- 07 Dec
8 Best Practices for Facebook Advertising Success
by Brian Bowman
Facebook advertising is a good place to spend your budget quickly. But if you aren’t following the most recent app advertising best practices, you can easily burn through hundreds — even thousands — of dollars in just a few minutes.
At first, the ads might even look like they’re performing well. You’re getting a lot of clicks. You might even be getting some business. But the final outcome ends up not being worth the cost. You’ve wasted most of your ad spend reaching the wrong people. Or you’ve spent $20 to get a customer who won’t ever spend more than 99 cents.
There are ways to fix that and here’s eight ways on Chief Marketer
- 03 Nov
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit “Go”
Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right…). Now it’s time to finish up your Facebook ads and hit “go.”
Not So Fast, There . . .
Your Facebook ads shouldn’t just be passable to get started. They should be set and ready to start attracting clicks and generating leads right away. To make sure that your ads are good and ready, take a few minutes and go through our quick Facebook Ads Checklist before you start spending that money.
Here are the five questions you need to answer before you launch that new Facebook ads campaign at WordStream.com
- 29 Sep
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
This may come as a surprise, but more than 95% of users access Facebook via mobile. And that means that a ton of scrolling through newsfeeds, watching cat videos, and, yes, clicking on ads. And it all happens on a smartphone.
So, to be able to take advantage of this behavior, you should probably think of using
Facebook lead ads. Lead ads are a Facebook ad platform that delivers ads that are mobile-friendly, budget-friendly and that can help you reach your audience and acquire more leads – even when they’re on their phones.
But more leads doesn’t always mean better leads. It takes a bit more than to simply post an ad. But, by following six simple steps, you can make sure your Facebook leads ads are not just capturing leads, but also converting into new clients and customers. Read the full article at WordStream.com to learn how.
- 27 Sep
5 Data-Backed Tips for Great Facebook Ad Headlines
The number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads. And that makes it by far the most popular platform for paid social.
But, with all that competition, it’s imperative to maximize your use of Facebook. And one of the most effective techniques aimed at making this happen is to learn how to master the science of writing outstanding ad headlines.
Did you know that most people only really read headlines?
It’s true! And when your brand is competing with such a great number of others on Facebook, you have to distinguish yourself and fast. So here is a collection of five tried and tested tips for writing effective Facebook ad headlines to help you increase conversions and engagement at WordStream.com
- 06 Sep
7 Facebook Retargeting Tactics You Must Try
by Asi Dayan
Retargeting in general has proven to be extremely useful. The value of retargeting is that it focuses upon returning visitors. These are people that have already shown some form of interest in your product or offer. And that translates into much higher odds of both clicking and converting. And, those odds even increase the more often your target customer sees the ad.
But What About Retargeting on Facebook, You Ask . . .
What you may not know is that retargeting on Facebook is a super-powerful as well. It is a way to turn your site visitors into converted users who sign up, subscribe, download an e-book, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts.
But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. Keep reading at WordStream.com to learn the seven retargeting tactics that will take your efforts on Facebook to the next level.
- 20 Aug
The Ultimate Guide to Putting Facebook Ads to Work for Your Small Business
You’ve probably heard this before. But, Facebook can be a great, cost-effective lead source for your small business. For a large portion of the local small business market, it is already a staple of their marketing through organic contact with their followers.
However, statistics show that your organic Facebook posts might only reach about 2% of your followers on average. Now, while organic posts are still an essential part of any Facebook content marketing strategy, you’ll want to make sure paid advertising plays a large and effective role as well. Not only are paid ads your best bet at attracting new business – you can target the people you want them to be shown to, and your current audience will be more likely to see your posts.
But there’s a definite learning curve when it comes to Facebook ads. So, how can you make sure you’re getting the most out of your Facebook ads? Here are 7 tips that will help you strengthen your strategy and get the results you need at Manta.com
- 18 Aug
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
by Jeff Bullas
Social media advertising has become a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.
And, the top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook ads can be a confusing space. It comes in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.
That means you can waste a lot of money fast
So how are other organisations spending their dollars on social media advertising? Here are 3 Examples of High Performing Facebook Ads That Drive Leads and Sales on Jeffbullas’s Blog.
- 11 Aug
Facebook Page Engagement Has Dropped 50%, According to New Data
Buffer, the maker of a social media management platform, recently released its findings from an analysis of 43 million Facebook Page posts. And, for the most part, it is not a pretty picture.
In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages. This caused the reach of Pages to drop for many businesses.
