- 20 Feb
Cognitive Marketing: 5 Psychological Tools to Boost Your Marketing ROI
As marketers, we should understand the decision-making process of our customers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose a brand. Was it random? Was it pricing, location, the color of packaging? Or all of those things?
Classical economic theories explain human behavior in a rational, mathematical way. In that theory, it claims that customers choose the product that brings them the most utility. They tend to pick the one that is best for them and the cheapest one among its competitors. As marketers, we know that’s at least not always the case. Otherwise, advertising wouldn’t be as effective as it is. But psychologists know more. They know this is absolutely wrong. They know people are irrational, unreasonable and impulsive. And, most of all, they are horrible at maths, unlike what economists assume.
To learn some cognitive biases people rely on when making a decision, and a peek at which marketing ideas you can apply after discovering these biases, read the full article at Jeffbullas’s Blog.
- 08 Feb
How Neuromarketing Could Revolutionize Marketing
by Clifford Chi
With the rise of digital media, the entire marketing landscape has shifted. One advantage over ‘traditional marketing’ is the ability to measure a campaign’s performance. But even with all of these metrics, we still can’t measure what is arguably the most crucial indicator of a campaign’s performance. And that is emotional resonance. But what if we could actually measure emotional resonance?
This is Where Neuromarketing Comes In
Neuromarketing is a blend of neuroscience and marketing designed to help brands gauge the emotional resonance of their current and future marketing campaigns. And even though we live in an age of data overload, where you can measure almost anything, we still are still not able to accurately gauge the most important element of your marketing campaign — its ability to make your audience feel something.
Fortunately, the neuromarketing space is rapidly evolving, and its technology is becoming more affordable and practical for marketers. And, hopefully leading to its mainstream use tomorrow. To learn how this can impact your marketing, read the full article at HubSpot.com
- 31 Jan
6 Cognitive Biases You Can Exploit to Boost Sales
As human beings, we tend to think we are perfectly rational beings. But, in reality we aren’t. At least that’s what decades of cognitive research has shown. And that research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make.
These simple tweaks can significantly influence decisions thanks to cognitive biases.
Cognitive biases are common mistakes in reasoning that occur when we value perception or beliefs over reality. And some of these cognitive biases are common enough that you can count on them to influence consumer behavior, and even include them in your marketing strategy.
To get you started, here are six cognitive biases that you can use in your marketing strategy to boost sales at WordStream.com
- 30 Jan
The State of Digital: Post Length and Publishing Frequency Trends
by Ayaz Nanji
Early in the evolution of online writing, the standard was to keep articles as brief as possible. Typically, the range that was considered a “best practice” was between 500 to 1, 000 words. But, the proportion of bloggers who typically write posts under 500 words has steadily declined since 2014. And this has happened at the same time as posts longer than 1,000 words has steadily increased.
The see the trend data, to download the original report and see more insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 28 Jan
6 Often Overlooked Optimizations to Increase Your PPC Conversion Rate
by Athena Pham
For most, we all know that in the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, and even your keywords.
And with all that testing, it’s easy to begin to think you’ve tried, well, everything to improve performance and increase conversion rates. But, don’t worry, you really haven’t.
Whether you’re a business owner trying to grow your business, an account manager looking for new strategies, or a PPC specialist exploring tricks to have powerful campaigns, there are six often-overlooked optimizations that can increase your PPC conversion rate. See them all at WordStream.com
- 25 Jan
Do You Subscribe to the Subscription Service Trend?
Today you can subscribe to pretty much anything. You can subscribe to razors, or dog toys and clothes. And you can even subscribe to cosmetics, or ingredients for a complete dinner or fine wines.
On the B-to-B side, there’s Leadership-in-a-Box, Mentor-in-a-Box and many more. But dont think that it’s all consumable products. Now Porsche even has its own subscription offering.
This whole move is a fascinating cultural shift and it’s worth thinking more about, in terms of how we go to market with our products and services. But, what are the elements that make a subscription model work? To learn what they are, read the full article at the McLellan Marketing Group Blog.
- 22 Jan
Form UX: How to Design a User-Friendly Form
Think about the websites you visit and ask yourself, what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).
Why does form UX matter?
