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- 12 Dec
Four Steps to Ensure Your Email Campaigns Work
by Nora Snoddy
A common fallacy regarding email programs is that once you set them up, you’re done. The idea is that they are, and should be, self-sustaining. But, that couldn’t be farther from the truth.Your email marketing demands regular maintenance. It needs consistent attention. And it needs a persistent desire to create a more meaningful connection between brand and customer. Those are prerequisites to a successful and profitable email program.
But How Can You Get There?
Make sure your email campaigns actually work as you’d like them to. Take these four steps outlined at MarketingProfs.com
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- 11 Dec
5 Steps to Grow Your Small Business with Cold Email
by Sujan Patel
Cold email shouldn’t be confused with spam emails. Spam emails are sent to countless addresses at once, without researching the relevancy of the recipient or confirming that the email address itself even exists.In contrast, a cold email is generally sent to a qualified prospect. And that means that at least some research has been done on whether the recipient is a fit. And that email address has been confirmed.
But does cold email work? And is it worth it? In short: Yes.
89% of marketers say that email is their primary channel for lead generation, and for good reason. Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. So, here’s how small businesses can start leveraging cold email to grow their business in five simple steps at WordStream.com
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- 08 Dec
What Sender Reputation Means for Your Email Marketing
In email marketing, breaking through the noise has never been more challenging. More than 280 billion emails are sent each day. And that number is projected to skyrocket to 333 billion by 2022. So, even if you spend hours crafting the perfect email, all that effort may go unnoticed. That’s because roughly 20% of all emails never actually make it to the intended recipient.
It Takes More Than Just Another “Pretty Design”
Though much is made of the content of an email or its design, sender reputation holds plenty of power over where an email ends up. The stronger your reputation, the better the chance your email will reach its expected destination.
So if you are wondering what’s the best way to avoid falling victim to the dreaded spam folder? Try zeroing in on your reputation. And to get you started, here are a few steps you can take to enhance your brand’s reputation—and, ultimately, improve email deliverability at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
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- 03 Dec
A Surprising Cold Email Practice That Works
Increasingly, clients are opening emails based on curiosity about what’s inside the email — not anticipation of value they’ll receive. Likewise, prospects are replying to cold messages based on curiosity, not value received in the message. Nor, for that matter, in anticipation of the value in a meeting.Great. But How Does This Work?
Instead of asking for a meeting, help prospects ask you for a discussion by piquing their interest in one. Not by offering value. But, rather, by being vague. Simply pique their interest in a discussion.
This helps your message stand out from the pack. It’s unusual in how it breaks the typical cold email best practice (pushing value) pattern. And to see how to put it to work for you, read the full article at TargetMarketing.com
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- 08 Nov
An Effective Email Follow-up Tactic for Unresponsive Prospects
We love when successful meetings happen. But then prospects stop responding to emails and voicemails. It makes no sense. Because when good meetings end, prospects are enthusiastic. They show interest in meeting again to go deeper into your solution to their challenge. But suddenly, and without reason, crickets. Now what? Time for an effective email follow-up for unresponsive prospects.What if you sent an email follow-up provoking them to define and explain their position to you? What if that same email message offered them a feeling of safety and control over the conversation?
This might sound too good to be true. But, there actually is an email follow-up tactic working very well lately. To learn what it is and how it works, read the full article at TargetMarketingMag.com
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- 02 Nov
Five Email Deliverability Myths Debunked
by Tim Moore
Increasing email engagement is marketers’ top priority. Plus, it remains their top challenge. And what complicates this is that it may be email deliverability issues that are undermining their efforts.
And for years we have been told that the path to better email engagement is paved with witty subject lines and colorful design. However, this is not so. In fact, no amount of clever wordsmithing or quick fixes to appearance will mend that fundamental block to engagement. The issue is poor deliverability.
And when that happens, it’s not a pretty sight…
So here’s a list of five of the most dubious myths marketers need to unsubscribe from. To learn how to increase email deliverability and obtain better email results, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
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- 01 Nov
Better B2B Email—10 Quick Tips
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.
Hart—a senior writer, content marketing at life sciences supply chain solution TraceLink—noted that above all, marketers must test and keep the metrics in mind. This is especially important if they want to achieve email nirvana. “Track everything,” she says. “Know what people clicked and when they clicked. Track it all.”
So, what else did she say? Read the full article on ChiefMarketer.com to find out and to learn her 10 quick tips on how to achieve Better B2B Email.
