Tag archive for Lcoal SEO

• Oct 17, 2018
• Dan Hoff
• 0
• Google AdWords, Lcoal SEO, Search Engine Marketing

by Marc Schenker

Local SEO is essential to smaller businesses. They operate on a regional, as opposed to a national, level. So, while national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. And, this strategy relies on marketing your products and services to local leads.

Doesn’t it Just Make Sense to Go Where Your Customers Are?

Optimizing your local SEO means more website traffic, leads, and conversions. And this is because the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands. They have unlimited resources to spend. You don’t And by focusing on specific local-SEO to-dos, you can neutralize their advantage.

After all, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. So, without local SEO, your business could be losing out on a significant amount of traffic. So to help you begin to “Go Local,” here are the top 10 ways you can make your local SEO successful.