- 23 Jan
Five Content Marketing Myths Debunked
Not long ago, content marketing was real simple. It was all about launching a website, posting on blogs, and circulating emails to new and existing customers.
Well, That is no Longer the Case
Today, it’s a critical, multifaceted discipline. Today, most organizations now see content marketing as one of the most invaluable tools in their belts for driving brand awareness and sales leads. Which is why content marketing budgets continue to rise. In fact, nearly 85% of technology marketers surveyed recently by the Content Marketing Institute (CMI) and MarketingProfs say they’ve used content marketing effectively in the previous year.
Myths Busted . . .
Yet it’s highly likely that those campaigns were less successful than they could have been. And by looking deeply into these campaings, we would most likely turn up weaknesses. And most are borne from some broadly held content marketing myths. Here are the five most common content marketing myths to overcome at MarketingProfs.com
- 26 Nov
The New 4Ps of Marketing and What They Mean to You
Back in college or at some point in your career, you learned about the 4Ps of marketing. As the old mantra goes, they are place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today.
However, the marketing landscape has been undergoing drastic changes. And today, marketers must shift to an even more permission-based data strategy to fuel their personalized marketing strategies. That suggests a new set of the 4Ps of marketing.
Now Privacy, Permission, Personalization, and Performance (ROI) are the way forward for marketers looking to earn consumer trust and loyalty. To learn what these are and how to apply them in your business, read the full article at MarketingProfs.com.
- 07 Nov
Email Marketing Trends Report: Deliverability Remains A Challenge
from Marketing Charts
A new report [download page] from DemandMetric and Return Path, has some surprising state-of-email insights. It seems that an increased number of marketers say their email marketing effectiveness is holding steady. However, fewer are seeing any increase in its effectiveness.
It might be easy to assume that this performance plateau is due to the fact that email is a long-established channel. However, there are some key differences between sectors. Additionally there are some emerging challenges that are worth noting from the report.
Deliverability Become A Greater Issue; Getting Attention Still Tough
One key take-away is that email marketers still struggle at the inbox. They still need to get their emails into the inbox before they can achieve any other goal. And getting emails seen is a basic but pressing challenge considering that consumers say that few brand emails are even interesting enough to open.
For more of the data, insights and to download a copy of the original report, read the full article at MarketingChats.com »
- 22 Oct
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Lead generation is an expensive task for any B2B marketer. And understanding the nuances of each lead and how to replicate some level of success is as much art as it is science. Additionally, the pressure to both create and convert isn’t slowing down any time soon.
Which Came First, The Lead or the Conversion . . . ?
Today, balancing the demand for conversion and the importance of building meaningful customer relationships is an ongoing battle. However, the good news is that B2B organizations can implement a lead generation mindset. And they can create a framework that capitalizes on the opportunity to secure leads throughout each stage of the funnel.
To learn three practical tips for how marketers can drive leads, conversion rates, and bottom-line growth, read the full article on Chief Marketer.
- 08 Oct
The Top 5 Content Distribution Strategies to Extend Your Reach
Arguably, in almost every B2B segment content is essential. Google loves quality content. Your visitors love content. But it is a total waste of time and resources to simply write content for the sake of writing. So, not only do you have to produce quality content but you also need to adopt methods to distribute it.
Producing Content is One Side – Marketing it is Another
It is a lot of work to produce the type of high-quality content your visitors want and need. It takes a lot to create what gains their attention and engages them. But creating the content is only part of the equation for content marketing success.
And if you are currently creating and producing content and not getting what you need, it may be because you of one missing ingredient – a distribution strategy. In this article from Jeff Bullas’ Blog, Vartika Kashyap brings us a few tips about how to build a successful content distribution strategy.
- 12 Jul
The Demand Marketer’s Dilemma: Achieving Authenticity, at Scale
by Paul Heald
In today’s marketplace there are myriad options for buyers. And buyers not only want and need information, they also want authenticity. They want to do business with companies that offer good products, believe in their quality and make genuine efforts to meet customer needs.
It Ain’t Easy Being
Green. . . Authentic
That means forging authentic connections with customers is the best way to cut through market noise and make a sale. Now, achieving authenticity in marketing may sound simple, right? But, when it comes to B2B marketing, though, the job is anything but.
