- 13 Aug
What You Need to Know About Email Deliverability
You click send. And your marketing email is off on its journey into subscribers’ inboxes. But when you go back to view performance, 10% of the mailing list didn’t even receive it. What gives? The emails you spend so much time strategizing about, crafting, and scheduling aren’t worth much if they don’t actually reach your target audience.
You Cant Manage What Y0u Don’t Measure, Accurately
One truly essential marketing measure that many marketers either ignore or don’t understand is email deliverability. But what is it? Simply stated, deliverability is the email’s ability to reach recipients’ inboxes rather than a “junk” or “promotions” folder. And if you aren’t measuring this, then you can’t manage your email program.
Remember that simply because an email is sent, doesn’t mean it is delivered to a person’s inbox. To learn why and how to remedy this, read the full article at MarketingProfs.com
- 06 Aug
A Guide to Using Video in Your Sales Prospecting
Marketers have been facing a drastic decrease in email open and response rates over the past decade. This, according to MailerMailer and SilverPop. In today’s information glut, as consumers become better at filtering marketing messages. And now, email just can’t get the same results it once did.
Breaking Through All the Noise
So how can you make your messages stand out? We know that sales emails are often easily overlooked. But adding video to your emails can give your company the competitive edge.
In this article from MarketingProfs, Mikita Cherkasau explains how video can help with your sales prospecting. And, he also gives us an overview of the software options available on the market and tips on how you can craft your videos. So, read on at MarketingProfs,com
NOTE: A Free Registration pop-up will open on this site and registration may be required to read the full article.
- 17 Jul
New Report: Timing Matters for Email Marketing Success
by Dan L. Hoff
Email marketing is an ever-shifting landscape. What workd last year may not work now. And for that matter, what we used last month may no longer be generating the results we want and need from our campaigns.
Change is the Only Constant Here
It is a space that takes a constant flow of insights. And what better way to gain those insights than to simply look at how things are performing? And that is exactly what Campaign Monitor did.
They reviewed the performance of over 30 billion – yes, that is billion with a B – emails across 4.2 million campaigns sent last year. And the report [view original report] revealed some interesting new trends. Some of which seem to conflict with what we may have been using as current best practices.
So, What’s in it for Me?
The report looked at the full range of standard email marketing metrics, including best day to send, click-though performance and open rates. Then used those stats to actually establish a set of industry benchmarks. From there, they went on to actually explain exactly how we can use those benchmarks to improve our marketing programs.
They did observe some of the more obvious points. For example, they noted that emails need to have a clear call to action and that they be easy to read. After all, people are busy and may very likely be reading your message in a non-business setting. And we need to avoid big blocks of text that make it difficult to read. Plus, it is still important to keep the focus on the customer, not your product, to keep them engaged.
To see all of the data and to gain insights into applying the research to your individual email programs, read the Ultimate Email Marketing Benchmarks for 2019 report at CampaingMonitor.com
- 13 Jul
29 Email Deliverability Tips You Must Know
Your probably spend a lot of time drafting poignant email copy. After all, you design wonderfully branded email templates and craft succinct and enticing email subject lines. All desiged to get open rates and click-through rates skyrocketing.
If An Email Falls in the Forest . . . ?
But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? There are a host of things that can prevent your email from ever reaching someone’s inbox. Today, there are even more stringent laws and increasingly sophisticated spam filters. And that means that it’s to your benefit to know everything that can affect your email’s deliverability.
If steering clear of legal trouble isn’t enough to convince you, squeezing more ROI out of your email marketing efforts certainly should. Learn the things you should absolutely never do in your email marketing if you want your messages to be successfully delivered, at HubSpot.com
- 30 May
New Research: How Are Email Response Rates Trending?
from Marketing Charts
We know that for businesses, email remains one of the central tools of the trade. That fact was brought out by some research by Ascend2 earlier this year. In that they found that while email marketers not only name increasing engagement as their top priority, they also say it is their greatest challenge.
