- 13 Jun
5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
by Lesley Vos
You want your Facebook content to convert. But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like a crazy dream. Right?
The good news is . . .
There is some good news though. There are some alternative tactics to engage users that you should consider. And most importantly, you need to concentrate on their needs and emotions rather than your product. Then begin to target a niche audience with stories that would align with their core values and reflect your brand’s nature.
And the best news is that you can apply to these principles to your Facebook posts with some emotional writing tactics. Here are five emotional writing tactics to try out for improved engagement on Facebook at WordStream.com
- 19 Dec
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years. In part, that’s because of their ability to take on the burden of time-consuming business tasks. For instance, adding a bot to your Facebook page in order to respond to customers quicker than ever. And provide them with a high-quality service.
There are a huge range of benefits for businesses that are installing Messenger chatbots to their Facebook page, too. One of the most important is a chatbot’s ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively.
Here are five ways that you can use Facebook Messenger bots to increase your conversions, as well as our top tips for writing high-quality messages. So read the full article at WordStream.com to learn them all.
- 14 Aug
4 Facebook Updates to Help You Market Your Local Business
by Conor Bond
Today, there are over 80 million small businesses using Pages. And they are using them to engage customers and drive growth. So that means that Facebook has become an indispensable resource for local advertisers.
And the reason why? The staggering numbers
Currently 1.6 billion people use Facebook to connect with small businesses. And the majority of these users visit their favorite businesses’ Pages on a weekly basis. So, while pay-per-click platforms like Google Ads offer a number of tools to help the little guy grow, Facebook wields a huge advantage. It has the ability to directly communicate with eager prospects and loyal customers alike.
And now, due to popular demand, the social media giant is ramping up its local business game with a suite of changes and updates. To see each one in turn, read the full article at WordStream.com
- 11 Aug
Facebook Page Engagement Has Dropped 50%, According to New Data
Buffer, the maker of a social media management platform, recently released its findings from an analysis of 43 million Facebook Page posts. And, for the most part, it is not a pretty picture.
In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages. This caused the reach of Pages to drop for many businesses.
So why is this such and important fact? After all, isn’t is all supposed to be about friends and family? Not when you rely upon businesses to pay your bills. But nearly seven months later, what did Buffer discover [see full report]? To learn what it was, read the full article at HubSpot.com
- 06 Aug
Why Facebook Story Ads Could Mean Big Changes for Advertisers
Recently, Facebook announced that Facebook Stories ads are coming. They’re going to mark a huge shift in the way advertisers think about placement. Now this is no new announcement. It was more a reminder of sorts from the original announcement in May of this year.
Facebook has high expectations and business goals for Stories
As an indication of the importance Facebook is placing on this move, Mark Zuckerberg noted recently that, “one of the interesting opportunities and challenges over the coming years will be making sure that ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing shifts to Stories, that could hurt our business.”
Clearly, not only is there a definitive shift to Stories occurring. But Facebook is obviously aligning the future success of the platform with their ability to monetize them, enhance advertiser opportunities and user experience. But what does this mean to your social media marketing efforts? To find out, here is a full rundown of Facebook Stories ads – including what they are, what they mean for Facebook, and what advertisers can expect when they finally drop for real.
- 10 Jul
22 Facebook Marketing Tips for Small Businesses on a Budget
by Lisa Smith
As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. And, this presents a particular challenge for small businesses. After all, you don’t have the same budgets as bigger advertisers to pour into paid posts to compensate.
Bad News Alert! Bad News Alert!
“There is one harsh reality of Facebook today. And that is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page,” said Sam Underwood, director of business strategy at digital agency Futurety. “Long gone are the days of posting and knowing that many, if not most, of your fans will see that content.”
But fear not, small businesses. There is hope. And to learn the 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget, read the full article at WordStream.com
- 14 Jun
The Definitive Facebook Marketing Guide for Business
Why should your business invest in Facebook marketing? For starters, it’s the world’s largest social network with a whopping 2 billion users. In the United States and Canada alone, 183 million people use Facebook every day. To put that in perspective, that’s 80 million more people than the 103 million viewers that tuned into the 2018 Super Bowl.
There is Good News Though
The good news is you don’t need a budget of Super Bowl proportions to get into the game. Sharing valuable content that connects with fans and potential customers is your most important play.
