear of legal trouble isn’t enough to convince you, squeezing more ROI out of your email marketing efforts certainly should. Learn the things you should absolutely never do in your email marketing if you want your messages to be successfully delivered, at HubSpot.com
- 19 Jun
Three Types of Events That Will Fuel Sales for Your Brand
In a digitally driven world, the human element can get lost. However, nothing can replace face-to-face rapport. And that is why events can do wonders for your sales. However, certain types of events can be more effective than others, depending on your brand and positioning.
If you’ve never hosted an event but are considering it, the one thing that is probably holding you back is the sheer complexity. Having attended events, you know that just on that level, events are hard. And hosting one yourself can be daunting to manage all the details, schedules and logistics.
But the Effort Can be Well Worth the Reward
There are three types of events in particular that can boost your sales. And depending upon your brand and your positioning any one can help your business. To learn what they are and how they can impact your sales, read the full article at MarketingProfs.com
- 15 Jun
How to Captivate Customers by Using Video in Digital Ads
There is ample evidence that video dominates the web. Today, consumers spend an average of five to six hours watching videos each day. With 20 percent of that time devoted to digital content alone. And Forrester Research predicts that digital video ad spend will reach $102.8 billion a year by 2023.
A Medium That is Big and Only Getting Bigger
There are a lot of advantages that video content offers marketers and brands. For one, it allows companies to engage with their audience. And, study after study tells us that consumers trust video ads more than static advertisements. So, the use of video in our ads can hel establish a deeper relationship with consumers to progress them through the buyer’s journey.
As long as it’s done well, every industry stands to benefit from the use of video. One study suggests that 74 percent of users who watched an explainer video proceeded to buy the product or service they learned about. But implementing video in digital ads and on social media can be an intimidating thought. And if you are wondering How to Captivate Customers by Using Video in Digital Ads, read the full article on Chief Marketer.
- 10 Jun
How to Generate Quality Leads From Your PPC Campaigns
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns. And you have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
What’s the problem?
It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are, in essence, “junk leads.” Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI.
What’s the solution? And, how can you turn this around? In this post, Andy Beohar gives us 10 proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Let’s dive in at HubSpot.com
- 07 Jun
Is Your Content Following The Trend?
Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete. In fact, without it, you have no chance for search engine rankings, high visitor counts, or much engagement.
When the Competition Gets Tough, The Tough Get Going
There are just too many sites out there fighting for the same eyeballs that you want. And that means that if you don’t put something appealing and fresh in front of them, you’re going to be out of luck.
So, what’s to be done? To start, BuzzSumo did a study of over 100 million posts and came up with some very revealing data. To take a look at a couple of the more interesting insights and diagnose what they might mean for how we should shape our content strategy, read the full article at the McLellan Marketing Group.
- 29 May
New Data: Email Spam Benchmarks for 27 Industries
by Ayaz Nanji
If you are in business, you probably send out email offers and promotions. In fact, email has become a natural part of business. So much so that we all don’t really stop to think of what happens to that email very often. And we simply push-n-pray and hope for a good return rate.
S0, What Happens to Your Email Once You Hit “Send”?
But, as a business, it is increasingly important to know what proportion of emails sent by marketers end up in consumers’ spam folders. And we need to know what proportion is flagged as spam. And what proportion is flagged as not spam by recipients?
To find out Return Path recently took a look at these factors for 27 industries in various verticals. And to see what they found and for an opportunity to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 14 May
How to Use the Art of Storytelling in Your Blogging Strategy
by Chima Mmeje
Blogging has proven to be a great medium for a business to communicate, gain interest and to even generate leads. But it has become a crowded space. Now, we live in a world where over 4 million blog posts are published every day. And that constitutes a lot of noise you will need to break through to get your story into your market.
Bloggers, Bloggers Everywhere . . .
So, how do you stand out in a sea of bloggers? At this point in time, there are literally thousands, all of whom have probably covered all the key topics from a thousand different angles. Do you follow the trend? Or do you strike off and create a technique of your own?
To learn more, read the full article on Jeff Bullas’s Blog.
- 11 May
How to Create UTM Codes to Track Your URLs
by Ginny Mineo
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt.
You deserve your budget. And maybe you need more of it. And you deserve to dedicate time to the marketing activities that work. But, measuring the impact of your work can be tricky without the right tools. And that’s where UTM codes come in. Building UTM codes that track your campaigns’ success is the best way to prove your success. Or even where campaign adjustments need to be made.
But, What are UTM codes?
UTM codes are snippets of text added to the end of a URL to help you track website traffic when users click a link to that URL. Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content. And to learn how to build your UTM codes, read the full article at HubSpot.com