- 05 Dec
How to Create a Buyer Persona That Works
No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there does not want to buy what you sell or buy it from you.
You Need to Truly Deep Understand Your Best Prospects
The easiest way to develop that deep understanding of your best prospects is to think about the current customers you have. And, then identify what common traits they share. This is the start of building a persona. These are the people who you are most likely to delight over and over again.
The more detailed and realistic your persona is, the stronger tool it will become for you. Then you can let your personas guide your language, channels, and key messages. So, to learn how to How to create a buyer persona, read the full article on McLellan Marketing Group.
- 27 Nov
How to Beat the 8-Second Attention Span Plague
by Al Gomez
Holding your audience’s attention in the digital world has grown increasingly difficult. And if you’re having a hard time keeping your audience engaged in your site, you’re not alone. Users leave web pages in a span of 10 to 20 seconds.
That Means Clearly Communicate Your Value Proposition in Under 10 Seconds
You don’t need to be a rocket scientist to figure this out. That amount of time is not nearly adequate to convince them to use your services. And, as a content marketer, how will you hold your audience’s attention long enough for you to convince them? And if you don’t hook them in, in that time-frame, you’ve lost the lead.
Here are 7 tips you need to optimize your content for the eight-second attention-span problem everybody’s having at Jeff Bullas’ Blog.
- 09 Nov
Filling the Funnel: Proven B2B Video Marketing Styles
by Sean Gordon
B2B video marketing has radically shifted the manner that we communicate with prospective buyers. And the overall video marketing landscape is constantly morphing in response to new strategies.
And that means that in today’s competitive video marketing landscape, a lot of catching up and jumping ahead has happened. Relying on the old methods of pushing a few product and company videos just isn’t going to cut it. Your prospective buyers are sophisticated and being courted constantly. And, in response B2B brands demand clear and clever content that is going to cater to their individual needs and concerns as a company.
Needless to say, it’s time to step up to the plate and start exploring some different takes on video marketing. So, to see a few B2B video types and where they can be used in your marketing funnel to get the best possible results for your customers, read the full article at TargetMarketingMag.com
- 08 Oct
How to Create a Sign Up Form That Converts
Honestly. There is a simple and affordable way to increase leads and create more conversions through your website. Sounds intriguing, right? But what is it?
It’s All About That Lowly Sign-Up Web Forms
That’s right. In addition to increasing leads and conversions, a well designed sign-up form can also help you grow your mailing lists. And they can help you learn more about the people interested in their company and products.
But most simply are not built to convert. A good form makes the opt-in process simple and increases the number of conversions. But what makes a good sign up form? To see 13 Tips to Create a High Converting Sign-Up Form, read the full article at HubSpot.com
- 06 Oct
Publishers: Don’t Just Focus on Platform Traffic
from Marketing Charts
Earlier reports indicated that Google has taken the lead over Facebook as a referral traffic source to online articles. But, recent data from Parse.ly [see original data]indicates that publishers shouldn’t focus solely on search and social.
Surprisingly, the study indicated that search and social media combine for just under half of traffic to articles. And while that is impressive, it also means that owned and operated channels provide slightly more than half of traffic.
So, what was the single most prominent way that readers find articles, besides search? To learn what it was, read the full article at MarketingCharts.com.
- 17 Sep
How To Boost Your ROI By 223% With Conversion Optimization Tools
Conversion optimization tools are estimated to have an average ROI of 223%. And that is to be totally expected. It seems that they’re largely responsible for most conversions and revenue today.
However, CRO tools are more expensive than many other marketing tools. And there are so many of them out there.
But at the end of the day, it’s not using these tools that matters but what they do for your business. And what they do largely depends on how you utilize them. So, to learn the best strategies to get the most out of your conversion optimization tools, read the full article on Jeff Bullas’s Blog.
- 14 Sep
How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services
by Jawad Khan
Email list subscribers are the biggest asset for any blog or business, on- or off-line. They’re your qualified sales leads. And, it’s much easier to build relationships, generate regular returning traffic and make repeat sales to a list of people already interested in what you do or sell.
Those are your subscribers and are far more valuable as compared to normal visitors. So, it is – or should be – a high priority to know how to grow an email list. But, even with the rise in popularity of social media and other marketing channels, email marketing still remains one of the most effective ways of reaching your prospects.
- 13 Aug
An Unusual, But Effective Lead Follow-Up Best Practice
Congratulations! You convinced a potential customer to download content from your website. Then another, and another. You developed a list.
