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- 14 May
4 Easy Ways to Get Your Customers To Provide Case Studies
According to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are the most effective form of content they use. In fact, it is even more effective than blog posts, videos, infographics or any other forms of content.
Case studies are a goldmine for businesses when it comes to sales
For buyers, they represent the most believable marketing material out there. What can be more convincing than another customer vouching for a product or service they’re about to buy. It has far more power than the company singing its own praises for buyers and is seen as a form of “social proof” they need in their buyer journey.
Yet, as effective as these customer stories – case studies – are, there’s one common nagging challenge in trying to create them. Convincing customers to share their stories can be the single biggest stumbling block for case study success. So, here are 4 simple tips to significantly boost your success rate in getting customers to agree to share their stories on Jeffbullas’s Blog.
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- 08 May
So Informative Content Helps Buyers. But What Kind of Information?
from Marketing Charts
There’s been plenty of research of late indicating that people value informative brand content. And a new report from Meyocks backs that notion up. According to that report [download page], 9 in 10 consumers surveyed agree that brands should provide value-added information to their customers.Great! But What Kind of Information Do They Want?
Among those feeling that brands should offer value-added information, a strong majority felt that brands should provide details on how to get the most out of the product. And they wanted information on different ways to use the product. In other words, more than two-thirds of consumers overall feel that brands should be providing that information.
To see more of the date and learn more insights, read the full article at MarketingCharts.com
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- 01 May
How B2B Buyers Engage With Content: 4 Insights
from MarketingCharts.com
It seems that half of B2B buyers now say that they rely more on content to research and make purchase decisions. And most are placing a higher emphasis on the trustworthiness of the source of the content. This according to the 2018 Content Preferences Survey Report [download available] from Demand Gen Report.Really, It All Comes Down to Trust
As buyers lean more on content for purchase decisions, they’re looking for that content to come from trustworthy sources. In fact, fully 78% say they’re placing more of an emphasis on the trustworthiness of the source. And 65% said their consumption habits have changed to prefer credible content from industry influencers.
This is an important study for any B2B marketers that rely upon content in their marketing mix. Here are 4 takeaways from the study, which is based on a survey of almost 170 B2B marketing and sales professionals at Marketing Charts
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- 28 Apr
Five Ways to Make Your Marketing Copy a Whole Lot More Engaging
by Nick Usborne
Before the Web—a zillion years ago now—marketing copy was a one-way, broadcast affair. Companies simply pushed their promotional messages out through mass media.That’s Called Engagement Isn’t It?
And their audiences had no way to push back. But the Web changed all that, Now it’s a two-way—or multi-way—medium. And, it’s the perfect medium for marketers to truly engage with their readers and viewers. But it takes engaging content to do that. Writing better copy to do that isn’t really difficult. And it does take a reset of how you think about marketing copy.
Here are five steps to find your brand’s authentic voice and connect with customers at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 26 Apr
Video Ad Engagement Benchmarks in 2017
from Marketing Charts.com
In spite of the growing popularity, it seems that video ad click-through rates fell last year. But, while the quantitative numbers dropped, the qualitative numbers improved for video ads.The completion and viewability rates both improved. But, at the same time, so did the fraud rate. This from a recent report from Extreme Reach data. The firm analyzed billions of video ad impressions across desktop, mobile, and connected TV from 2015 through 2017 to provide benchmarks and trends.
To see more of the data, additional insights and for a chance to review the original report, read the full article at MarketingCharts.com
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- 23 Apr
10 Ways to Make Your Content Marketing Go Viral
from Jeff Bullas’ Blog
Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook post, or a tweet. Or it can be almost any social media content that gets shared thousands and thousands of times.How do you send content viral?
Viral content starts to work for you on autopilot. It works by exposing your brand to a whole new audience that you probably would never quite reach organically. Now, you might think getting your content to go viral is as likely as you hitting the lottery. But nothing could be further from the truth.
If you’re looking to generate buzz for your business or if you just want your own 15 minutes of fame, continue reading on Jeff Bullas’ Blog. You learn 10 great ways to make your content marketing go viral. And not one of them involve buying a lottery ticket.
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- 09 Apr
LinkedIn for Business: 9 Unfailing Ways to Connect with Ideal Clients
by Disha Dinesh
By now, you have probably come to realize that if you want to succeed in business, you need to leverage the power of LinkedIn. After all, LinkedIn could connect you to future customers. And yet you need to ask yourself, how many of your current customers are converted LinkedIn leads?If your answer is a few or none, you have probably not started to unlock the full potential of your LinkedIn presence.
