- 01 May
How to Increase B2B Sales With Email Marketing
by Angela White
If your organization focuses on B2B sales and you haven’t yet used email as a tool for marketing, you’re probably missing out on a lot. Regardless of technological advancements, emails still rule the roost. Email is ubiquitous. It is easy to work with. And it can readily contribute significantly to your firm’s revenue.
Even Now, The Numbers are Impressive
Statistics show that the average ROI of emails stands at $38 for every $1 spent. This proves why email is still the preferred choice of most businesses. In fact, email marketing is one of the best B2B sales strategies that can help you reach out to your potential customers, build a better bond with them and convince them to choose your brand over others.
With endless strategies out there to help you with lead generation and sales, why would you opt for emails? To find the answer to this question and even more, read the full article on Jeff Bullas’s Blog.
- 28 Apr
Despite Challenges Email Continues to Drive Purchases
from Marketing Charts
Despite being overshadowed by other channels like social media, email is still one of the most important channels available. And with good reason. A recent report [download page] from Cheetah Digital and Econsultancy illustrates the extent that email remains a strong sales driver.
Email Works, But Still Has Challenges
A survey by Ascend2 found that engagement is still a challenge for email marketing. This study found that only a little more than one-third of US respondents said they are likely to engage with a message that is related to a recent purchase. And only 30% said they were more likely to engage with offers or content in messages that were personalized. And currently only 40% of US respondents choose email as their preferred channel.
So, what does this mean for email marketing? To find out, read the full article at MarketingCharts.com
- 31 Mar
Work Email Behavior: Time, Inbox, and Usefulness Trends
by Ayaz Nanji
Whether at work or at home, email has become the everpresent spectre of life. And it seems that we all have a persistent, almos compulsive, habbit of constantly checking for new email messges.
Times, They are a Changing . . .
However, that seems to be changing in today’s work world. It seems that workers are spending less time checking business as well as personal email. That is even though most still spend several hours each day sorting through their inboxes. This is according to recent research from CMO by Adobe.
Now this may simply seem to be an interesting factoid to see and forget. However, this fact is far more important that that, especially if email is the linchpin of your lead gen and marketing programs.
Survey respondents reported that they spend 209 minutes each day checking work email, on average. That is down from 256 minutes spent checking work email, in 2016. And this can have some serious implications in the world of email marketing.
To learn more about this trend, to see more of the data and to access the original report, read the full article at MarketingProfs.com
- 30 Mar
Some Great Ways to Use Video in Your Email Marketing
Video email marketing can be an incredibly effective strategy for businesses of any size. And the numbers for using video in email are fairly stunning.
Reports show that adding video to email can as much as double your CTR. And who wouldn’t want to double their email response rate?
But, What is video email marketing?
Video email marketing is simply including videos in email marketing. But, while the definition may be simple, actually adding video to your email isn’t. It seems that email services don’t allow directly sending videos, and rightfully so. But, that doesn’t mean there isn’t a “work-around” that gets you to the same place.
So, if you’re unsure about how to do that, we have a quick how-to post on the HubSpot Blog that explains it all.
- 27 Mar
New Study: Email Benchmarks for 19 Key Industries
by Ayaz Nanji
Today almost all businesses use email to communicate regularly. It’s used for marketing, business development, follow up, lead generation and so much more. But there seems to be a tendency for all of us to settle into a rut, of sort when it comes to our email campaigns.
We all tend to fall into a habit of assuming that our emails are working well in our market. After all, we say, “this is how we always have done it”. But that assumes that email is a static point-in-time event. It isn’t.
Email is a Dynamic “Living” Creature
Email lives and breathes and, more importantly, it evolves over time and over space. And if we aren’t aware of that fact, suddenly we face a marketing and sales looming disaster.
So, how can we keep up on the latest success trends for email? Probably the best way is to gauge by measuring our performances against industry benchmarks. And that is exactly what recent research from Campaign Monitor did.
