- 22 Feb
The Real Secret Behind Growing Brand Trust With Customers
Customer trust is the cornerstone of any successful business. Yet, many businesses simply assume that customers will trust them from the start. And very few put much effort into building confidence and trust in the market.
Customers Tend to be Skeptical About Businesses They Don’t Know
And according to the Edelman Trust Barometer, consumer trust in business has remained stagnant over the past few years. What is stunning is that almost half of buyers report they are generally distrustful towards branded messaging.
Building trust with your audience is even more essential for businesses today. But convincing a new customer to trust your brand enough to share their hard-earned money and sensitive financial information can be tricky. So, to see some of the best strategies and approaches to build meaningful trust with your customers that will lead to higher sales and greater loyalty, read the full article on Jeffbullas’s Blog.
- 20 Feb
Cognitive Marketing: 5 Psychological Tools to Boost Your Marketing ROI
As marketers, we should understand the decision-making process of our customers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose a brand. Was it random? Was it pricing, location, the color of packaging? Or all of those things?
Classical economic theories explain human behavior in a rational, mathematical way. In that theory, it claims that customers choose the product that brings them the most utility. They tend to pick the one that is best for them and the cheapest one among its competitors. As marketers, we know that’s at least not always the case. Otherwise, advertising wouldn’t be as effective as it is. But psychologists know more. They know this is absolutely wrong. They know people are irrational, unreasonable and impulsive. And, most of all, they are horrible at maths, unlike what economists assume.
To learn some cognitive biases people rely on when making a decision, and a peek at which marketing ideas you can apply after discovering these biases, read the full article at Jeffbullas’s Blog.
- 31 Jan
6 Cognitive Biases You Can Exploit to Boost Sales
As human beings, we tend to think we are perfectly rational beings. But, in reality we aren’t. At least that’s what decades of cognitive research has shown. And that research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make.
These simple tweaks can significantly influence decisions thanks to cognitive biases.
Cognitive biases are common mistakes in reasoning that occur when we value perception or beliefs over reality. And some of these cognitive biases are common enough that you can count on them to influence consumer behavior, and even include them in your marketing strategy.
To get you started, here are six cognitive biases that you can use in your marketing strategy to boost sales at WordStream.com
- 28 Jan
6 Often Overlooked Optimizations to Increase Your PPC Conversion Rate
by Athena Pham
For most, we all know that in the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, and even your keywords.
And with all that testing, it’s easy to begin to think you’ve tried, well, everything to improve performance and increase conversion rates. But, don’t worry, you really haven’t.
Whether you’re a business owner trying to grow your business, an account manager looking for new strategies, or a PPC specialist exploring tricks to have powerful campaigns, there are six often-overlooked optimizations that can increase your PPC conversion rate. See them all at WordStream.com
- 26 Jan
The Purchase Influencer Hierarchy: Friends & Family &, Online Influencers &, Celebrities
Influencer marketing content can certainly hold sway over consumers, in particular youth. But that doesn’t appear to have nearly the same power as a recommendation from a trusted friend or family member.
Now, This is Information Influence Marketers Need
In fact, a recent study from SurveyMonkey arrived at some interesting indications. They found that US consumers are more than 5 times as likely to have made a big purchase due to a recommendation from a trusted friend or family member than as a result of seeing an online influencer own or endorse the product/service .
It is interesting to note, though, that online influencers appear to have more, shall we say, influence, than traditional celebrities. To see more of the data, observations and to download the original report, read the full article at Marketing Charts
- 23 Jan
Emotions Matter: Why Your B2B Marketing Must Connect Before It Can Convert
Do Emotions really matter in a B2B purchase decision? Or is it always simply a matter of logic and not emotions?
“Just the facts ma’am. Nothing but the facts . . .”
For B2B marketing, the trick is in making an emotional connection without making your case emotionally. We can’t “chew the scenery,” so to speak. We simply don’t have an audience that is as passionate about our services as consumers are about trucks or chocolate or puppies and kittens in need of forever homes … But we do need to make sure we’re connecting with our audience on a level other than “just the facts, ma’am.”
Even with the necessity of a more restrained approach, we do need to create opportunities for our prospects to feel their decision rather than just think it. How do we do this? To find out read the full article at TargetMarketingMag.com
- 15 Jan
Direct Response Copywriting: How to Craft Copy That Converts
The No. 1 goal of the direct response copywriter is to write copy that converts. But direct response copywriting isn’t easy. The fundamental job of your copy and content is to drive conversions and sales. And that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks and techniques.
