- 25 Jul
Who Are “Cuspers” and How Are They Spending Their Money?
- Jul 25, 2019
- Dan Hoff
- Cuspers, Generational Marketing, Marketing to Gen Z, Marketing to Millennials
from Marketing Charts
A lot has been written about Millennials and Gen-Zers. But what about those young adults who fall in between these two groups? This goup has been dubed Cuspers. They are 19-25-year-olds adnd are just starting out in adulthood. But, they have, already mastered being consumers.
Shyness is Not A Defining Behavior With Cuspers
In fact, recent research [see original research] by Fullscreen reveals that while Cuspers haven’t quite hit the financial standing of Millennials, they aren’t shy about spending their money. It seems that Millennials do have significantly higher average household incomes than Cuspers. But even with that, this younger segment isn’t that far behind when it comes to their spending.
To learn more and to see insights that may impact how you market to this emerging segment, read the full articl at MarketingCharts.com