And to help you out, here is the definitive Facebook marketing guide for your business. And in this piece, you will learn how to create a Facebook marketing plan in 9 steps at Hootsuite.com
- 02 May
What is a Facebook Pixel? [An Easy Guide]
by Clifford Chi
A few months back, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant was going to overhaul its algorithm once again. This time, to give users more opportunities to engage with their friends and family and less with brands. This meant a flattening of their organic reach more than ever before.
The Sky is Falling! The Sky is Falling!
As is the typical case with any change, panic ensued. Marketers around the globe were in panic. But, it has turned out that the Facebook pixel is marketing’s best friend. It is extremely powerful because it shows you how successful your Facebook advertising campaigns actually are. And it helps you reach new, relevant audiences.
And, so, if you want to optimize your Facebook advertising strategy, you need to be taking advantage of it. Read on to learn what exactly a Facebook pixel is, its capabilities, and how to create one today at HubSpot.com
- 04 Apr
8 Common Facebook Ad Myths, Debunked
by Asi Dayan
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users. It’s simple, straight forward and absolutely anyone can do it.
Not True. . . . Myth. . . . Fake News . . . Well, you get the idea
Among the tons of posts, videos and eBooks about Facebook ads, most are useful. But, having spent over $3M on Facebook ads for various companies in different business types, I can say that some of the common beliefs about Facebook ads are simply myths. They turn out to be totally untrue and yet they persist.
Here are the eight most common myths about Facebook advertising that you should stop believing immediately at at WordStream.com
- 26 Mar
Making your Facebook Ads Work for Your Business
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do or what they sell. Some think that the Facebook ad platform is still an unproven quantity. Now, we’re not going to suggest that Facebook ads are for every organization. No medium is. But if you’ve dismissed it without doing your homework, you may be missing a huge opportunity.
Even With all it’s Flaws, It’s Huge
More than 1.4 billion people use Facebook to connect with the people, events, and topics that matter to them. But the beautiful thing about Facebook advertising is the precision of their targeting. If you want to talk to all 1.4 billion users, you can. If you want to talk to the people within a single zip code or even a certain radius of your business, you can do that too.
So, if you’re thinking or if you convinced that you need to use Facebook ads, there are some ways to make it work even harder for you. To learn some quick points, read the full article at McLellan Marketing Group.
- 21 Mar
Facebook Management Tips for Small Businesses: Everything You Need to Know
“Hello! Earth to Major Thom . . .”
Now, that’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management agencies tend to discredit. And, it’s no wonder that such agencies and small businesses, who simply rely on posting “creative content” on Facebook, never see an ROI.
To reach and influence target groups, you need the right Facebook marketing strategy. And, additionally, you will need a good social media management tool that can help you execute it. So, to give you a little help, here are 21 Facebook management tips for small businesses and social media agencies on the DrumUp Blog
- 10 Feb
7 Killer Tips for More Effective Real Estate Facebook Ads
Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry.
How can you sell a house if you have no one to sell it to?
So, how do real estate agents capture new leads in today’s technologically advanced society? Facebook, of course! According to a recent study by Mediakix, the average person spends 35 minutes per day on Facebook. This can give you, the realtor, ample opportunity to get in front of the right people. Provided you do it with your killer Facebook ads.
Here are seven super-effective tips to ensure you capture that ready-to-purchase audience on Facebook at WordStream.com
- 05 Feb
What Google’s New Ad Settings Mean for Your Remarketing Campaigns
by Allen Finn
Changes are coming fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users. Google has decided to get in on the user experience party now. Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, Facebook is changing things up. The search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012.
Why? And how will this affect your remarketing campaigns?
In short, Google is giving prospects more ways to avoid our attempts at wooing them with remarketing ads. But how is this going to impact your business? Great question. Now, read the answers at WordStream.com
- 02 Feb
Facebook Made Major Changes to the News Feed: Here’s How It Will Impact Your Business
by Allen Finn
You may have noticed, but the Facebook News Feed has undergone a fundamental shift. The explanation? Well, because “passively reading articles or watching videos” is bad for human beings.
At least that’s what our social media tech over-lords are telling us. And so Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactions.”
Great for Humans. Bad for (Most) Brands
The goal of the News Feed is changing. It is moving from “helping users find relevant content” to enabling those meaningful social experiences. That seems great, but what does that mean for your business and how you can use Facebook? What does it mean to a channel you have relied upon? What can be done to accommodate this change? To find out, read the full article at WordStream.com
- 27 Jan
11 Ways to Use Facebook’s 24-hour Live Streaming for Business
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes. But with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared.
