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- 30 Oct
Understanding Amazon as an Advertising Platform
Amazon is a retail giant. Or is it a marketplace, a retail and content company? Or is it simply the most customer-centric company on earth?Digital Behemoth or Digital Powerhouse?
However you classify it, it’s also a digital ad powerhouse. This year, about a quarter of Amazon’s US digital ad revenues will come from search placements. That means that Amazon will earn 1.1% of US search ad spending, enough to put it in fifth place after Google, Microsoft, Oath and Yelp. Now that is impressive for a company that has only recently discovered it’s ad revenue muscle.
For more of the numbers and added insights, read the full article on eMarketer.com
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- 24 Oct
Are Amazon ‘Sponsored Products’ Ads Worth It?
by Gil Roeder
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?Not so fast. According to a 2016 survey of 2,000 consumers, 55% of people actually skip Google altogether. It seems that they start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services. But Amazon is steadily overtaking them in the B2C market.
So what does this mean for you, the advertiser?
When you’re thinking about your online advertising strategy, you want to meet your consumers where they are. And if you’re a B2C company, that place is – more likely than not – Amazon. And to learn how to get started with Amazon ‘Sponsored Products” ads, read the full article at HubSpot.com
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- 15 Sep
Complete Beginner’s Guide to Advertising on Amazon
Is Amazon taking over the world? Well, one strong indication is that today, there are 300 million Amazon users. And it’s estimated that 80 million Americans are Amazon Prime members! 80 MILLION!What’s Holding You Back?
So, why aren’t you advertising on Amazon to get more eyes on your products? If you’re all over Google Shopping, the Display Network, Facebook, and Instagram, well, there’s no better time to break into one of the largest remaining online ad networks. For e-commerce businesses, Amazon ads should be a no-brainer. Even for brick-and-mortar stores, this is a smart move.
Still not convinced?
Still have questions like, What Are Amazon Ads? Or, Should I Advertise on Amazon? Or even How to Get Started with Amazon Ads? To help you out, read the full article at WordStream.com to get the answers to these and many more questions you may have.
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