- 04 Feb
Unleash the Power of Video Marketing for Your Business
by Mike Osborne
We all know that Creating online content is one of the best ways of reaching customers and improving visibility. And that’s because it simply works.
And you probably already have a social media presence on Facebook or Twitter, and possibly a blog as well. But if you really want to reach your target audience effectively and create an impression of your brand that lasts, you need to be using videos.
Video marketing has proven itself to be one of the most powerful methods of brand promotion there is. And here’s a look at why and how you can use it to your advantage at MarketingProfs.com
- 14 Jan
How to Make an Effective Testimonial Video: A Step-by-Step Guide
By now, we are all aware that videos in marketing are highly effective. But, you may not know that there are a number of different types of marketing videos you can use. And each type has a specific focus, intent and funnel application.
One Highly Effective Application for Video is for Testimonials
Testimonial videos are a type of marketing videos that are perfect for the decision stage of the buyer’s journey. It is at this very point when prospects are aware of and want to solve a problem. And now they are looking for information to help them make up their minds. Help them begin to choose you.
An effective testimonial video can be the final push that sends them through your sales funnel. We know through research that fully 82% of people conduct research online prior to making a purchase decision. So shouldn’t you learn how to make an effective testimonial video? You can at MarketingProfs.com
- 06 Nov
B2B Email Newsletters: Format, Length, and Frequency Trends
by Ayaz Nanji
Thinking of developing a newsletter? Then you may need answers to some key questions.
Questions. Questions. So Many Questions.
First, what is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?
To find out, Find A Way Media examined 78 marketing email newsletters [download available] sent by B2B companies that operate in a range of different verticals. The researchers analyzed messages sent by the firms over a three-month period to determine format, length, sender, and frequency trends.
The researchers identified four common B2B newsletter formats and to see what they are and how they work, read the full article at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. Free Registration is not required to read this article.
- 31 Oct
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
by Clifford Chi
In 1898, Elias St. Elmo Lewis anonymously wrote a column about three advertising principles he found useful throughout his career. Through the years this model matured to become a standard that typically expressed as the acronym, AIDA. And is widely used in the advertising industry. In the digital age, brands have even based their entire marketing strategy on the AIDA model.
But, What is The AIDA Model?
The AIDA model describes the four stages a consumer needs to go through to become a customer. The stages are Attention, Interest, Desire, and Action (AIDA). And during these four stages, your content will ideally attract attention to your brand, generate interest in your product or service. And, even go so far as to stimulate a desire for it, and spur action to try or buy it.
As Proven Formula, it Can Guide Your Content Creation
The AIDA model is a sturdy framework for guiding your audience through the buyer’s journey and spurring them to act. And if you apply it to your content marketing, you’ll be leveraging a proven formula that can consistently engage, persuade, and convert an audience into customers. So to learn how, read the full article at HubSpot.com
- 27 Oct
6 Simple Tweaks to Boost Lead Capture Form Conversions
You wouldn’t be the only business to experience contact forms going stale. It seems that just 22% of businesses are happy with their conversion rates. Ant that means the majority of us have plenty of room for improvement.
So why isn’t the traffic we’re driving to our website actually converting?
Good question. Why doesn’t it convert into high-quality lead form submissions? Now, the answer isn’t necessarily a problem with products, services, or offerings. In fact, there are several factors on the form itself that could influence the volume of conversions you’re getting—ranging from your page layout to a form that’s too complex.
Here are six simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert at WordStream.com
- 22 Oct
Lead Generation Forms: 22 Examples to Help You Convert More Leads
Have you ever completed a lead generation form and thought to yourself, “Wow, what a great experience. I just had filling out that form!”?
But, you might recall a negative experience you had while completing a website form. After all, lead generation forms are crucial to your business. They’re how you attract website visitors and turn them into leads. And you can’t afford to have a form on your website that doesn’t create a positive, painless experience for those visitors.
So to give you a little help, the people at HubSpot have compiles 22 of their favorite lead generation forms and examples. And they even included key takeaways from each to help you create a great user experience and increase your own conversions. To learn more, read the full article at HubSpot.com
- 16 Oct
12 Proven Content Promotion Strategies To Get More Traffic
In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending. And, small businesses continue to invest heavily in content marketing.
As a Result, Content Marketing has Seen an Exponential Growth
However even with all this content, most still sits in the deep corners of the internet. And most goes unnoticed. As an example, Ahrefs found that 91% of content doesn’t get any organic traffic from Google.