Your sales lead follow-up best practice probably even includes a drip email sequence. You send follow-ups enticing prospects to engage. And you “add value.” You educate. And you nurture. So how many conversations with buyers result? Not many in most cases.
But why does this happen? And what can you do instead, if this isn’t working? Here is the post An Unusual, But Effective Lead Follow-Up Best Practice appeared first on TargetMarketing.com
- 03 Aug
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
In spite of what may immediately come to mind when you hear the phrase, guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive. And that violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing. It’s unconventional because it raises brand awareness among large audiences, without interrupting them.
When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.
But how does that translate into the work we do every day? To find out and to see some inspiring examples, read the full article at HubSpot.com
- 01 Aug
How To Use Chatbots To Boost Your Prospects Engagement and Collect More Leads
Today, conversational marketing is one of the latest trends. It is the way big brands and smart small to medium businesses are reaching wider audiences. And it is used to engaging more and better with their prospects. Plus, it can mean closing more deals, and offering better support to their customers.
Exactly How do They do That?
One clue – messaging apps have surpassed “traditional” social networks. And those apps now have a larger number of monthly active users than social media channels.
Chatbots and Automated Virtual Assistants Play a Big Part in Their Strategies
But, what are chatbots. And how they are created and managed. And, above all, how they can be a powerful tool in your hands to boost prospects engagement and collect more leads? So, to find out, read the full article on Jeffbullas’s Blog.
- 19 Jul
4 Email Marketing Hacks That Will Help You Stand Out From Your Competition
So you’re a digital marketer. Now I’m willing to bet that you (or your company) already use email marketing. In fact, you probably rely upon it as a key tool in your marketing toolbox.
Well, you’re in good company then.
Email remains, even to this day, the best marketing tool available. It still ranks #1 in the list of methods or tactics used by businesses. And this reliance on email is not without good reason. Not only is email marketing an extremely low-cost marketing tool, it’s also the one that offers the best bang for your marketing buck. According to a study by The Relevancy Group, Q2 of 2017 saw 21% of revenues for businesses come from email marketing alone.
That double digit figure however, doesn’t come with bland ol’ emails that look exactly like the previous one. So, here are a few things you must look out for if you want each one of your emails to create an impact and bring in conversions in this article at Jeffbullas’s Blog.
- 11 Jul
The Only Off-Page SEO Walkthrough You’ll Ever Need
When it comes to SEO, there are two approaches you can take to increase the search rankings of your website. They are on- and off-page SEO. On-page deals with what you can do on your own site to increase your rankings. While off-page deals with what you can do outside your site (on other sites, hence, off-page) to raise your rankings.
Both are equally vital to making sure that your site gets found in search
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. A broad simplification of this is that other sites on the web (ideally, respectable ones) will link to your content to essentially promote or vouch for it. Which, circling back now, has major benefits for your site’s reputation.
But, how can you make it really work for you? And why should you worry about it? Find out by reading the entire article at WordStream.com
- 30 Jun
The 5 Critical Components of Fantastic Lead-Capture Forms
The lead-capture form is, and should be, the main focus of a lead-capture page. Perhaps better known as a landing page, it is an essential part of your business success. And, the ultimate goal of this page is to get your visitors to fill it out with contact information. And in exchange they will receive something of value, like a piece of content that has value to them.
It’s Impossible to Generate Leads Without a Fantastic Lead-Capture Form – Duh!
But, if you don’t have a form, or that form simply works against your goals, then your efforts and content will be wasted. And because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it’s absolutely critical that you approach them wisely.
There are really only five main components that you need to master in order to have success. So, to learn all of The Five Components of a Lead-Capture Form, read the full article at HubSpot.com
- 29 Jun
The Ultimate Guide to Email Marketing
Can you imagine it? The first marketing email was sent in 1978. And, surprisingly to the senders, it resulted in $13 million in sales. It was that email that kicked off what has become one of the most highly used marketing channels even to this day. But, given its early beginnings, email isn’t as shiny as some newer channels like messaging and social. But it is an effective way to build an owned audience that gets results.
And, no, email isn’t dead. And, email marketing isn’t spam.
Even to this day, email remains one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. It is a tool. And like any tool, if used properly, its and asset to your business. You need to use this tool to build upon an existing relationship with every person on your list by providing relevant, valuable information that will help them take action on their goals.
