- 05 Feb
Should your brand be on Instagram? Or Not?
According to the Instagram Marketing 2019 Trends and Benchmarks report, there are over 1 billion users on Instagram. And about 80% of those accounts are personal accounts. 51% of Instagram users access the platform at least once a day and the average user has over 600 followers and follows over 350 accounts.
Simply on the basis of these numbers, your first thought is that it would make a great place for your business to be, right? And, there’s a huge opportunity for brands to create business accounts and interact with a highly engaged audience.
It’s an active channel and has deeply engaged users. But what kind of content makes sense for the channel? To find out, read the full article at McLellan Marketing Group Blog.
- 24 Jan
9 Powerful Ways To Combine Social Media and Email Marketing
Social media marketing is great for reaching new people. And email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct
Research indicates that customers need to encounter a brand up to 12 times before making a purchasing decision. And we know that companies that integrate email with social media marketing can benefit. In fact, they can achieve that milestone even sooner. Plus, in the process, they can build stronger customer loyalty, drive deeper engagement and generate higher brand recognition.
Pretty cool, huh?
So how about taking the best of both worlds. It’s fairly simple to make them work in tandem in a cost-effective way. And here are some tips to get you started at Jeffbullas’s Blog.
- 22 Jan
Form UX: How to Design a User-Friendly Form
Think about the websites you visit and ask yourself, what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).
Why does form UX matter?
And that user experience applies to every part of your website, including your web forms, in regards to accessibility, ease of use, and convenience. An online form with great UX is easy for your visitors to work though, simple to understand, and feels professional.
And when your form has all of these factors, you’re likely to see an increase in your number of conversions. That’s why getting your form’s UX right is critical for your business. So, to learn hot to build great UX and ensure positive interactions between your site visitors and forms, read the full article at HubSpot.com
- 21 Jan
Is Gating B2B Content Still Important in 2019?
Even today, the debate rages on. But, despite the debates, in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
For marketing to work in today’s digital environment, we need to bear in mind that today’s audience is far smarter. And they’re on to us as marketers. They know that when there is a form in front of content, their information is going into a database. So, this means we have to be better at what we provide as gated content.
Remember that gated content is a value exchange between you and the visitor. This value is the opt-in and their email is the currency. And this initial content offer is also a promise. It’s a promise of the level of value they can expect to receive from you as members of your database. . .
To learn more, read the full article on Chief Marketer.
- 18 Jan
Are Lead Gen Forms Dead: The State of Email Lead Capture in 2019
by Alex Birkett
Email lead capture is the process marketers use to collect information from their website visitors. And, inspite of the process being fairly straightforward, strategies often vary in how we capture leads.
And The Results Vary Quite a Bit as Well
Unfortunately, the diversity of lead capture strategies, tools, and results can make it difficult to know precisely which process you should follow. So, HubSp0t decided to conduct a survey. And they were able to uncover a number of email marketing trends.
In particular, they wanted to find out more about the tools marketers are currently using for lead capture. And, what strategies they are using to optimize their efforts, and what kind of results and conversion rates people are seeing. So, to learn what they discovered, read the full article at HubSpot.com
- 15 Jan
Direct Response Copywriting: How to Craft Copy That Converts
The No. 1 goal of the direct response copywriter is to write copy that converts. But direct response copywriting isn’t easy. The fundamental job of your copy and content is to drive conversions and sales. And that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks and techniques.
A recent infographic from Koeppel Direct shares some of those direct response copywriting secrets. And you can learn how to craft a killer direct response effort in no time, or at least how your favorite copywriters use their magic fingers to massage your leads into great customers.
- 10 Jan
Navigating the Next Phase of Content Marketing
by Patty Odell
Marketing experts estimate that most Americans are exposed to between 4,000 and 10,000 ads each day. So, it’s no wonder consumers are skimming, skipping and tuning out more than ever before.
Enter The New Era of Content Marketing
In an effort to cut through this constant barrage of clutter, smart content marketers have ushered in a new era of content marketing. This is an era that more effectively customizes and localizes marketing messages. It delivers messages when and where consumers want and need them most. From storytelling to striking the right tone, it’s here now. This next phase of content marketing is smarter, more targeted and more relevant to the audiences it seeks.