But in new research from Epsilon, there are some even more worrisom trends. It seems that email click-through rates have declined for business-as-usual emails. And, this decline is beeing seen across a broad range of industry segments and both B2B and B2C markets. This is according to their latest email and benchmark trends report [download page].
To see the highlights of the report and for an opportunity to see the origical report, read the full article at MarketingCharts.com.
- 29 May
New Data: Email Spam Benchmarks for 27 Industries
by Ayaz Nanji
If you are in business, you probably send out email offers and promotions. In fact, email has become a natural part of business. So much so that we all don’t really stop to think of what happens to that email very often. And we simply push-n-pray and hope for a good return rate.
S0, What Happens to Your Email Once You Hit “Send”?
But, as a business, it is increasingly important to know what proportion of emails sent by marketers end up in consumers’ spam folders. And we need to know what proportion is flagged as spam. And what proportion is flagged as not spam by recipients?
To find out Return Path recently took a look at these factors for 27 industries in various verticals. And to see what they found and for an opportunity to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 13 May
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
There is a common human behavioral tendency called decisions paralysis. Simply stated, this is manifested when buyers are confronted with too many choices, the result, in most customers, is to not buy.
To Decide, Or To Not Decide. That is The Question . . .
Decision paralysis also applies to your email marketing as well. If you give your subscribers too many options, they won’t know what you want them to do or where they should click. The best advice, in that case instead, is to focus on the Rule of One. This rule essentially states that every promotion must contain four essential elements for success.
To learn more, read the full article at MarketingProfs.com
- 03 May
6 Super Effective Ways to Up Your Video Email Marketing Game
We all know how effective and captivating video is in marketing. According to HubSpot, 87% of businesses use video as a marketing tool in some capacity. If you are one of those marketers who has played it safe with video keeping your content limited to website landing pages and social platforms, it’s time to marry these two beautiful marketing tools.
What is video email marketing?
Video email marketing does not necessarily mean that your email receivers will be playing videos without leaving their inboxes. In fact, marketers often use video email marketing in the capacity of linking a video thumbnail image within an email to a landing page where the video lives.
While adding a video component to your email marketing workflows might seem like extra work, this post will show you that marrying video and email is worth the added effort. Before you know it, your email metrics will be going off-the-charts! So, to learn how, read the full article at WordStream.com
- 27 Apr
How to Create Response-Boosting Cold Emails
by Will Cannon
Forget what you have heard. Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale.
No Mo’ Same-O, Same-O
But the same old “tried and true” will no longer work. Now buyers expect more. They respond differently. And by using segment-specific email copy, you’re going to have a much easier time getting your prospect’s attention and enticing them to open your email.
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 18 Apr
2018 Metrics Show Some Email Deliverability Improvement
from Marketing Charts
According to an analysis released last year by Return Path, some 15% of US marketing emails fail to reach the inbox, Now that may seem to be bad news. But, in fact, this figure is an improvement from 2017’s rate of 23%.
Not Time to Relax Quite Yet
But that doesn’t mean that marketers can’t afford to rest on their laurels. After all, there are still some verticals that are still experiencing poorer performance. So, to address this, Return Path has once again benchmarked its data [download page].
This recent study provides a host of updated yardsticks across several metrics that can act as indicators for sender reputation. And to see some highlights across these indicators, read the full article at MarketingCharts.com
- 16 Apr
8 Email List Building Tactics for Small Businesses Marketing Success
by Rukham Khan
The current competitive landscape dictates that to survive, you must keep growing. And, with that in mind, businesses of all types and sizes employ all sorts of strategies and tactics to sustain and even accelerate their growth.
Email: Still the Go-To Business Building Tool
Even after all these years, one of the most successful and proven methods for growing small businesses has been through email. But that means you need to do list building. We all know that having a quality email list offers lots of advantages. An good and receptive email list gives you direct access to the people who actually want to hear from your business.
