- 10 Dec
How Marketers Are Using Video In 2018
from Marketing Charts
Video continues to be viewed enthusiastically by marketers. Now 83% are reporting that video content is becoming increasingly important to them. This according to the latest “State of Video Marketing” report [download available] from Demand Metric and Vidyard.
Both B2B and B2C Marketing Are Seeing The Benefits of Video
But, what is behind this migration to video? For one, the majority of marketers believe that video converts better than other forms of content. Previous stats from Vidyard show that video completion rates are also on the rise. Plus, these upbeat figures are likely partly a result of B2B buyers watching more video as well. We know that consumers tend to find video more engaging than other forms of content. And it’s very possible that B2B consumers are alike in that regard.
- 01 Dec
B2B Content: To Gate or Not to Gate, That is the Question
Everyone wants to build their lead databases and prove the value of their marketing automation programs. Gated content is one way to do that. But B2B marketers need to resist the urge to gate everything.
You Want Leads and That Means Contact Information
However, trying to grab someone’s information too quickly is a move that will fail. At that point in their process, the perceived value of what you’re offering in return doesn’t seem greater than the perceived pain of sharing their email address. Early in the purchase consideration process, prospects aren’t yet looking for a product. They have a challenge to solve. They need ideas, information, data and they’re looking for a solution.
So, where’s that balance point? To Gate or Not to Gate, That is the Question. And to find answers, read the full article at Chief Marketer.
- 28 Nov
How Marketers Can Generate Their Own First-Party Intent Data
For B2B sales, wouldn’t it be valuable to understand when your prospects intended to make a purchase? This is the essence of the use of “intent data”. It is an actionably data set that enables B2B marketing and sales to understand what new leads and current prospects want.
Your Customer- Intent Crystal Ball
The value of this data is that it indicates what to serve as the most optimal content, message, or product across channels. And it gives an indication of where they are in their own buyer journey. And how ready they may be to buy.
Now, most of that type of data is readily available from third-party providers. And it is available for purchase. This third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here’s how to do that at MarketingProfs.com
- 24 Nov
Explainer Videos: The Best Way to Tempt Prospects
How would you like to have the opportunity to spend two minutes with all potential customers? Just showing them exactly why they should choose your brand instead of your competitors? Imagine how powerful your own passion for your product could be for interested consumers.
This is the power of an explainer video
Demonstrating this kind of contagious enthusiasm is often what ultimately wins your audience over. It is simply turning viewers into customers. And it works. Social performance management platform Work.com added an explainer video to its homepage. And their conversions increased by 20%. What’s more, according to Wyzowl’s Survey: The State of Video Marketing 2016, of the 45% of businesses that have explainer videos on their homepage, 86% say they are effective.
But, there are nine simple, but critically important elements, are needed to effectively (and perpetually) deliver your brand’s messaging to your target audience. And to learn them all, read the full article on ChiefMarketer.com
- 16 Nov
9 Easy Ways to Convert Webinar Leads into Sales
A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers.
Plus, Webinar Leads are Some of Your Best Leads
A recent GoToWebinar study on content engagement revealed that people are willing to spend more time with a webinar than any other type of content. These are some of your most engaged leads, so make sure you have a plan to convert them.
However, the key to turning webinar leads into sales is giving your prospects a clear path forward. Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step.
So, to learn the 9 Easy Ways to Convert Webinar Leads into Sales, read the full article at HubSpot.com
- 14 Nov
The Top Factors That Slow B2B Purchases
by Ayaz Nanji
Do you sell into a B2B industry? It may seem at times that the final purchase decision simply takes too long. Now, we know that our time-line is not necessarily the customers time-line. But still, it is frustrating. You know they want to buy from you but it seems to stretch out further and further.
So, “Why Is That?” You Ask . . .
It seems that the people at Showpad had the same question. And what better way to find out than to ask actual B2B buyers to find out. So they polled 656 B2B buyers based in the United States, the United Kingdom, and Germany who made a purchase in the previous 12 months. Their report does have value in that it was based on data from a survey conducted in June 2018.
What they found out may not be a surprise, but it is certainly revealing. To see what it was that they said, and gain insights into how to solve it, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is not required to read this article.
- 08 Nov
An Effective Email Follow-up Tactic for Unresponsive Prospects
We love when successful meetings happen. But then prospects stop responding to emails and voicemails. It makes no sense. Because when good meetings end, prospects are enthusiastic. They show interest in meeting again to go deeper into your solution to their challenge. But suddenly, and without reason, crickets. Now what? Time for an effective email follow-up for unresponsive prospects.
