- 21 Jun
How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
by Carly Stec
With more than 2.3 billion people using Facebook every month, it can be a tempting pool of potential customers. Plus, there are nearly 1.6 billion users every day. And that means that Facebook can offer up a unique opportunity for marketers to augment their organic efforts.
It Can Get a Little Confusing and Intimidating
The trouble is, with both an investment of time and money on the line, there’s not much room for oversight. And when setting up a paid Facebook ad, there are a lot of boxes to be checked and questions to answer for yourself. For example, are you targeting the right people? And are your image dimensions to scale? Or, are you running the right type of ad?
So Many Questions. So Many Answers . . .
To help, HubSpot has put together a checklist to help you keep all of your campaign details straight. These will help ensure that you’re tapping into the right audience with the right ad at the right time. So, to learn all about How to Run Facebook Ads, read the full article at HubSpot.com
- 13 Jun
5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
by Lesley Vos
You want your Facebook content to convert. But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like a crazy dream. Right?
The good news is . . .
There is some good news though. There are some alternative tactics to engage users that you should consider. And most importantly, you need to concentrate on their needs and emotions rather than your product. Then begin to target a niche audience with stories that would align with their core values and reflect your brand’s nature.
And the best news is that you can apply to these principles to your Facebook posts with some emotional writing tactics. Here are five emotional writing tactics to try out for improved engagement on Facebook at WordStream.com
- 28 May
How to Boost Event Attendance with Facebook Ads
If you are working on promoting an event, you want your efforts to be worthwhile. And to do that, you need to drive awareness, registrations and attendance. You need to bring in leads and revenue. After all, this will all help you accomplish your overall business goals as they relate to your event.
Nothing is More Stressful Than an Empty Registration Bin
The beauty of event marketing is that there are many variables and opportunities to get creative. There are a huge number of ways to build up genuine excitement about your event and help lift it off the ground. And it really doesn’t matter what type of event you are planning. Whether it’s a conference, meetup, or workshop. Even if it’s an open house, grand opening, or a webinar, there are ways to help you hit your goals. That’s because you can use Facebook ads to boost your event registrations.
In this guide, you can learn how to effectively promote your event and to drive registrations (free and paid), using Facebook and Instagram. So, to learn how you can do it, read the full article at WordStream.com
- 09 May
The Beginner’s Guide to Facebook Messenger Ads
by Clifford Chi
Just in cases you were wondering, Facebook Messenger has a huge audience. But, what can that mean to you and your business? Well, it can mean a big opportunity.
Don’t Believe Me?
At last count, there were two billion messages on Facebook Messenger sent each month. And those were only between people and businesses. And, of those, 53% of people inidcated willingness to buy from a company they can directly message Facebook Messenger. So if you needed evidence, there it is.
But, if you need a rundown of what Facebook Messenger ads exactly are, the different types of Facebook Messenger ads you can leverage, and some of the best Facebook Messenger ads that can inspire your own, read the full article at HubSpot.com to learn all about them and to get The Beginner’s Guide to Facebook Messenger Ads.
- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?
To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
- 25 Apr
How to Share Deals & Drive Sales with Facebook Offer Ads
Looking for ways to boost your sales, online and offline? Of course, you are! And if you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now.
So, Let’s Make a Deal
Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are excellent for both brick-and-mortar locations and ecommerce brands. And that’s because they provide options to claim offers in-store and online.
But diving into this new, unfamiliar space may be a bit scary. So, in this article, Akvile DeFazio gives us everything we need to get started. You’ll learn how to create these ads, how to set up your campaign, and how to optimize for success. Let’s get started! Read the full article at WordStream.com
- 03 Apr
The Beginner’s Guide to Facebook Ads for Entrepreneurs
There are a lot of benefits associated with being an entrepreneur. There’s thee freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it. And, of course, the potential to reap a hefty percentage of the profit.
If There Were No Risk, The Rewards Would Mean Far Less
Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains is de-coding the complex world of Facebook ads. And yet, those are often at the top of the list for entrepreneurs. Creating, maintaining, and growing a startup is one thing. But having the Facebook ads chops is something else entirely.
So, if you’re among that select group of pioneers, we’re going to show you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs at WordStream.com
- 01 Mar
The Complete Beginner’s Guide to Facebook Ecommerce
You have products to sell. And with that goal in mind, where do you go? Which channel offers the best access to your target audience? And does so at the most cost-effective way? After all, you want to expand your products reach and visibility and to acquire new and even repeat customers?
Go to Facebook, of Course!