A recent infographic from Koeppel Direct shares some of those direct response copywriting secrets. And you can learn how to craft a killer direct response effort in no time, or at least how your favorite copywriters use their magic fingers to massage your leads into great customers.
- 07 Jan
The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions
We‘ve all heard it before. It is a well-worn phrase.
But, what exactly is the Bandwagon Effect?
It refers to people’s propensity to do something based upon a “follower principle.” They do it because a lot of other people are doing it. And, this is regardless of whether what is being done aligns with their original beliefs.
The bandwagon effect has been shown to be extremely powerful. Its effect has been observed in politics, public policy, and marketing. And countless studies have shown that the bandwagon effect influences people’s willingness to not only use an item but to also pay more fore it.
So, how do you leverage the bandwagon effect to boost your conversions? Here are some ideas at HubSpot.com
- 19 Dec
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years. In part, that’s because of their ability to take on the burden of time-consuming business tasks. For instance, adding a bot to your Facebook page in order to respond to customers quicker than ever. And provide them with a high-quality service.
There are a huge range of benefits for businesses that are installing Messenger chatbots to their Facebook page, too. One of the most important is a chatbot’s ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively.
Here are five ways that you can use Facebook Messenger bots to increase your conversions, as well as our top tips for writing high-quality messages. So read the full article at WordStream.com to learn them all.
- 17 Dec
16 Quick Tips to Maximize Your Value From Cold Emailing
by Reshu Rathi
Cold emailing has largely become a black hat strategy. After all, nobody likes to send them or receive them. But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.
Why? Because getting people to respond to an ice-cold email is tough.
The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel. But, optimizing cold emails doesn’t just mean adding recipients first name in the email. Even though that helps. However, you’ve got to show your recipients that you’ve put work into understanding them and their issues.
So, here are a few tried and tested strategies that you can use to get better returns from cold emailing on Jeffbullas’s Blog.
- 10 Dec
How Marketers Are Using Video In 2018
from Marketing Charts
Video continues to be viewed enthusiastically by marketers. Now 83% are reporting that video content is becoming increasingly important to them. This according to the latest “State of Video Marketing” report [download available] from Demand Metric and Vidyard.
Both B2B and B2C Marketing Are Seeing The Benefits of Video
But, what is behind this migration to video? For one, the majority of marketers believe that video converts better than other forms of content. Previous stats from Vidyard show that video completion rates are also on the rise. Plus, these upbeat figures are likely partly a result of B2B buyers watching more video as well. We know that consumers tend to find video more engaging than other forms of content. And it’s very possible that B2B consumers are alike in that regard.
- 01 Dec
B2B Content: To Gate or Not to Gate, That is the Question
Everyone wants to build their lead databases and prove the value of their marketing automation programs. Gated content is one way to do that. But B2B marketers need to resist the urge to gate everything.
You Want Leads and That Means Contact Information
However, trying to grab someone’s information too quickly is a move that will fail. At that point in their process, the perceived value of what you’re offering in return doesn’t seem greater than the perceived pain of sharing their email address. Early in the purchase consideration process, prospects aren’t yet looking for a product. They have a challenge to solve. They need ideas, information, data and they’re looking for a solution.
So, where’s that balance point? To Gate or Not to Gate, That is the Question. And to find answers, read the full article at Chief Marketer.
- 28 Nov
How Marketers Can Generate Their Own First-Party Intent Data
For B2B sales, wouldn’t it be valuable to understand when your prospects intended to make a purchase? This is the essence of the use of “intent data”. It is an actionably data set that enables B2B marketing and sales to understand what new leads and current prospects want.
Your Customer- Intent Crystal Ball
The value of this data is that it indicates what to serve as the most optimal content, message, or product across channels. And it gives an indication of where they are in their own buyer journey. And how ready they may be to buy.
Now, most of that type of data is readily available from third-party providers. And it is available for purchase. This third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here’s how to do that at MarketingProfs.com
- 24 Nov
Explainer Videos: The Best Way to Tempt Prospects
How would you like to have the opportunity to spend two minutes with all potential customers? Just showing them exactly why they should choose your brand instead of your competitors? Imagine how powerful your own passion for your product could be for interested consumers.
This is the power of an explainer video
Demonstrating this kind of contagious enthusiasm is often what ultimately wins your audience over. It is simply turning viewers into customers. And it works. Social performance management platform Work.com added an explainer video to its homepage. And their conversions increased by 20%. What’s more, according to Wyzowl’s Survey: The State of Video Marketing 2016, of the 45% of businesses that have explainer videos on their homepage, 86% say they are effective.
