- 28 Apr
Despite Challenges Email Continues to Drive Purchases
from Marketing Charts
Despite being overshadowed by other channels like social media, email is still one of the most important channels available. And with good reason. A recent report [download page] from Cheetah Digital and Econsultancy illustrates the extent that email remains a strong sales driver.
Email Works, But Still Has Challenges
A survey by Ascend2 found that engagement is still a challenge for email marketing. This study found that only a little more than one-third of US respondents said they are likely to engage with a message that is related to a recent purchase. And only 30% said they were more likely to engage with offers or content in messages that were personalized. And currently only 40% of US respondents choose email as their preferred channel.
So, what does this mean for email marketing? To find out, read the full article at MarketingCharts.com
- 23 Apr
16 Creative Lead Generation Ideas to Try
by Allie Decker
Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult. And, let’s face it, its because people don’t want to take the time out of their schedules to talk.
A Lead Gen Nirvana? Impossible You Say?
What if you could reach your lead generation goals using methods that actually add value for your prospects? That is a possibility. And can be your new reality.
To walk you through how to achieve this for your business, Allie Decker over at HubSpot has detailed several creative methods you can add to your lead generation strategy. These ideas provide valuable information that helps prospects rather than simply pushing them to make a purchase. Read More >>
- 24 Mar
Five Ways to Make Email Marketing More Effective
There is a staggering number out there. It seems that nearly 3 billion emails were sent – per day – in 2019. And that means, by any measure, that email is a very crowded space. So to make it really work for you, it must be effective in capturing consumer attention and consent.
Now, for a lot of us, right now we have a lot of contemplative time our hands. So, it’s probably a good time for us to reflect on how we approach to our email programs.
Good Questions to Ask . . .
One way to start is to ask yourself some basic questions. First, are you effectively capturing consumer consent to receive emails and making the most of your interactions with customers and prospects? And, do your emails go to the right people? Is your marketing operation using the most effective targeting techniques? And for a very timely question, are you practicing good list hygiene?
All of these are important questions. And if you depend on email to generate leads and drive revenue, it’s critical to understand how the email marketing environment has evolved. But, more importantly, how to maximize email engagement. So, to gain some answers and to see five tips to consider going forward, read the full article on ChiefMarketer.com
- 17 Mar
The Ultimate Video Marketing Guide For 2020
by Matt Ballek
Video marketing is quickly becoming a higher priority for businesses of all sizes. It is indispensable, irreplaceable and simply too important for businesses of all kinds.
“Why?” You Might Ask . . .
Did you know that viewers retain 95% of a message when they watch it in a video? And that’s compared to 10% when reading it in text. Plus, it is the one marketing medium that works at ever level of the funnel. This is only one of the reasons that 85% of consumers want to see more video content from brands.
However, video marketing can be overwhelming. And, honestly it can be a little terrifying to figure out how to start this process. But, don’t sweat it. Matt Ballek has put together a compact, step-by-step guide and posted it on Jeff Bulla’s blog. So read the full article to learn more about the exciting but seemingly overwhelming world of video creation and video marketing. Read More >>
- 16 Mar
Going Old School – Email Marketing
Even though it seems a little old school in the days of virtual reality, artificial intelligence and bots – email marketing is still one of the most effective marketing tactics available to us. A recent study by SmartFocus looked at over 1.4 billion email marketing messages to identify best practices to drive engagement and customer impact.
What Did They Find Out?
What they uncovered is extremely informative and provides a number of clues for email marketing success. One example is that when they looked at the day of the week impact on email campaigns. They discovered that emails sent on Tuesday had click-through rates 30 percent higher than other days.
When you send the email is just one element of a successful email campaign. If you send the wrong content or take the wrong tone, even sending it at the perfect time won’t help. To learn some other best practices that you should keep in mind as you plan your campaign, read the full article at the McLellan Group Blog.
- 10 Mar
4 Things You Need To Do To Create More Research-Based Content
by James Riddle
A research study conducted by Demand Metric recently revealed that 90% of all companies employ content in their marketing efforts. Today, the majority of business owners believe that content should be central to marketing work.
It May Not Be as Simple as You Thought
However, content marketing, and content marketing that really succeeds, is more than crafting 600-800 words. No, it is far more than that now. Now research-based content is gaining favor. Especially so with those who consume that content.
Research-based content marketing is a sustainable way of bringing in more loyal customers. Even though both large and small-sized businesses can benefit from employing the best practices of content marketing, most of us struggle to pull off a successful content marketing strategy.
For some help with those struggles, James Riddle brings us some great advice on some research-based content actions you can take to improve your content marketing game. Read the full article on Jeff Bullas’ Blog
- 03 Mar
New Research: Using B2B Video to Drive Results
by Lisa Heay
Video in the B2B landscape has exploded. It is becoming a staple in today’s modern marketing toolkit. Yet, as more companies invest in video, the gaps between execution and performance are widening.
So Many Questions. Now for Some Answers . . .
