- 30 May
New Research: How Are Email Response Rates Trending?
from Marketing Charts
We know that for businesses, email remains one of the central tools of the trade. That fact was brought out by some research by Ascend2 earlier this year. In that they found that while email marketers not only name increasing engagement as their top priority, they also say it is their greatest challenge.
But in new research from Epsilon, there are some even more worrisom trends. It seems that email click-through rates have declined for business-as-usual emails. And, this decline is beeing seen across a broad range of industry segments and both B2B and B2C markets. This is according to their latest email and benchmark trends report [download page].
To see the highlights of the report and for an opportunity to see the origical report, read the full article at MarketingCharts.com.
- 29 May
New Data: Email Spam Benchmarks for 27 Industries
by Ayaz Nanji
If you are in business, you probably send out email offers and promotions. In fact, email has become a natural part of business. So much so that we all don’t really stop to think of what happens to that email very often. And we simply push-n-pray and hope for a good return rate.
S0, What Happens to Your Email Once You Hit “Send”?
But, as a business, it is increasingly important to know what proportion of emails sent by marketers end up in consumers’ spam folders. And we need to know what proportion is flagged as spam. And what proportion is flagged as not spam by recipients?
To find out Return Path recently took a look at these factors for 27 industries in various verticals. And to see what they found and for an opportunity to download the original report, read the full article at MarketingProfs.com
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- 13 May
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
There is a common human behavioral tendency called decisions paralysis. Simply stated, this is manifested when buyers are confronted with too many choices, the result, in most customers, is to not buy.
To Decide, Or To Not Decide. That is The Question . . .
Decision paralysis also applies to your email marketing as well. If you give your subscribers too many options, they won’t know what you want them to do or where they should click. The best advice, in that case instead, is to focus on the Rule of One. This rule essentially states that every promotion must contain four essential elements for success.
To learn more, read the full article at MarketingProfs.com
- 03 May
6 Super Effective Ways to Up Your Video Email Marketing Game
We all know how effective and captivating video is in marketing. According to HubSpot, 87% of businesses use video as a marketing tool in some capacity. If you are one of those marketers who has played it safe with video keeping your content limited to website landing pages and social platforms, it’s time to marry these two beautiful marketing tools.
What is video email marketing?
Video email marketing does not necessarily mean that your email receivers will be playing videos without leaving their inboxes. In fact, marketers often use video email marketing in the capacity of linking a video thumbnail image within an email to a landing page where the video lives.
While adding a video component to your email marketing workflows might seem like extra work, this post will show you that marrying video and email is worth the added effort. Before you know it, your email metrics will be going off-the-charts! So, to learn how, read the full article at WordStream.com
- 27 Apr
How to Create Response-Boosting Cold Emails
by Will Cannon
Forget what you have heard. Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale.
No Mo’ Same-O, Same-O
But the same old “tried and true” will no longer work. Now buyers expect more. They respond differently. And by using segment-specific email copy, you’re going to have a much easier time getting your prospect’s attention and enticing them to open your email.
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- 18 Apr
2018 Metrics Show Some Email Deliverability Improvement
from Marketing Charts
According to an analysis released last year by Return Path, some 15% of US marketing emails fail to reach the inbox, Now that may seem to be bad news. But, in fact, this figure is an improvement from 2017’s rate of 23%.
Not Time to Relax Quite Yet
But that doesn’t mean that marketers can’t afford to rest on their laurels. After all, there are still some verticals that are still experiencing poorer performance. So, to address this, Return Path has once again benchmarked its data [download page].
This recent study provides a host of updated yardsticks across several metrics that can act as indicators for sender reputation. And to see some highlights across these indicators, read the full article at MarketingCharts.com
- 16 Apr
8 Email List Building Tactics for Small Businesses Marketing Success
by Rukham Khan
The current competitive landscape dictates that to survive, you must keep growing. And, with that in mind, businesses of all types and sizes employ all sorts of strategies and tactics to sustain and even accelerate their growth.
Email: Still the Go-To Business Building Tool
Even after all these years, one of the most successful and proven methods for growing small businesses has been through email. But that means you need to do list building. We all know that having a quality email list offers lots of advantages. An good and receptive email list gives you direct access to the people who actually want to hear from your business.
But, that’s where the hard part comes in. Contrary to what you may think, building email lists for small businesses can be an inexpensive but effective strategy to grow your business. So, to help you get started, here are eight ways that you can build email lists to grow your small business at WordStream.com
- 01 Apr
Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business
by Zac Johnson
As the saying goes, today, the only constant is change. And, in the business world this can be a life-and-death matter. What can you expect to happen if your business doesn’t adapt to the changes within its own industry? Well, it’s probably destined to fail.
Is This Simply Deja Vu All Over Again?
This adaptation-fail is something we continue to see time and time again with offline businesses. Especially for those that never fully make the move to online. And for both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology. You also need to make sure these advancements are actually working for you as well.