And that user experience applies to every part of your website, including your web forms, in regards to accessibility, ease of use, and convenience. An online form with great UX is easy for your visitors to work though, simple to understand, and feels professional.
And when your form has all of these factors, you’re likely to see an increase in your number of conversions. That’s why getting your form’s UX right is critical for your business. So, to learn hot to build great UX and ensure positive interactions between your site visitors and forms, read the full article at HubSpot.com
- 19 Jan
7 Digital Marketing Trends To Watch Out For In 2019
At this point, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now old hat. One example is that posting content to social media. It used to be that was all you needed to grow a following.
What Was Once Old is
New Again. . . Still Old
However today, customer interactions come at a premium. And if you aren’t wowing your customers or starting a real conversation with them, you’re falling behind the curve.
While some businesses are on the cusp of the latest marketing trends, many others are still playing catch-up to what was hot a few years ago. So, if you still feel like your head is spinning from 2018, this year promises to be even more disruptive. And it isn’t just new technologies that are changing the game.
Here are 7 of the most important digital marketing trends to watch out for in 2019 on Jeffbullas’s Blog.
- 18 Jan
Are Lead Gen Forms Dead: The State of Email Lead Capture in 2019
by Alex Birkett
Email lead capture is the process marketers use to collect information from their website visitors. And, inspite of the process being fairly straightforward, strategies often vary in how we capture leads.
And The Results Vary Quite a Bit as Well
Unfortunately, the diversity of lead capture strategies, tools, and results can make it difficult to know precisely which process you should follow. So, HubSp0t decided to conduct a survey. And they were able to uncover a number of email marketing trends.
In particular, they wanted to find out more about the tools marketers are currently using for lead capture. And, what strategies they are using to optimize their efforts, and what kind of results and conversion rates people are seeing. So, to learn what they discovered, read the full article at HubSpot.com
- 10 Jan
Navigating the Next Phase of Content Marketing
by Patty Odell
Marketing experts estimate that most Americans are exposed to between 4,000 and 10,000 ads each day. So, it’s no wonder consumers are skimming, skipping and tuning out more than ever before.
Enter The New Era of Content Marketing
In an effort to cut through this constant barrage of clutter, smart content marketers have ushered in a new era of content marketing. This is an era that more effectively customizes and localizes marketing messages. It delivers messages when and where consumers want and need them most. From storytelling to striking the right tone, it’s here now. This next phase of content marketing is smarter, more targeted and more relevant to the audiences it seeks.
In this article, Walgreens, American Express and the YMCA share their candid insights on the new era of content marketing and they reveal what works, what doesn’t and what’s next. So read the full articel at ChiefMarketer.com
- 09 Jan
How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
If you aspire to lean and confident writing in your marketing content, you’ll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication uses every word communicate, not decorate.
For Leaner, Harder-Working Content, Write Less
As content marketers, we all tend to fall short of such lofty aims. “Make every word tell” is as good a principle for content marketers to follow. Because if we consistently make every word tell, our copy can’t help but have less flab and gab and more muscle and hustle. And that means more views, more reads, more shares, and, most important, more sales.
Here’s some great suggestions on how to write less but say more at MarketingProfs.com
NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.
- 08 Jan
Six Neuroscience Principles to Supercharge Your Marketing Campaigns
by John Pucci
People today are being bombarded by messaging. But, as a marketer, trying to navigating this digital world can feel a little like living in Times Square. And this sensory overload poses a challenge to all brands.
So, the questions remain. How can you find ways to get your messages across? And, how can you break through all the noise?
Neuroscience may be a field that has a lot to offer marketing
But marketers and brands can benefit from a deeper understanding into how the brain drives human behavior that neuroscience can offer. And you can do this by integrating neuroscience principals into marketing. It can help you can achieve the messaging stickiness you need, even in a world of deafening digital noise.
Here are six neuroscience principles that brands can use to supercharge their campaigns at MarketingProfs.com
NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.
- 26 Dec
Inquiring Minds Need to Know: Is SEO Dead Or Is It Just Evolving?
by Joe Cox
The question remains, is SEO Dead? Or is it just evolving? Is it changing to such an extent that many may consider it to have died?