Yep, your read that right. Go to Facebook, but don’t just take my word for it. According to Facebook reports, by the end of 2018, 2.32 billion users were on the platform. If you had any doubts about your audience being there, set them aside. Your potential customers are most certainly there, regardless of your industry, business size, budget, or goals. Sure, Facebook has had its fair share of bad publicity, rising costs, and targeting changes in the last year; however, the tech giant continues to reign supreme as the least expensive online advertising channel and its robust targeting options are incomparable to others.
So, if you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, read the full article at WordStream.com
- 19 Dec
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years. In part, that’s because of their ability to take on the burden of time-consuming business tasks. For instance, adding a bot to your Facebook page in order to respond to customers quicker than ever. And provide them with a high-quality service.
There are a huge range of benefits for businesses that are installing Messenger chatbots to their Facebook page, too. One of the most important is a chatbot’s ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively.
Here are five ways that you can use Facebook Messenger bots to increase your conversions, as well as our top tips for writing high-quality messages. So read the full article at WordStream.com to learn them all.
- 07 Dec
8 Best Practices for Facebook Advertising Success
by Brian Bowman
Facebook advertising is a good place to spend your budget quickly. But if you aren’t following the most recent app advertising best practices, you can easily burn through hundreds — even thousands — of dollars in just a few minutes.
At first, the ads might even look like they’re performing well. You’re getting a lot of clicks. You might even be getting some business. But the final outcome ends up not being worth the cost. You’ve wasted most of your ad spend reaching the wrong people. Or you’ve spent $20 to get a customer who won’t ever spend more than 99 cents.
There are ways to fix that and here’s eight ways on Chief Marketer
- 03 Nov
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit “Go”
Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right…). Now it’s time to finish up your Facebook ads and hit “go.”
Not So Fast, There . . .
Your Facebook ads shouldn’t just be passable to get started. They should be set and ready to start attracting clicks and generating leads right away. To make sure that your ads are good and ready, take a few minutes and go through our quick Facebook Ads Checklist before you start spending that money.
Here are the five questions you need to answer before you launch that new Facebook ads campaign at WordStream.com
- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
- 29 Sep
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
This may come as a surprise, but more than 95% of users access Facebook via mobile. And that means that a ton of scrolling through newsfeeds, watching cat videos, and, yes, clicking on ads. And it all happens on a smartphone.
So, to be able to take advantage of this behavior, you should probably think of using
Facebook lead ads. Lead ads are a Facebook ad platform that delivers ads that are mobile-friendly, budget-friendly and that can help you reach your audience and acquire more leads – even when they’re on their phones.
But more leads doesn’t always mean better leads. It takes a bit more than to simply post an ad. But, by following six simple steps, you can make sure your Facebook leads ads are not just capturing leads, but also converting into new clients and customers. Read the full article at WordStream.com to learn how.
- 06 Sep
7 Facebook Retargeting Tactics You Must Try
by Asi Dayan
Retargeting in general has proven to be extremely useful. The value of retargeting is that it focuses upon returning visitors. These are people that have already shown some form of interest in your product or offer. And that translates into much higher odds of both clicking and converting. And, those odds even increase the more often your target customer sees the ad.
But What About Retargeting on Facebook, You Ask . . .
What you may not know is that retargeting on Facebook is a super-powerful as well. It is a way to turn your site visitors into converted users who sign up, subscribe, download an e-book, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts.
But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. Keep reading at WordStream.com to learn the seven retargeting tactics that will take your efforts on Facebook to the next level.
- 20 Aug
The Ultimate Guide to Putting Facebook Ads to Work for Your Small Business
You’ve probably heard this before. But, Facebook can be a great, cost-effective lead source for your small business. For a large portion of the local small business market, it is already a staple of their marketing through organic contact with their followers.
However, statistics show that your organic Facebook posts might only reach about 2% of your followers on average. Now, while organic posts are still an essential part of any Facebook content marketing strategy, you’ll want to make sure paid advertising plays a large and effective role as well. Not only are paid ads your best bet at attracting new business – you can target the people you want them to be shown to, and your current audience will be more likely to see your posts.
But there’s a definite learning curve when it comes to Facebook ads. So, how can you make sure you’re getting the most out of your Facebook ads? Here are 7 tips that will help you strengthen your strategy and get the results you need at Manta.com
- 18 Aug
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
by Jeff Bullas
Social media advertising has become a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.
And, the top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook ads can be a confusing space. It comes in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.
That means you can waste a lot of money fast
So how are other organisations spending their dollars on social media advertising? Here are 3 Examples of High Performing Facebook Ads That Drive Leads and Sales on Jeffbullas’s Blog.