- 26 Jan
The Purchase Influencer Hierarchy: Friends & Family &, Online Influencers &, Celebrities
- Jan 26, 2019
- Dan Hoff
- Conversion Strategies, Influencer Marketing, Marketing Strategies
Influencer marketing content can certainly hold sway over consumers, in particular youth. But that doesn’t appear to have nearly the same power as a recommendation from a trusted friend or family member.
Now, This is Information Influence Marketers Need
In fact, a recent study from SurveyMonkey arrived at some interesting indications. They found that US consumers are more than 5 times as likely to have made a big purchase due to a recommendation from a trusted friend or family member than as a result of seeing an online influencer own or endorse the product/service .
It is interesting to note, though, that online influencers appear to have more, shall we say, influence, than traditional celebrities. To see more of the data, observations and to download the original report, read the full article at Marketing Charts
- 12 Dec
B2B Influencer Marketing to Jump-Start Your Growth
- Dec 12, 2017
- Dan Hoff
- B2B Marketing, Inbound Marketing, Influencer Marketing, Lead Generation, Marketing Strategies
One way to amplify your message is to amplify your audience. Of course, growing your audience in an organic and sustainable way can be a tall order. But you can jump-start that growth process by working with influencers who have their own audiences already.
What! Influencer Marketing for B2B? That is Just Crazy Talk
Now you may be saying to yourself, but doesn’t that only work for consumer products? It cant possibly be good for B2B products, can it? And who in my market is going to think that Pamela Anderson it really a credible influencer?
Yes, influencers can work in B2B markets. And here’s an introduction to B2B influencer marketing on TargetMarketing.com.