In this article, Walgreens, American Express and the YMCA share their candid insights on the new era of content marketing and they reveal what works, what doesn’t and what’s next. So read the full articel at ChiefMarketer.com
- 05 Jan
Why Social Media is Integral to Your Content Marketing Strategy
Face it, if you’re in business, social media is important to your success. In today’s climate, your business can’t afford to be without social media. However, social media isn’t the only answer. It is one tool and shouldn’t be your only avenue of marketing.
You need to have a multi-pronged approach to reach your target market. And that means that you also need content marketing to be part of your overall strategy. But, since social media has such an overwhelming prevalence in today’s society, content marketing is completely ineffective without it.
Content + Social Media = Success
Combining your content with your social media means that you’ll be able to grab the market’s attention with your social media marketing. And then that will drive audience to take a deeper dive into your broader content. To see how this can work for you, read the full article at DrumUp
- 02 Jan
How to Create a Content Localization Strategy That Will Boost Your Conversions
by Irina Weber
There are a lot of businesses looking for effective ways to improve and enhance their content marketing tactics. One idea is to create locally-relevant content. By doing that, you can help increase conversions and strike a chord with your target audience.
Meaningful Content, in a Local Context Works
According to a recent CMO Council report, 50% of marketers understand the clear need to localize content. The study participants indicated that they specifically use localized content to maintain business growth and profitability in their markets.
If you want to reach your target markets and build overall business authority on a local level, it is time to develop your content localization strategy. And to learn five ways on how to build a successful content localization strategy, read the full article at Jeffbullas’s Blog.
- 28 Dec
Six Lead Generation Tactics to Use in Your Social Media Channels
by Anna Clarke
We all seem to fully accept that social media is now a constant part of our lives. We use it to keep up with friends, relatives and social trends.
Business Are Getting More and More Social Too
But as a business, social media is slowly being seen as an effective tool as well. Not simply to keep up with the social picture of your community. Rather as a tool to gain business. In fact, social media can be an excellent channel for engaging with potential customers. Used intentionally, it can also facilitate lead generation.
According to a recent HubSpot study, companies can get as much as 4.5 times more leads through the use of social media simply by increasing the frequency of posts. However, apart from posting more often, your content still must be engaging and relevant. And, there are a number of other ‘best practices’ that you need to keep in mind in order to find business success on social media.
To see what they are and how you can use them to generate more leads, read the full article at MarketingProfs.com
- 27 Dec
Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media
by Mimi An
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network?
Understanding Behavior and Content Options
We first needed to understand the primary behaviors people take on each social network. After all, people use Twitter very differently from a network like Instagram or YouTube. Only then can we analyze existing branded content to produce a definitive framework. Then we can begin to identify the types of content that performs best on a given social network.
To probe deeper into that question, HubSpot Research and the University of Virginia teamed up to survey consumers and analyze existing branded content to produce that framework. This post is an overview of a longer report published by HubSpot Research. Click here to read more.
- 17 Dec
16 Quick Tips to Maximize Your Value From Cold Emailing
by Reshu Rathi
Cold emailing has largely become a black hat strategy. After all, nobody likes to send them or receive them. But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.
Why? Because getting people to respond to an ice-cold email is tough.
The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel. But, optimizing cold emails doesn’t just mean adding recipients first name in the email. Even though that helps. However, you’ve got to show your recipients that you’ve put work into understanding them and their issues.
So, here are a few tried and tested strategies that you can use to get better returns from cold emailing on Jeffbullas’s Blog.
- 11 Dec
5 Steps to Grow Your Small Business with Cold Email
by Sujan Patel
Cold email shouldn’t be confused with spam emails. Spam emails are sent to countless addresses at once, without researching the relevancy of the recipient or confirming that the email address itself even exists.
In contrast, a cold email is generally sent to a qualified prospect. And that means that at least some research has been done on whether the recipient is a fit. And that email address has been confirmed.
But does cold email work? And is it worth it? In short: Yes.
89% of marketers say that email is their primary channel for lead generation, and for good reason. Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. So, here’s how small businesses can start leveraging cold email to grow their business in five simple steps at WordStream.com
- 08 Dec
What Sender Reputation Means for Your Email Marketing
In email marketing, breaking through the noise has never been more challenging. More than 280 billion emails are sent each day. And that number is projected to skyrocket to 333 billion by 2022. So, even if you spend hours crafting the perfect email, all that effort may go unnoticed. That’s because roughly 20% of all emails never actually make it to the intended recipient.
