- 03 Aug
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
In spite of what may immediately come to mind when you hear the phrase, guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive. And that violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing. It’s unconventional because it raises brand awareness among large audiences, without interrupting them.
When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.
But how does that translate into the work we do every day? To find out and to see some inspiring examples, read the full article at HubSpot.com
- 02 Apr
14 Ways to Get Free Advertising for Your Business
When you work at a small business with a limited budget, there probably isn’t a huge advertising budget. It’s not really possible to shell out $340,000 for a 30-second TV commercial. Or to spend $10,000 for an email marketing campaign.
When Your Budget Dictates How Many People Your Business Can Reach
Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget.
To help you spread the word about your business without breaking the bank, here are 14 ways to get advertising for free. To see them all, read the full article on Ways to Get Free Advertising at HubSpot.com
- 23 Mar
What is Guerrill Marketing? And How Can It Work For Your Brand?
Guerrilla marketing isn’t some sort of marketing combat. After all, that would be highly disruptive. And that would violate the whole methodology of inbound marketing. As a fact, it’s actually a very unconventional form of inbound marketing. It raises brand awareness among large audiences, without interrupting them.
What Is Guerrilla Marketing? What Is It Good For?
Because it’s so unconventional, however, it’s not the easiest concept to explain. Guerrilla marketing is often best understood when it’s observed. So that’s how we’re going to approach its best practices and takeaways. We’ll start with some basics around where it came from and how it works. Then follow by an examination of how it’s been carried out successfully.
So read on at HubSpot.com to discover the answers to the questions of what is guerrilla marketing and how can it work for your brand.