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- 25 Oct
Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms
In 2017, there were 3.7 billion email users across the globe. And that number is expected to reach 4.3 billion by 2022. So with half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.But it all Comes Down to Your Email Sign Up Form
But if you don’t know who they are then how can you reach them? And that means that your email sign up forms are the first step you want your prospects to take. They are a simple, efficient and effective way to obtain leads, create more conversions, and increase your overall sales.
So how can you attract people to your email list? And, how can you convince them to fill out your form? There are a few important steps. But it all starts with an email sign up forms first. And to learn how and see some great examples, read the full article at HubSpot.com
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- 10 Oct
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
by Erik Devaney
We’ve all heard it before. How important it is for you to make a good first impression. And, as it turns out, the “make a good first impression” principle holds true not only in face-to-face encounters. But it holds in email interactions as well.Your Second Chance for a Good First Impression
A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. So, to help ensure you’re making the best first impression possible, the people at HubSpot rounded up some examples of standout welcome emails from brands big and small at HubSpot.com
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- 02 Oct
The Most Effective Lead Nurturing Tactics
by Ayaz Nanji
Now, this may not come as a surprise. But, according to recent research [download available] from Ascend2, marketers say that there are two tactics that work the best.It seems that email and content marketing are still considered the most effective tactics for driving prospects through the sales pipeline. And they are considered the top tools to drive those leads toward conversion/revenue. And that is by a wide margin as well.
The report was based on data from a survey conducted in July 2018 among 229 marketing influencers. And to see the data and to download a copy of the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
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- 01 Oct
Incorporating Email Personalization in Your ABM Strategy to Boost Engagement
by Kevin George
Today, email is not just about promoting your brand offerings. Now, it’s about giving your subscribers a more personalized and relevant experience. But, this is not a new concept. However, it is still a new idea for Account Based Marketing.Email Marketing + ABM, a Match Made in Marketing Heaven
Separately email personalization and account based marketing are powerful tools for B2B marketers. But, combined, they can be an explosive force for your conversion rate.
Email personalization, in it’s simplest form is all about sending the most relevant information to your prospects, customers and subscribers at the most suitable time. And, account-based marketing (ABM) focuses on targeting the most relevant audience to market your brand. That means that by combining personalized emails with ABM strategy, you will be able to boost engagement and get the desired results.
So, to learn the ways to build a successful ABM strategy by incorporating personalization into your email campaigns and its benefits, read the full article on the Marketo Marketing Blog.
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- 18 Sep
7 Scientifically Proven Ways to Get More Clicks on Your Content
As marketers, before we can create interest and compel action, we must get our audience’s attention. And when it comes to content, that’s the job of the headline copy, which can take many forms. It can be the subject line of an email. It can be the title of an article or press release. Or, it can even be the first sentence of hand-written note.The headline is the most important sentence on the page
“On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Modern Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.” Point being, make your first words good. Make them so good — so relevant and valuable — that they can’t be ignored.
This is the only way to ensure that the rest of your message gets consumed. But, how to make your first words too good to ignore? To learn how, read the full article at HubSpot.com.
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- 14 Sep
How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services
by Jawad Khan
Email list subscribers are the biggest asset for any blog or business, on- or off-line. They’re your qualified sales leads. And, it’s much easier to build relationships, generate regular returning traffic and make repeat sales to a list of people already interested in what you do or sell.Those are your subscribers and are far more valuable as compared to normal visitors. So, it is – or should be – a high priority to know how to grow an email list. But, even with the rise in popularity of social media and other marketing channels, email marketing still remains one of the most effective ways of reaching your prospects.
So how do you take advantage of this? If your answer is email list building, you’re only partially correct. And to discover the full answer, read the full article on Jeff Bullas’s Blog.
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- 13 Aug
An Unusual, But Effective Lead Follow-Up Best Practice
Congratulations! You convinced a potential customer to download content from your website. Then another, and another. You developed a list.Your sales lead follow-up best practice probably even includes a drip email sequence. You send follow-ups enticing prospects to engage. And you “add value.” You educate. And you nurture. So how many conversations with buyers result? Not many in most cases.