According to their report [see the original report], based upon an analysis of billions of emails sent via the Campaign Monitor platform between January 2019 and December 2019, there are some interesting new trends. They measured clickthrough rates, click-to-open rates, unsubscribe rates and much more across 19 industries. And to see how you and your business measures up against these benchmarks, read the ful artical at MarketingProfs.com
- 24 Mar
Five Ways to Make Email Marketing More Effective
There is a staggering number out there. It seems that nearly 3 billion emails were sent – per day – in 2019. And that means, by any measure, that email is a very crowded space. So to make it really work for you, it must be effective in capturing consumer attention and consent.
Now, for a lot of us, right now we have a lot of contemplative time our hands. So, it’s probably a good time for us to reflect on how we approach to our email programs.
Good Questions to Ask . . .
One way to start is to ask yourself some basic questions. First, are you effectively capturing consumer consent to receive emails and making the most of your interactions with customers and prospects? And, do your emails go to the right people? Is your marketing operation using the most effective targeting techniques? And for a very timely question, are you practicing good list hygiene?
All of these are important questions. And if you depend on email to generate leads and drive revenue, it’s critical to understand how the email marketing environment has evolved. But, more importantly, how to maximize email engagement. So, to gain some answers and to see five tips to consider going forward, read the full article on ChiefMarketer.com
- 16 Mar
Going Old School – Email Marketing
Even though it seems a little old school in the days of virtual reality, artificial intelligence and bots – email marketing is still one of the most effective marketing tactics available to us. A recent study by SmartFocus looked at over 1.4 billion email marketing messages to identify best practices to drive engagement and customer impact.
What Did They Find Out?
What they uncovered is extremely informative and provides a number of clues for email marketing success. One example is that when they looked at the day of the week impact on email campaigns. They discovered that emails sent on Tuesday had click-through rates 30 percent higher than other days.
When you send the email is just one element of a successful email campaign. If you send the wrong content or take the wrong tone, even sending it at the perfect time won’t help. To learn some other best practices that you should keep in mind as you plan your campaign, read the full article at the McLellan Group Blog.
- 11 Mar
Local Email Marketing: A Crash Course
You’ve probably seen the stats before. Email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
Add to that the fact that there are almost four billion email users worldwide. That is huge. That is crazy, right?
Email marketing works for companies with customers all over the globe. But what do you do when you’re working for a local company? One that runs on a much smaller scale? Customers are right in your area, and to make sales, you have to focus on locality.
Enter your solution: local email marketing. All in all, there’s not that much of a difference. This approach takes all of the elements of email marketing and puts a local business spin on it. And to see how you can make it work for you, read the full article on the HubSpot Blog.
- 02 Mar
A Guide to Using Video in Your Sales Prospecting
Marketers have been facing a drastic decrease in email open and response rates over the past decade. This, according to MailerMailer and SilverPop. In today’s information glut, as consumers become better at filtering marketing messages. And now, email just can’t get the same results it once did.
Breaking Through All the Noise
So how can you make your messages stand out? We know that sales emails are often easily overlooked. But adding video to your emails can give your company the competitive edge.
In this article from MarketingProfs, Mikita Cherkasau explains how video can help with your sales prospecting. And, he also gives us an overview of the software options available on the market and tips on how you can craft your videos. So, read on at MarketingProfs,com
NOTE: A Free Registration pop-up will open on this site and registration may be required to read the full article.
- 18 Feb
Pro Tip: How to Successfuly Embed Video in Email
If you’re an email marketer, you may be looking for ways to possibly spruce up your subscription and click-through rates. And video may just be the prescription you are looking for.
A Good Idea, But Beware . . .
Now in theory, it’s a good idea. After all, two-thirds of consumers preferring video over text when learning about new products or services. However, using video in your email can be a tricky proposition. Most major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos. So your subscribers may not be able to watch your video within the email. Or, even worse, they won’t see your email at all, because it’ll end up in their spam folders.
Fortunately, there’s a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. To see how, read all about how to Embed YouTube (or Any Other) Video in Email on the HubSpot Blog
- 12 Feb
What’s The Best Time to Send Email Campaigns?
