- 06 Dec
How to Heat Up Marketing Impact With Data-Driven Personas
A customer persona is a figurative sketch of an audience segment. Marketers rely on those personas to define customers and their needs. Then they can meet those needs and wants. And, when you’re smarter about your audience’s needs and behaviors, you can meet those needs more effectively. Thats where a customer persona can help.
But The Bad News Is . . .
However, the problem is that too many marketers are still relying on traditional personas even though consumer behavior has evolved far beyond such tidy categories. And as a result, the relationship between brands and consumers has become stunted.
That’s where a data-driven approach to personas can make all the difference. And to learn how to go beyond the limits of traditional marketing personas, read the full article at MarketingProfs.com
- 25 Aug
4 More Content Promotion Strategies to Increase Engagement
If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After all, inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, everyone is investing more in content marketing. And this raises the bar, meaning that creating more content is not enough. So, to reach your intended audience, you need to differentiate your brand and rise above the noise by offering value.
The 80/20 Rule Needs to be Flipped
In the past, inbound marketers spent 80% of their time creating content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority. To communicate effectively with your audience, you must provide the right content in the right place at the right time.
- 23 Aug
4 Content Promotion Strategies to Increase Engagement
There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy has seemingly taken over the B2B world. But, why is that?
And for Good Reason. It Gets Results
It costs 61% less than traditional advertising. And yet it produces 54% more leads than outbound marketing. In addition, today your prospects and customers expect a better experience. They don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or helps them make an informed purchase decision.
There’s just one problem…
But, all that success of content marketing means that everyone is publishing content for their audience. And the bar has been raised. Now, creating more content isn’t enough. In order to get your content seen by your intended audience, you need to differentiate your brand. And you need to rise above the noise by offering value. Now, it is the promotion of that content that rules and here are 4 strategies to promote your content at the Marketo Blog
- 18 Apr
3 Proven Ways Your Startup Can Get Its First 1000 Customers
by Sabih Javed
Starting a business is only the beginning. The real challenge is getting customers. And, of course, generating sales.
Just Being Good, Isn’t Good Enough Any More
Your startup could have one of the best products in the market. And you could have a few thousand followers on Twitter or Facebook. But if you aren’t getting new customers, you wont be in business for long. And you cant really grow your startup overnight by reaching 100K customers, you need to stick to small achievable targets.
But the challenge for your startup, is in how you can get first 1000 customers for your startup? Here are 3 proven techniques to do so on Jeff Bullas’s Blog.
- 19 Feb
Which Demand Gen Channels and Tactics Are Working for B2B Marketers?
from Marketing Charts
Current data indicates that B2B marketers have greater demand gen budgets this year. But with those larger budgets come rising revenue expectations.
The Age-Old Question: Which Comes First, Conversions or Engagement?
According to a recent Demand Gen Report study [pdf download available], the current focus for B2B marketing is shifting away from quantity based metrics. Rather, most B2B marketers are now shifting to lead quality and conversions. That means for a majority of B2B marketers surveyed, email, search and websites are their first choices.
So, to see more of the data and to download a copy of the original report, read the full article at MarketingCharts.com
- 09 Feb
New Performance Benchmarks for 10 Popular Email Campaign Types
Triggered email messages have repeatedly been shown to garner response rates higher than non-behavioral emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read. Or to even reach the inbox, for that matter.
Here is a “Trigger Warning”
A new study from Return Path [download page] finds that it’s a different type of message that’s most likely to be read. It seems that it is post-purchase campaigns that lead in many of the metrics tracked by Return Path for its study. But, surprisingly, it is the post-purchase, follow up emails that even exceed the “Welcome” emails.
To arrive at its conclusions, Return Path analyzed more than 600,000 commercial email messages sent. It includede more than 1 million Microsoft, Google, Yahoo and AOL users. And, more than 3,000 commercial senders, between July 22 and November 29, 2017. To see the data, insights and to download the original report, read the full article at MarketingCharts.com
- 30 Jan
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
- Jan 30, 2018
- Dan Hoff
- Demand Generation, Hyper-Local Marketing, Lead Generation, Localization, Marketing Strategies
by Dan Shewan
Many businesses advertise on a city- and area-wide basis. But for some advertisers, this just isn’t nearly local enough.
