-
- 05 Jul
How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist
It’s one thing to write great content. But it’s another thing to get it read and ranked. And that is where nailing the title comes in.A Foolproof Method for How to Write Catchy Headlines and Title
Titles are what sell the content. They represent it in search engines, in email, and on social media. But how long should a headline be? What words should you use? What words should you avoid? Should you optimize it for search, or for social? Or both?
Luckily, there is a simple formula for writing catchy headlines and blog titles that you can reference from here on out. To see what that formula is, read How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist at HubSpot.com
-
- 01 Jul
How To Connect With Millennials Using Content Marketing
Millennials are a major market segment for brands around the world. It is this market segment, individuals born between 1982 and 2004 that have become major players in the global economy. It is estimated that they now constitute more than $600 billion in buying power in the United States alone.If your this is your target market, it can be challenging to reach millennials. They watch less traditional TV than the previous generation, and avoid advertisements like the plague. And in fact, 99% of them state that traditional ads don’t influence their purchasing behavior!
One answer may be content marketing
However, to reach Millennials with your brand messages, content must be a focal point of your marketing strategy. And to find out How To Connect With Millennials Using Content Marketing, read the full article at JeffBullas.com
-
- 22 Jun
What You Can Do About Click-less Social Media Posts
by Ashwini Pai
There is no silver bullet for attracting clicks and engagement on your social media pages. However, there are a number of approaches that can help. It is simply a matter of improving you appeal to your audience’s sensibilities, and persuade action from their side.Questions. . . Are One Key
One idea is to use questions and polls to spark dialogue and participation. Asking your community questions is one way of encouraging clicks. But remember, it is important that the questions should be well-thought out, relevant to your fans and followers.
Your questions do need to be interesting enough for them to care. They can solicit their general opinions, or be about a unique expertise. This is especially true if you’re a B2B or niche brand. Or, they may even be light-hearted and humorous.
Now, to see more alternatives for What You Can Do About Click-less Social Media Posts, read the full article at DrumUp
-
- 17 Jun
8 Dos and Don’ts for Keeping Up With SEO
Not long ago many of the most common methods used to climb the search results ranks involved tricking the system. Even some of the top websites acted more like repositories for keywords and links rather than helpful online destinations.But today, SEO has gotten a makeover
Those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.
And yet many people still cling to the old tricks and strategies even though they are no longer effective. And, in many cases, actually harmful to a brand’s overall visibility. With that in mind, here’s a guide to the dos and don’ts of modern SEO that should help you get your site seen by the right people at the right time at ChiefMarketer.com
-
- 16 Jun
10 Data-Backed Tips on How to Build Links The Right Way
Not very long ago, links became a commodity. But that all changed. Google’s Penguin algorithm torched a lot of websites that were artificially inflating their positions in the SERPs using thousands of low-quality footer links.
Quantity VS Quality And Your Content
So, ultimately, you have very little control over link building. In truth, link building is typically a byproduct of creating high-quality content that people want to consume. And therefore want to share and link to. So how do you create content that attracts links?
To find out, here are 10 Data-Backed Tips on How to Build Links The Right Way at WordStream.com
-
- 13 Jun
Making Content Part of Your Marketing Mix
There’s always been a part of marketing strategy that emphasized content in some form. It can take the form of helpful tools or information that provides prospects something of value to earn their trust and a thought leadership position. However, what is “new” today is that every company has the capacity to be a publisher and information portal via their own website, blog, social networking pages etc.It used to be difficult and expensive to do and today, it’s neither
In fact, most companies already have the distribution channels (Facebook page, Twitter account, website, e-newsletter, etc.) in place. They just tend to do a lousy job of using the tools at hand. For most businesses, these channels don’t get very much attention and they either languish from lack of relevant content or even worse, they become a brag book for their own accomplishments, awards, clients won, etc. They’re either dormant or so narcissistic that no one pays any attention and really, who can blame them?
To find out How to Make Content Part of Your Marketing Mix, read the full article at Drew’s Marketing Minute.
-
- 10 Jun
How to Retarget the Middle of the Funnel in an Increasingly Form-less World
by Brad Smith
Remember the good old days? Say, way back in the 2005-era SEO? With white keywords on a white background and, BAM!, you were #1 on Google. Collect your paycheck. Call it a day.Things were so . . . refreshingly easy. Ah, those were the days . . .