Timing isn’t everything in email campaigns. But it’s a huge thing. After all, there’s no use in spending hours on a perfect campaign your subscribers won’t open. So, it’s imperative to get timing as right as possible.
The Make Or Break Factor
Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of other factors contribute to a good email campaign, there’s one factor that makes or breaks it. And that one factor is the time you send your email.
For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR. However, when sent Tuesdays at the same time, it earns a 5% CTR. Surprised? Well, there’s more and to learn all of the best times to send email campaigns, read the full article at the HubSpot Blog.
- 11 Feb
2019 Email Benchmarks Study: What Works Now
rom Marketing Charts
Today there is a growing sentiment among marketers that email effectiveness is on a downward slope. But, nothing could be further from the truth. The fact is that the channel remains a digital workhorse.
But that doesn’t mean that it is an easy space to win. More and more brands are battling for attention in the inbox. Most are doing this with an increasing focus on increasing engagement. And that makes its worth taking a look a new email benchmarks from 2019 offered in a new report from Campaign Monitor.
One glaring point of the study is that the average email open rate in the US, across all industries, was 17%. This comes from Campaign Monitor’s analysis of more than 30 billion emails sent globally by its customers. To see all of the data, some probing insights and to see the original report, read the full article at MarketingCharts.com.
- 06 Feb
10 Email Subject Line Formulas to Skyrocket Your Open Rate
You put a lot of effort and time into creating the perfect email content for your subscribers. But, no matter what or how well you write, people may not even see your email. That is, if the subject line doesn’t get them to click on your email.
Breaking Through The Noise and Distractions Ain’t Easy
Today our world is oversaturated with marketing messages, blog posts, and a deluge of content. And in this world full of distractions, it’s hard to get and hold the attention of your email subscribers. Your emails may be getting lost in all the inbox clutter.
And in this environment, the lowley subject line is becoming increasingly important. Especially to any marketing program that relies on email. So, in today’s feature from MarketingProfs, Brahim Belabbes gives us some great tips to help. In the article, he outlines 10 subject line formulas proven to get subscribers to open emails. Read the full article at MarketingProfs.com
- 24 Jan
3 Points About Email Marketing Effectiveness Trends
from Marketing Charts
The Times, They are a Changing
But times – and audiences – change and to stay relevant, email marketing strategies need to mold, evolve and adjust to match the market and continue to work. And the strategies and goals are shifting.
And according to a recent study from Ascend2, [download page] when it comes to goals for email marketing strategies in 2020, there is a shift in priorities taking place. And to see what these shifting priorities are and what they mean, see the full article at MarketingCharts.com
- 15 Jan
Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020
Even today, email marketing remains as one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI. But few of them can actually compete with the tried-and-true approach of email.
Easy to Use. Tough to Master.
Email is relatively simple to use, and it delivers great ROI. But, even though it is easy to use, email is difficult to master if you don’t act on insights that can help deliver impact. And, often, the result of that neglect is beautiful emails, with tempting calls to action, but they get marked as spam and don’t make it to the recipient’s inbox.
As we enter a new year and a new chapter in digital marketing, it’s imperative that your email campaigns reach their intended destination. So here are five best-practices to boost and maintain email deliverability in 2020 at MarketingProfs.com
- 10 Jan
The Email Tactics Used by Senders With High Open Rates
by Ayaz Nanji
Even after all these years, email remains the top performing marketing tool. For small, medium and even enterprise level organizations, email still out-performs all other marketing tools.
But Email is Not a Static State
Rather, email is a dynamic, organic creature that moves, molds, evolves and changes. Since it involves a heavy dependence upon the human factor of the recipient, it is subject to the tides of change.
And the best way to keep up with those changes is to see what tactics work, what fails and the trends between those two points. Then, you can compare your performance against peer benchmarks.
And Who Better to Ask Than Those Who are Finding the Greatest Success
It seems that email senders with higher-than-average open rates are especially likely to rely on three primary techniques. They tend to use delivery optimization, A/B-testing, and reactivation campaigns. That, according to recent research from Validity and Demand Metric.
