- 19 Feb
In-Person Events Ranked #1 Among B2B Demand Generation Tactics
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report [original report online], in-person events lead the pack among demand gen tactics for B2B marketers.
Event Marketing Best for Top-of-Funnel Engagement
More than three-quarters of survey participants named in-person events as their most successful top of the funnel engagement tactic. And marketers are increasingly seeing the value in events. So, now are investing in technology to aid in this tactic. Previous research has shown that most event marketers believe technology was contributing to increased leads at events.
Interested in learning more? The Read The Full Article at MarketingCharts.com to see more of the data, gain additional insights and to link to the original study.
- 16 Feb
How People Want to Engage with Brands on Social Media
Social media often gets a bad rap. Most notably, this comes for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority of consumers they interviewed still believe that social media has the ability to connect people.
Social Media is Really All About the Conversation
And, it’s not just people connecting with each other that makes social media powerful. Social is also seen as a top channel for brands to connect with consumers. Consumers like when brands listen to them. And part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
To see all of the data and added insights, read the full article at MarketingCharts.com
- 15 Feb
The Worst SEO Mistake You Can Make: Ignoring Content Distribution
Content marketing has been proven time and time again. But merely producing content doesn’t guarantee business or even marketing success. After all, there’s already too much content being produced.
How Can You Break Through This Content Overload?
Considering all the content is being produced, what can be done? Well, according to Moz, Kissmetrics, and Neil Patel, the answer is content distribution. This refers to the process of promoting content across paid or free channels. According to them, this help to increase your content reach. It can boost engagement, improve your SEO and grow organic traffic.
But where to start? And how to implement it for your content marketing? To find out, read the full article at MarketingProfs.com
- 27 Nov
How to Beat the 8-Second Attention Span Plague
by Al Gomez
Holding your audience’s attention in the digital world has grown increasingly difficult. And if you’re having a hard time keeping your audience engaged in your site, you’re not alone. Users leave web pages in a span of 10 to 20 seconds.
That Means Clearly Communicate Your Value Proposition in Under 10 Seconds
You don’t need to be a rocket scientist to figure this out. That amount of time is not nearly adequate to convince them to use your services. And, as a content marketer, how will you hold your audience’s attention long enough for you to convince them? And if you don’t hook them in, in that time-frame, you’ve lost the lead.
Here are 7 tips you need to optimize your content for the eight-second attention-span problem everybody’s having at Jeff Bullas’ Blog.