- 03 Feb
What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere?
from Marketing Charts
The B2B e-commerce market is set to account for at least one-eighth of global B2B sales next year. That will make it a huge business opportunity.
Risk VS Reward
But on the flip side, an Accenture Interactive survey [pdf] of more than 700 global buyers illustrates a significant risk. It seems that some 44% of B2B buyers say they have switched sellers in the past 12 months.
So, what are the reasons behind this and what can sellers do differently? To find out, what some key reasons are, read the full article at MarketingCharts.com.
- 14 Jun
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
- Jun 14, 2017
- Dan Hoff
- B2B Marketing, E-Commerce Strategies, Marketing Strategies, Website Conversion Strategies
Total B2B sales in the US last year were estimated to be $829 billion. And that figure is expected to grow to almost $1.2 trillion by 2021. This according to a recent forecast [download available] from Forrester Research.
Total Sales and B2B Share of Sales Expected to Climb
This year, e-commerce is predicted to account for 11% of total B2B sales. And this is a figure that will rise to 12.6%, or roughly one-eighth in 2020.
So what does this mean to your B2B marketing strategy? To gain more insights and to download the original report, read the full article at MarketingCharts.com