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- 26 Dec
Your 6-Week Checklist For Launching A Digital Product
by Ann Smarty
Most content can be recycled. And indeed, recycled content should be part of your content strategy. However, having something stationary to offer your audience is even better. It’s something that is great for building brand loyalty, increasing visibility and generating conversions that your blog just can’t give you.A good digital product is worth its weight in gold
Digital products are those elements of content that are persistent on your website. It may be an eBook, a webinar, a video series or anything else that would have intrinsic value to your audience. And, it is content that has a longer shelf-life.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation. And there’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product. And not all of it is worth your time.
So, to give you a little boost, here is a set of guidelines and a 6-week checklist for launching a digital product on Jeffbullas’s Blog.
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- 20 Dec
Why Inbound Marketing Fails (and How to Guard Against It)
by Brad Smith
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. That is, when it works.But Many Times, it Doesn’t or it Takes Too Long
Inbound marketing tends to pull in a very specific type of buyer. And it’s great for driving certain kinds of leads. But, many of those are unqualified and can take months to convert. And you can’t risk spending months or years producing content only to see a trickle of unqualified, small deals roll in your door.
Here’s why inbound your marketing may be failing and how you can guard against it at WordStream.com
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- 04 Dec
Webinar Benchmarks: Marketing, Scheduling, and Length
by Ayaz Nanji
If you are thinking of doing a webinar, you probably have a lot of questions. What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?So, What Works? What Doesn’t?
To find out exactly what works and what doesn’t, GoToMeeting analyzed 350,890 webinars. All were hosted by more than 16,000 of its customers in the past year. The webinars included in the dataset for the report were hosted by companies of various sizes from around the world.
And they came up with some interesting answers . . .
So, to see the valuable lessons gained from this study, and to download the report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 27 Nov
B2B Marketers Find Content Downloads Drive Conversions
from eMarketer.com
Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding. And it often requires the input of many players before a purchase is made.How the “Complexity Nut” Can Be Cracked?
New research from Ascend2 sheds some light on how B2B marketers can perhaps make that process a little easier. The firm surveyed B2B marketers worldwide in September on issues such as which online forms drive the most conversions.
It turns out the answer is the offer of a content download. And, to see the data and insights, read the full article at eMarketer.com
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- 04 Nov
How To Use Attraction Marketing To Triple Your Leads
from Jeff Bullas’s Blog
There are so many types of marketing we hear about today. There’s online marketing, influencer marketing, network marketing. . . And the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing, but it has exploded in popularity recently.It Can Gain Leads for Your Business Very Quickly
It involves giving value and offering free content to pull prospective leads into your company. The ‘attraction’ part of the equation is the important part here. The idea is not to promote your merchandise or your company. Rather, it is about grabbing people’s attention on an unconscious level so that they don’t really know they’ve been converted until they take action.
Need to learn more? How it all works? How you can make it work for your company? Read the full article at Jeff Bullas’s Blog. Or, simply reach out to us to help you build an attraction marketing program for you.
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- 27 Oct
10 Critical Components of Inbound Marketing Campaigns
by Amber Kemmis
According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking information to help solve their problem. They may even be trying to discover opportunities. And, as a result, they are more receptive to marketing and sales messages.That Certainly Make Sense, Now Doesn’t it
But success with inbound marketing campaigns doesn’t come automatically. It depends heavily on 10 critical components. To learn about them and to see how to make them work for your business, read the full article at ChiefMarketer.com
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- 17 Oct
Five Ways to Drive Engagement and Sales With Tradeshow Marketing
Thanks to the digital age, there are tons of marketing platforms and formats to choose from. In fact, B2B marketers use, on average, eight content marketing tactics to engage with their audiences.Don’t Forget Some “Old School” Marketing Options
But, with so many digital options, it’s easy to overlook the opportunities with face-to-face marketing. And it’s not as if those opportunities are no being used. Even with all of the digital options, tradeshows and in-person events remain powerful marketing tactics. It seems that 68% of marketers use in-person events as a content marketing tactic. And of those, 90% consider tradeshows to be a critical part of their marketing mix.