However, authentic connections that are easy to forge with individuals gets challenging fast when organizations are trying to do it at the enterprise level. And if you need to scale, the job gets even harder. So, how can you achieve authenticity at scale? To learn how, read the full article at the Target Marketing Blog
- 14 May
How to Use the Art of Storytelling in Your Blogging Strategy
by Chima Mmeje
Blogging has proven to be a great medium for a business to communicate, gain interest and to even generate leads. But it has become a crowded space. Now, we live in a world where over 4 million blog posts are published every day. And that constitutes a lot of noise you will need to break through to get your story into your market.
Bloggers, Bloggers Everywhere . . .
So, how do you stand out in a sea of bloggers? At this point in time, there are literally thousands, all of whom have probably covered all the key topics from a thousand different angles. Do you follow the trend? Or do you strike off and create a technique of your own?
To learn more, read the full article on Jeff Bullas’s Blog.
- 18 Mar
3 Ways To Promote Your Startup Like A Pro in 2019
Marketing is one of the biggest challenges that any startup will face. After all, when your new to the market, you’re unknown. And it’s tough to stand out from the crowd when 50 million new startups launch every year. Plus the competition is fierce.
But even if your product is top-notch, you cannot generate sales without gaining attention and then traction in the market. First, you have to let your potential customers know that you even exist and that you are an option for them. This requires dedicating resources towards promotion.
But, as a startup, that is easier said than done. You don’t have extra resources. And you probably don’t have the luxury of time to devote to promotional strategies. To help you out, here are 3 Ways To Promote Your Startup Like A Pro, starting right now. So read the full article at Jeff Bullas’s Blog to learn how you can get started.
- 25 Feb
Three Essential Ingredients to Create the Perfect Lead Magnet Program
Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You’ll need the right mix to do it, including these 3 essential ingredients. Read the full article at MarketingProfs
- 19 Feb
In-Person Events Ranked #1 Among B2B Demand Generation Tactics
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report [original report online], in-person events lead the pack among demand gen tactics for B2B marketers.
Event Marketing Best for Top-of-Funnel Engagement
More than three-quarters of survey participants named in-person events as their most successful top of the funnel engagement tactic. And marketers are increasingly seeing the value in events. So, now are investing in technology to aid in this tactic. Previous research has shown that most event marketers believe technology was contributing to increased leads at events.
Interested in learning more? The Read The Full Article at MarketingCharts.com to see more of the data, gain additional insights and to link to the original study.
- 07 Jan
The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions
We‘ve all heard it before. It is a well-worn phrase.
But, what exactly is the Bandwagon Effect?
It refers to people’s propensity to do something based upon a “follower principle.” They do it because a lot of other people are doing it. And, this is regardless of whether what is being done aligns with their original beliefs.
The bandwagon effect has been shown to be extremely powerful. Its effect has been observed in politics, public policy, and marketing. And countless studies have shown that the bandwagon effect influences people’s willingness to not only use an item but to also pay more fore it.
So, how do you leverage the bandwagon effect to boost your conversions? Here are some ideas at HubSpot.com
- 20 Dec
Scarcity Marketing: How to Make More by Making Less
by Chris O’Keef
As marketers, every day we aspire to put our products and services in front of as many eyes as possible. But if what if we go in the other direction? What if you hide your product from the world? If you make it hard to get? If you don’t make enough? What if you create friction? What if we introduced scarcity into our mix?
What is scarcity marketing?
Scarcity marketing is the idea of limiting the supply of a product. It is something that works, simply because it takes advantage of the human desire to have what you can’t get. So, it creates demand through mystique and enticement.
So, now that we’re clear on what scarcity marketing is, let’s dive into some examples of businesses in a few different industries using this principle successfully. Read the full article at WordStream.com
- 06 Dec
How to Heat Up Marketing Impact With Data-Driven Personas
A customer persona is a figurative sketch of an audience segment. Marketers rely on those personas to define customers and their needs. Then they can meet those needs and wants. And, when you’re smarter about your audience’s needs and behaviors, you can meet those needs more effectively. Thats where a customer persona can help.
But The Bad News Is . . .
However, the problem is that too many marketers are still relying on traditional personas even though consumer behavior has evolved far beyond such tidy categories. And as a result, the relationship between brands and consumers has become stunted.