The Popularity of Live Videos is Big, And Getting Bigger
Current data indicates that live videos get 3 times more time spent than recorded videos. So this means that the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time. And, as an added value, they have also adjusted their algorithm so that live videos appear higher in the news feed. This means that businesses have all the more reason to go live.
So, are you ready to give it a try? Not sure how to make it really work? Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement on Jeffbullas’s Blog.
- 17 Jan
How to Create Engaging Social Media Campaigns That Get Attention
- Jan 17, 2018
- Dan Hoff
- Facebook Marketing, Marketing Strategies, Social Media, Social Media Marketing
by Ben Sailer
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other platforms isn’t easy.
Certainly, quitting isn’t an option, either. So, what should marketers do? Create focused and well-written campaigns that cut through the static, of course.
It All Starts With an Idea
But exactly how can you get started, you may ask. It may be a single big idea that you need to begin with. Or it may be the strategy you have to engage on your social media. And to learn exactly how to create engaging social media campagins that get attention, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 15 Jan
9 Proven Tactics of a Successful Local Facebook Marketing Strategy
With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that.
Local is The New “Orange” . . .
Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. But, standing out can be especially challenging. And, as a small business, it is an even greater challenge. This, especially when you’re surrounded by hundreds of other businesses all vying for attention.
So, if you want to drive foot traffic, build brand awareness, and increase revenue potential, read the full article at HubSpot.com.
- 05 Jan
How Google, Amazon and Facebook Have Changed B2B Marketing
- Jan 05, 2018
- Dan Hoff
- B2B Marketing, Content Marketing, Conversion Strategies, Facebook, Facebook Marketing, Generational Marketing, Google, Website Conversion Strategies
by Glenn Gow
Google, Amazon and Facebook have changed buyer expectations across the globe. And not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them. And they want the company to help them find and buy the right solution to their problem.
B2B Marketers Need to Move With The Market
The B2B market is shifting in purchase patterns and getting younger. According to Google, the growth in B2B buyers found in the 18 – 34 year old demographic grew 70% from 2012 to 2014. While we don’t have more recent data, the trend is clear. The B2B buyer is only getting younger, and this younger buyer is much more digitally savvy, is extremely comfortable with how Google, Amazon and Facebook operate, and spends a lot more of their time on their mobile device.
So to learn How Google, Amazon and Facebook Have Changed B2B Marketing and how you can take advantage, read the full article at ChiefMarketer.com
- 02 Jan
How To Use Facebook Messenger Bots To Grow Your Email List
- Jan 02, 2018
- Dan Hoff
- Demand Generation, Facebook, Facebook Marketing, Lead Generation, Marketing for Small Business, Social Media
by Steve Mayall
By this time, you may have heard of Messenger bots. You may have even looked into using them. Or, more than likely, you probably simply dismissed the whole idea as nothing more than another ‘marketing fad’.
But, Really, What’s Stopped You From Trying Them?
Let me guess . . . you’re unsure how to get started, how to use them to grow your business, or you just don’t want to get distracted by another ‘new’ strategy. But, here’s the thing, Facebook bots don’t have to be complicated. In fact, you could set up your first bot in minutes to start increasing subscribers and building your audience.
To show you how, here are three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list. So read the full article on Jeffbullas’s Blog.
- 16 Dec
Five Things Pro Facebook Marketers Do Differently
- Dec 16, 2017
- Dan Hoff
- Facebook, Facebook Advertising, Facebook Marketing, Social Media, Social Media Marketing
As of September of this year, Facebook achieved over 2 billion Facebook monthly users. So, it’s no wonder the Facebook Ads platform is becoming a staple of every marketer’s social media strategy. After all, Facebook is the world’s most popular social media platform. And ad spend on its network is booming. And, even Instagram ad revenue is expected to exceed that of Google this year.
What is the Secrete Sauce for Success for Facebook Ads?
Now, advertising on Facebook may seem like one of the most immediate ways to achieve impact at a low cost. However, many marketers aren’t seeing the success they’re hoping for with Facebook.
Why is it that?
So, why do some brands seem to achieve success with social advertising? And, why do others seem to struggle to find the right formula? To learn about the types of things that Facebook marketing pros do, read the full article at MarketingProfs.com
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