While sales and marketing professionals may understand the value of video, what are they doing to actually act on it? And, for those who are investing more time, money, and resources in online video than ever before, are they generating the return on investment (ROI) required to sustain it?
How are today’s most successful companies using video to drive results? To answer these questions, Heinz Marketing teamed up with Vidyard to conduct a research study. And if you’d like to learn more, and download the full research report, see the full article at Heinz Marketing.
- 27 Feb
How to Build Interactive Content to Achieve Your Digital Marketing Goals
by Chris Lewis
Because the online content landscape is so crowded, audiences value originality that interest and engages them. One way savvy content marketers are responding is to create compelling interactive content.
But, What Is Interactive Content?
For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is a big challenge for content marketers today. And it’s nearly always the deciding factor between a hit campaign and a miss that “fell just short.”
Now, interactive content comes in many forms. But all interactive content shares one main trait. It’s built to have an audience actively engage with it in a way that isn’t solely reading written content. I is nearly always customizable. It allows user input. And, it is functional only when a user engages with it. But, where and how to start? To help you get started, the right way, here are 4 types of interactive content you can build at MarketingProfs.com
NOTE: A Free Registration pop-up for MarketingProfs will open on this site and registration may be required to read the full article.
- 20 Feb
A Step-by-Step Guide: How to Make a Video
In 2019, video marketing is being used more than ever. A whopping 87% of businesses say they use it as part of their overall inbound strategy. But even with its success, creating a video may seem daunting. And especially so if your company has never done it before.
Why Are We So Afraid of Doing Video?
Most of us get paralyzed by the “no time, too hard” fallacy. But creating a video doesn’t have to be hard or time consuming. If done right, videos can be made quickly and easily. And all while supercharging your engagement and click-through rates.
Ready to dive into your first video? If you, then read the full article at the HubSpot blog to learn the 5 Quick Tips for Producing Video.
- 13 Feb
Should You Gate Your Best Blog Content?
Gated blog content is a tried-and-true way to collect email addresses for your marketing campaigns. But gating all of your best content isn’t necessarily always the best move, either. You should decide on a case-by-case basis if a given piece of content should be gated.
There’s More Than One Way to Slice it
There are multiple factors that determine whether a piece of gated blog content will meet the goals you have for it. Or if it will just sit there, totally untouched.
Gating your content can lead your marketing strategy to either skyrocket or nosedive. And it almost entirely depends on choosing the right content to gate. And what information you require as the key to that gate. Here’s your guide to deciding whether or not you should gate your best blog content at Jeff Bullas’ Blog.
- 12 Feb
What’s The Best Time to Send Email Campaigns?
Timing isn’t everything in email campaigns. But it’s a huge thing. After all, there’s no use in spending hours on a perfect campaign your subscribers won’t open. So, it’s imperative to get timing as right as possible.
The Make Or Break Factor
Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of other factors contribute to a good email campaign, there’s one factor that makes or breaks it. And that one factor is the time you send your email.
For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR. However, when sent Tuesdays at the same time, it earns a 5% CTR. Surprised? Well, there’s more and to learn all of the best times to send email campaigns, read the full article at the HubSpot Blog.
- 11 Feb
2019 Email Benchmarks Study: What Works Now
rom Marketing Charts
Today there is a growing sentiment among marketers that email effectiveness is on a downward slope. But, nothing could be further from the truth. The fact is that the channel remains a digital workhorse.
But that doesn’t mean that it is an easy space to win. More and more brands are battling for attention in the inbox. Most are doing this with an increasing focus on increasing engagement. And that makes its worth taking a look a new email benchmarks from 2019 offered in a new report from Campaign Monitor.
One glaring point of the study is that the average email open rate in the US, across all industries, was 17%. This comes from Campaign Monitor’s analysis of more than 30 billion emails sent globally by its customers. To see all of the data, some probing insights and to see the original report, read the full article at MarketingCharts.com.
- 06 Feb
10 Email Subject Line Formulas to Skyrocket Your Open Rate
You put a lot of effort and time into creating the perfect email content for your subscribers. But, no matter what or how well you write, people may not even see your email. That is, if the subject line doesn’t get them to click on your email.
Breaking Through The Noise and Distractions Ain’t Easy
Today our world is oversaturated with marketing messages, blog posts, and a deluge of content. And in this world full of distractions, it’s hard to get and hold the attention of your email subscribers. Your emails may be getting lost in all the inbox clutter.
And in this environment, the lowley subject line is becoming increasingly important. Especially to any marketing program that relies on email. So, in today’s feature from MarketingProfs, Brahim Belabbes gives us some great tips to help. In the article, he outlines 10 subject line formulas proven to get subscribers to open emails. Read the full article at MarketingProfs.com
- 13 Jan
The 16 Best Marketing Strategies to Try in 2020
by Lisa Smith
Well, 2020 is here. And, so far, it doesn’t look a whole lot different than it did in December 2019. That’s why Lisa Smith, over at WordStream set out to ask dozens of digital marketers for their best marketing strategies of last year.
