- 13 Mar
Gen Z is Entering The Workforce: 30 Stats You Need to Know
by Pamela Bump
It’s hard to believe Gen Z is already old enough to start working. And that means that it’s probably time to begin to take this emerging workforce more seriously.
Where’s a Myth Buster When You Need One?
But to do that may be more difficult than you may imagine. There has been a lot has been written about this generation. But, quite a bit of that digital ink has been more myth than fact. For example, we still hear myths saying that this age groups is “entitled and less motivated to earn money.’ And just as the myths surrounding the emergence of millennials, internet chatter argues that Gen-Z are “spoiled,” “dependent on their parents,” and “terrible with money.”
But, as a future Gen Z manager or colleague, it’s important for you to separate myth from reality. And to help you get an idea of how Gen Z talent could benefit your workplace in the future, here are 30 stats that you can keep in mind as they work their way into the labor force on the HubSpot Blog.
- 21 Sep
Millennials and Gen Z Are Using Social Media Less: How to Earn Their Attention and Loyalty Now
- Sep 21, 2019
- Dan Hoff
- Generation Z, Generational Marketing, Marketing to Millennials, Social Media Marketing
by Julia McCoy
Social media has been a key communication channel for as long as digital marketing has been around. But it seems that social media use is declining. No one thought that this would ever happen. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest.
But That Day Has Come
Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly report from Edison Research and Triton Digital. The bottom line is that social media usage is falling among Gen Z and Millennials.
And for marketers, that brings up tricky questions. How do we keep the attention of this major group of consumers without the crutch of social media? To learn some answers, read the full article at MarketingProfs.com
- 27 Aug
The 5 Essential Strategies for Marketing to Generation Z
For the past few years, we have all been focused on what makes millennials tick and how to market to them. But now, that is so old news. While we still need to market to millenials for years to come, it’s time to start focusing on Generation Z.
Who are Generation Z?
Before we can even begin to think about creating a digital marketing strategy, we first need to define Generation Z. Also referred to as the iGeneration, Generation Z covers anyone who was born between 1995 to the mid 2000s. And what makes this demographic so important is that it makes up 32% of the global population.
They are extremely digitally savvy, they grew up with mobiles and iPads. And they don’t remember a time before the internet. And that is totally unlike millennials. Plus, the characteristics of this demographic make them a totally different audience to market to successfully. So, if your target market is Generation Z, then try these five strategies to increase brand awareness, leads, and sales. Read the full article at WordStream.com