No Need to Get Disheartened Though
Instead, you need to create a fail-proof content distribution strategy that ensures visibility for every piece you publish. But how? Where to start? Let’s look at how to create a distribution strategy from scratch on Jeffbullas’s Blog.
- 12 Oct
Here’s How Listeners Discover New Podcasts
from Marketing Charts
The podcast audience is growing, and people are becoming heavier listeners over time. A new study from Westwood One [download page] breaks down the primary ways by which weekly listeners discover new podcasts, revealing that social media is the top source overall.
Indeed, it seems that 6 in 10 weekly listeners reported learning about new podcasts through social media. This even edges word-of-mouth as the top method of podcast discovery among weekly listeners.
To see more of the data and insights, read the full article at MarketingCharts.com
- 09 Oct
The Business and Industry Content Preferences of C-Suite Executives
by Ayaz Nanji
We know that content marketing works. But in order to get to the point where our content drives engagement, it all depends upon the big “IF”. That is, if the key decision maker in the c-suite actually is drawn to interact with or read that content.
So, a simple question would be, “what types of content do they want? How do they like to receive that content? And, What are their preferences?”
It seems that Greentarget, a strategic public relations firm focused exclusively on business-to-business organizations, wondered this as well. And, so they ran a study based upon data from a survey of more than 100 C-level executives who are responsible for the purchase of professional services for their firm to find the answers to these questions.
First of all, they found that senior executives rely heavily on email and traditional media for their content. And they are most interested in content that delivers useful insights. In other words, the content they prefer has intrinsic value to the.
To see more of the data and insights from this report, read the full article at MarketingProfs.com
- 13 Sep
The Ultimate Guide to Viral Campaign Success
In spite of what we may want for our content, there is no guaranteed way to ensure your content goes viral. But there are certain steps you can take to give your marketing campaign the best chance at success.
We All Want Campaigns to go Viral, But . . .
Many marketers hope for a campaign to go viral — meaning it’s recognized, widely-accepted, and influential. And, for something to actually go viral, it needs to be shared over and over again. So, this means you and your company need to share the content first in as many places — and in as many ways — as possible.
But, still, there’s no guaranteed formula. Then, you need to make it easy for your audience to share it as well. And to see how this is done, read the full article at HubSpot.com
- 10 Sep
How To Promote An eBook When You Have No Money For Advertising
Technology has forever changed the way we see our world. It has changed how we communicate with one another. It has even changed the way we consume information. And it has even forever altered how we access information with the arrival of eBooks.
An eBook, or electronic book, is the digital form of the traditional book and can be accessed on any digital platform. There are typically two types of eBooks – paid and free. Businesses will often offer them for free as a clever tactic for effective lead generation. But, regardless of whether they’re paid or free, eBooks take a long time to write and edit. Authors often spend days, months or even years researching, writing, editing and then finally publishing their eBooks.
That’s why it’s heartbreaking to have to break this news to you: producing a good ebook is NOT enough to generate the sales results you desire. And no matter how many deep insights, incisive research and unique content you provide, all your efforts may go in vain unless your eBook is promoted on the right channels, at the right time, to the right people. But how? Read the rest of the article on Jeff Bullas’s Blog to learn exactly How To Promote An eBook When You Have No Money For Advertising.
- 25 Aug
4 More Content Promotion Strategies to Increase Engagement
If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After all, inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, everyone is investing more in content marketing. And this raises the bar, meaning that creating more content is not enough. So, to reach your intended audience, you need to differentiate your brand and rise above the noise by offering value.
The 80/20 Rule Needs to be Flipped
In the past, inbound marketers spent 80% of their time creating content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority. To communicate effectively with your audience, you must provide the right content in the right place at the right time.
- 23 Aug
4 Content Promotion Strategies to Increase Engagement
There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy has seemingly taken over the B2B world. But, why is that?
And for Good Reason. It Gets Results
It costs 61% less than traditional advertising. And yet it produces 54% more leads than outbound marketing. In addition, today your prospects and customers expect a better experience. They don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or helps them make an informed purchase decision.
There’s just one problem…
But, all that success of content marketing means that everyone is publishing content for their audience. And the bar has been raised. Now, creating more content isn’t enough. In order to get your content seen by your intended audience, you need to differentiate your brand. And you need to rise above the noise by offering value. Now, it is the promotion of that content that rules and here are 4 strategies to promote your content at the Marketo Blog
- 27 Jul
Incorporating Video in Content Marketing – Effective?