But, that’s where the hard part comes in. Contrary to what you may think, building email lists for small businesses can be an inexpensive but effective strategy to grow your business. So, to help you get started, here are eight ways that you can build email lists to grow your small business at WordStream.com
- 01 Apr
Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business
by Zac Johnson
As the saying goes, today, the only constant is change. And, in the business world this can be a life-and-death matter. What can you expect to happen if your business doesn’t adapt to the changes within its own industry? Well, it’s probably destined to fail.
Is This Simply Deja Vu All Over Again?
This adaptation-fail is something we continue to see time and time again with offline businesses. Especially for those that never fully make the move to online. And for both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology. You also need to make sure these advancements are actually working for you as well.
One clear observation that businesses of all types should be focusing their efforts on, is how this ‘brave new world’ of digital can be leveraged for their success. There is actually a term for all of this. It is called ‘digital adoption‘. To find out you can make all this work for your business, read the full article on Jeff Bullas’s Blog.
- 29 Mar
9 Expert Tips For Perfecting Email Open Rates
In today’s highly competitive world of online communication, every email you send competes against hundreds of other email messages at any given time. But they also are up against a dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox.
Great. So How Can You Do That, You Ask . . . ?
Well, first off, lets start with your subject line. If it’s not interesting enough to catch their attention in a fraction of a second, you might not have a second chance. Then, you won’t get your message across. And besides, if you regularly practice email marketing, ineffective subject lines can noticeably harm your open rates. And then, consequently your potential revenue.
But that only scratches the surface of the issues that can hinder your email marketing success. And to help you our, here are 9 Expert Tips For Perfecting Email Open Rates on Jeff Bullas’s Blog.
- 27 Mar
The Ultimate List of Email Marketing Stats for 2019
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.
You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be.
Email marketing stats
- 93% of B2B marketers use email to distribute content.
- Active email accounts are expected to hit 5.6 billion by 2019.
- 83 percent of B2B companies use e-newsletters as part of their content marketing program.
- 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
- It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.
- Mobile opens accounted for 46 percent of all email opens.
- 35% of business professionals check email on a mobile device.
- Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent.
- 73 percent of millennials prefer communications from businesses to come via email.
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
- 99% of consumers check their email every day.
- 80% of business professionals believe that email marketing increases customer retention.
- 59% of respondents say marketing emails influence their purchase decisions.
- The most opened emails relate to hobbies, with an open rate of 27.35 percent.
- >59% of marketers say email is their biggest source of ROI.
- 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.
- Marketers who use segmented campaigns note as much as a 760% increase in revenue.
B2B Email Marketing Statistics
1. 93% of B2B marketers use email to distribute content. (Content Marketing Institute, 2017)
2. Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)
3. 83 percent of B2B companies use enewsletters as part of their content marketing program. (Imaginepub.com, 2017)
4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute, 2017)
5. It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)
Mobile Email Marketing Statistics
6. Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
7. 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
8. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)
Demographic Email Marketing Statistics
9. 73 percent of millennials prefer communications from businesses to come via email. (Adestra, 2016)
10. More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands (Campaign Monitor, 2017).
11. 99% of consumers check their email every day. (DMA Insights, 2017)
B2C Email Marketing Statistics
12. 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
13. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
14. The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
15. 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
Email Marketing Best Practices Statistics
16. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
17. Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
- 23 Mar
What Are The Most Effective Email Re-Engagement Campaigns?
from Marketing Charts
Inspite of all the proclomations to the contrary, email remains the go-to marketing channel for many organizations. And that is with good reason. Study after study show that a vast majority of consumers prefer email for brand communications. And current projections indicating that by 2021, there will be more than 4.1 billion email users worldwide.
So, clearly, organizations must prioritize email to maintain its effectiveness. But simply becuase we have documented proof that email has worked well, doesnt mean it continues. As example, we know that engagement remains the key to getting email into subscriber inboxes. However, now we need to know exactly what it is that drives this critical factor in email success.