What if you sent an email follow-up provoking them to define and explain their position to you? What if that same email message offered them a feeling of safety and control over the conversation?
This might sound too good to be true. But, there actually is an email follow-up tactic working very well lately. To learn what it is and how it works, read the full article at TargetMarketingMag.com
- 02 Nov
Five Email Deliverability Myths Debunked
by Tim Moore
Increasing email engagement is marketers’ top priority. Plus, it remains their top challenge. And what complicates this is that it may be email deliverability issues that are undermining their efforts.
And for years we have been told that the path to better email engagement is paved with witty subject lines and colorful design. However, this is not so. In fact, no amount of clever wordsmithing or quick fixes to appearance will mend that fundamental block to engagement. The issue is poor deliverability.
And when that happens, it’s not a pretty sight…
So here’s a list of five of the most dubious myths marketers need to unsubscribe from. To learn how to increase email deliverability and obtain better email results, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
- 31 Oct
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
by Clifford Chi
In 1898, Elias St. Elmo Lewis anonymously wrote a column about three advertising principles he found useful throughout his career. Through the years this model matured to become a standard that typically expressed as the acronym, AIDA. And is widely used in the advertising industry. In the digital age, brands have even based their entire marketing strategy on the AIDA model.
But, What is The AIDA Model?
The AIDA model describes the four stages a consumer needs to go through to become a customer. The stages are Attention, Interest, Desire, and Action (AIDA). And during these four stages, your content will ideally attract attention to your brand, generate interest in your product or service. And, even go so far as to stimulate a desire for it, and spur action to try or buy it.
As Proven Formula, it Can Guide Your Content Creation
The AIDA model is a sturdy framework for guiding your audience through the buyer’s journey and spurring them to act. And if you apply it to your content marketing, you’ll be leveraging a proven formula that can consistently engage, persuade, and convert an audience into customers. So to learn how, read the full article at HubSpot.com
- 29 Oct
The Insider’s Guide to Strategic B2B Webinar Campaigns
by Rohan Ayyar
Webinars have been increasingly used as an interactive, visual form of content marketing, for both educational and promotional. In fact, about 60% of B2B marketing teams make webinars a key part of their content strategy.
Just Because “Simply Everyone” Does it Doesn’t Mean it Works
However, just because something is popular doesn’t mean it’s working. Current engagement rates for most webinar watchers are pitifully low. In fact, dipping to 15% in some cases.
But capturing their attention is essential for growing conversion rates. After all, an unengaged audience is not likely to convert into customers. So, here are a few strategic B2B webinar pointers on how to do that at TargetMarketingMag.com
- 27 Oct
6 Simple Tweaks to Boost Lead Capture Form Conversions
You wouldn’t be the only business to experience contact forms going stale. It seems that just 22% of businesses are happy with their conversion rates. Ant that means the majority of us have plenty of room for improvement.
So why isn’t the traffic we’re driving to our website actually converting?
Good question. Why doesn’t it convert into high-quality lead form submissions? Now, the answer isn’t necessarily a problem with products, services, or offerings. In fact, there are several factors on the form itself that could influence the volume of conversions you’re getting—ranging from your page layout to a form that’s too complex.
Here are six simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert at WordStream.com
- 25 Oct
Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms
In 2017, there were 3.7 billion email users across the globe. And that number is expected to reach 4.3 billion by 2022. So with half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.
But it all Comes Down to Your Email Sign Up Form
But if you don’t know who they are then how can you reach them? And that means that your email sign up forms are the first step you want your prospects to take. They are a simple, efficient and effective way to obtain leads, create more conversions, and increase your overall sales.
So how can you attract people to your email list? And, how can you convince them to fill out your form? There are a few important steps. But it all starts with an email sign up forms first. And to learn how and see some great examples, read the full article at HubSpot.com
- 24 Oct
How to Craft Irresistible Clickbait Titles That Drive Big Traffic
from Jeffbullas’s Blog
Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. After all, your title has the biggest effect on whether or not someone clicks on your article, whether it be in search engines, social media, an email campaign, or some other channel for content distribution.
That’s Why the Title of Your Content so Important
Bear in mind that for every article you create there are likely dozens, if not more, of other articles online that have been created on a similar topic. All of these articles are competing for clicks, search rankings, and the attention of your prospects. And the only way to ensure that your own content stands out and brings in lots of traffic is to write a title that is both engaging, enticing and alluring. That’s a clickbait title.