While blogging and other forms of written content creation have been the name of the game for years now, a new medium is taking the internet by storm. By 2020, online video is expected to account for over 80% of all consumer internet traffic. And, this means video marketing has quickly become an essential part of any content marketing strategy.
However, there are a lot of confusing myths surrounding video content marketing. And many are holding companies back from trying it for themselves. This is a big mistake. Not only is it easier than ever to produce quality content via video, but it’s necessary. The only way forward for marketing today is with video.
So, to learn why you need video in your content marketing strategy, and how to start including it without flying through your marketing budget, read the full article at DrumUp.
- 06 Feb
The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win
by Linda Emma
Who doesn’t love a good story? Stories are ingrained into the essence of who we are as humans. Some 300,000 years ago our earliest ancestors had to share stories to survive. Food, shelter, predators, important all. But without the story, how could they have ever learned about any of them?
Then why is it so hard to get buy-in for content marketing?
If your client, CMO, or manager views content not so much as king but as bastard prince, it’s time to go to battle, breach some preconceived barrier walls, and prove content’s prowess. To learn eight tactical measures, inspired by the Trojan Horse of Greek mythology, that will help you do all that—and help content reign, read the full article at MarketingProfs.com
- 26 Jan
10 Awesome Headlines that Drive Traffic and Attract Readers
- Jan 26, 2018
- Dan Hoff
- Conversion Strategies, Digital Marketing, Inbound Marketing, Website Conversion Strategies
by Jeff Bullas
We have all heard it before. A headline or subject line can make or break the success of your content. And, creating those perfect headlines that drive traffic and attracts readers has been part art with a dose of science.
What is Old is . . . Well, it Still Works
Newspapers and magazines have been perfecting the art for over a hundred years. Write a good headline and your circulation increases. Headlines are vital not just for newspapers but for advertisements both offline and online. And, if you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog.
So what are some headline types that work? Headlines come in all shapes and sizes but some work better than others. So, to find out, read the full article on Jeffbullas’s Blog.
- 11 Jan
6 Powerful B2B Marketing Tactics You May Be Missing
- Jan 11, 2018
- Dan Hoff
- Account Based Marketing, B2B Marketing, Content Marketing, Conversion Strategies, Inbound Marketing, Lead Generation, Website Conversion Strategies
B2B marketing has changed over the years. What worked even a year ago will no longer have the impact it once did. There are the changing dynamics of B2B leadership and the shift in demographics in decision makers. New approaches have come about in response to these changes. But, there are so many great new B2B marketing tactics today, it’s hard to keep up.
So, How Can You Keep Up?
There may be a lot of ideas that you may have overlooked in your B2B marketing. As example, IP address identification, a customer driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.
If any of these 6 ideas are new to you, read the full article to learn what they are and how you can use them at TargetMarketing.com
- 27 Dec
5 Ways to Increase Engagement With Your Target Audience
- Dec 27, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Digital Marketing, Inbound Marketing, Lead Generation, Social Media, Social Media Marketing
by Kate Prince
When it comes to social media marketing, the tendency is to focus on growing lists, fans and followers. But as we do that, we forget the reason for building a fan base in the first place.
It’s all about the engagement isn’t it?
According to Chartbeat, 55% of readers spend less than 15 seconds actively on a page (March 2014). That means you cant simply rely upon influenced metrics, such as clicks and page views. We now need to start measuring the impact of our social media campaigns with more sophisticated metrics. Two such are activity and reach.
Valuable audience engagement is all about QUALITY over QUANTITY.
Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you! So, in this post, you will learn 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers on Jeffbullas’s Blog.
- 26 Dec
Your 6-Week Checklist For Launching A Digital Product
- Dec 26, 2017
- Dan Hoff
- Content Marketing, Demand Generation, Digital Marketing, Inbound Marketing, Product Launch Strategies
by Ann Smarty
Most content can be recycled. And indeed, recycled content should be part of your content strategy. However, having something stationary to offer your audience is even better. It’s something that is great for building brand loyalty, increasing visibility and generating conversions that your blog just can’t give you.
A good digital product is worth its weight in gold
Digital products are those elements of content that are persistent on your website. It may be an eBook, a webinar, a video series or anything else that would have intrinsic value to your audience. And, it is content that has a longer shelf-life.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation. And there’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product. And not all of it is worth your time.
So, to give you a little boost, here is a set of guidelines and a 6-week checklist for launching a digital product on Jeffbullas’s Blog.