So now is the time to draw attention back to a tactic that can really drive engagement and sales for your business — tradeshow marketing. And to learn what to do before, during, and after a tradeshow to drive engagement and sales, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 07 Oct
How to Develop a Content Strategy: A Start-to-Finish Guide
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan. That is, IF you even have a plan. Most simply forget this critical point in the process. But, if you do have one, you need to make sure it’s up-to-date, innovative, and strong.As The Going Gets Tough, The Tough Create More Content
After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, we can help. And if you would like to dive into why your business needs a content marketing plan and the exact steps you will need to take to create one at, read on at HubSpot.com
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- 30 Sep
2018 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
A new report produced by MarketingProfs and Content Marketing Institute (CMI) and sponsored by Brightcove is now available. And it show some surprising trends.To Summarize The Research Report: Content Marketing is Maturing . . .
According to this research, it all comes down to the fact that the content marketing space is maturing. Almost two-thirds of North American B2B marketers say that they’re much more or somewhat more successful with their content marketing now than they were a year ago. And that’s good news for both B2B organizations and for the discipline of content marketing itself.
To see more of the data, more insights and to download the report, read the full article at MarketingProfs.com
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- 19 Sep
The Engagement Gap: How B2B and B2C Firms Are Missing the Mark
by Ayaz Nanji
Most marketers say they have a deep understanding of how to engage consumers. But many consumers do not agree with that assessment. And, increasingly, neither do the outcomes.
There is a Huge Disconnect Going on Here
At least that was what was revealed by recent research from Marketo [download available]. According to the report, brands have a much more positive view of how innovative their engagement activities are. 83% of marketers say their engagements are extremely or very innovative. But only 33% of B2B customers and 23% of B2C consumers agree with that.
B2C consumers and B2B customers both say the biggest barriers preventing them from further engaging with brands are too much irrelevant marketing content. Additionally they indicate that companies’ not offering anything beyond products/services is a barrier.
For more of the data, insights and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 02 Sep
In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
by Steve Rayson
Whether for and email, a blog post or a content page, in this hyper-competitive world you need to get it all right to win business. And that all starts with the lowly headline. Write a good one, and youre well on the way to success. Write a poor on and you have no chance.So, what is the secret to an engaging headline?
Everyone has an opinion, but what does the daa say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. At BuzzSumo, we analyzed 100 million headlines published in 2017. We set out to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience. [see the study here]
What we discovered is that the essence of an engaging headline comes down to just a few core principles. Our research found that the three-word phrases (trigrams) that gained the most Facebook engagements – likes, shares, comments. To find out how this works, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 29 Aug
Gated or Ungated Content For B2B Nurture Campaigns? It Depends.
from MarketingCharts.com
Some questions are simply imponderable. As example, to this day we do not know which came first, the chicken or the egg. Oh, sure there are theories. But they, like many, are mere speculations.One of the More Weighty Questions of the Universe Still Unsolved – To Gate or Un-gate?
According to a new study [download page] from Demand Gen Report, content marketing is still a favored tool for B2B marketers. So, to find out how content is best being put to use, they surveyed more than 350 B2B marketing practitioners. They focused primarily about their nurture strategies and programs. The results of the study reveal some interesting findings regarding a frequently-discussed topic: to gate or not gate content, particularly for nurture campaigns.
As it stands, it depends on the content type
To read some insights into the data and to see the full report, read the full article at Marketing Charts.com
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- 26 Aug
The Content Qualities That Most Influence B2B Purchasing Behavior
by Ayaz Nanji
Finding the real power of content can be a significant challenge for B2B marketing. After all, what type of content is going to work? And, when in the buying process is it going to be most effective? Or, how can it be used to move the prospect through their purchase decision process?All good question. But, where are the answers?
To find answer to these questions the Content Marketing Institute and SmartBrief conducted a survey of actual B2B buyers [download available]. For their study they polled 1,200 business leaders in 18 verticals. They focused on those people directly involved in purchasing decisions for their organizations.
And what they found was a set of keys to making content work as a strategic tool for B2B selling.
First, it seems that prospective buyers of B2B products and services actually do find content to be most useful during the decision-making process. However, only when it speaks to their needs/pain points, provides specifications. And one important caveat brought out in the study is that it must be educational rather than promotional.
To see the specifics of The Content Qualities That Most Influence B2B Purchasing Behavior, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 25 Aug
The Content Types That Generate the Highest-Quality Leads
by Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert. This was according to [download available] recent research from Ascend2.What Does The Market Really Want?
