- 31 Jul
A B2B Buying Process Timeline Indicates That Vendors Can Engage Buyers Early
For years, we have made assumptions about the state of B2B marketing. Most of these have revolved around the B2B buyer journey map. And the consensus has been that B2B buyers have their own agenda. Plus, they have their own timeline. And, even more critical, they have probably made their buy decision by the time they make first-contact with sales.
Destiny vs. Design is More Than a Theological Discussion
If this is the case, then the role of marketing and sales is little more than a mix of luck and patience. However, this may not be the case. According to a recent Demand Gen Report 2018 B2B Buyers Survey Report [download page], that fully 69% of respondents indicated that they spoke to and engaged with a sales representative from the vendor they selected within the first 3 months of the process.
This is far sooner than previously thought. And yet this is another indicator in a string of recent research that buyers are open to engaging vendors early on. And to see more of the data and additional insights, read the full article at MarketingCharts.com
- 22 Jan
10 Examples of Effective Re-Engagement Emails
by Scott Cohen
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.
So, how can you address this issue?
One way to solve this is by creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails can play a vital role in your email lifecycle. As an example, Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers.
And to learn how and to see 10 Examples of Effective Re-Engagement Emails, read the full article at HubSpot.com.