- 26 Jun
4 Keyword Research Strategies to Find Your Product-Market Fit
All too often, keyword research is seen as only useful for SEO. And, therefore, is considerd to only be useful when driving growth for an existing business. It seems that a lot of people see keyword research as something that comes into play only once your business has already created its products. But what if we have it all backwards? After all, there’s little-to-no ROI in getting eyeballs on a product people don’t want.
Why Use Keyword Research for Product-Market Fit?
Product-market fit is one of the first things to think about when you start a business. And ideally, you never really stop thinking about it. As your audience grows, their demands change. And their needs evolve. So, you’ll need to constantly adjust your strategy so it serves them best.
This may all sound complicated, and it can be. But not if you stay in tune with what your market wants and needs. And keyword research lets you do that at every stage of business growth. And, to learn how to put this all together for your business, read the full article at WordStream.com
- 22 Apr
Three Actionable SEO Techniques to Improve Your Website Right Now
by Matt Bassos
We have been told over and over by digital marketers that you need to be serious about SEO. Now, businesses that rely on organic search visibility for sales and conversions know the importance of SEO.
And ranking for keywords is becoming harder and more time-consuming. The complexity is increasing with each iteration of Google, Bing and Yahoo as they mold their algorithms to create a better search experience for their users.
But you can still take steps to improve your organic-search visibility. It all comes down to building the authority of your business and brand across the Web. In this article by Matt Bassos, he gives us three actions to take to ensure better SEO results, particularly if yours is a relatively new business.
So, to learn what they are and how to use them, read the full article at MarketingProfs.com