- 15 Jan
Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020
Even today, email marketing remains as one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI. But few of them can actually compete with the tried-and-true approach of email.
Easy to Use. Tough to Master.
Email is relatively simple to use, and it delivers great ROI. But, even though it is easy to use, email is difficult to master if you don’t act on insights that can help deliver impact. And, often, the result of that neglect is beautiful emails, with tempting calls to action, but they get marked as spam and don’t make it to the recipient’s inbox.
As we enter a new year and a new chapter in digital marketing, it’s imperative that your email campaigns reach their intended destination. So here are five best-practices to boost and maintain email deliverability in 2020 at MarketingProfs.com
- 14 Jan
Pro Tip: How to Successfuly Embed Video in Email
If you’re an email marketer, you may be looking for ways to possibly spruce up your subscription and click-through rates. And video may just be the prescription you are looking for.
A Good Idea, But Beware . . .
Now in theory, it’s a good idea. After all, two-thirds of consumers preferring video over text when learning about new products or services. However, using video in your email can be a tricky proposition. Most major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos. So your subscribers may not be able to watch your video within the email. Or, even worse, they won’t see your email at all, because it’ll end up in their spam folders.
Fortunately, there’s a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. To see how, read all about how to Embed YouTube (or Any Other) Video in Email on the HubSpot Blog
- 10 Jan
The Email Tactics Used by Senders With High Open Rates
by Ayaz Nanji
Even after all these years, email remains the top performing marketing tool. For small, medium and even enterprise level organizations, email still out-performs all other marketing tools.
But Email is Not a Static State
Rather, email is a dynamic, organic creature that moves, molds, evolves and changes. Since it involves a heavy dependence upon the human factor of the recipient, it is subject to the tides of change.
And the best way to keep up with those changes is to see what tactics work, what fails and the trends between those two points. Then, you can compare your performance against peer benchmarks.
And Who Better to Ask Than Those Who are Finding the Greatest Success
It seems that email senders with higher-than-average open rates are especially likely to rely on three primary techniques. They tend to use delivery optimization, A/B-testing, and reactivation campaigns. That, according to recent research from Validity and Demand Metric.
What did they find? First, most respondents report that their bulk email campaigns have an average open rate of 15% or lower. And the largest share of emailers reported an average open rate of between 11% and 15%. And to see more of the data and for an opportunity to download your copy of the original report, read the full article at MarketingProfs.com.
- 08 Dec
A Guide to Using Video in Your Sales Prospecting
Marketers have been facing a drastic decrease in email open and response rates over the past decade. This, according to MailerMailer and SilverPop. In today’s information glut, as consumers become better at filtering marketing messages. And now, email just can’t get the same results it once did.
Breaking Through All the Noise
So how can you make your messages stand out? We know that sales emails are often easily overlooked. But adding video to your emails can give your company the competitive edge.
In this article from MarketingProfs, Mikita Cherkasau explains how video can help with your sales prospecting. And, he also gives us an overview of the software options available on the market and tips on how you can craft your videos. So, read on at MarketingProfs,com
NOTE: A Free Registration pop-up will open on this site and registration may be required to read the full article.
- 07 Nov
Email Marketing Trends Report: Deliverability Remains A Challenge
from Marketing Charts
A new report [download page] from DemandMetric and Return Path, has some surprising state-of-email insights. It seems that an increased number of marketers say their email marketing effectiveness is holding steady. However, fewer are seeing any increase in its effectiveness.
It might be easy to assume that this performance plateau is due to the fact that email is a long-established channel. However, there are some key differences between sectors. Additionally there are some emerging challenges that are worth noting from the report.
Deliverability Become A Greater Issue; Getting Attention Still Tough
One key take-away is that email marketers still struggle at the inbox. They still need to get their emails into the inbox before they can achieve any other goal. And getting emails seen is a basic but pressing challenge considering that consumers say that few brand emails are even interesting enough to open.
For more of the data, insights and to download a copy of the original report, read the full article at MarketingChats.com »
- 23 Oct
10 Email Subject Line Formulas to Skyrocket Your Open Rate
You put a lot of effort and time into creating the perfect email content for your subscribers. But, no matter what or how well you write, people may not even see your email. That is, if the subject line doesn’t get them to click on your email.
Breaking Through The Noise and Distractions Ain’t Easy
Today our world is oversaturated with marketing messages, blog posts, and a deluge of content. And in this world full of distractions, it’s hard to get and hold the attention of your email subscribers. Your emails may be getting lost in all the inbox clutter.
And in this environment, the lowley subject line is becoming increasingly important. Especially to any marketing program that relies on email. So, in today’s feature from MarketingProfs, Brahim Belabbes gives us some great tips to help. In the article, he outlines 10 subject line formulas proven to get subscribers to open emails. Read the full article at MarketingProfs.com
- 16 Oct
Work Email Behavior: Time, Inbox, and Usefulness Trends
by Ayaz Nanji
Whether at work or at home, email has become the everpresent spectre of life. And it seems that we all have a persistent, almos compulsive, habbit of constantly checking for new email messges.