But why does this happen? And what can you do instead, if this isn’t working? Here is the post An Unusual, But Effective Lead Follow-Up Best Practice appeared first on TargetMarketing.com
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- 28 Jul
10 Tips to Find Your Best B2B Prospects
by Ruth Stevens
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads — with an emphasis on quality leads — are their primary goal. And, as a top priority, it also consumes most of their time, energy and resources.And with this comes the struggle to find good prospects that can become quality leads. Where to look? How to search for them? And, what are the top tools and techniques that are working to find B2B prospects today?
To help you out, here are 10 Tips to Find Your Best B2B Prospects, on the Biznology.com blog.
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- 24 Jul
Email Benchmarks: 1Q18 Engagement and Subscriber Trends
by Ayaz Nanji
As marketers, we rely upon a range of ‘tools’ to do our jobs. And, chief among those tools for most of us in email. So, it is extremely important that we keep up on what is working and the performance trends for email marketing.“Yes Virginia, There is a Santa Claus”
But, fortunately for us, Yes Lifecycle Marketing runs a quarterly report [download available] that does just that. And their report is no small effort. The report is based upon data gleaned from 7 billion emails sent through their platform. And what they discovered is that while email marketing volume declined, consumer engagement increased in Q1 2018.
So to see all the numbers and trends, read the full article at MarketingProfs.com
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- 19 Jul
4 Email Marketing Hacks That Will Help You Stand Out From Your Competition
So you’re a digital marketer. Now I’m willing to bet that you (or your company) already use email marketing. In fact, you probably rely upon it as a key tool in your marketing toolbox.
Well, you’re in good company then.
Email remains, even to this day, the best marketing tool available. It still ranks #1 in the list of methods or tactics used by businesses. And this reliance on email is not without good reason. Not only is email marketing an extremely low-cost marketing tool, it’s also the one that offers the best bang for your marketing buck. According to a study by The Relevancy Group, Q2 of 2017 saw 21% of revenues for businesses come from email marketing alone.
That double digit figure however, doesn’t come with bland ol’ emails that look exactly like the previous one. So, here are a few things you must look out for if you want each one of your emails to create an impact and bring in conversions in this article at Jeffbullas’s Blog.
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- 06 Jul
5 Simply Awesome Email Automation Funnels To Build Today
by Aaron Agius
How much importance do you place on leveraging your email list? A little? A lot? Do you send out a monthly news round-up? Notify your contacts when you release new products or roll out updates? Or wish your subscribers a happy birthday?While there’s nothing wrong with any of these, you could be making your email list work a lot harder for you. How? By creating email marketing automation funnels.
Email automation funnels use triggers to send out emails when a particular action or series of actions occur. The complexity of creating these funnels can vary. They can range from the simple “welcome” email to an email that targets visitors after they’ve completed a very specific set of actions that deems them “ready” to convert.
So, if you are you ready to get started, then here’s five simple email marketing automation funnels you can build today in this article on Jeffbullas’s Blog.
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- 29 Jun
The Ultimate Guide to Email Marketing
Can you imagine it? The first marketing email was sent in 1978. And, surprisingly to the senders, it resulted in $13 million in sales. It was that email that kicked off what has become one of the most highly used marketing channels even to this day. But, given its early beginnings, email isn’t as shiny as some newer channels like messaging and social. But it is an effective way to build an owned audience that gets results.And, no, email isn’t dead. And, email marketing isn’t spam.
Even to this day, email remains one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. It is a tool. And like any tool, if used properly, its and asset to your business. You need to use this tool to build upon an existing relationship with every person on your list by providing relevant, valuable information that will help them take action on their goals.
But, email marketing isn’t just about you, or your company. It’s about your customer. So, to see why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively read the full article at HubSpot.com
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- 22 Jun
Sender Reputations Have A Strong Impact on Email Performance and Here’s How
from Marketing Charts
Email providers are increasingly making life more difficult for spammers. But still not impossible. It seems that just one-quarter of emails in 2017 came from the least reputable senders. And that’s down from 60% of messages in 2012.Send Score, Scores Again . . .
This according to Return Path, which has released its latest benchmark report on the state of email reputation. Each year, they run an evaluation based upon their Send Score system. Sender Score is Return Path’s free reputation calculation service. Send Score ranks senders reputation on a scale of 0-100 rating.
To arrive at its conclusions, Return Path analyzed more than 6 trillion emails. The study focused on those sent last year from IP addresses whose Sender Score was calculated, and whose subscriber engagement and inbox placement data were available for analysis. To see more of the data and access the original benchmark report, read the full article at MarketingCharts.com
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