So why is this such and important fact? After all, isn’t is all supposed to be about friends and family? Not when you rely upon businesses to pay your bills. But nearly seven months later, what did Buffer discover [see full report]? To learn what it was, read the full article at HubSpot.com
- 06 Aug
Why Facebook Story Ads Could Mean Big Changes for Advertisers
Recently, Facebook announced that Facebook Stories ads are coming. They’re going to mark a huge shift in the way advertisers think about placement. Now this is no new announcement. It was more a reminder of sorts from the original announcement in May of this year.
Facebook has high expectations and business goals for Stories
As an indication of the importance Facebook is placing on this move, Mark Zuckerberg noted recently that, “one of the interesting opportunities and challenges over the coming years will be making sure that ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing shifts to Stories, that could hurt our business.”
Clearly, not only is there a definitive shift to Stories occurring. But Facebook is obviously aligning the future success of the platform with their ability to monetize them, enhance advertiser opportunities and user experience. But what does this mean to your social media marketing efforts? To find out, here is a full rundown of Facebook Stories ads – including what they are, what they mean for Facebook, and what advertisers can expect when they finally drop for real.
- 30 Jul
Using call to Action Triggers to Drive Conversions
In marketing, one of the most critical tools you have to increase conversions is the call to action (CTA) trigger. After all, if your audience does not interact with your ad, if they don’t click on your offer, you can’t convert them.
There is more than just one reason to run an ad online. Whether on Facebook, AdWords, or ad placement, there is simply no one, single reason to advertise. And if you’re running ads to build brand awareness, then you aren’t measuring success by conversions. But in most cases, you’re running ads because you’re trying to drive an action of some kind.
And you want to give yourself every advantage you can and how you entice the audience to click on your ad is the most important step. That means you need to use call to action triggers. And to learn more about using call to action triggers to drive conversions read the full article on McLellanMarketing.com.
- 10 Jul
22 Facebook Marketing Tips for Small Businesses on a Budget
by Lisa Smith
As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. And, this presents a particular challenge for small businesses. After all, you don’t have the same budgets as bigger advertisers to pour into paid posts to compensate.
Bad News Alert! Bad News Alert!
“There is one harsh reality of Facebook today. And that is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page,” said Sam Underwood, director of business strategy at digital agency Futurety. “Long gone are the days of posting and knowing that many, if not most, of your fans will see that content.”
But fear not, small businesses. There is hope. And to learn the 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget, read the full article at WordStream.com
- 14 Jun
The Definitive Facebook Marketing Guide for Business
Why should your business invest in Facebook marketing? For starters, it’s the world’s largest social network with a whopping 2 billion users. In the United States and Canada alone, 183 million people use Facebook every day. To put that in perspective, that’s 80 million more people than the 103 million viewers that tuned into the 2018 Super Bowl.
There is Good News Though
The good news is you don’t need a budget of Super Bowl proportions to get into the game. Sharing valuable content that connects with fans and potential customers is your most important play.
And to help you out, here is the definitive Facebook marketing guide for your business. And in this piece, you will learn how to create a Facebook marketing plan in 9 steps at Hootsuite.com
- 24 May
How to Create Awesome Facebook Carousel Ads That Convert
Back in the day, when Facebook first introduced ads on their platform, most marketers snickered. After all, who in their right mind, would place an ad alongside cat pictures and “. . . here’s me eating yogurt” posts?
Well, as time has passed and the ad platform on Facebook has matured, it has become a good medium to reach audience. And now, with GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook one thing has become evident. Now users prefer interactive content over stagnant content. These users want multi-pronged brand stories. They want options. They want to go for a ride without getting up.
Enter Facebook Carousel Ads
So, if selling products online is your game, don’t hesitate. Facebook Carousel ads are an ideal medium to showcase multiple products to multiple segments of your prospect pool. A compelling visual storytelling, in some form or another, has become nearly a prerequisite for Facebook users making their way through purchase funnels. And in that regard, Facebook Carousel ads have become an effective tool for a diverse array of campaign types.
To learn How to Create Awesome Facebook Carousel Ads That Convert, read the full article at WordStream.com
- 25 Apr
3 Tips for Using Facebook Ads to Drive Webinar Registrations
For business-to-business companies, webinars play a huge part in the buyer’s journey. And new data from ClickMeeting’s new “State of Webinars 2018” report suggests just that. It indicates that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
Where Exactly Do Webinars Fit in the Buyer Journey?