Times, They are a Changing . . .
However, that seems to be changing in today’s work world. It seems that workers are spending less time checking business as well as personal email. That is even though most still spend several hours each day sorting through their inboxes. This is according to recent research from CMO by Adobe.
Now this may simply seem to be an interesting factoid to see and forget. However, this fact is far more important that that, especially if email is the linchpin of your lead gen and marketing programs.
Survey respondents reported that they spend 209 minutes each day checking work email, on average. That is down from 256 minutes spent checking work email, in 2016. And this can have some serious implications in the world of email marketing.
To learn more about this trend, to see more of the data and to access the original report, read the full article at MarketingProfs.com
- 14 Oct
Email Marketing vs. Social Media: Grudge Match or Dream Match?
Some may feel that email marketing and social media marketing are at opposing ends of the marketing spectrum. But, they can work together to benefit your next marketing campaign. Both have their relative strengths and weaknesses. But, in combination, they can make a powerful combination for your marketing.
On The One Hand . . .
Social media marketing, on the one hand, is the act of promoting content on social media channels. While email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content.
And there are engaging, eye-catching methods you can use to integrate both marketing strategies in ways that will delight your customers. A holistic approach to digital marketing incorporates both social media and email marketing to reach your customers in a creative and memorable way. Believe it or not, the two rival methods work very well together. To see how, read the full article at HubSpot.com
- 13 Aug
What You Need to Know About Email Deliverability
You click send. And your marketing email is off on its journey into subscribers’ inboxes. But when you go back to view performance, 10% of the mailing list didn’t even receive it. What gives? The emails you spend so much time strategizing about, crafting, and scheduling aren’t worth much if they don’t actually reach your target audience.
You Cant Manage What Y0u Don’t Measure, Accurately
One truly essential marketing measure that many marketers either ignore or don’t understand is email deliverability. But what is it? Simply stated, deliverability is the email’s ability to reach recipients’ inboxes rather than a “junk” or “promotions” folder. And if you aren’t measuring this, then you can’t manage your email program.
Remember that simply because an email is sent, doesn’t mean it is delivered to a person’s inbox. To learn why and how to remedy this, read the full article at MarketingProfs.com
- 17 Jul
New Report: Timing Matters for Email Marketing Success
by Dan L. Hoff
Email marketing is an ever-shifting landscape. What workd last year may not work now. And for that matter, what we used last month may no longer be generating the results we want and need from our campaigns.
Change is the Only Constant Here
It is a space that takes a constant flow of insights. And what better way to gain those insights than to simply look at how things are performing? And that is exactly what Campaign Monitor did.
They reviewed the performance of over 30 billion – yes, that is billion with a B – emails across 4.2 million campaigns sent last year. And the report [view original report] revealed some interesting new trends. Some of which seem to conflict with what we may have been using as current best practices.
So, What’s in it for Me?
The report looked at the full range of standard email marketing metrics, including best day to send, click-though performance and open rates. Then used those stats to actually establish a set of industry benchmarks. From there, they went on to actually explain exactly how we can use those benchmarks to improve our marketing programs.
They did observe some of the more obvious points. For example, they noted that emails need to have a clear call to action and that they be easy to read. After all, people are busy and may very likely be reading your message in a non-business setting. And we need to avoid big blocks of text that make it difficult to read. Plus, it is still important to keep the focus on the customer, not your product, to keep them engaged.
To see all of the data and to gain insights into applying the research to your individual email programs, read the Ultimate Email Marketing Benchmarks for 2019 report at CampaingMonitor.com
- 13 Jul
29 Email Deliverability Tips You Must Know
Your probably spend a lot of time drafting poignant email copy. After all, you design wonderfully branded email templates and craft succinct and enticing email subject lines. All desiged to get open rates and click-through rates skyrocketing.
If An Email Falls in the Forest . . . ?
But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? There are a host of things that can prevent your email from ever reaching someone’s inbox. Today, there are even more stringent laws and increasingly sophisticated spam filters. And that means that it’s to your benefit to know everything that can affect your email’s deliverability.
If steering clear of legal trouble isn’t enough to convince you, squeezing more ROI out of your email marketing efforts certainly should. Learn the things you should absolutely never do in your email marketing if you want your messages to be successfully delivered, at HubSpot.com
- 30 May
New Research: How Are Email Response Rates Trending?
from Marketing Charts
We know that for businesses, email remains one of the central tools of the trade. That fact was brought out by some research by Ascend2 earlier this year. In that they found that while email marketers not only name increasing engagement as their top priority, they also say it is their greatest challenge.
But in new research from Epsilon, there are some even more worrisom trends. It seems that email click-through rates have declined for business-as-usual emails. And, this decline is beeing seen across a broad range of industry segments and both B2B and B2C markets. This is according to their latest email and benchmark trends report [download page].
To see the highlights of the report and for an opportunity to see the origical report, read the full article at MarketingCharts.com.