This Is Where Hyper-Local Marketing Comes In
Some marketers hone in on areas of just a few blocks. Or they even go so far as to focus on a few streets. All to find new customers. However, these “hyperlocal” advertisers aren’t unwittingly sabotaging themselves. They are simply focusing too narrowly. They’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
But, really, what is hyper-local marketing? And, is it something you need to do? To learn what hyper-local marketing is, why it can be so effective, and most importantly, how you can do it across your paid search and paid social campaigns, read the full article at WordStream.com
- 10 Jan
How to Create a YouTube Channel for #MarketingSuccess
- Jan 10, 2018
- Demand Generation, Social Media, Social Media Marketing, Video Marketing, YouTube
I probably don’t need to tell you that video content is huge. Today, it accounts for over 74% of all online traffic. And over five billion YouTube videos are watched every single day.
Ready! Set! Whoa . . . wait a minute . . .
And you already know that YouTube is an important content tool. But the question remains, is it really something I can do for my business?
So, if you are ready to start leveraging video for your own business, but not sure how or where to start? Then read the full article at HubSpot.com to learn how to create a YouTube channel that works for your business.
- 04 Jan
7 Trials and Tribulations Of Email Outreach
- Jan 04, 2018
- Dan Hoff
- B2B Marketing, Demand Generation, Digital Marketing, Email Marketing, Website Conversion Strategies
by Dima Dmytro
Outreach email campaigns can be a struggle. After all, it’s not unusual to send out thousands of emails knowing full well that the majority of your messages will never even be seen. And less than half will even be read.
So Why Do We Bother?
In a world where cold emailing is heavily frowned upon, and a third of all emails are opened based solely on whether the recipient likes the subject line or not, you could be forgiven for thinking that it might all be just a waste of time and resources. However, this isn’t the case. Email outreach is an extremely powerful tool when correctly utilized. But effective email etiquette is a minefield. And many people struggle to run engaging campaigns.
So to give you a little help to kick off the New Year right, here is a list of the seven biggest trials and tribulations that face email marketers today at KISSmetrics.com
- 02 Jan
How To Use Facebook Messenger Bots To Grow Your Email List
- Jan 02, 2018
- Dan Hoff
- Demand Generation, Facebook, Facebook Marketing, Lead Generation, Marketing for Small Business, Social Media
by Steve Mayall
By this time, you may have heard of Messenger bots. You may have even looked into using them. Or, more than likely, you probably simply dismissed the whole idea as nothing more than another ‘marketing fad’.
But, Really, What’s Stopped You From Trying Them?
Let me guess . . . you’re unsure how to get started, how to use them to grow your business, or you just don’t want to get distracted by another ‘new’ strategy. But, here’s the thing, Facebook bots don’t have to be complicated. In fact, you could set up your first bot in minutes to start increasing subscribers and building your audience.
To show you how, here are three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list. So read the full article on Jeffbullas’s Blog.
- 26 Dec
Your 6-Week Checklist For Launching A Digital Product
- Dec 26, 2017
- Dan Hoff
- Content Marketing, Demand Generation, Digital Marketing, Inbound Marketing, Product Launch Strategies
by Ann Smarty
Most content can be recycled. And indeed, recycled content should be part of your content strategy. However, having something stationary to offer your audience is even better. It’s something that is great for building brand loyalty, increasing visibility and generating conversions that your blog just can’t give you.
A good digital product is worth its weight in gold
Digital products are those elements of content that are persistent on your website. It may be an eBook, a webinar, a video series or anything else that would have intrinsic value to your audience. And, it is content that has a longer shelf-life.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation. And there’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product. And not all of it is worth your time.
So, to give you a little boost, here is a set of guidelines and a 6-week checklist for launching a digital product on Jeffbullas’s Blog.
- 20 Dec
Why Inbound Marketing Fails (and How to Guard Against It)
- Dec 20, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Demand Generation, Digital Marketing, Lead Generation, Sales Enablement
by Brad Smith
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. That is, when it works.
But Many Times, it Doesn’t or it Takes Too Long
Inbound marketing tends to pull in a very specific type of buyer. And it’s great for driving certain kinds of leads. But, many of those are unqualified and can take months to convert. And you can’t risk spending months or years producing content only to see a trickle of unqualified, small deals roll in your door.
Here’s why inbound your marketing may be failing and how you can guard against it at WordStream.com
- 19 Dec
Three Tips for Better B2B Lead Gen in 2018
- Dec 19, 2017
- Dan Hoff
- Demand Generation, Lead Generation, Search Engine Marketing, Social Media Marketing, Tradeshow ane Event Marketing, Website Conversion Strategies
by Tom Shapiro
There are hundreds of approaches to B2B lead gen. And most are well known and commonly used. But if you truly want to transform your lead gen growth consider the power of lateral thinking. Don’t simply focus on incrementally improving on what your organization is currently doing. Instead, consider flipping it on its head in order to unleash untapped growth opportunities.
