Tag archive for Copywriting

• Jan 09, 2019
• Dan Hoff
• 0
• Content Marketing, Copywriting, Digital Marketing

by Ernest Nicastro

If you aspire to lean and confident writing in your marketing content, you’ll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication uses every word communicate, not decorate.

For Leaner, Harder-Working Content, Write Less

As content marketers, we all tend to fall short of such lofty aims. “Make every word tell” is as good a principle for content marketers to follow. Because if we consistently make every word tell, our copy can’t help but have less flab and gab and more muscle and hustle. And that means more views, more reads, more shares, and, most important, more sales.

Here’s some great suggestions on how to write less but say more at MarketingProfs.com

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