- 01 Sep
Why Content Is at the Center of Modern Customer Journeys
by Lydia Nicoll
We know that content is king. But why is it especially important for a modern customer journey? Well, for one thing, in-person events and meetings are not happening right now.
The Times, They Are A-Changing . . .
And in the business environment many businesses have been developing ways to pivot their offerings, services, and even their entire business models to adapt. They are becoming more innovative in their content. They are adjusting how they present their content.
The importance of content isn’t new. But the types of content we deploy and how we are utilizing it throughout the customer journey is changing. But is this a lasting change? And, what is working now? To lean more, read the full article on the Marketo Marketing Blog.
- 28 Jul
What B2B Buyers Want From Vendors Right Now
by Ayaz Nanji
We all know that COVID-19 has had a disruptive influence on consumer buying. But the impact the B2B buyer hasn’t been discussed much. And, as it turns out, there has been impact there as well.
When In Doubt, Ask for Answers
To rectify that situation, LeadMD conducted a survey [download available] in April, at the beginning of the COVID-19 business impact period. They focused their study on nearly 200 buyers of B2B technology products and services. And, the insights gained are extremely instructive.
Rather than a product focus, buyers of B2B technology products and services want to understand how to get the most out of the solutions they already own. And one-fourth say what they want most is information about how vendors are supporting their customers during the COVID-19 pandemic.
While not surprising, the deeper you look at the numbers, the more they reveal. And to read the full article and to download the original study results, read the full article at MarketingProfs.com