Don’t, Just Think Outside the Box. Market Outside of the Box
Events can be highly effective in generating new B2B leads. According to Chief Marketer’s 2018 B2B Lead Gen Outlook report, live events tied with SEO as the second most effective channel for producing the highest ROI leads.
To see all Three Tips for Better B2B Lead Gen in 2018, read the full article at ChiefMarketer.com
- 11 Dec
3 Quick Tips To Increase Inbound Traffic To Your Website
- Dec 11, 2017
- Dan Hoff
- Demand Generation, Inbound Marketing, Lead Generation, Website Conversion Strategies
by Stefan Paulo
Website traffic plays a major role in your company’s success. And, naturally, more visitors means more conversions. Plus, that is true regardless of your current conversion rate. So, if you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.
Great. But How?
What you need is to divert at least a chunk of your attention towards inbound marketing. Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.
If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong at Jeffbullas’s Blog.
- 29 Nov
Master Your Holiday Email Marketing Campaigns With These Eight Tips
by Scott Heimes
Halloween is in the rear-view mirror. And Thanksgiving is dusted and done. So, it is now official, the holiday season, for brands both online and off, is off and running.
This is a High-Risk, High-Reward Period for Many
Standing out from the competition can be the difference maker. And, it can mean the difference between financial success and failure for the year. So, for many organizations, that means getting a lot of messages out. And, getting them out to a lot of recipients. And doing it fast and often.
However, doing so, especially over email, is a risky proposition
Getting holiday season email delivered and opened without irking your recipients is a challenge. Fortunately, here are eight tips and tricks top help you. So, let’s take a look at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
- 20 Nov
6 Marketing Tactics You Can Use to Boost Email Subscribers
- Nov 20, 2017
- Dan Hoff
- Demand Generation, Digital Marketing, Email Marketing, Lead Generation, Marketing Strategies, Website Conversion Strategies
by Mo Harake
With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective. And that is because it still works, both in terms of long-term brand building as well as generating profits.
But, Does It Really Work? How?
Email marketing is not something that is easy. For those willing to take the time to grow their lists and regularly craft high value, and personalized messages for their audiences, the rewards can be exceptional. According to DMA, email has an average ROI of $38 for every $1 spent. Impressive isn’t it.
And with those numbers in mind, growing your email list as quickly as possible should be a priority. So, here some growth hacks that you can use to build your list of email subscribers. Read the full article at KISSmetrics.com
- 16 Nov
5 Reasons Your Startup Might Fail (And What To Do About It)
by Kenny Kline
While the startup boom may be slowing down, I don’t think it shows any signs of stopping completely. The appeal of owning your own business and redefining the way you work is too irresistible. It’s a very maverick lifestyle.
It’s All Sunshine and Lolly Pops, Isn’t it?
Maybe that’s why everybody I know who’s part of a startup seems to have an optimistic streak. I guess they have to because the stats are certainly not on their side. It’s been well publicized that 90% of startups fail.
This is a very scary statistic. But it may not be so inevitable as the number suggests. And to help you out, here are the five key reasons why your startup may fail. And, in addition how you can turn them around, all on Jeffbullas’s Blog.
- 15 Nov
4 Focal Points for Marketing to Millennials
- Nov 15, 2017
- Dan Hoff
- Demand Generation, Generational Marketing, Marketing Strategies, Marketing to Millennials
In today’s ever-changing world of technology, it seems almost impossible to define a finite process to target and market to millennials. The challenge is complicated by shrinking attention spans and new apps regularly popping up. Marketers are having a difficult time figuring out exactly how to market to this peculiar demographic.
A Target Market In Constant Flux, But Easier To Hit Than Most Think
This should not be “rocket science” after all. In reality, this constantly moving generation is one of the easiest buyer pools to enter. If you can master a few simple principles and understand some basics of what influences this market, you can master it. First, we’ll tackle the top two key influences that are driving buying/consumer behavior.
Read the full article on Forbes.com
- 04 Nov
How To Use Attraction Marketing To Triple Your Leads
- Nov 04, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Demand Generation, Marketing Strategies
from Jeff Bullas’s Blog
There are so many types of marketing we hear about today. There’s online marketing, influencer marketing, network marketing. . . And the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing, but it has exploded in popularity recently.
It Can Gain Leads for Your Business Very Quickly
It involves giving value and offering free content to pull prospective leads into your company. The ‘attraction’ part of the equation is the important part here. The idea is not to promote your merchandise or your company. Rather, it is about grabbing people’s attention on an unconscious level so that they don’t really know they’ve been converted until they take action.
Need to learn more? How it all works? How you can make it work for your company? Read the full article at Jeff Bullas’s Blog. Or, simply reach out to us to help you build an attraction marketing program for you.