But, there are nine simple, but critically important elements, are needed to effectively (and perpetually) deliver your brand’s messaging to your target audience. And to learn them all, read the full article on ChiefMarketer.com
- 16 Nov
9 Easy Ways to Convert Webinar Leads into Sales
A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers.
Plus, Webinar Leads are Some of Your Best Leads
A recent GoToWebinar study on content engagement revealed that people are willing to spend more time with a webinar than any other type of content. These are some of your most engaged leads, so make sure you have a plan to convert them.
However, the key to turning webinar leads into sales is giving your prospects a clear path forward. Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step.
So, to learn the 9 Easy Ways to Convert Webinar Leads into Sales, read the full article at HubSpot.com
- 14 Nov
The Top Factors That Slow B2B Purchases
by Ayaz Nanji
Do you sell into a B2B industry? It may seem at times that the final purchase decision simply takes too long. Now, we know that our time-line is not necessarily the customers time-line. But still, it is frustrating. You know they want to buy from you but it seems to stretch out further and further.
So, “Why Is That?” You Ask . . .
It seems that the people at Showpad had the same question. And what better way to find out than to ask actual B2B buyers to find out. So they polled 656 B2B buyers based in the United States, the United Kingdom, and Germany who made a purchase in the previous 12 months. Their report does have value in that it was based on data from a survey conducted in June 2018.
What they found out may not be a surprise, but it is certainly revealing. To see what it was that they said, and gain insights into how to solve it, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is not required to read this article.
- 08 Nov
An Effective Email Follow-up Tactic for Unresponsive Prospects
We love when successful meetings happen. But then prospects stop responding to emails and voicemails. It makes no sense. Because when good meetings end, prospects are enthusiastic. They show interest in meeting again to go deeper into your solution to their challenge. But suddenly, and without reason, crickets. Now what? Time for an effective email follow-up for unresponsive prospects.
What if you sent an email follow-up provoking them to define and explain their position to you? What if that same email message offered them a feeling of safety and control over the conversation?
This might sound too good to be true. But, there actually is an email follow-up tactic working very well lately. To learn what it is and how it works, read the full article at TargetMarketingMag.com
- 02 Nov
Five Email Deliverability Myths Debunked
by Tim Moore
Increasing email engagement is marketers’ top priority. Plus, it remains their top challenge. And what complicates this is that it may be email deliverability issues that are undermining their efforts.
And for years we have been told that the path to better email engagement is paved with witty subject lines and colorful design. However, this is not so. In fact, no amount of clever wordsmithing or quick fixes to appearance will mend that fundamental block to engagement. The issue is poor deliverability.
And when that happens, it’s not a pretty sight…
So here’s a list of five of the most dubious myths marketers need to unsubscribe from. To learn how to increase email deliverability and obtain better email results, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
- 31 Oct
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
by Clifford Chi
In 1898, Elias St. Elmo Lewis anonymously wrote a column about three advertising principles he found useful throughout his career. Through the years this model matured to become a standard that typically expressed as the acronym, AIDA. And is widely used in the advertising industry. In the digital age, brands have even based their entire marketing strategy on the AIDA model.
But, What is The AIDA Model?
The AIDA model describes the four stages a consumer needs to go through to become a customer. The stages are Attention, Interest, Desire, and Action (AIDA). And during these four stages, your content will ideally attract attention to your brand, generate interest in your product or service. And, even go so far as to stimulate a desire for it, and spur action to try or buy it.
As Proven Formula, it Can Guide Your Content Creation
The AIDA model is a sturdy framework for guiding your audience through the buyer’s journey and spurring them to act. And if you apply it to your content marketing, you’ll be leveraging a proven formula that can consistently engage, persuade, and convert an audience into customers. So to learn how, read the full article at HubSpot.com
- 29 Oct
The Insider’s Guide to Strategic B2B Webinar Campaigns
by Rohan Ayyar
Webinars have been increasingly used as an interactive, visual form of content marketing, for both educational and promotional. In fact, about 60% of B2B marketing teams make webinars a key part of their content strategy.
Just Because “Simply Everyone” Does it Doesn’t Mean it Works
However, just because something is popular doesn’t mean it’s working. Current engagement rates for most webinar watchers are pitifully low. In fact, dipping to 15% in some cases.
But capturing their attention is essential for growing conversion rates. After all, an unengaged audience is not likely to convert into customers. So, here are a few strategic B2B webinar pointers on how to do that at TargetMarketingMag.com