Tag archive for Direct Response Marketing

• Nov 09, 2017
• Dan Hoff
• 0
• Direct Response Marketing, Marketing Communications, Marketing Strategies, Website Conversion Strategies

By Ruth P. Stevens

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI?

Notice what these metrics have in common

These all require some action on the part of the target. And that is whether it’s a prospect or a customer. So, how do you motivate an action? You use direct response communications. It’s as simple as that. Digital marketing is direct marketing.

Direct response communications are structured specifically to motivate an immediate response. And that is why they are perfect for digital marketing communications. The structure relies on four elements. And, to see what they are and how you can use them, read the full article at TargetMarketing.com