Since then, it’s becoming anything but. SEO became exponentially more difficult. And just when you started mastering the whole ‘gated content’ thing – the whole inbound marketing thing – consumer behavior again started to shift. The age-old inbound playbook tells us to lock the best content behind a form and leave the quick, day to day pieces for the everyday visitor.
But that doesn’t work any more. The rules have all changed. And you need to know how can you succeed in a form-less, ungated world? To find out, read the full article at KISSmetrics.com
-
- 08 Jun
How to Turn One Long-Form Article Into Nine Pieces of Content
by Joe Griffin
Long-form content is highly effective. But producing it can burn through time, our most precious resource as small business owners. We only have a fixed amount each day.So what can a busy small business owner do if you need to create more and more high-performing content? Well you can repurpose high-performing long-form content into additional content pieces.
Why Repurpose Your Content?
Repurposing content doesn’t mean rehashing the same information. It uses one long-form piece of content as raw material for other highly valuable content. Here is why you should be doing it at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
-
- 01 Jun
4 Ways to Beat Your Competition With The Power of Content Marketing
by Rohan Ayyar
The landscape of online marketing is becoming more competitive by the hour. And to survive, every company needs to have an edge of some sort. But, the harsh reality is, it takes a lot more than a great product or service to succeed.So what do you need?
A strong content marketing strategy can make a huge difference. It’s a golden opportunity to show off your unique voice and demonstrate how you can improve the lives of your customers. To help you out, here are four ways you can use top-notch content to push past your competitors on Jeffbullas’s Blog.
-
- 24 May
Generate Quality Content Without Breaking the Bank
Content is the foundation of a broad range of digital marketing opportunities in today’s world. And, for small businesses, it represents a way to build and sustain your market.
The challenge of course for small businesses is time and resources.
Of all the things small business owners must do to grow their business, creating content could be the hardest of all. What topics will attract the best visitors? How long should my post be? What images should I use? Should the style be academic or conversational? Or, what about using humor? How do I optimize it for search? And most importantly, where do I start?
To find out, read the full article at GetRocketship.com
-
- 20 May
Time to Get Real in B2B Content Marketing
Until recently, the SEO benefit of content marketing was well accepted. If for no other reason than producing high volumes of keyword-driven content, it was worth the effort.But all of That is Changing
However, because of changes to search engine algorithms and the pervasiveness of poor quality, low value content, user engagement has decreased. That means that engagement with B2B content is declining. And that means that B2B marketers need to shift their focus.
So, what can be done to improve your content marketing to get the highest impact? Here are three best practices that can help. If implemented, they can help ensure your original content continues to generate business value. Read why its Time to Get Real in B2B Content Marketing at ZastrowConsulting.com
-
- 16 May
10 Content Curation Tools Every Small Business Marketer Needs
Content curation consists of finding material relevant to your audience. It is typically drawn from a variety of sources. And, then it is shared strategically through your communication channels.Sounds Simple, doesn’t it? Well, not so much . . .
However, content curation is more than just rounding up popular things on the web. To succeed you need to pick content that is the most relevant and interesting to your audience. And, then you need to provide the context around that content to make your site a destination.
We Never Said That It Was Easy
But, where do you find this content? Especially given the information overload you deal with everyday? Good news. We’re here to help you prioritize the resources by outlining some of our favorites at HubSpot.com
-
- 08 May
5 Emerging Content Marketing Trends You Need to Know
By now, you are probably aware that content marketing should be an integral part of your digital marketing strategy. If it’s not, then consider that in 2016, there was extensive adoption of content based promotion across all industries.There are a number of emerging trends that are driving this adoption.
Content marketing offers better engagement. It also brings better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance.
So, this year you will need to focus more on content marketing. And to help, here are the 5 Emerging Content Marketing Trends You Need to Know that will help you reap the maximum benefits out of your content marketing, at JeffBullas.com
-
- 06 May
15 Experts Reveal How To Explode Your Organic Facebook Reach
by Joe Elliott
You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. The, a day later . . . nothing, not even from your mom! Mega face plant! What did you do wrong?You created an epic piece of social goodness. However . . .
This is a familiar story for most people sharing content on Facebook. The organic reach of most Facebook posts is just not what it used to be. But that doesn’t mean you should pack your bags and head for Twitter.