Everyone Who Matters to Your Business is Already There, So You Should Be Too
In all likelihood, everyone important to you business is available and accessible on LinkedIn. With the right idea for content and the right outreach strategies, you can make invaluable connections on LinkedIn that can help you generate substantial revenue. But how? And, where to start? How about reading the full article from our friends at DrumUp
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- 22 Mar
Do You Still Believe These Three Urban Myths of Email Marketing?
by Jen Ribble
We’ve all heard them before. Some stories are classic and seem to have been around for generations. And most serve as familiar examples of urban myths.
The scary thing? Many people believe these urban myths are actually true.
There are even some of the email axioms we believe to be true just aren’t. At least not anymore. Then again, some of the things we believe about email marketing are no less scary. With a channel as mature as email, there’s been plenty of time for “conventional wisdom” to be passed down over the years.
Now that is great for young professionals learning the ropes. But it can also lead to outdated beliefs and outright misinformation. So, here are just three of the many “urban myths of email” we’ve heard, along with the real story at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 06 Mar
Are Webinars Dead? How to Make a Webinar that Works in 2018
It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While it would be great to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, it just can’t be said. It’s a little more complicated than that. No, webinars aren’t dead, and neither is the PDF ebook.The Bar Has Been Set Pretty Low
However, what has changed is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. So while webinars aren’t dead. Now that doesn’t mean marketers should continue running the same, tired playbook.
To see the new Play Book, and learn how to use it, read the full article at HubSpot.com
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- 02 Mar
Is it Time to Add Video Marketing to Your Content Marketing?
by Neil Patel
Now, this may seem like another instance of “fake news,” but there will actually be 0ver 3.7 million blog posts written today. In fact, it is easy to say that the market is flooded with blog articles.And Now for the Bad News
And while blog competition increases, click-through rates on display ads have continued to decrease. In fact, the average click-through rate of display ads is a staggeringly low 0.05%. So how does your content have a chance of standing out? And, where to turn?
Well, it may be video marketing that could be the solution.
By 2021, it is estimated that video will drive 82% of all consumer Internet traffic. But, is it the right time to add video marketing to your content marketing strategy? Not sure? To see a list of three reasons why you need to invest in video marketing and three reasons why video marketing might not be the best fit for you, read the full article at KISSmetrics.com
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- 22 Feb
Mapping Content to All Points in the Customer Journey
By all accounts, brands will more than double-down on their commitments to content marketing in 2018. According to recent reports, they will be accelerating the cadence of their content activities. They will be leveraging their blog posts, guides, ebooks, infographics, microsites and videos. All as a means of finding, converting and retaining more customers.But with this increase in efforts, comes an increase in expectations.
And having the ability to map your content to all the points in your customer’s journey to purchase becomes even more important with rising expectations. Meeting the goals of increasing awareness, improving conversion rates, and accelerating the sales funnel requires data insights. And those insights need to inform. It is those data insights that can be used to align specific content to its influence at each stage of the customer journey, necessary to optimize the ROI and effectiveness of that content.
To see more, read the full article on Chief Marketer.
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- 06 Feb
The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win
by Linda Emma
Who doesn’t love a good story? Stories are ingrained into the essence of who we are as humans. Some 300,000 years ago our earliest ancestors had to share stories to survive. Food, shelter, predators, important all. But without the story, how could they have ever learned about any of them?Then why is it so hard to get buy-in for content marketing?
If your client, CMO, or manager views content not so much as king but as bastard prince, it’s time to go to battle, breach some preconceived barrier walls, and prove content’s prowess. To learn eight tactical measures, inspired by the Trojan Horse of Greek mythology, that will help you do all that—and help content reign, read the full article at MarketingProfs.com
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- 03 Feb
The Brand-Content Preferences of Different Age Groups
by Ayaz Nanji
For content marketers, there are constant question. Most want to know what content types work best? How can it work better? And, what content works at the various buyer journey points.Now, it has occurred to someone that there might be some influence of a buyers age on content type preferences. So, which types of content do consumers of various ages prefer? And, do some content formats resonate more with certain age groups? And, what types of content have a greater appeal for certain age groups?
Good Questions. Now What’s the Answer?
To find out, HubSpot surveyed 3,010 consumers age 18 and older. They conducted a study of consumers from Colombia, Germany, Mexico, and the United States. And, what they discovered was that, yes, there are differences in content preferences between age groups. So, to see more of the data and to download a copy of the study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 29 Jan
Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them
Generating qualified leads remains a top challenge for B2B marketers. In fact, 77% of B2B marketers said improving lead quality was their top priority in 2017. And, according to a survey by Ascend2, that was more important than increasing the quantity of leads or reducing costs.There Are 3 Trends To Consider
The DemandGenReport’s 2017 B2B survey highlighted three trends that vendors need to consider to earn the attention and gain the trust of modern B2B buyers. First is to provide relevant content that is valued by the buyer. Second, todays B2B buyers now expect that the content be customized to their needs. And third, buyers have become even more risk-averse than ever before.