It Takes More Than Just Another “Pretty Design”
Though much is made of the content of an email or its design, sender reputation holds plenty of power over where an email ends up. The stronger your reputation, the better the chance your email will reach its expected destination.
So if you are wondering what’s the best way to avoid falling victim to the dreaded spam folder? Try zeroing in on your reputation. And to get you started, here are a few steps you can take to enhance your brand’s reputation—and, ultimately, improve email deliverability at MarketingProfs.com
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- 07 Dec
8 Best Practices for Facebook Advertising Success
by Brian Bowman
Facebook advertising is a good place to spend your budget quickly. But if you aren’t following the most recent app advertising best practices, you can easily burn through hundreds — even thousands — of dollars in just a few minutes.
At first, the ads might even look like they’re performing well. You’re getting a lot of clicks. You might even be getting some business. But the final outcome ends up not being worth the cost. You’ve wasted most of your ad spend reaching the wrong people. Or you’ve spent $20 to get a customer who won’t ever spend more than 99 cents.
There are ways to fix that and here’s eight ways on Chief Marketer
- 03 Dec
A Surprising Cold Email Practice That Works
Increasingly, clients are opening emails based on curiosity about what’s inside the email — not anticipation of value they’ll receive. Likewise, prospects are replying to cold messages based on curiosity, not value received in the message. Nor, for that matter, in anticipation of the value in a meeting.
Great. But How Does This Work?
Instead of asking for a meeting, help prospects ask you for a discussion by piquing their interest in one. Not by offering value. But, rather, by being vague. Simply pique their interest in a discussion.
This helps your message stand out from the pack. It’s unusual in how it breaks the typical cold email best practice (pushing value) pattern. And to see how to put it to work for you, read the full article at TargetMarketing.com
- 30 Nov
The Secret to How Small Businesses Can Impact Their Brand with Social Media
by Sian Jaylo
Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through a strong social media marketing campaign.
But, as a small business, you probably don’t have the ready resources to simply dedicate to social media. And that’s why it’s vital for a small business owner to be smart about social media.
So, what can a small business do to make their social media marketing campaign stronger? To learn the secret to how small businesses can impact their brand with Social Media, read the full article at DrumUp
- 26 Nov
8 Essential Tips for Real Estate Video Marketing
It doesn’t matter whether you’re a buyer, seller. Or, just a plain old real estate marketer. You know the importance of maintaining a strong, reputable, and attractive presence for your target audience. And, in such a competitive industry that hits so close to home, it is critical to market your business effectively and find ways to one-up your competitors.
So, here’s the real news. Real estate listings that utilize video marketing receive 403% more inquiries than those without video!
And, if you have not hopped on the video bandwagon, then it is time to buck up and take the leap. Video has increased in popularity among marketers and their customers. And for good reason. To learn how to make it work for you, here are 8 Essential Tips for Real Estate Video Marketing at WordStream.com
- 24 Nov
Explainer Videos: The Best Way to Tempt Prospects
How would you like to have the opportunity to spend two minutes with all potential customers? Just showing them exactly why they should choose your brand instead of your competitors? Imagine how powerful your own passion for your product could be for interested consumers.
This is the power of an explainer video
Demonstrating this kind of contagious enthusiasm is often what ultimately wins your audience over. It is simply turning viewers into customers. And it works. Social performance management platform Work.com added an explainer video to its homepage. And their conversions increased by 20%. What’s more, according to Wyzowl’s Survey: The State of Video Marketing 2016, of the 45% of businesses that have explainer videos on their homepage, 86% say they are effective.
But, there are nine simple, but critically important elements, are needed to effectively (and perpetually) deliver your brand’s messaging to your target audience. And to learn them all, read the full article on ChiefMarketer.com
- 19 Nov
What’s Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign
by Kelsey Stage
Few marketers would argue against the benefits of exhibiting at a tradeshow. In fact, businesses of any size can easily gain exposure to lots of high-quality leads in a single space. But many marketers focus too much on lead capture. And they forget a critical component to their tradeshow strategy: the follow-up plan.
Following up with leads while they’re still interested in your company is the key to getting the best return on investment from tradeshows. With the right follow-up campaign, you can ensure that the time, money, and effort you’ve invested into a tradeshow don’t go to waste.
Here are six tips that will help you nurture new leads into valuable customers at MarketingProfs