- 01 Sep
Why Content Is at the Center of Modern Customer Journeys
by Lydia Nicoll
We know that content is king. But why is it especially important for a modern customer journey? Well, for one thing, in-person events and meetings are not happening right now.
The Times, They Are A-Changing . . .
And in the business environment many businesses have been developing ways to pivot their offerings, services, and even their entire business models to adapt. They are becoming more innovative in their content. They are adjusting how they present their content.
The importance of content isn’t new. But the types of content we deploy and how we are utilizing it throughout the customer journey is changing. But is this a lasting change? And, what is working now? To lean more, read the full article on the Marketo Marketing Blog.
- 02 Mar
Use Customer Journey Mapping to Transform Frustration Into Conversion
For most businesses, it is difficult to see your product from your customers perspective. We all tend to be too obsessed with all the bells-and-whistles of the backend. And we tend to neglect to consider customer experience. As a result, we end up ignoring how the customer views us and our products.
If Only There Were a Magic Mirror . . .
Customer Journey Mapping is fundamentally designed to address that very issue. It is a tool that can give companies the ability to get a customer’s eye view of the user experience. Therefore, building a Customer Journey Map is important. It can help you to know how your business works. And it can help to spot potential weaknesses and allocating resources more effectively. Plus, it will even help to constantly improve and streamline your customer service.
But, building a Customer Journey Map doesn’t need to be a complex process. And it can be simple, and to see just how easy it can really be, read the full article on JeffBullas’s Blog.