- 03 Aug
The Ridiculously Awesome Guide to Facebook Live
- Aug 03, 2017
- Dan Hoff
- Facebook, Facebook Live, Facebook Marketing, Social Media Marketing
Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy (and effective!) tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live.
What is Facebook Live?
Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. Facebook Live was released in April of 2016. And while many marketers are still getting their heads around it, the ones who are using it seem to be reaping the benefits. But, one thing is certain, it works. Facebook Live videos receive 5X more engagement than standard photo posts, according to AdWeek.
So, whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. If you want to learn Why (and How) You Should Use Facebook Live, read the full article at WordStream.com