One clear observation that businesses of all types should be focusing their efforts on, is how this ‘brave new world’ of digital can be leveraged for their success. There is actually a term for all of this. It is called ‘digital adoption‘. To find out you can make all this work for your business, read the full article on Jeff Bullas’s Blog.
- 29 Mar
9 Expert Tips For Perfecting Email Open Rates
In today’s highly competitive world of online communication, every email you send competes against hundreds of other email messages at any given time. But they also are up against a dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox.
Great. So How Can You Do That, You Ask . . . ?
Well, first off, lets start with your subject line. If it’s not interesting enough to catch their attention in a fraction of a second, you might not have a second chance. Then, you won’t get your message across. And besides, if you regularly practice email marketing, ineffective subject lines can noticeably harm your open rates. And then, consequently your potential revenue.
But that only scratches the surface of the issues that can hinder your email marketing success. And to help you our, here are 9 Expert Tips For Perfecting Email Open Rates on Jeff Bullas’s Blog.
- 27 Mar
The Ultimate List of Email Marketing Stats for 2019
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.
You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be.
Email marketing stats
- 93% of B2B marketers use email to distribute content.
- Active email accounts are expected to hit 5.6 billion by 2019.
- 83 percent of B2B companies use e-newsletters as part of their content marketing program.
- 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
- It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.
- Mobile opens accounted for 46 percent of all email opens.
- 35% of business professionals check email on a mobile device.
- Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent.
- 73 percent of millennials prefer communications from businesses to come via email.
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
- 99% of consumers check their email every day.
- 80% of business professionals believe that email marketing increases customer retention.
- 59% of respondents say marketing emails influence their purchase decisions.
- The most opened emails relate to hobbies, with an open rate of 27.35 percent.
- >59% of marketers say email is their biggest source of ROI.
- 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.
- Marketers who use segmented campaigns note as much as a 760% increase in revenue.
B2B Email Marketing Statistics
1. 93% of B2B marketers use email to distribute content. (Content Marketing Institute, 2017)
2. Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)
3. 83 percent of B2B companies use enewsletters as part of their content marketing program. (Imaginepub.com, 2017)
4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute, 2017)
5. It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)
Mobile Email Marketing Statistics
6. Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
7. 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
8. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)
Demographic Email Marketing Statistics
9. 73 percent of millennials prefer communications from businesses to come via email. (Adestra, 2016)
10. More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands (Campaign Monitor, 2017).
11. 99% of consumers check their email every day. (DMA Insights, 2017)
B2C Email Marketing Statistics
12. 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
13. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
14. The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
15. 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
Email Marketing Best Practices Statistics
16. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
17. Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
- 23 Mar
What Are The Most Effective Email Re-Engagement Campaigns?
from Marketing Charts
Inspite of all the proclomations to the contrary, email remains the go-to marketing channel for many organizations. And that is with good reason. Study after study show that a vast majority of consumers prefer email for brand communications. And current projections indicating that by 2021, there will be more than 4.1 billion email users worldwide.
So, clearly, organizations must prioritize email to maintain its effectiveness. But simply becuase we have documented proof that email has worked well, doesnt mean it continues. As example, we know that engagement remains the key to getting email into subscriber inboxes. However, now we need to know exactly what it is that drives this critical factor in email success.
And that is exactly what this latest Return Path report [download page] looks into. Even with a high rate of effectiveness, marketers still must deal with inactive email subscribers. But more than half of respondents said they do not actively try to re-engage inactive subscribers. And of those who do create targeted campaigns for re-engagement, they reveealed that the path to re-engagement worked best with free resource offers.
To see more of the data, additional insights and to download the original report, read the full article at MarketingCharts.com
- 21 Mar
How to Keep Your Email Marketing Strategy Relevant to Millennials
It is important to reach your customers through more than one channel. That is an undisputed fact. But, if you market to Millennials, you probably think they are more likely to engage with an Instagram post or a Facebook ad than email.
If That’s What You Think, You’re Missing Out
Don’t be fooled. Email marketing, when it’s done correctly, still holds sway for brands. And of you want to maintain customer relationships, engage audiences, or make sales, email works. This holds even in an era of the rise of social media and search engine marketing. Email is still a highly effective and popular marketing tool, even with Millennials.
In fact, according to studies, 61% of consumers overall enjoy receiving promotional emails weekly. But how can businesses use emails effectively to market to the most tech-savvy group out there. How can it reach Millennials? To find out, read the full article at MarketingProfs.com
- 05 Mar
B2B Email: Customers Crave Curated and Customized Content
Today, B2B marketers who rely upon email marketing are facing some huge challenges. Long gone are the days of batch and blast. Now, challenged by expectations in the market, we need to personalize email content, making it relevant to the recipient. And that means going way beyond just dropping someone’s name in the subject line and calling it customization. It means giving them what they want.