- 29 May
New Data: Email Spam Benchmarks for 27 Industries
by Ayaz Nanji
If you are in business, you probably send out email offers and promotions. In fact, email has become a natural part of business. So much so that we all don’t really stop to think of what happens to that email very often. And we simply push-n-pray and hope for a good return rate.
S0, What Happens to Your Email Once You Hit “Send”?
But, as a business, it is increasingly important to know what proportion of emails sent by marketers end up in consumers’ spam folders. And we need to know what proportion is flagged as spam. And what proportion is flagged as not spam by recipients?
To find out Return Path recently took a look at these factors for 27 industries in various verticals. And to see what they found and for an opportunity to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 13 May
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
There is a common human behavioral tendency called decisions paralysis. Simply stated, this is manifested when buyers are confronted with too many choices, the result, in most customers, is to not buy.
To Decide, Or To Not Decide. That is The Question . . .
Decision paralysis also applies to your email marketing as well. If you give your subscribers too many options, they won’t know what you want them to do or where they should click. The best advice, in that case instead, is to focus on the Rule of One. This rule essentially states that every promotion must contain four essential elements for success.
To learn more, read the full article at MarketingProfs.com
- 03 May
6 Super Effective Ways to Up Your Video Email Marketing Game
We all know how effective and captivating video is in marketing. According to HubSpot, 87% of businesses use video as a marketing tool in some capacity. If you are one of those marketers who has played it safe with video keeping your content limited to website landing pages and social platforms, it’s time to marry these two beautiful marketing tools.
What is video email marketing?
Video email marketing does not necessarily mean that your email receivers will be playing videos without leaving their inboxes. In fact, marketers often use video email marketing in the capacity of linking a video thumbnail image within an email to a landing page where the video lives.
While adding a video component to your email marketing workflows might seem like extra work, this post will show you that marrying video and email is worth the added effort. Before you know it, your email metrics will be going off-the-charts! So, to learn how, read the full article at WordStream.com
- 27 Apr
How to Create Response-Boosting Cold Emails
by Will Cannon
Forget what you have heard. Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale.
No Mo’ Same-O, Same-O
But the same old “tried and true” will no longer work. Now buyers expect more. They respond differently. And by using segment-specific email copy, you’re going to have a much easier time getting your prospect’s attention and enticing them to open your email.
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 18 Apr
2018 Metrics Show Some Email Deliverability Improvement
from Marketing Charts
According to an analysis released last year by Return Path, some 15% of US marketing emails fail to reach the inbox, Now that may seem to be bad news. But, in fact, this figure is an improvement from 2017’s rate of 23%.
Not Time to Relax Quite Yet
But that doesn’t mean that marketers can’t afford to rest on their laurels. After all, there are still some verticals that are still experiencing poorer performance. So, to address this, Return Path has once again benchmarked its data [download page].
This recent study provides a host of updated yardsticks across several metrics that can act as indicators for sender reputation. And to see some highlights across these indicators, read the full article at MarketingCharts.com
- 16 Apr
8 Email List Building Tactics for Small Businesses Marketing Success
by Rukham Khan
The current competitive landscape dictates that to survive, you must keep growing. And, with that in mind, businesses of all types and sizes employ all sorts of strategies and tactics to sustain and even accelerate their growth.
Email: Still the Go-To Business Building Tool
Even after all these years, one of the most successful and proven methods for growing small businesses has been through email. But that means you need to do list building. We all know that having a quality email list offers lots of advantages. An good and receptive email list gives you direct access to the people who actually want to hear from your business.
But, that’s where the hard part comes in. Contrary to what you may think, building email lists for small businesses can be an inexpensive but effective strategy to grow your business. So, to help you get started, here are eight ways that you can build email lists to grow your small business at WordStream.com
- 01 Apr
Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business
by Zac Johnson
As the saying goes, today, the only constant is change. And, in the business world this can be a life-and-death matter. What can you expect to happen if your business doesn’t adapt to the changes within its own industry? Well, it’s probably destined to fail.
Is This Simply Deja Vu All Over Again?
This adaptation-fail is something we continue to see time and time again with offline businesses. Especially for those that never fully make the move to online. And for both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology. You also need to make sure these advancements are actually working for you as well.
One clear observation that businesses of all types should be focusing their efforts on, is how this ‘brave new world’ of digital can be leveraged for their success. There is actually a term for all of this. It is called ‘digital adoption‘. To find out you can make all this work for your business, read the full article on Jeff Bullas’s Blog.
- 29 Mar
9 Expert Tips For Perfecting Email Open Rates
In today’s highly competitive world of online communication, every email you send competes against hundreds of other email messages at any given time. But they also are up against a dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox.
Great. So How Can You Do That, You Ask . . . ?
Well, first off, lets start with your subject line. If it’s not interesting enough to catch their attention in a fraction of a second, you might not have a second chance. Then, you won’t get your message across. And besides, if you regularly practice email marketing, ineffective subject lines can noticeably harm your open rates. And then, consequently your potential revenue.
But that only scratches the surface of the issues that can hinder your email marketing success. And to help you our, here are 9 Expert Tips For Perfecting Email Open Rates on Jeff Bullas’s Blog.