And that is exactly what this latest Return Path report [download page] looks into. Even with a high rate of effectiveness, marketers still must deal with inactive email subscribers. But more than half of respondents said they do not actively try to re-engage inactive subscribers. And of those who do create targeted campaigns for re-engagement, they reveealed that the path to re-engagement worked best with free resource offers.
To see more of the data, additional insights and to download the original report, read the full article at MarketingCharts.com
- 21 Mar
How to Keep Your Email Marketing Strategy Relevant to Millennials
It is important to reach your customers through more than one channel. That is an undisputed fact. But, if you market to Millennials, you probably think they are more likely to engage with an Instagram post or a Facebook ad than email.
If That’s What You Think, You’re Missing Out
Don’t be fooled. Email marketing, when it’s done correctly, still holds sway for brands. And of you want to maintain customer relationships, engage audiences, or make sales, email works. This holds even in an era of the rise of social media and search engine marketing. Email is still a highly effective and popular marketing tool, even with Millennials.
In fact, according to studies, 61% of consumers overall enjoy receiving promotional emails weekly. But how can businesses use emails effectively to market to the most tech-savvy group out there. How can it reach Millennials? To find out, read the full article at MarketingProfs.com
- 05 Mar
B2B Email: Customers Crave Curated and Customized Content
Today, B2B marketers who rely upon email marketing are facing some huge challenges. Long gone are the days of batch and blast. Now, challenged by expectations in the market, we need to personalize email content, making it relevant to the recipient. And that means going way beyond just dropping someone’s name in the subject line and calling it customization. It means giving them what they want.
It All Comes Down to Creating Relevant Content
Relevant content that people crave is crucial to your email campaign success. But, many brands still have a hard time generating content at scale to fuel their B2B email marketing initiatives. And if you don’t have the content, or it isn’t something people want, then your campaigns simply don’t yield the results you need.
In this article, Beth Negus Viveiros, Managing Editor at ChiefMarketer Networks, gives some interesting insights into B2B email marketing. She looks at how curated and customized content can impact email success. So, to learn how you can make it work for you , read the full article at Chief Marketer.
- 27 Feb
How to Get More Email Subscribers from your Social pages
by Sian Jaylo
Let’s start with a couple of assumptions. The first, email is not dead. And then secondly, email is a very important marketing tool for your business.
And when you consider that, according to MarketingSherpa, 75% of social media users claim that email is still the best way for companies to communicate with them, the value of email becomes even more obvious. Furthermore, studies from WordStream show that consumers who purchase products through email spend 138% more than those that don’t. And email subscribers are 3x more likely to share a business’s content on social media when compared to leads from other platforms, says QuickSprout.
So, why not leverage your business’s social media reach to realize the amazing potential of email marketing? That’s not to say it’s a simple task. Instead, using your social media to build email subscriptions requires a well thought out strategy and great execution. To learn more, read the full article at DrumUp.
- 24 Jan
9 Powerful Ways To Combine Social Media and Email Marketing
Social media marketing is great for reaching new people. And email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct
Research indicates that customers need to encounter a brand up to 12 times before making a purchasing decision. And we know that companies that integrate email with social media marketing can benefit. In fact, they can achieve that milestone even sooner. Plus, in the process, they can build stronger customer loyalty, drive deeper engagement and generate higher brand recognition.
Pretty cool, huh?
So how about taking the best of both worlds. It’s fairly simple to make them work in tandem in a cost-effective way. And here are some tips to get you started at Jeffbullas’s Blog.
- 11 Jan
Email Benchmarks: Almost Half of New Subscribers Churn Within A Year
from Marketing Charts
According to a recent study on subscriber engagement from Return Path [download page], on average, 44% of new subscribers will churn within 12 months. And this means that close to half churn within the first year of being on a list,.
The study did show the importance of engaging customers as soon as possible. If contact is made in the first month, just over a third of subscribers to program email lists are lost. And that makes Welcome campaigns even more critical to email program success.
To see more of the data and insights, read the full article at MarketingCharts.com