The truth is that everyone is in the same boat. So, what are the best ways to increase your organic Facebook reach? Here are the answers from 15 Experts Reveal How To Explode Your Organic Facebook Reach at JeffBullas.com
-
- 01 May
Why recycle? It May Help Your Content Marketing Program
There are several advantages of re-using content and visuals throughout your marketing efforts. When it comes to marketing, we all know that repetition is necessary. This is especially true when you’re trying to implant marketing messages into your audience’s consciousness.
Using the exact same wording and visuals helps accelerate that process
In addition, repetition allows you to focus on the strategic elements of your marketing and stop re-working the words. If you don’t like the words (or visuals) well enough to re-use them, then why are you using them at all? There is a totally erroneous notion that using, re-using and recycling content is bad because you don’t want your audience to get bored. Or notice that you’re repeating yourself.
Well that is not what works. To see the answer to the question Why Recycle? It May Help Your Content Marketing Program, read on at Drew’s Marketing Minute.
-
- 28 Apr
4 Surprising Benefits of Content Marketing
by Dan Shewan
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site. It helps establish you as a leading voice in your industry. And gives audiences useful, actionable content that they need to solve their problems.No. Wait. There is More to it
But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? In fact, there are four unexpected benefits of content marketing. These are some tangential content benefits can help you grow your business. And you may want to consider them before launching your next content marketing campaign.
To see what the benefits are for your business and some suggestions on how to leverage them, read the 4 Surprising Benefits of Content Marketing at WordStream.com
-
- 27 Apr
7 Digital Marketing Trends That Are Transforming Business
by Jeff Bullas
The drivers of change are complex and interwoven in the world of digital marketing. And as a business leader you need to know what they are and how they are driving change in your markets.No Trend is an Island . . .
Mobile phones made social networks even more viral and powerful. And inbuilt cameras just added more content in what was already a noisy online world. Faster, cheaper wi-fi and telecommunication networks made broadband an essential utility just like electricity.
Complexity and even faster change are the norm. So what digital marketing trends are driving change. And what can we do about it? To find out, read the full article at the Jeff Bullas Blog
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
-
- 20 Apr
How to Write a Business Plan: A Step-by-Step Guide
Not all business ideas are good ones. A lot of people have business ideas. It’s whether these ideas are any good that really matters. That’s precisely why, if you intend to actually build a business from your idea, it’s helpful to create a business plan so you can build out your concept in detail. And then prove that it can really work, both logistically and financially.What is a Business Plan?
A business plan is a living document that maps out the details of your business. At its core, a business plan helps you prove to yourself and others whether or not your business idea is worth pursuing. It’s the best way to take a step back, look at your idea holistically. And it can useful to solve issues years down the road. Even before you start getting into the weeds.
Now. to find some very useful tips for writing a business plan, and see an outline of what to include and business plan examples, read the full article at HubSpot.com.
-
- 12 Apr
3 Unusual Tactics For Making Your Testimonials More Persuasive
I bet you’ve seen this sort of advice before. When using a testimonial, you should always list the customer’s name. It should also include their picture. And, above all else, avoid unbelievable, over-the-top praise.Those Are All Fine Tips to Follow
But they’re really just starting points. Thats because optimizing your social proof requires just as much strategy and testing as improving a headline, hero image or call-to-action button. It seems that social proof affects different audiences in different ways. The complexity of your offer, the demographics of your visitors and a host of other factors all influence how persuasive your testimonials will be.
And that means you may want to try optimizing them in ways that seem counterintuitive at first. So, don’t use testimonials unless you’ve seen these 3 unusual tactics for making your testimonials more persuasive first at KISSmetrics.com
-
- 06 Apr
The Changing Content Preferences of B2B Buyers
by Ayaz Nanji
A recent research from Demand Gen Report and Uberflip [report download available] has some interesting indications for B2B content marketers. It seems that B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services.Mobile Content Moves Up the Preference Chart for B2B
The report revealed that some 72% of B2B buyers say they have been placing a higher emphasis on the trustworthiness of content sources over the past year. While 52% say they have been increasingly preferring mobile-optimized content. And even more importantly, 46% say they’ve been preferring shorter format pieces.
For all of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
- 1+360 303 1585
- info@DanLHoff.com