And if you want to start to make your titles more “clickable” then here are a few tips that will help you craft good clickbait titles for your articles, pages, and blog posts on Jeffbullas’s Blog.
- 18 Oct
Why You Should Create Multi-Step Forms and How They Can Increase Conversions
We all know that a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. And, as a result, many will simply not finish the form. And a lead or new customer is needlessly lost.
“A Little Bit of Sugar Makes the Medicine Go Down . . .”
But there is a way to make registration with a multi-step form a positive experience for your website visitors. A well-crafted multi-step form means that more visitors will complete your form with fewer hiccups.
Now, you may be asking yourself how creating more work for your leads by spreading information out across a multi-step form could possibly be a good thing when it comes to user experience — fair question. To see the answer and to learn exactly how you can do this, read the full article at HubSpot.com
- 03 Oct
How to Create Personalized Marketing Quizzes To Boost Your Digital Growth Objectives
It’s no longer news: a quiz is a type of content. And not only that, it is a form of content that has proven to work.
Want to Shake Things up a Bit? Try Using a Quiz
But apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content. Consider the fact that a quiz can get as high as a 64% conversion rate. And that quizzes generally have an 81% completion rate.
Quizzes will not fix all your marketing problems. But the good news is, it’s easy to create and wow your audience with quizzes. There are just few things to do right and to learn what they are and how you can create killer quizzes that work for you, read the full article on Jeff Bullas’s Blog.
- 19 Sep
The Ultimate Guide to Emotional Marketing
by Allie Decker
By now, we are all well aware that today’s consumers are better educated. And they are better equipped to research what they don’t already know. But they’re also flooded with advertisements on a daily basis.
In such a busy marketing world, how can you make sure your company stands out?
Here’s how. By tapping into another major component of the consumer’s attention span and purchase decision. You can do it through emotions.
To learn what makes emotional marketing so powerful and how you can leverage it to connect with your audience and encourage them to act, read the full article at HubSpot.com.
- 18 Sep
7 Scientifically Proven Ways to Get More Clicks on Your Content
As marketers, before we can create interest and compel action, we must get our audience’s attention. And when it comes to content, that’s the job of the headline copy, which can take many forms. It can be the subject line of an email. It can be the title of an article or press release. Or, it can even be the first sentence of hand-written note.
The headline is the most important sentence on the page
“On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Modern Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.” Point being, make your first words good. Make them so good — so relevant and valuable — that they can’t be ignored.
This is the only way to ensure that the rest of your message gets consumed. But, how to make your first words too good to ignore? To learn how, read the full article at HubSpot.com.
- 17 Sep
How To Boost Your ROI By 223% With Conversion Optimization Tools
Conversion optimization tools are estimated to have an average ROI of 223%. And that is to be totally expected. It seems that they’re largely responsible for most conversions and revenue today.
However, CRO tools are more expensive than many other marketing tools. And there are so many of them out there.
But at the end of the day, it’s not using these tools that matters but what they do for your business. And what they do largely depends on how you utilize them. So, to learn the best strategies to get the most out of your conversion optimization tools, read the full article on Jeff Bullas’s Blog.
- 15 Sep
15 Ways to Get More Conversions, Starting Today
by Olivia Ross
Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket.
Now imagine the water is leads, and the faucet is PPC.
PPC will turn on that traffic and get those leads flowing down the pipeline. But if your pipeline is broken, you’re losing a lot of valuable leads. And those lost leads could have turned into sales.
So what can we do to patch up those holes? Here are 15 ideas that could provide substantial lift in your conversion rate at WordStream.com
- 04 Sep
5 Psychological Principles You Can Use To Convert More Website Visitors Into Customers
from Jeff Bulla’s Blog
Occasionally we all make a purchase, only to wonder after why we bought that. In most cases that’s what is called an impulse purchase. And it is something that doesn’t just happen by accident. A lot of research and science has gone into the human psychology of purchasing. And if you have ever stood in a check-out line at your local grocer you get a front row seat on how it works.
The answer is rather simple
Those types are purchases are made because there has been some type of psychological influence to do so. In fact, that influence was so powerful that they did so when they didn’t even want to. Now, there’s a greater implication here. After all, if it’s possible to convince uninterested people to buy a product, then it’s definitely possible to convince interested people at a much higher rate.
The trick lies in understanding the hurdles that your target market needs to jump before buying and then helping them make those leaps. To get you started, here are five psychological principles that will do just that on Jeffbullas’s Blog.