- 19 Jun
Three Types of Events That Will Fuel Sales for Your Brand
- Jun 19, 2019
- Dan Hoff
- Event Marketing, Lead Generation, Tradeshow ane Event Marketing
In a digitally driven world, the human element can get lost. However, nothing can replace face-to-face rapport. And that is why events can do wonders for your sales. However, certain types of events can be more effective than others, depending on your brand and positioning.
If you’ve never hosted an event but are considering it, the one thing that is probably holding you back is the sheer complexity. Having attended events, you know that just on that level, events are hard. And hosting one yourself can be daunting to manage all the details, schedules and logistics.
But the Effort Can be Well Worth the Reward
There are three types of events in particular that can boost your sales. And depending upon your brand and your positioning any one can help your business. To learn what they are and how they can impact your sales, read the full article at MarketingProfs.com
- 28 May
How to Boost Event Attendance with Facebook Ads
- May 28, 2019
- Dan Hoff
- Event Marketing, Facebook, Facebook Advertising
If you are working on promoting an event, you want your efforts to be worthwhile. And to do that, you need to drive awareness, registrations and attendance. You need to bring in leads and revenue. After all, this will all help you accomplish your overall business goals as they relate to your event.
Nothing is More Stressful Than an Empty Registration Bin
The beauty of event marketing is that there are many variables and opportunities to get creative. There are a huge number of ways to build up genuine excitement about your event and help lift it off the ground. And it really doesn’t matter what type of event you are planning. Whether it’s a conference, meetup, or workshop. Even if it’s an open house, grand opening, or a webinar, there are ways to help you hit your goals. That’s because you can use Facebook ads to boost your event registrations.
In this guide, you can learn how to effectively promote your event and to drive registrations (free and paid), using Facebook and Instagram. So, to learn how you can do it, read the full article at WordStream.com
- 06 Apr
How to Measure Event Marketing Performance and ROI
- Apr 06, 2019
- Dan Hoff
- B2B Marketing, Event Marketing, Lead Generation
by David Becker
Event marketing has consistently grown in popularity over the past few years. Why is that? Well, it’s becuase they work well for attendees, sponsors and vendors. But, for most companies, they are often one of the biggest marketing expenses they have.
Why do so Few of us Actually Measure the Real Impact of Event Initiatives?
As is the case with accurately measuring any marketing program, it all begins with assigning the right metrics to your goals. But, before looking at the metrics and tools needed to measure success, you must have a clear vision on the outcome you want to achieve from your events.
In this article, David Becker from Marketo shares an ROI attribution model that will help you to more accurately measure the results from your events. So, to learn how it all works, read the full article on the Marketo Marketing Blog.
- 19 Feb
In-Person Events Ranked #1 Among B2B Demand Generation Tactics
- Feb 19, 2019
- Dan Hoff
- Demand Generation, Engagement Strategies, Event Marketing
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report [original report online], in-person events lead the pack among demand gen tactics for B2B marketers.
Event Marketing Best for Top-of-Funnel Engagement
More than three-quarters of survey participants named in-person events as their most successful top of the funnel engagement tactic. And marketers are increasingly seeing the value in events. So, now are investing in technology to aid in this tactic. Previous research has shown that most event marketers believe technology was contributing to increased leads at events.
Interested in learning more? The Read The Full Article at MarketingCharts.com to see more of the data, gain additional insights and to link to the original study.
- 24 Sep
These Are the Types of Events That B2B and B2C Firms Splurge On
- Sep 24, 2018
- Dan Hoff
- B2B Marketing, B2C Marketing, Event Marketing
According to current indications, events are becoming a more prominent tool. And this is becoming more prominent within the B2B enterprise space. But, not just for branding purposes. Now, events are considered a top means for both lead and demand generation.
While this trend has been growing steadily over the past few years, currently events hog a large portion of marketing budgets for B2B exhibitors. Now, a new Splash-sponsored survey from Harvard Business Review (HBR) Analytics Services [download page] confirms this notion.
And not only are these companies attending more event, now they are substantially increasing their sponsorships of events. Some, are even devoting substantial marketing dollars to creating and delivering their own events.
To see all of the data on what is working best and to access the original report, read the full article at MarketingCharts.com
- 07 Sep
Memorable Events Help Sophos Engage B2B Customers
- Sep 07, 2018
- Dan Hoff
- B2B Marketing, Event Marketing, Tradeshow Marketing
Sophos is a security software provider with over 100 million business customers in 150 countries. And, one of the company’s biggest marketing challenges is making sure prospects and customers understand Sophos’ offerings.
Now, that may not seem the best of candidates for market for in-person event marketing. However, much of Sophos’ marketing happens through event marketing. In fact, it is a huge part of the company’s strategy. They have aggressive presences at trade shows, road shows and partner events, as well as global partner conferences throughout the year.
In fact, it is memorable events that are a major way the company gets its message across. To learn how they do this and how you can too, read the full article on Chief Marketer.
- 29 May
Four Key Metrics for Evaluating Event Marketing Performance
- May 29, 2018
- Dan Hoff
- B2B Marketing, Event Marketing
by Dax Callner
ROI is a misleading metric for evaluating event-marketing performance. This is especially true, since most B2B events are way more than just selling opportunities.
Attribution and Linking Events to Sales is Difficult
But, determining what an event costs can get really complicated, really fast. Do you include the hard costs of a venue or exhibit space? Event staff time? And how much revenue an event drives is no easier to decipher either. Unless your company is selling products at a B2B event (which does happen in some industries), it’s difficult, if not impossible, to attribute a converted sale to the event. And as is the case, in B2B sales, there are typically several touchpoints that contribute to a sale.
While events are important, remember that it’s just one touchpoint
So, how can you target in on the return of value of a show or conference? After all, events can contribute to pipeline. But they should also build brand affinity and strengthen customer loyalty, all important contributors to a business’s success and goals. And with that in mind, let’s look at four metrics that matter to event marketing at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 20 Jun
Why Live Events Should Be At The Center Of Your Marketing Strategy
- Jun 20, 2017
- Dan Hoff
- Demand Generation, Event Marketing, Lead Generation, Marketing Strategies
by Alon Alroy
Successful marketing strategies of the future will rely less on digital experiences. And now the trend is migrating more towards live events. This trend can already be seen today. According to Forrester Research, the average B2B CMO spends 24% of their budget on events.
It’s Big and Getting Bigger For a Reason
For most today, events already account for a sizable portion of marketing budgets. But that doesn’t mean that they currently play a significant enough role in the marketing strategies of most businesses.
Now, it’s time for modern businesses to make live events a priority. They need to be placed them at the center of all marketing strategies. And to learn how, read the full article, Why Live Events Should Be At The Center Of Your Marketing Strategy at JeffBullas.com