The question of whether SEO is dead or not is a misleading one
Saying SEO isn’t dead, doesn’t answer the question of why this idea is being banded around so much in the first place. And, if SEO’s death is, in fact, a byword for rapid and unprecedented change, then a more pertinent question to ask might be ‘what has changed and why?’ A further examination of this might lead to another question – ‘are these changes the result of internal or external influences?’
To learn more about the evolution of SEO and explore the why’s, the how’s, the when’s and the what next, read the full article on Jeffbullas’s Blog.
- 05 Dec
How to Create a Buyer Persona That Works
No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there does not want to buy what you sell or buy it from you.
You Need to Truly Deep Understand Your Best Prospects
The easiest way to develop that deep understanding of your best prospects is to think about the current customers you have. And, then identify what common traits they share. This is the start of building a persona. These are the people who you are most likely to delight over and over again.
The more detailed and realistic your persona is, the stronger tool it will become for you. Then you can let your personas guide your language, channels, and key messages. So, to learn how to How to create a buyer persona, read the full article on McLellan Marketing Group.
- 27 Nov
How to Beat the 8-Second Attention Span Plague
by Al Gomez
Holding your audience’s attention in the digital world has grown increasingly difficult. And if you’re having a hard time keeping your audience engaged in your site, you’re not alone. Users leave web pages in a span of 10 to 20 seconds.
That Means Clearly Communicate Your Value Proposition in Under 10 Seconds
You don’t need to be a rocket scientist to figure this out. That amount of time is not nearly adequate to convince them to use your services. And, as a content marketer, how will you hold your audience’s attention long enough for you to convince them? And if you don’t hook them in, in that time-frame, you’ve lost the lead.
Here are 7 tips you need to optimize your content for the eight-second attention-span problem everybody’s having at Jeff Bullas’ Blog.
- 09 Nov
Filling the Funnel: Proven B2B Video Marketing Styles
by Sean Gordon
B2B video marketing has radically shifted the manner that we communicate with prospective buyers. And the overall video marketing landscape is constantly morphing in response to new strategies.
And that means that in today’s competitive video marketing landscape, a lot of catching up and jumping ahead has happened. Relying on the old methods of pushing a few product and company videos just isn’t going to cut it. Your prospective buyers are sophisticated and being courted constantly. And, in response B2B brands demand clear and clever content that is going to cater to their individual needs and concerns as a company.
Needless to say, it’s time to step up to the plate and start exploring some different takes on video marketing. So, to see a few B2B video types and where they can be used in your marketing funnel to get the best possible results for your customers, read the full article at TargetMarketingMag.com
- 08 Oct
How to Create a Sign Up Form That Converts
Honestly. There is a simple and affordable way to increase leads and create more conversions through your website. Sounds intriguing, right? But what is it?
It’s All About That Lowly Sign-Up Web Forms
That’s right. In addition to increasing leads and conversions, a well designed sign-up form can also help you grow your mailing lists. And they can help you learn more about the people interested in their company and products.
But most simply are not built to convert. A good form makes the opt-in process simple and increases the number of conversions. But what makes a good sign up form? To see 13 Tips to Create a High Converting Sign-Up Form, read the full article at HubSpot.com
- 06 Oct
Publishers: Don’t Just Focus on Platform Traffic
from Marketing Charts
Earlier reports indicated that Google has taken the lead over Facebook as a referral traffic source to online articles. But, recent data from Parse.ly [see original data]indicates that publishers shouldn’t focus solely on search and social.
Surprisingly, the study indicated that search and social media combine for just under half of traffic to articles. And while that is impressive, it also means that owned and operated channels provide slightly more than half of traffic.
So, what was the single most prominent way that readers find articles, besides search? To learn what it was, read the full article at MarketingCharts.com.
- 17 Sep
How To Boost Your ROI By 223% With Conversion Optimization Tools
Conversion optimization tools are estimated to have an average ROI of 223%. And that is to be totally expected. It seems that they’re largely responsible for most conversions and revenue today.
However, CRO tools are more expensive than many other marketing tools. And there are so many of them out there.
But at the end of the day, it’s not using these tools that matters but what they do for your business. And what they do largely depends on how you utilize them. So, to learn the best strategies to get the most out of your conversion optimization tools, read the full article on Jeff Bullas’s Blog.