According to the report findings, some 46% of respondents say research reports generate leads with a high conversion rate. While 44% say videos/motion graphics generate leads with a high conversion rate. Additionally they found that social media content ranks third. 42% say it generate leads with a high conversion rate. This was followed by webinars/webcasts at 40%.
To see more of the response data, charts and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 15 Aug
How to Start Using Video in Your Marketing
Whenever a new app or technology is released, marketers are among the first to experiment with it. And then they start creating new content with it. For the most part, that’s because marketers are constantly competing for their audience’s attention. And often it is by the most innovating and engaging means possible.And right now, that means creating video content.
There’s no getting around it, marketers must create video content. They need video now if they want to broaden their reach and connect with audiences across platforms — such as on blogs, YouTube, social media, and search engines. Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response.
So, are you ready to start creating video content as part of your marketing strategy? If so, then here are some ideas for videos you can film and some tips for integrating them into your marketing at HubSpot.com
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- 11 Aug
How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time
The plain and simple truth is, for businesses of all sizes, content marketing works. However, there are a number of hurdles to overcome in order to make it work. The biggest amongst these is to continuously create original content. In terms of both the creative capacity it demands and the time it requires, it is a challenge.Enter The Concept of Content Curation
Content curation, on the other hand, comes with several advantages. It has the ability to help you establish thought leadership within a niche without all of the time, energy and cost of writing an article yourself.
However, curating content for social sharing is only the means to an end – engagement. Irrespective of the amount of content you curate and share, your business will reap little benefit from all the effort unless your audience likes, re-shares or comments on your posts. And if you’ve been managing a few social media pages you probably know that engagement can sometimes be as elusive as the pot of gold at the end of the rainbow.
To lean how you can curate content to boost engagement and save time, read the full article at DrumUp
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- 09 Aug
The 12 Simple Rules For Successful Content Marketing
by Bria Pierce
Everyone is familiar with the adage ‘content is king’. In fact, it is more relevant than ever in today’s content-driven world.Content is a Powerful Tool
But, there are questions. For instance, what are the basic pillars of content marketing? How do brands create compelling content? How can it be used to attract customers and ultimately boost sales? What is the secret to a truly successful content marketing strategy?
These questions may be intangible, but they are still ones that every content marketer today should ask themselves. So, strap yourself in to learn the 12 simple rules for successful content marketing at JeffBullas.com.
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- 17 Jul
The Business Case for Behavior-Changing Content: Five Rules of Engagement
Most marketing conversations these days revolve around terms such as “Omni-channel” and “programmatic.” Or they touch on topics such as the ever-evolving social media channels and the need for brands to produce click-worthy content. After all, content is still one of the best ways to engage your customers.But you must rethink it. It’s not about beautiful stories about your brand. It’s about high-value, behavior-changing content. And it’s about your customers and their aspirations.
It’s All About the Engagement Factor
Engaging content is content that people care about. It is content that gets their attention, captures their interest. And, in best-case scenarios, brings them back, time and time again. Or, it moves them along their journey to purchase your product or service.
To learn how to make this all happen, read the full article at MarketingProfs.com
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- 12 Jul
Seven Content Types That Will Increase Leads and Conversions
So, you are deep into your content marketing. But, it doesn’t seem to be working as you had planned. Could it be that your customers and potential customers think of your content more as annoying advertisement? Are they seeing it less as valuable, useful, or enjoyable marketing, a change may be needed? You may need to rethink your content strategy.Different Strokes for Different Folks
It is important to know that various content methods generate leads. Visual and interactive content, in particular, can increase not only click-through rates (CTR) but also conversion rates for many marketing campaigns. That is true whether you’re trying to get email signups, clicks on links, or sales of your product.
To help you better understand how this can work, here are seven proven methods to help you increase your leads and optimize conversion rates at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Free MarketingProfs Registration is required to read the article.
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- 11 Jul
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business. After all it is YOUR brand story right? Well, think again.Let Me Tell ‘Ya a Story About a Man Named Jed . . .
The brand story, at its core, is about your consumers. Your story is what your business stands for, that is cast in your consumers frame of reference. It portrays a set of beliefs, purpose and their meaning that constitute your company values. Those values, in turn, become the signals that your consumers learn from and associate with.
When that story is crafted correctly, consumers will be proud to represent a brand. And they will market the brand of their own volition via word-of-mouth. They will become brand champions for your in the market.
But how do you craft such a compelling brand story? To see how, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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