That’s where a data-driven approach to personas can make all the difference. And to learn how to go beyond the limits of traditional marketing personas, read the full article at MarketingProfs.com
- 25 Aug
4 More Content Promotion Strategies to Increase Engagement
If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After all, inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, everyone is investing more in content marketing. And this raises the bar, meaning that creating more content is not enough. So, to reach your intended audience, you need to differentiate your brand and rise above the noise by offering value.
The 80/20 Rule Needs to be Flipped
In the past, inbound marketers spent 80% of their time creating content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority. To communicate effectively with your audience, you must provide the right content in the right place at the right time.
- 23 Aug
4 Content Promotion Strategies to Increase Engagement
There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy has seemingly taken over the B2B world. But, why is that?
And for Good Reason. It Gets Results
It costs 61% less than traditional advertising. And yet it produces 54% more leads than outbound marketing. In addition, today your prospects and customers expect a better experience. They don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or helps them make an informed purchase decision.
There’s just one problem…
But, all that success of content marketing means that everyone is publishing content for their audience. And the bar has been raised. Now, creating more content isn’t enough. In order to get your content seen by your intended audience, you need to differentiate your brand. And you need to rise above the noise by offering value. Now, it is the promotion of that content that rules and here are 4 strategies to promote your content at the Marketo Blog
- 18 Apr
3 Proven Ways Your Startup Can Get Its First 1000 Customers
by Sabih Javed
Starting a business is only the beginning. The real challenge is getting customers. And, of course, generating sales.
Just Being Good, Isn’t Good Enough Any More
Your startup could have one of the best products in the market. And you could have a few thousand followers on Twitter or Facebook. But if you aren’t getting new customers, you wont be in business for long. And you cant really grow your startup overnight by reaching 100K customers, you need to stick to small achievable targets.
But the challenge for your startup, is in how you can get first 1000 customers for your startup? Here are 3 proven techniques to do so on Jeff Bullas’s Blog.
- 19 Feb
Which Demand Gen Channels and Tactics Are Working for B2B Marketers?
from Marketing Charts
Current data indicates that B2B marketers have greater demand gen budgets this year. But with those larger budgets come rising revenue expectations.
The Age-Old Question: Which Comes First, Conversions or Engagement?
According to a recent Demand Gen Report study [pdf download available], the current focus for B2B marketing is shifting away from quantity based metrics. Rather, most B2B marketers are now shifting to lead quality and conversions. That means for a majority of B2B marketers surveyed, email, search and websites are their first choices.
So, to see more of the data and to download a copy of the original report, read the full article at MarketingCharts.com
- 09 Feb
New Performance Benchmarks for 10 Popular Email Campaign Types
Triggered email messages have repeatedly been shown to garner response rates higher than non-behavioral emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read. Or to even reach the inbox, for that matter.
Here is a “Trigger Warning”
A new study from Return Path [download page] finds that it’s a different type of message that’s most likely to be read. It seems that it is post-purchase campaigns that lead in many of the metrics tracked by Return Path for its study. But, surprisingly, it is the post-purchase, follow up emails that even exceed the “Welcome” emails.
To arrive at its conclusions, Return Path analyzed more than 600,000 commercial email messages sent. It includede more than 1 million Microsoft, Google, Yahoo and AOL users. And, more than 3,000 commercial senders, between July 22 and November 29, 2017. To see the data, insights and to download the original report, read the full article at MarketingCharts.com
- 30 Jan
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
- Jan 30, 2018
- Dan Hoff
- Demand Generation, Hyper-Local Marketing, Lead Generation, Localization, Marketing Strategies
by Dan Shewan
Many businesses advertise on a city- and area-wide basis. But for some advertisers, this just isn’t nearly local enough.
This Is Where Hyper-Local Marketing Comes In
Some marketers hone in on areas of just a few blocks. Or they even go so far as to focus on a few streets. All to find new customers. However, these “hyperlocal” advertisers aren’t unwittingly sabotaging themselves. They are simply focusing too narrowly. They’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
But, really, what is hyper-local marketing? And, is it something you need to do? To learn what hyper-local marketing is, why it can be so effective, and most importantly, how you can do it across your paid search and paid social campaigns, read the full article at WordStream.com