What did they find? First, most respondents report that their bulk email campaigns have an average open rate of 15% or lower. And the largest share of emailers reported an average open rate of between 11% and 15%. And to see more of the data and for an opportunity to download your copy of the original report, read the full article at MarketingProfs.com.
- 07 Nov
Email Marketing Trends Report: Deliverability Remains A Challenge
from Marketing Charts
A new report [download page] from DemandMetric and Return Path, has some surprising state-of-email insights. It seems that an increased number of marketers say their email marketing effectiveness is holding steady. However, fewer are seeing any increase in its effectiveness.
It might be easy to assume that this performance plateau is due to the fact that email is a long-established channel. However, there are some key differences between sectors. Additionally there are some emerging challenges that are worth noting from the report.
Deliverability Become A Greater Issue; Getting Attention Still Tough
One key take-away is that email marketers still struggle at the inbox. They still need to get their emails into the inbox before they can achieve any other goal. And getting emails seen is a basic but pressing challenge considering that consumers say that few brand emails are even interesting enough to open.
For more of the data, insights and to download a copy of the original report, read the full article at MarketingChats.com »
- 14 Oct
Email Marketing vs. Social Media: Grudge Match or Dream Match?
Some may feel that email marketing and social media marketing are at opposing ends of the marketing spectrum. But, they can work together to benefit your next marketing campaign. Both have their relative strengths and weaknesses. But, in combination, they can make a powerful combination for your marketing.
On The One Hand . . .
Social media marketing, on the one hand, is the act of promoting content on social media channels. While email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content.
And there are engaging, eye-catching methods you can use to integrate both marketing strategies in ways that will delight your customers. A holistic approach to digital marketing incorporates both social media and email marketing to reach your customers in a creative and memorable way. Believe it or not, the two rival methods work very well together. To see how, read the full article at HubSpot.com
- 13 Aug
What You Need to Know About Email Deliverability
You click send. And your marketing email is off on its journey into subscribers’ inboxes. But when you go back to view performance, 10% of the mailing list didn’t even receive it. What gives? The emails you spend so much time strategizing about, crafting, and scheduling aren’t worth much if they don’t actually reach your target audience.
You Cant Manage What Y0u Don’t Measure, Accurately
One truly essential marketing measure that many marketers either ignore or don’t understand is email deliverability. But what is it? Simply stated, deliverability is the email’s ability to reach recipients’ inboxes rather than a “junk” or “promotions” folder. And if you aren’t measuring this, then you can’t manage your email program.
Remember that simply because an email is sent, doesn’t mean it is delivered to a person’s inbox. To learn why and how to remedy this, read the full article at MarketingProfs.com
- 17 Jul
New Report: Timing Matters for Email Marketing Success
by Dan L. Hoff
Email marketing is an ever-shifting landscape. What workd last year may not work now. And for that matter, what we used last month may no longer be generating the results we want and need from our campaigns.
Change is the Only Constant Here
It is a space that takes a constant flow of insights. And what better way to gain those insights than to simply look at how things are performing? And that is exactly what Campaign Monitor did.
They reviewed the performance of over 30 billion – yes, that is billion with a B – emails across 4.2 million campaigns sent last year. And the report [view original report] revealed some interesting new trends. Some of which seem to conflict with what we may have been using as current best practices.
So, What’s in it for Me?
The report looked at the full range of standard email marketing metrics, including best day to send, click-though performance and open rates. Then used those stats to actually establish a set of industry benchmarks. From there, they went on to actually explain exactly how we can use those benchmarks to improve our marketing programs.
They did observe some of the more obvious points. For example, they noted that emails need to have a clear call to action and that they be easy to read. After all, people are busy and may very likely be reading your message in a non-business setting. And we need to avoid big blocks of text that make it difficult to read. Plus, it is still important to keep the focus on the customer, not your product, to keep them engaged.
To see all of the data and to gain insights into applying the research to your individual email programs, read the Ultimate Email Marketing Benchmarks for 2019 report at CampaingMonitor.com