It All Comes Down to Creating Relevant Content
Relevant content that people crave is crucial to your email campaign success. But, many brands still have a hard time generating content at scale to fuel their B2B email marketing initiatives. And if you don’t have the content, or it isn’t something people want, then your campaigns simply don’t yield the results you need.
In this article, Beth Negus Viveiros, Managing Editor at ChiefMarketer Networks, gives some interesting insights into B2B email marketing. She looks at how curated and customized content can impact email success. So, to learn how you can make it work for you , read the full article at Chief Marketer.
- 27 Feb
How to Get More Email Subscribers from your Social pages
by Sian Jaylo
Let’s start with a couple of assumptions. The first, email is not dead. And then secondly, email is a very important marketing tool for your business.
And when you consider that, according to MarketingSherpa, 75% of social media users claim that email is still the best way for companies to communicate with them, the value of email becomes even more obvious. Furthermore, studies from WordStream show that consumers who purchase products through email spend 138% more than those that don’t. And email subscribers are 3x more likely to share a business’s content on social media when compared to leads from other platforms, says QuickSprout.
So, why not leverage your business’s social media reach to realize the amazing potential of email marketing? That’s not to say it’s a simple task. Instead, using your social media to build email subscriptions requires a well thought out strategy and great execution. To learn more, read the full article at DrumUp.
- 24 Jan
9 Powerful Ways To Combine Social Media and Email Marketing
Social media marketing is great for reaching new people. And email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct
Research indicates that customers need to encounter a brand up to 12 times before making a purchasing decision. And we know that companies that integrate email with social media marketing can benefit. In fact, they can achieve that milestone even sooner. Plus, in the process, they can build stronger customer loyalty, drive deeper engagement and generate higher brand recognition.
Pretty cool, huh?
So how about taking the best of both worlds. It’s fairly simple to make them work in tandem in a cost-effective way. And here are some tips to get you started at Jeffbullas’s Blog.
- 11 Jan
Email Benchmarks: Almost Half of New Subscribers Churn Within A Year
from Marketing Charts
According to a recent study on subscriber engagement from Return Path [download page], on average, 44% of new subscribers will churn within 12 months. And this means that close to half churn within the first year of being on a list,.
The study did show the importance of engaging customers as soon as possible. If contact is made in the first month, just over a third of subscribers to program email lists are lost. And that makes Welcome campaigns even more critical to email program success.
To see more of the data and insights, read the full article at MarketingCharts.com
- 17 Dec
16 Quick Tips to Maximize Your Value From Cold Emailing
by Reshu Rathi
Cold emailing has largely become a black hat strategy. After all, nobody likes to send them or receive them. But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.
Why? Because getting people to respond to an ice-cold email is tough.
The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel. But, optimizing cold emails doesn’t just mean adding recipients first name in the email. Even though that helps. However, you’ve got to show your recipients that you’ve put work into understanding them and their issues.
So, here are a few tried and tested strategies that you can use to get better returns from cold emailing on Jeffbullas’s Blog.
- 12 Dec
Four Steps to Ensure Your Email Campaigns Work
by Nora Snoddy
A common fallacy regarding email programs is that once you set them up, you’re done. The idea is that they are, and should be, self-sustaining. But, that couldn’t be farther from the truth.
Your email marketing demands regular maintenance. It needs consistent attention. And it needs a persistent desire to create a more meaningful connection between brand and customer. Those are prerequisites to a successful and profitable email program.
But How Can You Get There?
Make sure your email campaigns actually work as you’d like them to. Take these four steps outlined at MarketingProfs.com
- 11 Dec
5 Steps to Grow Your Small Business with Cold Email
by Sujan Patel
Cold email shouldn’t be confused with spam emails. Spam emails are sent to countless addresses at once, without researching the relevancy of the recipient or confirming that the email address itself even exists.
In contrast, a cold email is generally sent to a qualified prospect. And that means that at least some research has been done on whether the recipient is a fit. And that email address has been confirmed.
But does cold email work? And is it worth it? In short: Yes.
89% of marketers say that email is their primary channel for lead generation, and for good reason. Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. So, here’s how small businesses can start leveraging cold email to grow their business in five simple steps at WordStream.com
- 08 Dec
What Sender Reputation Means for Your Email Marketing
In email marketing, breaking through the noise has never been more challenging. More than 280 billion emails are sent each day. And that number is projected to skyrocket to 333 billion by 2022. So, even if you spend hours crafting the perfect email, all that effort may go unnoticed. That’s because roughly 20% of all emails never actually make it to the intended recipient.
It Takes More Than Just Another “Pretty Design”
Though much is made of the content of an email or its design, sender reputation holds plenty of power over where an email ends up. The stronger your reputation, the better the chance your email will reach its expected destination.
So if you are wondering what’s the best way to avoid falling victim to the dreaded spam folder? Try zeroing in on your reputation. And to get you started, here are a few steps you can take to enhance your brand’s reputation—and, ultimately, improve email deliverability at MarketingProfs.com
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