And Boy, Did They Deliver
They unloaded and gave us a huge list. But here is what we think are the 16 best marketing strategies you can take into 2020. So, to see what they are, read the full article at WordStream.com – The best marketing strategies to try in 2020
- 07 Jan
How to Create the Right Amount of the Right Type of Content
There is such a thing as too much content. And if you’re creating content for the sake of it (without a clear business need, strategy or to simply create something new), you’ve taken a wrong turn.
The Content Paradox: Not Enough or Too Much?
In today’s fast-paced, digital-first world, there is a glut of content available. And it’s a fine line between not having enough content and having too much content. On the one hand, you need enough content to satisfy various use cases. As an example, consider Forrester’s finding that a person on average consumes 11.4 pieces of content before buying.
On the other hand, having too much content creates challenges. When you have too much content, it becomes difficult to manage and volume can degrade the value of that content with both customers and your sales team. So where is the line between not enough and too much content? And how do you find the “just right” amount of content? Start with these six steps at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration may be required to read the article.
- 06 Jan
50 Bright Ideas for Promoting Content to Drive Leads
by AJ Beltis
We know that content marketing is huge. And there is no doubt about that. Content is being created and published every second of every day. Plus, in 2019, more than four million blog posts were published. On a daily basis!
WOW! That’s a Lot of Noise Out There . . .
This brings up an imperative question. And, it’s a question that all great content marketers need ask themselves. How do I get more people to see, engage with and react to my content?
How Can I Make The Most of My Content?
To help, the good people at HubSpot have put together a great guide. They have outlined the best content promotion ideas across various mediums. From podcasting to blogging, to everything in between. You can use these best practices to get a strong ROI from your content. So, to learn them all, read the full article at the HubSpot blog.
- 10 Dec
Online Video Consumption Continues to Rise Globally
from Marketing Charts
What is the reason that video marketing has gained so much momentum? Here is your answer. Online video consumption growth is expanding at a terrific pace. And it shows no sign of slowing down in the next few years.
Marketers are Simply Following Their Market Momentum
The recent global forecast estimates from Zenith Media is that the average person will watch 84 minutes of online video this year. This is up from an estimated average of 67 minutes spent per day in 2018. This rate of growth is not unusual. Zenith reported that between 2013 and 2018 online video viewing grew at an average rate of 32% per year.
The insights from this study clearly support some of the more recent findings
- The growth of mobile video advertising is expected to be more than 3 times larger than non-mobile video advertising in 4 years time.
- On the B2B front, shorter videos are best. B2B online videos less than one minute in length had a completion rate of 68% last year, compared to the 25% completion rate of videos which were more than 20 minutes long.
- More than half (56%) of US consumers prefer video ads which are relevant to the videos they are watching as opposed to ads that are relevant to their browsing behavior or their mindset.
To see more of the data, insights and to access the full report, read the full article at MarketingCharts.com
- 06 Dec
Seven Tips for Building a Video Marketing Campaign
Video is getting hotter by the day. It can even be said that it is becoming the most popular of mediums for content marketing, and marketing in general.
But Why Is That?
For one reason, video is the one content medium that is effective at every stage of the buyer journey. That makes it one of the most power full forms of content you can have. And it has been a driver for the increasing use of video in both B2C and B2B marketing campaigns.
And with that popularity there are a multitude of ways you can start. And if you’re considering using video, there are seven tips to help you build a solid video marketing campaign at MarketingProfs.com
NOTE: A Free MarketingProfs Registration may be required to read the full article.
- 05 Dec
8 B2B Video Marketing Myths Debunked with Cold Hard Facts
Video has exploded in the B2B landscape over the past few years. And, today, it has becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths. And those myths seem to be keeping some businesses from reaching their full video potential.
But, That Need Not be the Case
Video is here to stay. According to a study conducted by Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. Now, more marketing and sales professionals are realizing that video plays an important role throughout the entire buying journey. And this includes their sales cycle as well. And they are experiencing first-hand the true impact it can have on their business.
There’s still a lot to be said about video and its use in your marketing and sales mix. But to help you out, here are eight of the most common video marketing myths. To find out what they are, read the full article on the Heinz Marketing Blog.
- 02 Dec
10 Ways Social Media Fuels Inbound Marketing
by Sian Jaylo
Your social media efforts can help establish your online presence. And it can drive traffic to your brand. From creating increased exposure to converting leads consistently, it works. So, social media campaigns should be the backbone of your digital marketing strategy.
In spite of all of the recent bad press, social media is still important. According to Sprout Social, Facebook has over 2 billion active users. Instagram has 400 million daily active users. And Twitter boasts 326 million monthly active users who send 500 million tweets daily.
And That Represents a Lot of Potential Customers for Your Brand
But the benefits of social media and inbound marketing goes beyond the sheer volume and reach. Social media lets you deliver exactly what your audience wants. It provides them with engagement, education, and confidence.
To learn more of why social media is the perfect marketing tool for giving your audience what they want, read the full article at DrumUp