But, email marketing isn’t just about you, or your company. It’s about your customer. So, to see why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively read the full article at HubSpot.com
- 16 Jun
This is How Blockchain Could Change Digital Marketing Forever
by Raj Chander
By now you have probably either heard of, or read a story about the explosive disruption that some refer to as the future universal currency. Others consider it a “disgusting…noxious poison.” But, what could elicit such extreme feelings in complete opposite directions? Bitcoin, of course.
It’s Really All About What Makes Cryptocurrency Work?
But the real story of Bitcoin and other forms of digital money isn’t their investment potential. It’s the Blockchain technology that underlies it. Blockchain is, in its simplest form, a method of digital record-keeping that creates a ledger of transactions. But, it is transparent and, most importantly, impossible to tamper with.
But, how could blockchain influence digital marketing?
Many facets of business and communication could be affected by blockchain. But much of the discussion to date has been about its impact on banking and financial transactions. While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services. To learn exactly how blockchain could Change digital marketing forever, read the full article at HubSpot.com
- 15 Jun
Integrating a Podcast into Your Marketing Strategy
by Nicki Kamau
By now, there should be no debate. Video works and can be a very powerful weapon in your marketing arsenal. And that’s not just the case for B2C markets. Plus, it is a force to be reckoned with for B2B marketing as well.
That Brings Up the Idea of Podcasting
One way to begin to leverage video in your B2B marketing is though the use of podcasting. Hosting or appearing on a podcast can have a number of benefits for B2B marketers. For one, it can help in the nurturing of your buyer personas, It can serve to extend your audience reach beyond your current market boundaries. And, it can offer your content in an audio format, providing additional value to your community.
But the question is, how can you gain subscribers? Or, how can you nurture contacts into becoming listeners (and vice-versa). And then, how can you collect data on how your podcast is influencing ROI?
Here are the tactics to consider to get you started and to get your show noticed at ChiefMarketer.com
- 08 Jun
Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms
This year, people around the world are expected to spend about 8 hours a day consuming media. And that represents a 12% jump from 2011. This, according to Zenith in a new media consumption forecast.
The Beginning of the Mobile Only Era . . . Or the Zombie Apocalypse
So, it seems that the rise of mobile devices is the biggest contributor to this shift. In fact, it is having a far larger impact on media consumption patterns than previously noted. And, according to the report, as increasing amounts of time are spent with the mobile internet, there has been decreases in the level of consumption of traditional media. But, most noticeably, this has had the greatest impact on print newspapers and radio.
And with the rise in time spent with the mobile internet, there are drastic changes taking place with some traditional media. And if you are trying to hit your market, you need to read the full article » at MarketingCharts.com.
- 11 May
B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about. And that could be a huge mistake.
Beware! The Ides of . . . MAY?
The May 25 deadline for compliance with the EU’s General Data Protection Regulations (GDPR) is rapidly approaching. Now, the regulations don’t get really specific about exactly what B2B marketers need to do to be compliant. But, GDPR has a lot of implications for B2B.
The law is often ambiguous. And the degree to which it will be enforced is yet to be seen. But the cost of non-compliance is severe and B2B marketers must be aware and prepare. So, to see some tips on how to do that, read the full article at ChiefMarketer.com
- 07 May
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
from Marketing Charts
Given personalization’s strong role in email marketing, it’s extremely instructive to see how marketers are putting these efforts to use. An as it turns out, personalization initiatives remain relatively basic, even yet.
Dear <<FIRSTNAME>> <<LASTNAME>> ,
It seems that more than three-quarters (77%) of marketers are personalizing their email marketing. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and Researchscape International. And, one prominent point that the report found was that the most common form of email campaign personalization has been around since the dawn of email. The use of first name and/or company name in the message or subject line (76%) is the most used technique. While this is the most basic use of email personalization, surprisingly it is still the most effective in generating above-average response rates.
To see more of the data and insights, and to download the original reports, read the full article at MarketingCharts.com
- 30 Apr
4 Tips for Maximizing Trade Show Marketing With Digital
by Jen Spencer
Live event marketing campaigns like trade shows are expensive endeavors. But, it represents a huge amount of business. In 2015 alone, U.S. trade shows as an industry generated more than $12.6 billion in revenue.
Not a High Growth Industry, But Strong None the Less
Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets from 2016 to 2017. And approximately 29 percent actually increased their budgets. The question that remains though. With such a significant amount of money being allocated toward trade shows, how can marketers make that spend more effective?
One idea is to incorporate these events into their more cost-effective digital marketing campaigns to improve their overall ROI. And here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity on ChiefMarketer.com