Armed with this knowledge, as a B2B marketer, you could harness these trends and turn them into an asset. So, here’s how you can address three key B2B buying trends to earn buyers’ attention and trust. And improve the quality of your lead generation. Read the full article at MarketingProfs.com
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- 20 Jan
How To Use Long Form Content To Skyrocket Your Search Rankings
We’re often told that today people are busier than ever. And that they have very short attention spans, and get distracted easily. As a result, you must focus on creating short form content. Conventional wisdom says that if you want to grab their attention via content marketing, you must get your message across in brief fashion. Or you risk the chance of losing your audience to your competitors.Just Because it Has Always Been Done That Way Doesn’t Mean it Still Should be
However, a recent study by Backlinko indicates that the old assumptions may no longer hold. What they found was that ‘on average, the sites occupying the first page of Google contain about 1,890 words. Hence, proof that longer form contents rank higher in the Google search result.’
So, if you’re searching for a strategy to get your struggling website up and going, why not create some informative and in-depth long-form content today? This type of content has been proven to work for many people, and it will almost certainly work for you too if you follow the tactics shared on Jeffbullas’s Blog.
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- 16 Jan
How to Make Engaging Videos for Social Media Marketing: A 7-Step Guide
by Disha Dinesh
Video isn’t just ‘nice to have’ anymore. It has now become an integral part of most successful social media marketing strategies. And with Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content.Just Because it Ain’t Easy Doesn’t Mean it Has to Be Hard
However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video. And many don’t know where or how to start. But the fact is, if done right, it can be a great tool to gain customers.
So, to get you started – right – here is a 7-Step Guide on How to Make Engaging Videos for Social Media Market at DrumUp
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- 12 Jan
2018 B2C Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
B2C marketers are becoming more successful with content marketing. But many report their organizations don’t have realistic expectations about what content marketing can achieve.That’s good news. But now for the not-so-good news
While B2C marketers are becoming more successful with content marketing there is some less than good news. The not-so-good news is that many B2C marketers say their organizations don’t have realistic expectations. They indicate that they are unrealistic about what their content marketing can achieve.
Those are only some of key findings from the recently published B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report. The guide comes from research by MarketingProfs and the Content Marketing Institute. To see some of its key findings and to find out how B2C content marketing is winning the day, read the full article at MarketingProfs.com
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- 11 Jan
6 Powerful B2B Marketing Tactics You May Be Missing
B2B marketing has changed over the years. What worked even a year ago will no longer have the impact it once did. There are the changing dynamics of B2B leadership and the shift in demographics in decision makers. New approaches have come about in response to these changes. But, there are so many great new B2B marketing tactics today, it’s hard to keep up.So, How Can You Keep Up?
There may be a lot of ideas that you may have overlooked in your B2B marketing. As example, IP address identification, a customer driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.
If any of these 6 ideas are new to you, read the full article to learn what they are and how you can use them at TargetMarketing.com
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- 05 Jan
How Google, Amazon and Facebook Have Changed B2B Marketing
by Glenn Gow
Google, Amazon and Facebook have changed buyer expectations across the globe. And not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them. And they want the company to help them find and buy the right solution to their problem.B2B Marketers Need to Move With The Market
The B2B market is shifting in purchase patterns and getting younger. According to Google, the growth in B2B buyers found in the 18 – 34 year old demographic grew 70% from 2012 to 2014. While we don’t have more recent data, the trend is clear. The B2B buyer is only getting younger, and this younger buyer is much more digitally savvy, is extremely comfortable with how Google, Amazon and Facebook operate, and spends a lot more of their time on their mobile device.
So to learn How Google, Amazon and Facebook Have Changed B2B Marketing and how you can take advantage, read the full article at ChiefMarketer.com
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- 27 Dec
5 Ways to Increase Engagement With Your Target Audience
by Kate Prince
When it comes to social media marketing, the tendency is to focus on growing lists, fans and followers. But as we do that, we forget the reason for building a fan base in the first place.It’s all about the engagement isn’t it?
According to Chartbeat, 55% of readers spend less than 15 seconds actively on a page (March 2014). That means you cant simply rely upon influenced metrics, such as clicks and page views. We now need to start measuring the impact of our social media campaigns with more sophisticated metrics. Two such are activity and reach.
Valuable audience engagement is all about QUALITY over QUANTITY.
Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you! So, in this post, you will learn 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers on Jeffbullas’s Blog.
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