Webinars can be used at the top of your sales funnel. But most experts agree that they’re most effective in the middle of the funnel. Once your prospects have gotten to know your brand a little bit they will be more open to dedicating undivided attention to your presentation. And, that’s why Facebook’s advertising platform is such a good match for driving webinar registrations.
To learn how to use Facebook Ads to promote your next webinar, read the full article at WordStream.com
- 11 Apr
5 Ways the GDPR Will Impact Your Facebook Ads
by Allen Finn
If you’re based – or advertise to customers – in Europe, you need to be familiar with the General Data Protection Regulation (GDPR). And, since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to address this issue.
When in Doubt, Print it Out . . . Or at Least, Publish it
So, they put together a release regarding how advertisers can use their data moving forward. And, more importantly, how these sweeping protections will impact the way we use Facebook. These changes will even impact how we create audiences, store data, and target prospects.
To learn about Facebook’s latest release regarding GDPR compliance and, most notably, what it means for the 3 million-plus businesses that advertise on Facebook read the full article at WordStream.com
- 04 Apr
8 Common Facebook Ad Myths, Debunked
by Asi Dayan
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users. It’s simple, straight forward and absolutely anyone can do it.
Not True. . . . Myth. . . . Fake News . . . Well, you get the idea
Among the tons of posts, videos and eBooks about Facebook ads, most are useful. But, having spent over $3M on Facebook ads for various companies in different business types, I can say that some of the common beliefs about Facebook ads are simply myths. They turn out to be totally untrue and yet they persist.
Here are the eight most common myths about Facebook advertising that you should stop believing immediately at at WordStream.com
- 26 Mar
Making your Facebook Ads Work for Your Business
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do or what they sell. Some think that the Facebook ad platform is still an unproven quantity. Now, we’re not going to suggest that Facebook ads are for every organization. No medium is. But if you’ve dismissed it without doing your homework, you may be missing a huge opportunity.
Even With all it’s Flaws, It’s Huge
More than 1.4 billion people use Facebook to connect with the people, events, and topics that matter to them. But the beautiful thing about Facebook advertising is the precision of their targeting. If you want to talk to all 1.4 billion users, you can. If you want to talk to the people within a single zip code or even a certain radius of your business, you can do that too.
So, if you’re thinking or if you convinced that you need to use Facebook ads, there are some ways to make it work even harder for you. To learn some quick points, read the full article at McLellan Marketing Group.
- 10 Feb
7 Killer Tips for More Effective Real Estate Facebook Ads
Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry.
How can you sell a house if you have no one to sell it to?
So, how do real estate agents capture new leads in today’s technologically advanced society? Facebook, of course! According to a recent study by Mediakix, the average person spends 35 minutes per day on Facebook. This can give you, the realtor, ample opportunity to get in front of the right people. Provided you do it with your killer Facebook ads.
Here are seven super-effective tips to ensure you capture that ready-to-purchase audience on Facebook at WordStream.com
- 02 Feb
Facebook Made Major Changes to the News Feed: Here’s How It Will Impact Your Business
by Allen Finn
You may have noticed, but the Facebook News Feed has undergone a fundamental shift. The explanation? Well, because “passively reading articles or watching videos” is bad for human beings.
At least that’s what our social media tech over-lords are telling us. And so Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactions.”
Great for Humans. Bad for (Most) Brands
The goal of the News Feed is changing. It is moving from “helping users find relevant content” to enabling those meaningful social experiences. That seems great, but what does that mean for your business and how you can use Facebook? What does it mean to a channel you have relied upon? What can be done to accommodate this change? To find out, read the full article at WordStream.com
- 16 Dec
Five Things Pro Facebook Marketers Do Differently
- Dec 16, 2017
- Dan Hoff
- Facebook, Facebook Advertising, Facebook Marketing, Social Media, Social Media Marketing
As of September of this year, Facebook achieved over 2 billion Facebook monthly users. So, it’s no wonder the Facebook Ads platform is becoming a staple of every marketer’s social media strategy. After all, Facebook is the world’s most popular social media platform. And ad spend on its network is booming. And, even Instagram ad revenue is expected to exceed that of Google this year.
What is the Secrete Sauce for Success for Facebook Ads?
Now, advertising on Facebook may seem like one of the most immediate ways to achieve impact at a low cost. However, many marketers aren’t seeing the success they’re hoping for with Facebook.
Why is it that?
So, why do some brands seem to achieve success with social advertising? And, why do others seem to struggle to find the right formula? To learn about the types of things that Facebook marketing pros do, read the full article at MarketingProfs.com
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